scholarly journals Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase

2020 ◽  
Vol 20 (2) ◽  
pp. 451-467
Author(s):  
Lucyna Witek
Keyword(s):  
Online Survey ◽  
Environmentally Friendly ◽  
Economic Benefits ◽  
Environmental Benefits ◽  
Purchase Behavior ◽  
Survey Method ◽  
Primary Role ◽  
Positive Attitudes ◽  
Real Purchasing ◽  
Product Durability

Abstract Research background: Currently the degradation of the environment which consumers contribute to is an important problem. Purchase behavior plays a key role as it is associated with the choice of products by consumers who are increasingly taking into account environmentally-friendly criteria. The effective implementation of marketing strategies that take into account the principles of sustainable development is possible under the condition of changes in the behavior of purchasers. Purpose: The purpose of this paper is to analyze the importance of environmentally-friendly attributes for product purchasers. Research methodology: The research was conducted among 650 Polish consumers. An online survey method was applied. Results: The study confirms that environmentally-friendly attributes do not play a primary role while choosing products. Hedonic, health and economic benefits take place before environmental benefits. For women, eco-friendly attributes were more important when choosing products, while men were more driven by economic and functional benefits. Young people are hedonists guided by taste and aesthetics, and they do not pay much attention to the environmentally-friendly attributes of products. In turn, older respondents are economical and pragmatic buyers for whom energy efficiency and product durability are of particular importance. Novelty: The research adds the value as for understanding the phenomenon of the green purchase gap, especially in developing countries where positive attitudes towards green products are not translated into real purchasing behavior. The research quotes some implication for marketing, especially for marketing communication strategies.

The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jialing Lin ◽  
Zhimin Zhou
Keyword(s):  
Online Survey ◽  
Brand Image ◽  
Perceived Value ◽  
Environmental Benefits ◽  
Equation Modeling ◽  
Survey Method ◽  
Brand Positioning ◽  
Content Type ◽  
Brand Innovativeness ◽  
Nature Connectedness

PurposeThe purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image, as mediated by green perceived value (GPV) and brand innovativeness and how brand type moderates these relationships.Design/methodology/approachData were collected using an online survey method, and structural equation modeling was employed to test the research hypotheses with a sample of 826 Chinese respondents.FindingsThe results demonstrate that utilitarian environmental benefits directly enhance green brand image. Both utilitarian environmental benefits and nature connectedness indirectly influence green brand image through GPV and brand innovativeness. Subsequently, green brand innovativeness positively affects GPV. The moderating effects of brand type on the relationships in the model are also established.Practical implicationsOrganisations should enhance green value and brand innovativeness when adopting green brand positioning tools to strengthen green brand image and implement diverse green branding strategies between brands of physical goods and services.Originality/valueAlthough previous studies have investigated how perceived benefits affect the development of brand image, the issue has not been examined based on the human associative memory framework from a green branding perspective. No empirical study has simultaneously included both green brand innovativeness and GPV in this formation process. Additionally, the moderating role of brand type in the model has not been explored previously.

scholarly journals Consumers' purchase behavior in Bangladesh: green products perspectives

2020 ◽  
Vol 1 (4) ◽  
pp. 305-320
Author(s):  
Burhan Uddin ◽  
Keyword(s):  
Questionnaire Survey ◽  
Online Survey ◽  
Geographical Location ◽  
Influential Factor ◽  
Purchase Behavior ◽  
Primary Data ◽  
Survey Method ◽  
Green Products ◽  
Study Results ◽  
Strongly Agree

Purpose: This study aimed to identify the influential aspects of consumers' purchase behavior of green products perspectives in Bangladesh. Research methodology: The study was quantitative in nature. The main methodology chosen for this study was the questionnaire survey method (online survey). Primary data were gained through a structured questionnaire survey from 324 Bangladeshi respondents using a seven-point Likert scale from strongly disagree to strongly agree. Data were analyzed by statistical package for social science (SPSS) 25.0. Results: The study results found all the variables are significant with Consumers' green purchase behavior in Bangladesh. As the interpretation of descriptive and regression analyses, Environmental consciousness is the most influential factor in Consumers' green purchase behavior in Bangladesh. Other independent variables like Environmental Responsibility, Environmental Knowledge, Product Quality, Environmental Protection, Social Appeal, Green Advertisement also have positive & significant influences respectively. Limitation: The research was conducted & focused on Bangladesh only, so the study result may not be applicable in any other geographical location. The study was also limited by the sample size of 324 which is not representative of all customers in Bangladesh. There may have other variables except for the variables that are measured in this research. Contribution: The result and analyses of the study will be supportive for the researchers, government, marketing specialist, and business people to gain an insight into Consumers' green buying behavior in Bangladesh and direct them to find out other significant factors related to Consumers' green purchase behavior so that they can formulate their strategies & policies regarding environmental and consumption issues. Keywords: Green product, Green purchase, Consumer behavior, Sustainable product, Environmentally friendly, Green marketing

scholarly journals China’s Pathway towards Solar Energy Utilization: Transition to a Low-Carbon Economy

