scholarly journals ANALISIS KOMUNIKASI PEMASARAN BERBASIS MEDIA SOSIAL DI KALANGAN RESTORAN ELIT DAN MENENGAH DI KOTA BANDUNG

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Dhany Esperanza ◽  
Sri Fatimah ◽  
Rani A. B. Kusno
Keyword(s):  
Social Media ◽  
Agricultural Sector ◽  
Service Providers ◽  
Agricultural Products ◽  
Media Campaign ◽  
Promotional Efforts ◽  
Younger Generation ◽  
The Impact

ABSTRAKKeberlanjutan sektor pertanian saat ini menjadi isu besar terkait dengan semakin menurunnyaaktivitas sektor pertanian. Kegiatan kuliner sesungguhnya mampu menggerakkan hulu dan hiliragribisnis dalam bentuk produksi input kuliner yaitu bahan-bahan mentah hasil pertanian. Sektorkuliner juga menjadi kegiatan yang dilirik generasi muda sebagai pilihan usaha, namun masihbanyak entrepreneur yang memerlukan pencerahan untuk dapat berkembang. Antara lain dalam halakses ke konsumen melalui promosi dan secara khusus pemilihan media promosi. Pada saat inimedia sosial dipandang dapat mengefektifkan upaya promosi. Tujuan penelitian adalah untukmengetahui karakteristik konsumen di restoran elit dan menengah Kota Bandung, juga mengetahuidampak media sosial bagi penyedia jasa kuliner. Penelitian ini menggunakan metode kualitatifdengan teknik studi kasus dan analisis deskriptif. Penelitian dilaksanakan di beberapa lokasi restoranyang mewakili klaster elit dan menengah. Hasil penelitian menunjukkan bahwa restoran klaster elitdinilai belum cukup intensif menggunakan saluran pemasaran berbasis media sosial, sedangkanrestoran menengah dinilai bahwa penggunaan media sosial tidak berpengaruh terhadap kondisirestoran saat ini. Konsumen dari kedua klaster restoran senang menginformasikan restoran melaluimedia sosial bila memiliki keunikan.Kata kunci: media sosial, kuliner, promosi, agribisnis, studi kasusABSTRACTSustainability of the agricultural sector is currently a major issue due to decline in its activities.Culinary is actually able to move upstream and downstream agribusiness, namely culinary rawmaterials from agricultural products. As well, younger generation sees culinary as the choice ofbusiness, despite entrepreneurs still need awareness to be able to thrive. Particularly access toconsumers through promotions and specific opt for media campaign. At the time being social mediais seen for its superiority to further facilitate and streamline promotional efforts. This study aims tounderstand the characteristics of consumers in elite and medium-class restaurants in Bandung city,also knowing the impact of social media for culinary service providers. The results showed that theelite restaurant cluster was considered not sufficiently using social media as marketing mean, whilethe medium-class restaurants was regarded indifferent to its current condition despite using socialmedia. Consumers of both clusters pleased to inform the restaurant via social media when it isunique.Keywords: social media, culinary, promotion, agribusiness, case study

E-Commerce Berbasis Marketplace Dalam Upaya Mempersingkat Distribusi Penjualan Hasil Pertanian

2017 ◽  
Vol 1 (2) ◽  
pp. 131-136 ◽  
Author(s):  
Deni Apriadi ◽  
Arie Yandi Saputra
Keyword(s):  
Agricultural Sector ◽  
Positive Influence ◽  
End Users ◽  
Marketing Channels ◽  
Agricultural Products ◽  
The Other ◽  
Media Campaign ◽  
Community Groups ◽  
Distribution Chain ◽  
Production Demand

The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers

scholarly journals Fan Engagement in Motorsports: A Case of the FIA World Rally Championship

2019 ◽  
Vol 5 (1) ◽  
pp. 31-44
Author(s):  
Hans Erik Næss ◽  
Sam Tickell
Keyword(s):  
Social Media ◽  
Media Campaign ◽  
Audience Engagement ◽  
Media Campaigns ◽  
Building Relationships ◽  
Transmedia Storytelling ◽  
Fan Engagement

Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community facilitation and ‘transmedia storytelling’, as well as the method of autoethnography, our finding is that RallytheWorld, through its audience engagement techniques provided WRC fans with a new experience while respecting the championship’s sporting traditions. This combination, we argue, made RallytheWorld a qualitatively better offer to rally fans than comparable social media campaigns in the WRC.

