scholarly journals Prospects for Application of Computer Analysis to Social Media Studies

2020 ◽  
pp. 28-31
Author(s):  
Anna Mikhailovna Oleshkova
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Media Studies ◽  
Modern Society ◽  
Media Analysis ◽  
Automated Content Analysis ◽  
Wide Range ◽  
The One ◽  
Media Data

The present research examines the phenomenon of big data in the context of social media analysis, as it can serve a major instrument in studying various aspects of modern society. The role of automated content analysis is presented in two aspects. On the one hand, the application of this method is neces-sary for collection and interpretation of large amounts of qualitative data, which is a general trend in interdisciplinary research. On the other hand, the importance of using the method is even more ap-parent when it is applied to social media studies. It is the latter that enables a researcher to investigate a wide range of scholastic subjects starting from tar-get marketing to the study of consciousness through linguistics, philosophy and sociology of language. The author proposes methods and princi-ples of social media research from the standpoint of sociological knowledge and interdisciplinary trends. There is revealed the content analysis with regard to the prospects for their application in computer-aided social and humanitarian studies. The author outlines limitations of the proposed method and suggests other ways of organizing qualitative re-search of social media data using various software.

scholarly journals Interaction and Transformation on Social Media: The Case of Twitter Campaigns

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511775072 ◽  
Author(s):  
William Housley ◽  
Helena Webb ◽  
Meredydd Williams ◽  
Rob Procter ◽  
Adam Edwards ◽  
...  
Keyword(s):  
Social Media ◽  
Modern Society ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Media Campaigns ◽  
The Public ◽  
The Social ◽  
Wide Range ◽  
Social Media Platforms ◽  
Insight Into

The increasing popularity of social media platforms creates new digital social networks in which individuals can interact and share information, news, and opinion. The use of these technologies appears to have the capacity to transform current social configurations and relations, not least within the public and civic spheres. Within the social sciences, much emphasis has been placed on conceptualizing social media’s role in modern society and the interrelationships between online and offline actors and events. In contrast, little attention has been paid to exploring user practices on social media and how individual posts respond to each other. To demonstrate the value of an interactional approach toward social media analysis, we performed a detailed analysis of Twitter-based online campaigns. After categorizing social media posts based on action(s), we developed a typology of user exchanges. We found these social media campaigns to be highly heterogeneous in content, with a wide range of actions performed and substantial numbers of tweets not engaged with the substance of the campaign. We argue that this interactional approach can form the basis for further work conceptualizing the broader impact of activist campaigns and the treatment of social media as “data” more generally. In this way, analytic focus on interactional practices on social media can provide empirical insight into the micro-transformational characteristics within “campaign communication.”

scholarly journals Penggunaan Social media influencer Sebagai Usaha Membangun Budaya Masyarakat Digital Tentang Konsep Tubuh Ideal dan Kepercayaan Diri

2020 ◽  
Vol 12 (1) ◽  
pp. 108
Author(s):  
Azizun Kurnia Illahi ◽  
Dewanto Putra Fajar ◽  
Muhammad Irawan Saputra
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Body Shape ◽  
Qualitative Content Analysis ◽  
Modern Society ◽  
Self Confidence ◽  
Analysis Methodology ◽  
Ideal Body ◽  
The Ideal

Social media influencers have a wide influence on users of social media, by entering new messages or popularizing certain issues. This makes the audience more aware of a particular issue in society, including on the topic of self-confidence or about the ideal body shape for women. The discussion about self-confidence or ideal body shape becomes a serious and important discourse for modern society. So that the activity of spreading information about it becomes important for the audience, because of that the role of influencer social media is important to know, especially on messages presented in social media. This research uses qualitative methods, with qualitative content analysis methodology. The purpose of this study is to determine the role of influencers in social media in providing messages relating to the ideal body concept to build self-confidence. The use of content analysis makes the writer have a better chance to provide deeper observation and analysis of the textual aspects of messages in social media, especially messages related to self-confidence and ideal body shape. This article finally gets important empirical findings that social media influencers have a big role to play in important information for social media users, which traditional media cannot tend to provide. Content created by social media influencers as communicators provides a new understanding of ideal body concepts that are not only related to physical appearance and beauty but also relate to the way individuals maintain body health. Social media influencer memberikan pengaruh luas kepada pengguna media sosial, dengan cara memasukkan sejumlah pesan baru atau mempopulerkan isu tertentu. Hal itu menjadikan audiens menjadi lebih sadar tentang suatu isu tertentu dalam masyarakat, termasuk juga pada topik tentang kepercayaan diri atau tentang bentuk tubuh ideal bagi perempuan. Adanya bahasan mengenai kepercayaan diri atau pun bentuk tubuh ideal menjadi wacana serius dan penting bagi masyarakat modern. Sehingga aktivitas penyebaran informasi tentang hal itu menjadi penting bagi audiens, karena itu peran sosial media influencer menjadi penting untuk diketahui, khususnya pada pesan-pesan yang disajikan di dalam media sosial. Penelitian ini menggunakan metode kualitatif, dengan metodologi analisis isi kualitatif. Tujuan penelitian ini adalah mengetahui peran social media influencer dalam memberikan pesan berkaitan dengan konsep tubuh ideal untuk membangun kepercayaan diri. Penggunaan analisis isi menjadikan penulis memiliki kesempatan lebih baik untuk memberikan pengamatan dan analisis lebih dalam terhadap aspek teksktual pesan dalam media sosial, khususnya pesan-pesan terkait dengan kepercayaan diri dan bentuk tubuh ideal. Artikel ini pada akhirnya mendapatkan temuan empiris penting bahwa social media influencer memiliki peranan besar untuk memasukkan sejumlah informasi penting bagi pengguna media sosial, yang cenderung tidak bisa diberikan oleh media-media tradisional. Konten-konten yang dibuat oleh social media influencer sebagai komunikator memberikan pemahaman baru tentang konsep tubuh ideal yang tidak hanya berkaitan dengan penampilan fisik dan kecantikan tetapi juga berhubungan dengan cara individu menjaga kesehatan tubuh.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

