scholarly journals External Marketing Relationship Practice of Quantity Surveying Firms in the Selected States in Nigeria

2021 ◽  
Vol 18 (2) ◽  
pp. 97
Author(s):  
Esther Ilori Ebunoluwa ◽  
Grace Kehinde Ojo
Keyword(s):  
Service Delivery ◽  
Survey Data ◽  
Questionnaire Survey ◽  
Business Environment ◽  
Competitive Environment ◽  
Marketing Practice ◽  
Marketing Relationship ◽  
Quantity Surveying ◽  
Item Scores ◽  
Corporate Clients

It has been established that marketing is very significant to the success of any organization, especially in a competitive environment. In the Quantity surveying profession, marketing might be more relevant than other professions because it is less known. The significance of marketing and competitive business environment calls for effective marketing practice by Quantity Surveying Firms (QSFs). One of the effective ways is to build a strong external marketing relationship, which exists between a firm and its client. Therefore, this paper investigated the external marketing relationship practice of QSFs with a view to enhancing firms’ productivity and client satisfaction. Forty-six (46) registered QSFs and fifty-nine (59) corporate clients in Lagos, Oyo, and Ondo States were assessed through questionnaire survey.  Data were collected on the attributes of parties involved in external marketing. The collected data were analysed using Mean Item Scores (MIS) and Analysis of Variance (ANOVA). The results reveal important attributes of clients to include “pay on time (MS=4.59)”, “willingness and readiness to take advice from the firm (MS=4.59)”, and “make expectations known clearly to the firm (MS=4.54)”. From the findings, clients averagely displayed these attributes. The result of ANOVA shows that firms viewed the importance of these clients’ attributes in the same way at p>0.05 except for one of these attributes (making expectations known clearly to the firm), which firms viewed its importance differently at p<0.05.  Furthermore, results show the important attributes of firms to include: “ability to give clients value for their money (MS=4.51)”, “knowing clients’ requirements (MS=4.51)”, and “being attentive (MS=4.47)’. Findings show that these attributes were adequately displayed by QSFs. The perceptions of clients on the importance of these firms’ attributes were the same at p>0.05. The study concluded by establishing attributes for strong external marketing relationship to include: “readiness of a client to take advice from the firm”, “ability of a client to pay on time”, “ability of a firm to satisfy the client”, and “knowing the client’s requirements”. The study recommended that QSFs and clients should endeavour to possess and display these attributes for the enhancement of service delivery in terms of firms’ productivity and clients’ satisfaction. Keywords: Attributes, Clients, External Marketing Relationship, Quantity Surveying Firms

scholarly journals Multitasking NPOs: An Analysis of the Relationship Between Funding Intentions and Nonprofit Capacities

2021 ◽  
Author(s):  
Sara Stühlinger ◽  
Sophie E. Hersberger-Langloh
Keyword(s):  
Public Relations ◽  
Service Delivery ◽  
Nonprofit Organizations ◽  
Capacity Building ◽  
Survey Data ◽  
Funding Source ◽  
Regression Analyses ◽  
Funding Sources ◽  
Lock In ◽  
The Relationship

AbstractNonprofit organizations (NPOs) often find themselves under pressure to invest all of their available income in mission-related activities rather than in capacity building. We investigate one factor that can influence the decision to invest in such capacity-building tasks: funding sources pursued by an organization. Drawing on the benefits theory of nonprofit finance, we take these funding sources as predetermined by an organization’s mission and propose an extension of the theory by linking it to economic multitasking theory, which states that organizations prioritize tasks that offer greater and more measurable rewards. Through regression analyses of survey data from Swiss nonprofits, we analyze the extent to which funding sources sought affect the amount of effort invested in three areas of capacity building: public relations, impact focus, and resource attraction parameters. The results support the predictions of multitasking theory by showing that the effort invested in certain capacity-building tasks is affected considerably by seeking a specific funding source. The effects are stronger for resource attraction-related tasks than for tasks closer to the service delivery of NPOs. The results indicate that an organization’s mission affects not only the available funding sources but also the extent to which an organization invests in its capacities, which can lead to a ‘lock-in’ status for organizations.

