scholarly journals Factors Influencing Online Shoppers to Shop at Marketplace or Website: A Qualitative Approach

2021 ◽  
Vol 9 (4) ◽  
Author(s):  
Syafeqah Nurul Marzuki ◽  
Ida Md Yasin
Keyword(s):  
Emerging Markets ◽  
Information Quality ◽  
Online Shopping ◽  
Value Added ◽  
The Internet ◽  
Digital Information ◽  
Factors Influencing ◽  
Online Shoppers ◽  
Business To Consumer ◽  
Service Businesses

The Internet allows people to purchase without visiting an actual store. Many retail businesses use electronic commerce (e-commerce) operations to make it easy to sell goods or services to consumers over the Internet. Research is carried out on the process of e-commerce adoption, in particular on business to consumer (B2C). In addition, the advent of digital information platforms that enable the consumer to consumer (C2C) changes the way service ecosystems generate value for digital transformation and produce value for it. This paper, therefore, explores online shopping aspects and understands the influence on online consumers shopping on the marketplace or website. Qualitative research shows the elements encouraging online buyers to shop on the marketplace or the website by analyzing data obtained through interviews with 15 participants. The findings of this study indicate the main factors influencing online shoppers to shop at marketplace or website are 1) online convenience, 2) affordability, 3) information quality, 4) evaluation for options, 5) promotions, 6) electronic word of mouth (e-WOM), 7) trusted and secure, and 8) value added service. Businesses can take advantage of the results to understand emerging markets deeper. This trend provides business managers with the basis to design consumer attraction approaches and increase the performance of online shopping services. The findings of this study can allow marketers to understand consumers' intents and develop long-term partnerships between businesses and consumers. The potential for internet purchasing, especially in emerging markets, is growing increasingly tempting. This analysis is consistent with online shopping trends.

scholarly journals Consumer Attitudes toward Online Shopping

2014 ◽  
Vol 5 (3) ◽  
pp. 13-24 ◽  
Author(s):  
Ahmad Nabot ◽  
Vanja Garaj ◽  
Wamadeva Balachandran
Keyword(s):  
Social Sciences ◽  
Human Resources ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
The Internet ◽  
It Infrastructure ◽  
Goods And Services ◽  
Factors Influencing ◽  
Level Of Experience ◽  
Structured Questionnaire

In the era of the diffusion of e-commerce and its services offered to the consumers over the Internet, the Internet is commonly used by both consumers and businesses to buy and sell their goods and services worldwide. This study focuses on the factors influencing customers' decisions and attitudes toward adopting online shopping in Jordan. The study found that online shopping in Jordan is still not very common, due to challenges and barriers that affect the diffusion of online shopping: delivery barriers, such as the lack of prepared transportation and mapping infrastructure, lack of reliable delivery system for delivering bought goods to the customers caused by the lack of postcode system; and lack of knowledge and awareness about the benefits of e-commerce among retailers and consumers. A structured questionnaire was distributed among 50 participants (university students, employees/professionals etc.), and then the collected data were analyzed using the Statistical Package for Social Sciences Version 18.02 (SPSS). The results show that attitudes toward online shopping and intention to shop online were affected by lack of human resources, such as low level of experience in using the Internet and shopping websites for shopping, lack of developed IT infrastructure, trust in e-retailers, and online payment and delivery service concerns. However, Jordanian consumers are willing to adopt and recommend online shopping for others as an alternative way for shopping.

scholarly journals How Shopping Frequency And Product Type Affect Consumers Perceptions Of E-Tailing Quality

2011 ◽  
Vol 5 (1) ◽  
Author(s):  
Rose Sebastianelli ◽  
Nabil Tamimi ◽  
Murli Rajan
Keyword(s):  
Customer Service ◽  
Online Shopping ◽  
National Sample ◽  
Product Type ◽  
The Internet ◽  
Order Form ◽  
Online Shoppers ◽  
Quality Dimensions ◽  
Support Factor

We survey a national sample of US online consumers about their perceptions regarding the quality of online shopping experiences.  Our intent is to examine whether the frequency with which they purchase products online and the types of products they purchase affect their perceptions of internet retailer quality.  In this study, the quality of online shopping is measured using a set of items that represent the four phases encountered when shopping via the Internet:  (1) the retailer’s homepage, (2) online product catalog, (3) order form and (4) customer service and support.  Factor analysis of these items uncovers the following seven underlying e-tailing quality dimensions: reliability, accessibility, ordering services, convenience, product content, assurance and credibility.   We find that frequent online shoppers consider both reliability and product content significantly more important than infrequent online shoppers; ordering services is significantly more important to infrequent online shoppers.  With regard to product type, we find some significant differences between online shoppers who purchase “search” versus “experience” products.  Specifically, those who purchase experience products online rate ordering services and product content significantly more important than those who buy search products.

scholarly journals Investigating Factors Influencing Customer Online Buying Satisfaction In Gauteng, South Africa

