Tik Tok the New Alternative Media for Youngsters for Online Sharing of Talent: An Analytical Study

2020 ◽  
Vol 07 (01) ◽  
pp. 17-20
Author(s):  
Keshav Patel ◽  
Keyword(s):  
Social Media ◽  
Analytical Study ◽  
Alternative Media ◽  
New Wave ◽  
Present Generation ◽  
The Social ◽  
Alternative Version ◽  
Social Media Platforms

Tik Tok, the new wave of social media which has introduced a new sub culture for the present generation and has brought a revolution in the social media for youngsters. Tik Tok has become a new platform for portrayal of talent for youngsters adding new meaning to already existing social media platforms. It is the fastest growing social media which has fascinated and engrossed so many youngsters across the globe and is one of the fastest growing in India. Tik Tok is basically the new alternative version of online sharing, that allows its users its interface for preparing short videos and music pieces. Tik Tok is the new obsession among youngsters which is giving them a platform to express them innovatively and ingeniously. The present paper is based on case study of individuals who used Tik Tok to highlight their talent.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

scholarly journals Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices

2021 ◽  
Author(s):  
Cristina Rizzardo
Keyword(s):  
Social Media ◽  
Media Content ◽  
Multimodal Approach ◽  
Major Research ◽  
Brand Authenticity ◽  
Digital Infrastructure ◽  
The Social ◽  
Consumption Practices ◽  
Social Media Platforms

This study develops a narrative-focused analytic model that assesses how a brand communicates its narrative identity by incorporating vicarious nostalgia as a branding practice. Nostalgia as a branding strategy aims to leverage affect and emotion in consumption practices. This is carried out via engagement with stories of an era primarily unlived by the brand’s targeted consumer base. In the presence of nostalgic associations, this strategy facilitates the impression of brand longevity and, thus, brand authenticity and legitimacy. This major research paper applies these theoretical discourses to a case study of the American lifestyle brand Urban Outfitters’ digital advertising implementations on Instagram. A multimodal approach guided the analysis of narrative communication patterns that occurred throughout the 2014 calendar year on the brand’s Instagram account. The findings indicate that Urban Outfitters uses Instagram’s digital infrastructure to facilitate a cohesive brand narrative that is both temporally and causally structured. This narrative encompasses plotlines, settings, and characters of an idealized era that the brand’s targeted consumer base is unacquainted with yet endeavours to elicit consumer identification with the brand nonetheless. Finally, by using an authentic mode of communication as well as cues that faithfully depict the character and culture of a former era, Urban Outfitters generates the same projections of authenticity that nostalgic brands with longstanding histories have by virtue of age. This project offers suggestions for further research including the adaptation of the study to other social media platforms, as well as expanding it to integrate user response to the social media content.

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux
Keyword(s):  
Social Media ◽  
News Media ◽  
Stakeholder Engagement ◽  
Media Coverage ◽  
Public Diplomacy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.

scholarly journals Stories From an (Un)lived Past: Applying Narrative Theory, Vicarious Nostalgia and Brand Authenticity to Urban Outfitters' Instagram Advertising Practices

2021 ◽  
Author(s):  
Cristina Rizzardo
Keyword(s):  
Social Media ◽  
Media Content ◽  
Multimodal Approach ◽  
Major Research ◽  
Brand Authenticity ◽  
Digital Infrastructure ◽  
The Social ◽  
Consumption Practices ◽  
Social Media Platforms

This study develops a narrative-focused analytic model that assesses how a brand communicates its narrative identity by incorporating vicarious nostalgia as a branding practice. Nostalgia as a branding strategy aims to leverage affect and emotion in consumption practices. This is carried out via engagement with stories of an era primarily unlived by the brand’s targeted consumer base. In the presence of nostalgic associations, this strategy facilitates the impression of brand longevity and, thus, brand authenticity and legitimacy. This major research paper applies these theoretical discourses to a case study of the American lifestyle brand Urban Outfitters’ digital advertising implementations on Instagram. A multimodal approach guided the analysis of narrative communication patterns that occurred throughout the 2014 calendar year on the brand’s Instagram account. The findings indicate that Urban Outfitters uses Instagram’s digital infrastructure to facilitate a cohesive brand narrative that is both temporally and causally structured. This narrative encompasses plotlines, settings, and characters of an idealized era that the brand’s targeted consumer base is unacquainted with yet endeavours to elicit consumer identification with the brand nonetheless. Finally, by using an authentic mode of communication as well as cues that faithfully depict the character and culture of a former era, Urban Outfitters generates the same projections of authenticity that nostalgic brands with longstanding histories have by virtue of age. This project offers suggestions for further research including the adaptation of the study to other social media platforms, as well as expanding it to integrate user response to the social media content.