Evaluation of the Development Level of Information and Communications Technology in Education Based on the Entire-Array-Polygon Indicator Method: Taking the Questionnaire Survey Data of 13 Cities in Province W as an Example

2021 ◽  
Vol 7 (2) ◽  
pp. 987-997
Author(s):  
Danxia Xing ◽  
Chun Lu
Keyword(s):  
Survey Data ◽  
Questionnaire Survey ◽  
Objective Assessment ◽  
Indicator System ◽  
Information And Communications Technology ◽  
Communications Technology ◽  
Ict In Education ◽  
Indicator Method ◽  
Development Level ◽  
Entire Array

The objective assessment of the development level of information and communications technology (ICT) in education can support the government in formulating and implement ICT policies. The article first introduced the Entire-Array-Polygon (EAP) indicator method and then designed an evaluation indicator system which containing five first indicators and 31 secondary indicators. Finally, using the questionnaire survey data of 13 cities in Province W as an example, the EAP indicator method was used to carry out on the evaluation of ICT development level. The study drew the following conclusions: EAP indicator method can objectively assess the development level of ICT; the overall development level of ICT in the 13 cities in Province W is average and above, and most of them are level II. When using the EAP indicator method to assess the development level of ICT, experts do not need to determine the indicator's weight. Also, this method presents the evaluation results more concisely and intuitively, so it can be promoted as an essential method of evaluating on the development level of ICT in education.

Investigation and Analysis of Winter Energy Utilization of Residential Buildings in Hangzhou

2013 ◽  
Vol 409-410 ◽  
pp. 531-536
Author(s):  
Li Zhu ◽  
Xiao Qian Qian ◽  
Kuang Liang Qian
Keyword(s):  
Survey Data ◽  
Questionnaire Survey ◽  
Air Conditioning ◽  
Residential Buildings ◽  
Residential Building ◽  
Measured Data ◽  
Energy Utilization ◽  
Cold Winter ◽  
Dwelling House ◽  
Field Measure

A series of questionnaire survey on condition of winter heating of residential building and field measure of typical cases were launched in Hangzhou. The characteristics of winter energy utilization in Hangzhou were found out through analyzed the survey data. In addition to air conditioning ,other heating devices are also important in Hangzhou which is a typical city in hot summer and cold winter zone. Moreover, as high as 98% dwelling houses have air-conditions, but in the winter, the number of dwelling house did not open air-conditioning account for about 1/3~1/2. Combined with the analysis of the measured data of typical cases can concluded that winter air conditioning use rate and time length per day are not high. It also shows that, in the hot summer and cold winter area, air conditioning is more important for summer cooling.

scholarly journals Top Management Team Characteristics, Competitive Environment and Strategy Implementation

2020 ◽  
Vol 15 (7) ◽  
pp. 147
Author(s):  
Wasike Shadrack Mayende ◽  
Owino Odhiambo Joseph
Keyword(s):  
Top Management Team ◽  
Business Environment ◽  
Strategy Implementation ◽  
Management Team ◽  
Competitive Environment ◽  
Top Management ◽  
Product Term ◽  
Team Characteristics ◽  
The Relationship ◽  
Marketing Agency

Competing favorably in the market requires finding a perfect fit between a firm&rsquo;s resources and the business environment. Strategy is the stewardship by top management that aligns organizational resources and capabilities to the environment with the ultimate goal of achieving superior and sustainable performance. The current study was designed to determine the influence of competitive environment on the relationship between top management team characteristics and strategy implementation. The study adopted the descriptive cross-sectional survey design. Data was obtained by administering structured questionnaire mailed to top managers in tea factory companies in Kenya. The moderation test was carried out using the product term of the standardized scores for top management team characteristics and competitive environment respectively. Data was processed through regression analysis. While we demonstrate that top management team characteristics had significant influence on strategy implementation, the results of moderation tests were not statistically significant. Consequently, our hypothesized moderating influence of competitive environment on the relationship between top management team characteristics and strategy implementation was not supported. Our findings raise theoretical questions on whether competitive environment is more relevant during strategy formulation process or execution stage. We conclude that companies implementing strategy in stable competitive environment have predictable implementation of planned strategy. We further conclude that external insulation from competition by umbrella marketing agency reduces the influence of factors within the competitive environment on the relationship between top management team characteristics and strategy implementation. However, the temporary insulation of the firm from competition exposes it to competitive disadvantage in the event that the marketing agency is destabilized by forces both from within and external to it.

Managing Intercultural Service Encounters

2014 ◽  
pp. 1249-1264
Author(s):  
Suvenus Sophonsiri ◽  
G. Barry O’Mahony
Keyword(s):  
Service Delivery ◽  
Competitive Advantage ◽  
Service Sector ◽  
Business Environment ◽  
Cross Cultural ◽  
Service Encounters ◽  
Cultural Training ◽  
International Service ◽  
Cross Cultural Training ◽  
Service Standards

Global service sector growth and the contracting out of services have produced a complex business environment that has major challenges for corporate success. Nowhere is this more evident than in intercultural service encounters where the delivery of service standards has become integral to developing a competitive advantage and inducing customer loyalty. This chapter identifies the various aspects of service delivery that are significantly influenced by culture. The chapter explains the dimensions of culture that have been found by cross-cultural researchers to be essential to service delivery success and describes how cross cultural training can be used effectively in the international service sector.