2014 ◽  
Vol 13 (5) ◽  
pp. 1187
Author(s):  
Sharon Rudansky-Kloppers
Keyword(s):  
South Africa ◽  
Quantitative Research ◽  
Online Shopping ◽  
Future Research ◽  
Gauteng Province ◽  
Time Saving ◽  
Online Sales ◽  
Factors Influencing ◽  
Online Shoppers ◽  
Online Buying

Online shopping has increased significantly worldwide in the last few years. South Africa is no exception, but although this country has experienced an increase in online shopping, it seems to lag behind the rest of the world where this development is concerned. Research into the factors which influence customer online shopping satisfaction is thus imperative in order for South African retailers to develop the correct strategies for online sales. With this information, they can convert potential customers into real customers and retain them. This research investigates the factors which influence customer online buying satisfaction in the Gauteng province of South Africa. The researcher made use of secondary research to construct a model of factors influencing online customer satisfaction and then tested the model among South Africans living in the Gauteng province. A sample of 111 online shoppers was used and quantitative research was conducted by means of a structured questionnaire. It was found that convenience, delivery, and time saving were viewed by customers as the most important reasons for buying online, while branding was viewed as the least important factor. The research results confirmed the model developed by the researcher. Results of the study, as well as recommendations for future research, are presented.

A Study On Customer Satisfaction Towards Online Shopping In Sivaganga District

2019 ◽  
Vol 118 (6) ◽  
pp. 150-162
Author(s):  
A. Muthupriya
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Rapid Development ◽  
The Internet ◽  
Marketing Environment ◽  
Traditional Markets ◽  
Factors Influencing ◽  
Shopping Satisfaction

This study titled “A Study on Customer Satisfaction towards Online Shopping in Sivaganga District” has been undertaken to understand the factors influencing customers’ online shopping decisions.The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the successof online shopping essentially depends on the customer satisfaction during their purchase.

scholarly journals RISK PERCEPTION IN E-COMMERCE: A HOLISTIC REVIEW OF EMERGING ONLINE SHOPPING IN INDIA

2017 ◽  
Vol 5 (6) ◽  
pp. 231-239
Author(s):  
Muhammad Shafeeque A.P. ◽  
Thomachan K.T.
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Online Shopping ◽  
The Internet ◽  
Internet Users ◽  
Holistic Review ◽  
Online Shoppers ◽  
Potential Losses ◽  
Perceive Risk ◽  
Significant Factors

This paper examines the perceived risks associated with online shopping. Perceived risk defined as a consumer’s belief about the potential losses or other negative outcomes from transacting on the internet. Fifty-eight percent of internet users describe online shopping as a frustrating, confusing, and overwhelming activity. Even though majority of the online shoppers have perceive risk, religion, income and occupation are not found to be significant factors in risk perception.

scholarly journals Socio-Eonomic Status of Online Shoppers and its Associated Factors in Bangladesh

2020 ◽  
pp. 19-25
Author(s):  
A H M Kamruzzaman ◽  
Shahnaz Rahman ◽  
Md. Kariul Islam ◽  
Dr. Mohammad Mostafizur Rahman ◽  
Md. Mahamudul Alam ◽  
...  
Keyword(s):  
Associated Factors ◽  
Online Shopping ◽  
Economic Status ◽  
The Internet ◽  
Factor Analyses ◽  
Socio Economic Status ◽  
Online Shoppers ◽  
Exploratory Data ◽  
And Behavior ◽  
Structured Questionnaire

Background: Now a day,online shopping became easy and most suitable mode for shoppers. The internet has changed the way of consumers store and has rapidly developed into a global perspective.Online shopping has started in Bangladesh, but consumers are not much familiar with the term yet to go online shopping frequently.We have not enough data regarding the socio-economic status and behavior of online shoppers of Bangladesh. Aim of the study: This study was conducted to evaluate the socio-economic status and behavior of online shoppers in Bangladesh. Methods: Data from 200 population segments of the Bangladeshi consumers was collected by self-administrated and structured questionnaire. We employed factor analyses,along with other Exploratory Data Evaluation methods to explain the variance in response.

scholarly journals Study of E-consumer Behaviour towards E-goods (tangible goods) in Mumbai City (Byculla - E Ward)

2021 ◽  
Vol 17 (3) ◽  
pp. 189-199
Author(s):  
Chantelle Mascarenhas ◽  
Dr. Sanjaykumar P. Phad
Keyword(s):  
Consumer Behaviour ◽  
Online Shopping ◽  
Research Paper ◽  
Web Based ◽  
Interactive Mode ◽  
Factors Influencing ◽  
Wide Range ◽  
Online Shoppers ◽  
Questionnaire Method ◽  
Industry Needs