scholarly journals IMPRESSION OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE AND MORAL VALUES OF STUDENTS: A CASE OF THE COLLEGES LOCATED IN AREA OF OMERGA, SUB-DISTRICT

2020 ◽  
pp. 59-65
Author(s):  
Sushil R. Mathapati ◽  
Nitin R. Hulsure ◽  
Ankush V. Takale ◽  
Sachin S. Rajmane
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Rural Areas ◽  
Social Life ◽  
Moral Values ◽  
Present Generation ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Impact

In this technical world, young youth of India enjoyed to spend their foremost time on social media. Not only in cities but also in rural areas, it found that the present generation has attraction towards social media. In today’s world, life cannot be imagined without social media like WhatsApp, Facebook, YouTube, TikTok, Instagram, LinkedIn and Twitter accounts etc. In the present work, we have study the impact of use of social media on academic performance and moral values of students located in omerga sub-district. This expressive, investigative study surveyed the types of social media platforms students commonly use, the amount of time students spend on social media, the purposes for which students use the social media and the influence of social media use on students’ academic as well as social life. The study also found that majority of students agreed that their educational performance is influenced due to the massive use of social media. Additionally, near about 50% students from these colleges think them self as they are addicted to use of social media. Keywords: Social media, Students life, Academic performance, Molar values.

scholarly journals Social Media Usage in e-Government: Evidence from Suriname

2017 ◽  
Vol 7 (2) ◽  
pp. 75 ◽  
Author(s):  
Muhammad Firdaus Samijadi
Keyword(s):  
Social Media ◽  
Implementation Strategies ◽  
Successful Implementation ◽  
Online Participation ◽  
Media Usage ◽  
The Social ◽  
Social Media Platforms ◽  
The Government ◽  
Use Of Social Media

Social Media has made its’ way of playing an important role in e-Government implementation strategies. Many governments include social media as a tool to approach and engage its’ citizens, to increase transparency, trust and online participation. Although social media is not yet fully understood by governments on how to effectively utilize social media as a tool to be beneficial to the government and the general public. This research focuses on the Social Media activity of the Government Departments of Suriname. With around 1.9 billion active users, Facebook is one of the largest social media platforms in the world. This study furthers analyzes how active social media accounts are being used by the departments and how online users respond to departmental online activities. In order to achieve the goal of this paper, the 14 social media accounts of Suriname government departments will be taken as a case study. Several accounts indicate that government to citizen engagement show much potential for citizens’ active online participation. While the use of social media in e-Government initiatives is a feasible approach to successful implementation, there are still some improvement governments should take into consideration to increase online participation and fulfilling the needs of their citizens.

scholarly journals Social media as the platform for political mobilization: case study of Kazakhstan

2020 ◽  
Vol 338 ◽  
pp. 431-442
Author(s):  
Assem Kalkamanova
Keyword(s):  
Social Media ◽  
Political Mobilization ◽  
Political Elite ◽  
Protest Movements ◽  
Announcement Date ◽  
The Social ◽  
Social Media Platforms ◽  
The Government

This paper focuses on the role of social media in the rise of the protest movements and political mobilization in Kazakhstan. The country has been seeing an increase in the social networks based civil activists since recently. I argue that the emergence of the Democratic Choice of Kazakhstan that operates only within the realm of social media platforms promoted political activism and civil protests in the country. Most importantly, I argue that in contrast to the conclusions of the Kazakhstani court’s decision in March 2018, the movement leader’s Facebook blog reveals no violence either towards the government or some specific political elite. Using text mining methods, I analyzed the texts of his Facebook posts from the announcement date in 2017 till the end of 2019: the rhetoric of the position of the Democratic Choice is informational, first, and protest calling, second. Also, the analysis of seven most popular political Youtube bloggers shows that the people’s discontent with injustices and undemocratic polity manifested in the poignant interest towards the creator of this system, Mr. Nazarbayev and his closest circle. The SMM software allowed to find out the areas of Kazakhstani politics that are of most interest to the audience of Kazakhstani political activists.