Social Media as Alternative Public Sphere for Citizen Participation and Protest in National Politics in Zimbabwe

2018 ◽  
pp. 17-35 ◽  
Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Public Sphere ◽  
Citizen Participation ◽  
The Political ◽  
National Politics ◽  
Social Media Platforms ◽  
The Impact

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.

Debunking Intermediary Censorship Framework in Social Media via a Content Retrieval and Classification Software

2017 ◽  
pp. 169-195
Author(s):  
Baramee Navanopparatskul ◽  
Sukree Sinthupinyo ◽  
Pirongrong Ramasoota
Keyword(s):  
Social Media ◽  
Service Providers ◽  
Freedom Of Expression ◽  
Business Organizations ◽  
Governmental Agencies ◽  
Online Discussion Forum ◽  
Content Retrieval ◽  
Intermediary Liability ◽  
Online Service Providers

Following the enactment of computer crime law in Thailand, online service providers are compelled to control illegal content including content that is deemed harmful or problematic. This situation leads to self-censorship of intermediaries, often resulting in overblocking to avoid violating the law. Such filtering flaw both infringes users' freedom of expression and impedes the business of OSPs in Thailand. The Innovative Retrieval System (IRS) is thus developed to investigate intermediary censorship in online discussion forum, Pantip.com, as a case study of social media. The result shows that there is no consistency of censorship pattern on the website at all. The censorship criteria depend on type of content in each forum. Overblocking is also high, over 70% of removed content, due to intimidation of governmental agencies, lawsuits from business organizations, and fear of intermediary liability. Website administrator admitted that he would cut off some users to avoid business troubles.

Social Media as Alternative Public Sphere for Citizen Participation and Protest in National Politics in Zimbabwe

2020 ◽  
pp. 772-786
Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Public Sphere ◽  
Citizen Participation ◽  
The Political ◽  
National Politics ◽  
Social Media Platforms ◽  
The Impact

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.

#NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion

2020 ◽  
Vol 9 (S1) ◽  
pp. S35-S43 ◽  
Author(s):  
Yannick Kluch ◽  
Amy S. Wilson
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Planning Process ◽  
Student Athlete ◽  
Media Campaign ◽  
Sports Industry ◽  
Diversity And Inclusion ◽  
Starting Point ◽  
Inclusive Excellence

In an increasingly diverse sports industry, inclusive excellence becomes an important axiom to engage a variety of stakeholders. This case study outlines the development of the National Collegiate Athletic Association’s (NCAA) inaugural Diversity and Inclusion Social Media Campaign launched by the NCAA’s Minority Opportunities and Interest Committee in partnership with the national Student-Athlete Advisory Committees. The goals of this campaign were to provide the more than 500,000 student-athletes in the NCAA with a platform to create a dialogue on diversity and inclusion on their campuses as well as to communicate the benefit of inclusive environments to the student-athlete experience. By outlining the steps from the campaign idea to its implementation, this case study provides students with the ability to (a) understand a major sport organization’s planning process for a national social media campaign focused on diversity and inclusion, (b) analyze current diversity trends in the sports industry using the NCAA as an example, (c) trace the NCAA membership’s engagement with the campaign, and (d) determine to which extent a campaign such as this one can serve as a starting point for anchoring inclusive excellence in the fabric of intercollegiate athletics departments.

scholarly journals Relevance of Intermittent Rivers and Streams in Agricultural Landscape and Their Impact on Provided Ecosystem Services—A Mediterranean Case Study