2020 ◽  
Vol 17 (12) ◽  
pp. 4221
Author(s):  
Muhammad Awais Gulzar ◽  
Haroon Asghar ◽  
Jinsoo Hwang ◽  
Waseem Hassan
Keyword(s):  
Solar Energy ◽  
Cost Benefit Analysis ◽  
Environmentally Friendly ◽  
Economic Benefits ◽  
Environmental Benefits ◽  
Energy Utilization ◽  
Low Carbon ◽  
Low Carbon Economy ◽  
International Pressure ◽  
Carbon Economy

Rapid economic growth has caused many environmental problems in China, resulting in international pressure on China to fight against climate change and to shift to a more environmentally friendly economy. Therefore, over the past decades, China has been working on transforming its economy to counter the concerns of different environmental hazards caused by the burning fossil fuels and rising oil imports to support the energy sector. This study explores the shift in the Chinese government’s policies towards a low-carbon economy by adopting more environmentally friendly solar energy. A cost–benefit analysis of the solar water heater industry in China indicates that it not only brings economic benefits to society but also environmental benefits to the earth. Furthermore, this paper focuses on the use of solar energy as a kind of renewable energy, as solar energy is plentiful, which is beneficial from both an environmental and economic perspective.

Suicide-Bereaved Individuals’ Attitudes Toward Therapists

Crisis ◽  
2015 ◽  
Vol 36 (2) ◽  
pp. 135-141 ◽  
Author(s):  
Erin F. Ward-Ciesielski ◽  
Madeline D. Wielgus ◽  
Connor B. Jones
Keyword(s):  
Mental Health Treatment ◽  
Online Survey ◽  
The United States ◽  
Limited Attention ◽  
Time Of Death ◽  
Loved One ◽  
Important Group ◽  
Positive Attitudes ◽  
Suicide Bereaved ◽  
Research Domain

Background: Suicide-bereaved individuals represent an important group impacted by suicide. Understanding their experiences following the suicide of a loved one is an important research domain, despite receiving limited attention. Although suicide-bereaved individuals may benefit from mental health treatment, their attitudes toward therapy and therapists are poorly understood. Aims: The present study aimed to understand the extent to which bereaved individuals’ attitudes toward therapy and therapists are impacted by whether their loved one was in therapy at the time of death. Method: Suicide-bereaved individuals (N = 243) from the United States were recruited to complete an online survey about their experience with and attitudes toward therapy and therapists following the suicide of a loved one. Results: Bereaved individuals whose loved one was in therapy at the time of death (N = 48, 19.8%) reported more negative and less positive attitudes toward the treating therapist than those whose loved one was not in therapy at the time of death (N = 81, 33.3%) or whose loved one was never in therapy/the deceased’s therapy status was unknown (N = 114, 46.9%). Conclusion: The deceased’s involvement with a therapist appears to be an important factor impacting the experience of bereaved individuals and should be considered when attempting to engage these individuals in postvention.

Perceived Effectiveness of Random Testing for Alcohol and Drugs in the Australian Aviation Community

2012 ◽  
Vol 2 (2) ◽  
pp. 72-81
Author(s):  
Christina M. Rudin-Brown ◽  
Eve Mitsopoulos-Rubens ◽  
Michael G. Lenné
Keyword(s):  
Logistic Regression ◽  
Online Survey ◽  
Random Testing ◽  
Regression Analyses ◽  
Perceived Effectiveness ◽  
Student Pilots ◽  
Alcohol And Drugs ◽  
Positive Attitudes ◽  
One Year ◽  
Alcohol And Other Drugs