scholarly journals Activity in the brain’s valuation and mentalizing networks is associated with propagation of online recommendations

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Elisa C. Baek ◽  
Matthew Brook O’Donnell ◽  
Christin Scholz ◽  
Rui Pei ◽  
Javier O. Garcia ◽  
...  
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Mental States ◽  
Brain Regions ◽  
Prior Work ◽  
Opinion Change ◽  
Wide Range ◽  
The Mind ◽  
Mentalizing System

AbstractWord of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems implicated in assessing the value of stimuli (i.e., subjective valuation) and understanding others’ mental states (i.e., mentalizing) play key roles. The current study used neuroimaging and natural language classifiers to extend these findings in a naturalistic context and tested the extent to which the two systems work together or independently in responding to social influence. First, we show that in response to text-based social media recommendations, activity in both the brain’s valuation system and mentalizing system was associated with greater likelihood of opinion change. Second, participants were more likely to update their opinions in response to negative, compared to positive, recommendations, with activity in the mentalizing system scaling with the negativity of the recommendations. Third, decreased functional connectivity between valuation and mentalizing systems was associated with opinion change. Results highlight the role of brain regions involved in mentalizing and positive valuation in recommendation propagation, and further show that mentalizing may be particularly key in processing negative recommendations, whereas the valuation system is relevant in evaluating both positive and negative recommendations.

THE ROLE OF THE OBITUARY PAGES IN FACSBOOK, IS IT FOR IMMORTALIZATION OR FOR CRYING OVER THE RUINS

2021 ◽  
Vol 3 (4) ◽  
pp. 119-126
Author(s):  
Hadeel EJMAIL
Keyword(s):  
Content Analysis ◽  
Social Interaction ◽  
Qualitative Approach ◽  
The Other ◽  
Dead Person ◽  
Screen Capture ◽  
The Dead ◽  
The One ◽  
Facebook Pages

Death is one of the most difficult topics a person can talk about. The human being is busy with how to continue his life and improve its conditions. This study aims is to explore the writing of Facebook pages of the dead. The research used the qualitative approach through a content analysis, where (50) publications were found on fifteen pages of a dead person with an intentional sample, and the results of the research showed that writing people in the pages of the dead included two directions, the first direction is a desire to immortalize the dead and a kind of preserving their roots Alive. As for the other direction, it was weeping over their ruins and showing the end of a person's death and his end life. Sometimes in the same post include both directions together, meaning "the use of the deceased’s account by his family by changing the profile picture of the dead, and at the same time inviting the deceased’s friends through his page to the memorial event. People write on the pages of the dead in order to weep over their ruins on the one hand, and to immortalize their memories on the other side. Facebook as a social platform and the interaction of people with the pages of the dead shows the great social interaction that takes place in this space, and research in this field is not consistent with one and only claim, as some posts are either temporary or permanent; Therefore, I have used screen capture technology to collect and retain information. The pages of the dead included referring to them, writing memorials and longing, etc. Facebook has become a social platform that allows those who lose a dear person to share their grief through it, and enables them to deal with death and relieve their pain

The Ends of Media Studies

2021 ◽  
Author(s):  
Nicole Starosielski
Keyword(s):  
Media Studies ◽  
Media Analysis ◽  
Wide Range ◽  
Cable Systems ◽  
Media Research ◽  
The Many

Abstract This article poses the question: what are the ends of media studies? It discusses a turn to “nature” and the elements that has pushed media studies beyond its traditional objects and subjects. While the conceptualization of environments and bodies as communicative substrates offers new avenues for media research, mediation has also been taken up in a wide range of disciplinary and intellectual contexts. Rather than establishing limits or an essential core of media studies, the article suggests that media scholars take an etic orientation and attend to the questions whose invisibility is constitutive of the field. Using the example of undersea cable systems, the article describes some of the many conceptual, institutional, and pedagogical ends of media analysis.