2019 ◽  
Vol 16 (15) ◽  
pp. 2693 ◽  
Author(s):  
Tatiana Kaletová ◽  
Luis Loures ◽  
Rui Alexandre Castanho ◽  
Elena Aydin ◽  
José Telo da Gama ◽  
...  
Keyword(s):  
Ecosystem Services ◽  
Agricultural Landscape ◽  
Agricultural Sector ◽  
Agricultural Landscapes ◽  
Intermittent Rivers ◽  
Negative Impacts ◽  
Classification Tool ◽  
The Impact

Ecosystem services (ES), as an interconnection of the landscape mosaic pieces, along with temporal rivers (IRES) are an object of research for environmental planners and ecological economists, among other specialists. This study presents (i) a review on the importance of IRES and the services they can provide to agricultural landscapes; (ii) a classification tool to assess the impact of IRES to provide ES by agricultural landscapes; (iii) the application of the proposed classification to the Caia River in order to identify the importance of this intermittent river for its surrounding agricultural landscape. The classification of the ES follows the Common International Classification of Ecosystem (CICES) classification that was adapted for the purposes of this study. Firstly, the list of ES provided by agricultural landscape was elaborated. In the next step, we assessed the potential of IRES to provide ES. Next, IRES impacts to ES within the agricultural landscape were evaluated according to observations from the conducted field monitoring in the study area. This study focuses on the relevance of the intermittent Caia River—a transboundary river in Spain and Portugal—and its ephemeral tributaries in the agricultural landscape. Our study estimates that each hydrological phase of IRES increases the ES provided by the agricultural landscape. However, the dry phase can potentially have negative impacts on several services. The intensification of the agricultural sector is the main provision of the water resource within the Caia River basin, but we were able to identify several other ES that were positively impacted. The present study is in line with the conclusions of other authors who state that IRES constitute a valuable resource which should not be underestimated by society.

scholarly journals Impact of agricultural supports on competitiveness of agricultural products

2020 ◽  
Vol 66 (No. 6) ◽  
pp. 286-295
Author(s):  
Hasan Arisoy
Keyword(s):  
Competitive Advantage ◽  
Agricultural Sector ◽  
Vector Autoregression ◽  
Terms Of Trade ◽  
Agricultural Products ◽  
Var Model ◽  
Political Variable ◽  
The World ◽  
The Impact ◽  
Over Time

The agricultural sector is being supported in Turkey, as well as in the world. The issue of competitiveness is observed in agriculture, despite supports. This study aims at investigating the impact of agricultural supports in Turkey on competitiveness of agricultural products. Vector autoregression (VAR) model has been adopted in the study. The internal terms of trade (TOT), percentage producer support estimate (PSE), and the producer nominal protection coefficient (NPC) variables have been included in the model. The internal terms of trade in Turkey have developed over time against the benefit of agricultural sector. PSE has had a significant impact on TOT. Therefore, the use of PSE as a political variable has been concluded as a significant. Means of support must be discussed in Turkey more than the amount of supports. In particular, supports that will provide farmers with competitive advantage and boost up product farmyard prices will be more efficient and beneficial for farmers.

Regional pacts to facilitate global agriculture trade

2015 ◽  
Keyword(s):  
World Trade ◽  
Agricultural Sector ◽  
Trade Agreements ◽  
Agricultural Trade ◽  
Agricultural Products ◽  
Regional Trade ◽  
Content Type ◽  
Food Standards ◽  
Global Agriculture ◽  
The Impact

Subject The impact of preferential trade agreements on global agricultural trade. Significance Bilateral and regional trade agreements have proliferated since the late 1980s. They account for over 50% of world trade and their share is increasing, according to OECD estimates. These agreements are particularly significant for agricultural trade, principally because this sector has the most to gain from low tariff access to markets. Yet they raise the question of whether such agreements are the most effective instruments for reducing barriers to global agricultural trade. Impacts Agricultural products such as sugar and dairy are likely to continue appearing frequently on the 'sensitive products' list in PTAs. Japan's aversion to opening its agricultural sector represents a major hurdle to the TPP. The European Parliament will probably reject any TTIP agreement that requires abandoning the 'precautionary principle' on food standards.

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