Convenience, accessibility and inexpensive range of information have attracted many towards the field of online shopping, luring them for more and more shopping experiences with availability of a wider range of products. Online shopping being a larger industry, needs to keep themselves constantly updated with the types of consumers choosing to shop online, the factors influencing e-consumers attitudes to shop, the kinds of e-purchases made and the mode of payment opted for online shopping purchases. The purpose of this research paper is to seek such information to help online marketers to map out strategies in order to cover a wide range of consumers in the society by transforming the offline shoppers to online shoppers and optimizing sales of different e-purchases. Thus, making web based applications an interactive mode to connect e-tailers with e-consumers with utmost trust and transparency. This research paper involves collection and analysis of data through 100 respondents with the help of questionnaire method.

scholarly journals Behavioural Components of Online Shopping Among Consumers of Malaysia

2019 ◽  
pp. 436-443
Author(s):  
Kastury Gohain ◽  
Seethaletchumy Thambiah ◽  
Manah Chandra Changmai
Keyword(s):  
Empirical Research ◽  
Online Shopping ◽  
Ease Of Use ◽  
Free Time ◽  
The Internet ◽  
Time Saving ◽  
Factors Influencing

The aim of this paper is to contribute to the literature of why people are becoming fond of online shopping nowadays. Surprisingly, online shopping has become much easier since some brands have started to display their designs on phone applications or website which makes the work easier and saves time of consumers. People nowadays like to spend their free time by surfing the internet no matter anywhere and anytime. For many respondents, the online shopping has almost become an addiction. The purpose of this study is to explore the extent to which the online shopping is preferred by the consumers and the factors which motivate them to engage in online shopping. In this empirical research, it has specifically put an emphasis to identify the factors which influence the consumers to do online shopping. The purpose of this research also is to investigate the factors that influence the consumers to become addicted with online shopping. The study also unveils importance of time saving, ease of use and accessibility as factors influencing consumers to become addicted with online shopping. Therefore, today it is true that consumers have become addicted with shopping through websites due to ease of availing it.

scholarly journals Online Shopping in Nepal: Preferences and Problems

2019 ◽  
Vol 12 (1) ◽  
pp. 71-86
Author(s):  
Rashesh Vaidya
Keyword(s):  
Business Model ◽  
Cost Reduction ◽  
Online Shopping ◽  
Easy Access ◽  
The Internet ◽  
Time Saving ◽  
Business To Consumer ◽  
The Cost ◽  
User Friendly

The popularity of online shopping among Nepalese customers has increased with the cost-reduction of technology-based goods, the cost of internet services, and easy access to the internet. At the same time, the convenient modes of payments, and user-friendly, as well as, interactive shopping apps are further paving a pathway to unprecedented growth in the online shopping companies. The online shopping companies in Nepal have been seen following the Business to Consumer (B2C), Customer to Customer (C2C), or the ‘Facebook Store’ business model. The paper has taken 300 respondents, as a sample, who have at least twice shopping experiences, from a single online shopping company. The multiple-choice question, and open-end questions related to the preference, and problems faced were asked while going for online shopping in Nepal. In context to Nepal, time-saving, offers, easy ordering system and information available at the online shopping portal, were the main reasons for the shoppers, to prefer online shopping. The service quality provided by the online company, made the Nepalese customer, prefer online shopping. The quality of the product delivered to the customer was seen to be the major problem in Nepalese online shopping. The delivery of the wrong product was also seen one of the problems in online shopping in Nepal.

scholarly journals Qualitative Study on Factors Influencing Aging Population’s Online Grocery Shopping and Mode Choice When Grocery Shopping in Person

2020 ◽  
pp. 036119812096479
Author(s):  
Ana Bezirgani ◽  
Ugo Lachapelle
Keyword(s):  
Older Adults ◽  
Online Shopping ◽  
Social Activity ◽  
Home Delivery ◽  
Grocery Shopping ◽  
Active Mode ◽  
Food Shopping ◽  
Factors Influencing ◽  
Online Shoppers ◽  
Shopping Trips

Given that older adults are prone to car cessation, they may also be at risk of food insecurity. Online shopping has the potential to become a key solution to this growing social issue. The objective of this study was to understand how mode use relates to food shopping patterns, and what specifically motivates older adults to choose certain travel modes for grocery shopping or to shop online. Sixty-one retired individuals were interviewed in Montreal, Canada. Participants were first asked to discuss their food shopping habits and the modes they used to purchase food. Then, participants were asked open-ended questions about beliefs from the theory of planned behavior. Participants listed advantages/disadvantages, people who approve/disapprove, and facilitating factors/barriers related to travel modes and online grocery shopping. Most participants never used online grocery shopping. Results revealed similarities in shopping styles between car drivers and online shoppers. Both were organized (prepared lists), shopped in bulk, and went on regularly timed shopping trips. Public transit (PT) and active mode users were spontaneous and irregular shoppers who viewed in-person shopping as physical and social activity opportunities. Grocery shopping using these modes could be made easier for some participants if shops offered home delivery after in-store purchases. Car drivers were more likely to adopt online services than PT or active mode users who preferred delivery after in-person shopping to reduce obstacles linked to these modes. In order for online grocery shopping to be integrated as part of one’s established habits, both travel habits and grocery shopping habits must be observed jointly.

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