Pre-Press Cancer narratives on social media as ‘small stories’

2019 ◽  
Vol 16 (31) ◽  
Author(s):  
Carsten Stage
Keyword(s):  
Social Media ◽  
Social Processes ◽  
Illness Narrative ◽  
Cultural Discourses ◽  
The Social ◽  
Social Media Platforms ◽  
The Media ◽  
Small Stories ◽  
Individual Body

Cancer narratives shared on social media platforms have received increased academic interest over the last decade but often without sufficiently acknowledging the media specific narrative affordances of these platforms. The article will address this problem, by first presenting a ‘small stories’ approach to studying illness narrative on social media and then putting the approach to work in a case study of a Danish cancer patient’s Instagram profile (@jannelivsnyder66). The paper argues, that the storytelling practices on the profile can be analytically approached by focusing on the interplay between three co-constitutive levels of interaction: 1) a level of the desired illness narrative and position that the narrator, influenced by available cultural discourses and interaction with followers, hopes to be able to tell; 2) a level of sharing everyday posts, which can either support or disturb the desired narrative; 3) a level of follower responses, where relations between the desired narrative and singular posts are monitored through processes of liking and commenting. Followers of social media cancer narratives should in light of this not be understood as an audience witnessing an individual telling his/her “own” story, but rather as crucial contributors to the social interaction and co-creation of desired narratives, subject positions, narrative progress and tellability. In conclusion, the article thus stresses that cancer storytelling on social media, despite the strong biological connection of the disease to an individual body, emerges through inherently social processes of reading, liking, commenting, monitoring and co-deciding narrative practices.

The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing

2021 ◽  
pp. 204388692110223
Author(s):  
Pooja S Kushwaha
Keyword(s):  
Social Media ◽  
Cost Effective ◽  
Social Media Marketing ◽  
Media Campaigns ◽  
The Social ◽  
Wise Decision ◽  
Pull Marketing ◽  
Social Media Platforms ◽  
Start Ups

This case study covers various aspects of social media as an alternative and cost-effective tool of marketing and promotion. The case also highlights the social media promotion tools used by a social media consultancy start-up for a client, and how it failed to achieve desired results. In this world of digitisation, social media marketing is a trend that is prevalent across the globe. Social networks have changed the way information is delivered to the customers, shifting from traditional push marketing to pull marketing. Entrepreneurs are using social media marketing to promote their product or services by this they can not only promote their venture but at the same time efficiently utilise their marketing budget. Vanya’s Dance Planet is such an organisation which used social media marketing to reach out to its target prospective customers. It required structured planning, professional knowledge about various social media platforms, and creative writing skills to post content on these platforms. The consultant organisation We4U planned and executed the social media campaigns for Vanya’s Dance Planet getting professional help from social media consultancy start-ups which can be a wise decision for some entrepreneurial ventures. But sometimes these professional tie-ups would end up with loss of time, money and trust. This case study deliberates upon such a fallout.

scholarly journals Advertising in Social-Media as A New Approach in Mental Illness Campaign Among Youth

2018 ◽  
Vol 3 (2) ◽  
pp. 93-102
Author(s):  
Norshahira Atikah Mohd Razak ◽  
◽  
Mohd Nasiruddin Abdul Aziz ◽  
Keyword(s):  
Social Media ◽  
Major Depressive ◽  
New Approach ◽  
Know How ◽  
The Social ◽  
Social Media Platforms ◽  
Key Driver ◽  
Major Depressive Episodes ◽  
Depressive Episodes

Nowadays, the mass media have often aired unexpected news of death and suicide. Peoples that under depression did not want to seek help and people surrounding them did not know how to help them either. There have been numerous efforts by various parties to address this problem time by time. However, previous related study shows an increasing number of major depressive episodes from the year 2010 until 2018 among young adults. Psychologists believe that the numbers will continue to rise in 2020 if no changes were made. This research intends to educate people on how to treat friends or family members that have a depression through advertising by using social media platforms to gain awareness among youngsters about the bad effect of depression. Contextual analysis from the case study and a survey has been conducted. Data have been collected from interviews, newspapers, and published reports. This research found that the majority of the respondents did not know how to help people that have depression and they usually take a wrong step while helping them. The social campaign was expected to be the key driver for change in the public’s attitudes and behaviour.

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