Random testing for alcohol and other drugs (AODs) in individuals who perform safety-sensitive activities as part of their aviation role was introduced in Australia in April 2009. One year later, an online survey (N = 2,226) was conducted to investigate attitudes, behaviors, and knowledge regarding random testing and to gauge perceptions regarding its effectiveness. Private, recreational, and student pilots were less likely than industry personnel to report being aware of the requirement (86.5% versus 97.1%), to have undergone testing (76.5% versus 96.1%), and to know of others who had undergone testing (39.9% versus 84.3%), and they had more positive attitudes toward random testing than industry personnel. However, logistic regression analyses indicated that random testing is more effective at deterring AOD use among industry personnel.

scholarly journals Green Innovation in Environmental Complexity: The Implication of Open Innovation

2021 ◽  
Vol 7 (2) ◽  
pp. 107
Author(s):  
Ieva Meidute-Kavaliauskiene ◽  
Şemsettin Çiğdem ◽  
Aidas Vasilis Vasiliauskas ◽  
Bülent Yıldız
Keyword(s):  
Firm Performance ◽  
Open Innovation ◽  
Environmental Uncertainty ◽  
Environmentally Friendly ◽  
Maximum Level ◽  
Survey Method ◽  
Green Innovation ◽  
Environmental Complexity ◽  
Data Set ◽  
Innovation Activities

People have become more conscientious about the environment in recent years. Increasing environmental awareness drives customers to be more selective about environmentally friendly products and forces governments to adopt environmentally friendly policies. As a result, competition in the market becomes more challenging. Thus, companies cannot remain indifferent to adopting environmentally friendly strategies to be sustainable. In this regard, this study investigates the effect of green innovation on firm performance. We also examined whether the environmental uncertainty moderates the investigated effect. For this purpose, first, data were collected from the first 1000 exporting firms declared in 2019 by the Turkey Exporters Assembly using a survey method. Secondly, factor analyses and regression analyses were performed with the data set obtained from 136 companies. As a result of the analysis, it was determined that green innovation increases both environmental performance and economic performance. It also was found that green innovation positively affects firm performance, but environmental uncertainty reduces this effect. According to these results, it was offered that firms should increase their green innovation activities to achieve better outputs and seek ways to reduce environmental uncertainty to keep these outputs at the maximum level. Finally, the research includes some considerations on the positive implications and potential of green innovation in an open-innovation context.

scholarly journals Rainwater Harvesting Potentials in Commercial Buildings in Dhaka: Reliability and Economic Analysis

Hydrology ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 9
Author(s):  
Md. Rezaul Karim ◽  
B. M. Sadman Sakib ◽  
Sk. Sadman Sakib ◽  
Monzur Alam Imteaz
Keyword(s):  
Water Demand ◽  
Rainwater Harvesting ◽  
Economic Benefits ◽  
Commercial Buildings ◽  
Environmental Benefits ◽  
Capital City ◽  
Balance Model ◽  
Climate Conditions ◽  
Rainwater Tank ◽  
Catchment Areas

Despite numerous studies on residential rainwater tank, studies on commercial rainwater tank are scarce. Corporate authorities pay little heed on this sustainable feature. With the aim of encouraging corporate authorities, this study presents the feasibility and economic benefits of rainwater harvesting (RWH) in commercial buildings in the capital city of Bangladesh, where water authority struggles to maintain town water supply. The analysis was conducted using a daily water balance model under three climate scenarios (wet, dry and normal year) for five commercial buildings having catchment areas varying from 315 to 776 m2 and the storage tank capacity varying from 100 to 600 m3. It was found that for a water demand of 30 L per capita per day (lpcd), about 11% to 19% and 16% to 26.80% of the annual water demand can be supplemented by rainwater harvesting under the normal year and wet year climate conditions, respectively. The payback periods are found to be very short, only 2.25 to 3.75 years and benefit–cost (B/C) ratios are more than 1.0, even for building having the smallest catchment area (i.e., 315 m2) and no significant overflow would occur during monsoon, which leads to both economic and environmental benefits. Though the findings cannot be translated to other cities as those are dependent on factors like water price, interest rate, rainfall amount and pattern, however other cities having significant rainfall amounts should conduct similar studies to expedite implementations of widescale rainwater harvesting.

scholarly journals UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam

2021 ◽  
Vol 13 (15) ◽  
pp. 8354
Author(s):  
Vo Hong Tu ◽  
Steven W. Kopp ◽  
Nguyen Thuy Trang ◽  
Andreas Kontoleon ◽  
Mitsuyasu Yabe
Keyword(s):  
Carbon Dioxide Emissions ◽  
Online Survey ◽  
Value Added ◽  
Environmentally Friendly ◽  
Trade Agreement ◽  
Co2 Emission Reduction ◽  
Global Food Security ◽  
Rice Farmers ◽  
Floating Rice ◽  
The Uk

Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for Vietnamese rice farmers. This research provides empirical evidence related to the preferences of UK consumers for ethical attributes for floating rice imported from Vietnam. Floating rice represents a traditional method of rice cultivation that relies on the natural flooding cycle. Its cultivation uses very few agrochemical inputs and provides several other environmental, economic, and social benefits. In an online survey, the study used a choice experiment that asked 306 UK consumers to report their preferences for one kilo of floating rice with three non-market attributes: reduction in carbon dioxide emissions, allocation of profits to the farmers, and restitution of biodiversity. Overall, study participants favored the attributes of floating rice, but reported utility for only the “fair trade” attribute and for a marginal willingness to pay premiums for profit allocations to farmers. Consumers did not find value in either CO2 emission reduction or biodiversity improvement. Results from the study provide recommendations to develop agricultural programs, distribution strategies, and informational methods to encourage floating rice consumption in the UK.

scholarly journals Online Peer Counseling for Suicidal Ideation: Participant Characteristics and Reasons for Using or Refusing This Service

Psych ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 61-71
Author(s):  
Maren Weiss ◽  
Anja Hildebrand ◽  
Hellmuth Braun-Scharm ◽  
Mark Stemmler
Keyword(s):  
Suicidal Ideation ◽  
Online Survey ◽  
Psychosocial Support ◽  
Peer Counseling ◽  
Online Counseling ◽  
Data Utilization ◽  
Perceived Need ◽  
Positive Attitudes ◽  
Final Sample ◽  
Counseling Clients

[U25] is a German online-peer-counseling service for adolescents with suicidal ideation, who typically do not seek or receive adequate counseling. We conducted an online survey in order to compare persons who receive online counseling by [U25] compared to those who are visitors of [U25] websites but do not (yet) receive counseling. Via online survey, all visitors to the [U25] websites were invited to fill in a questionnaire on sociodemographic data, utilization reasons, and barriers. Our final sample consisted of n = 318 counseling clients, n = 1127 persons who have not yet sought help but intend to do so (“prospective clients”), and n = 444 persons who do not consider [U25] counseling for themselves (“refusers”). Clients were more often female and showed positive attitudes toward online counseling. Low perceived need for counseling was the most frequent barrier reported by the refusers, whereas fear of stigma and practical barriers were rarely reported; younger and male refusers reported needing to write down one’s problems as a barrier more often. Self-selection might reduce generalizability of our results. Online counseling can facilitate receiving psychosocial support for young persons with suicidal ideation, particularly if barriers are addressed.

scholarly journals Consumer Attitudes toward Vertically Farmed Produce in Russia: A Study Using Ordered Logit and Co-Occurrence Network Analysis

Foods ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 638
Author(s):  
Yuki Yano ◽  
Tetsuya Nakamura ◽  
Satoshi Ishitsuka ◽  
Atsushi Maruyama
Keyword(s):  
Network Analysis ◽  
Food Production ◽  
Online Survey ◽  
Consumer Acceptance ◽  
Vegetable Crops ◽  
Ordered Logit ◽  
Monthly Income ◽  
Artificial Lighting ◽  
Positive Attitudes ◽  
Region Of Residence

Vertical indoor farming under artificial lighting has gained attention as a novel means of food production. However, consumer acceptance of vegetable crops grown under artificial conditions is not well understood. Our nationwide online survey of 289 Russians gathered attitudes and opinions toward vertically farmed vegetables. Employing an ordered logit model and a two-mode co-occurrence network analysis, we show how respondents’ attitudes relate to their key demographic characteristics and opinions about the vegetables. Results indicate that respondents’ attitudes are heterogeneous and related to their region of residence, income level, and opinions regarding nutrients, safety, and taste. Respondents in the Central and Volga districts exhibited less favorable attitudes. Less favorably inclined respondents viewed the produce as unnatural, less nutritious, bad-tasting, and even dangerous, presumably because of misconceptions or lack of knowledge. On the other hand, respondents with monthly income above RUB 60,001 (1018 USD, 867 EURO) had relatively positive attitudes toward such vegetables. Respondents having positive attitudes saw the vegetables as safe, tasty, and of good quality. We discuss the political and commercial implications of these findings.

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