scholarly journals Using Social Media Data to Plan for Tourism

2020 ◽  
Vol 39 (3) ◽  
pp. 125-138
Author(s):  
Alina Zajadacz ◽  
Aleksandra Minkwitz
Keyword(s):  
Social Media ◽  
Local Level ◽  
Data Sources ◽  
Communication Tool ◽  
Tourism Planning ◽  
Communication Tools ◽  
Social Media Data ◽  
Planning Methods ◽  
The One ◽  
Media Data

AbstractThe purpose of the article is to present the concept of using social media (SM) as data sources and communication tools, useful at the various stages of planning, implementing and monitoring the effects of tourism development on a local level. The first part discusses the stages of planning, then presents the characteristics of SM, along with a discussion of the issues presented in the literature to this date. The next part presents data sources and methods of research on SM and functions that they can perform in tourism. The concept presented, on the one hand, reviews the perspectives of practical use of SM as a communication tool and source of data and, on the other hand, the challenges related to the need to further deepen research on tourism planning methods that are adequate to the continuously changing environment.

scholarly journals Social Media Analytics: Data Utilization of Social Media for Research

2019 ◽  
Vol 1 (2) ◽  
pp. 193-205
Author(s):  
Ria Andryani ◽  
Edi Surya Negara ◽  
Dendi Triadi
Keyword(s):  
Social Media ◽  
Public Perception ◽  
Data Retrieval ◽  
Media Analysis ◽  
Internet Technology ◽  
Mining Machine ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Visualization Techniques ◽  
Media Data

The amount of production data generated by social media opportunities that can be exploited by various parties, both government and private sectors to produce the information. Social media data can be used to know the behavior and public perception of the phenomenon or a particular event. To obtain and analyze social media data needed depth knowledge of Internet technology, social media, databases, data structures, information theory, data mining, machine learning, until the data and information visualization techniques. In this research, social media analysis on a particular topic and the development of prototype devices software used as a tool of social media data retrieval or retrieval of data applications. Social Media Analytics (SMA) aims to make the process of analysis and synthesis of social media data to produce information can be used by those in need. SMA process is done in three stages, namely: Capture, Understand and Present. This research is exploratorily focused on understanding the technology that became the basis of social media using various techniques exist and is already used in the study of social media analytic previously.

scholarly journals Examining the Role of Facebook in the Dissemination of Hate Messages over the Agitation for Biafra in Ikeja, Lagos

2019 ◽  
Vol 5 (09) ◽  
Author(s):  
Ogbu S. U. ◽  
Olupohunda Bayo Festus
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Indigenous People ◽  
Quantitative Data ◽  
Regulatory Mechanisms ◽  
The World ◽  
Social Media Platforms ◽  
Quantitative And Qualitative Methods ◽  
Method Approach

In Nigeria, during the agitation for Biafra by the Nnamdi Kanu-led Indigenous People of Biafra between 2013 and 2017, the role of Facebook in the dissemination of hate messages by the protagonists and those in opposition to the agitation raised concern about the role of social media as a tool for the spread of hate messages. It is against this background that this research was designed to evaluate the role of Facebook in the spread of hate messages over the agitation for the separate state of Biafra. The study adopted the exploratory design and the mix method approach; both quantitative and qualitative methods were employed. For the quantitative data, 400 questionnaires were administered on purposively sampled respondents. The surveys were analyzed using simple percentages and frequency distribution. Also, content analysis of some purposively selected Facebook messages was carried out. In the end, the research found that hate messages were propagated through Facebook using six major channels during the agitation for Biafra between 2013 and 2017. They include; Facebook Personal Profiles, Status Updates and Wall Postings, Facebook Group Chats, Facebook Video Uploads, Individual Comments and Likes, Video Shares and Reposts, and sharing of articles and links to other social media platforms. In line with its findings, the research recommended that Facebook should review its community standards and policies on postings of hate messages through its medium and also strengthen its regulatory mechanisms to ensure that it does not provide a platform anymore for propagators of hate messages in Nigeria and around the world.

Social Media-Based Data Collection and Analysis in Educational Research

2020 ◽  
pp. 54-77
Author(s):  
Liuli Huang
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Educational Research ◽  
Media In Education ◽  
Social Media Data ◽  
Educational Processes ◽  
Data Collection And Analysis ◽  
Media Data ◽  
Social Media In Education

The past decades have brought many changes to education, including the role of social media in education. Social media data offer educational researchers first-hand insights into educational processes. This is different from most traditional and often obtrusive data collection methods (e.g., interviews and surveys). Many researchers have explored the role of social media in education, such as the value of social media in the classroom, the relationship between academic achievement and social media. However, the role of social media in educational research, including data collection and analysis from social media, has been examined to a far lesser degree. This study seeks to discuss the potential of social media for educational research. The purpose of this chapter is to illustrate the process of collecting and analyzing social media data through a pilot study of current math educational conditions.

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