The Entrepreneur as Strategist and Improviser

2014 ◽  
pp. 98-123
Author(s):  
Kiril Todorov
Keyword(s):  
Business Environment ◽  
Qualitative Approach ◽  
Strategic Orientation ◽  
Competitive Environment ◽  
Strategic Learning ◽  
Strategic Responses ◽  
Strategic Entrepreneurship ◽  
Education Of Students ◽  
Traditional Approaches

The chapter deals with the search for relevant strategic responses to the challenges of a dynamic and competitive, international and multicultural business environment where new strategic approaches like Strategic Entrepreneurship (SE) and tools to meet the specific characteristics and needs of SMEs are launched. The entrepreneurial opportunities, and their exploration and exploitation through the entrepreneur's/ manager's various roles as a strategist, leader, and improviser, are analyzed. It is shown that in most cases the entrepreneur (especially in long-term dynamic, ambiguous conditions) acts without sufficient formal information and resources and therefore has to improvise taking certain risks (strategic improviser). Difficulties in the understanding and the implementation of entrepreneurial roles, especially those of strategist and improviser, require non-traditional approaches, forms and methods in the education of students in entrepreneurship, and in training/ consulting for both new and established entrepreneurs. The forms and methods of mythology, metaphorical representation and jargon, as tools of the so-called subjective (qualitative) approach, are widely accepted. The chapter employs examples of original myths and metaphors to demonstrate how better to understand the linkages across strategic orientation/ management, improvisation and strategic learning, thus helping entrepreneurs/ managers to better adapt theories, concepts and tools for effective working in a dynamic, competitive environment.

Case Study as a Teaching Method in Marketing

2018 ◽  
pp. 1402-1421
Author(s):  
Marcin Awdziej
Keyword(s):  
Learning Outcomes ◽  
Case Studies ◽  
Teaching Method ◽  
Business Environment ◽  
Marketing Practice ◽  
Web Based ◽  
Marketing Education ◽  
Case Writing ◽  
Case Study Teaching

The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches to case-study teaching might be necessary. This chapter is structured as follows: first, the changes in business environment and their impact on marketing education is discussed. Second, the advantages and shortcomings of the traditional published case study as an educational instrument in marketing are presented. Third, new approaches to case study are critically evaluated. These are live case, participative case writing, and web-based cases.

Management and Organization in Transportation and Logistics

2020 ◽  
pp. 224-235
Author(s):  
Nilüfer Rüzgar
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Customer Satisfaction ◽  
Literature Review ◽  
Service Delivery ◽  
Business Environment ◽  
Point Of View ◽  
Art And Science ◽  
Chain Management ◽  
Organizational Activities

In today's business environment, in which organizations try to outpace their rivals, the power of management and organization come into prominence. Management, as an art and science, constitutes great importance in terms of creating sustainability in the organizations, and sustainability acts as an important agent for being successful in the competition. Especially supply chain management is evaluated to be among the most crucial organizational activities, which needs to be heavily focused on, in order to create customer satisfaction in the process of product and/or service delivery. Furthermore, as it is known, supply chain management is the key element of transportation and logistics. This chapter scrutinizes the importance of management and organization in transportation and logistics. With this purpose, a literature review presents the study both in a historical and contemporary point of view.

Basic Management Traits for Today's Global Competitive Environment

2021 ◽  
pp. 193-208
Author(s):  
Jitender Matta ◽  
Anil Vashisht ◽  
Vikrant Vikram Singh
Keyword(s):  
Management Practices ◽  
Business Environment ◽  
Competitive Environment ◽  
Effective Management

This study identifies and analyses basic management traits that are important for managers and organizations in toda's global competitive environment. Common effective management practices could be found in successful organizations. Among those practices are establishing well-defined values and goals and working to make employees accept those values as their own, knowing the organization's clients and working to find and keep those clients satisfied, developing and supporting employees, and communicating clearly. This chapter elaborates five basic management practices that must be mastered by all managers and Its importance for today's highly competitive business environment.

scholarly journals Impact of the HRM practices and organisation culture on managerial effectiveness in public sector organisations in India

2010 ◽  
Vol 56 (No. 8) ◽  
pp. 379-386
Author(s):  
A. Kumar Singh
Keyword(s):  
Public Sector ◽  
Market Economy ◽  
Business Environment ◽  
Organisational Culture ◽  
Competitive Environment ◽  
Managerial Effectiveness ◽  
Global Business ◽  
The Public ◽  
Hrm Practices ◽  
Organisation Culture

This study is in the light of the liberal global Indian economy that has led to a competitive environment. In a changing scenario of the global business environment with a highly competitive market economy, the HRM practices and organisation culture will provide an edge to an organisation. This study is an attempt to understand the effect of the HRM practices and organisation culture on managerial effectiveness in public sector organisations in India. This study revealed that the HRM practices and organisational culture are a strong predictors of the managerial effectiveness of the public sector organisations surveyed.

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