scholarly journals Social Media as a Marketing Tool for European and North American Universities and Colleges

2018 ◽  
Vol 10 (3) ◽  
pp. 125-154 ◽  
Author(s):  
Joana Motta ◽  
Maria Barbosa
Keyword(s):  
Higher Education ◽  
United States ◽  
Social Media ◽  
Social Networking ◽  
North American ◽  
Higher Education Institutions ◽  
The United States ◽  
Universities And Colleges ◽  
American Universities ◽  
Number Of Publications

Abstract Objective: The purpose of the following study is to examine the approach to social media of European and North American higher education institutions ranked in the Top100 on the 2017 Academic Ranking of World Universities (ARWU). Data regarding the number of publications and the number of followers of each social media were analysed. Methodology: The present study is quantitative in nature. The sample consisted of the European and North American universities and colleges listed in the Top 100 of the ARWU 2017: in total, 48 institutions in the United States and 35 in Europe were identified. To analyse the official social media sites used by each higher education institution, the links presented on the Homepage of the universities’ website were followed. Data was collected between the 27nd of August and the 2nd of September 2018. Two different types of variable groups were defined: 1) the number and type of Universities’ publications, and 2) the number of followers on each social media. For benefit of the research the authors considered Facebook, LinkedIn, Google+, Weibo and VKontakte as social networking sites; Instagram, Pinterest, Flickr and Snapchat, as photo sharing platforms; Youtube, and Vimeo as video sharing platforms, and finally Twitter and Tumblr as microblogs. Findings: European and North American universities and colleges invest in marketing activities in social media. Regarding the number of social networking sites, content sharing and microblogging platforms no significant differences were found between means of the two independent samples. The most popular social media used are Facebook and Twitter ex-aequo, followed by Youtube, Instagram and LinkedIn. Concerning the number of publications on these media, significant differences by region are present for the variable number of photos and videos on Facebook, number of Instagram posts, and tweets. Furthermore, on all the prominent social media, North American universities and colleges benefit from a substantial higher number of followers than their counterpart. European users favour Facebook, LinkedIn, Twitter, and only then Instagram. Participation in G+ is marginal. In the United States the preferred social media are Facebook, LinkedIn, G+, Twitter, and Instagram. Regarding user engagement, measured by the number of followers, equality of means between the two independent samples were found for Facebook, Pinterest, Flickr and Youtube. Differences exist for the social media: LinkedIn, G+, Instagram, and Twitter. G+ is quite popular in the United States, but not in Europe, and Twitter attracts visibly more followers too. Value Added: The contribution of this research paper consists in better understanding, from a quantitative point of view, differences between the use of social media as a marketing tool by the European and North American higher education institutions listed in the Top100 of the ARWU 2017. Regional differences exist, even though universities and colleges compete on a worldwide basis. Recommendations: From an academic perspective, a qualitative study approach is advised to better understand the concurrence of the number of publications and followers on the different social media, since significant Pearson correlations between variables were identified. As practical implications, marketers from the European higher education institutions should invest more in posts, uploads and tweets. For both regions, the social networking site LinkedIn has been neglected, despite the high number of followers.

scholarly journals INTERNACIONALIZAÇÃO DAS UNIVERSIDADES: ESTUDO SOBRE A PRODUÇÃO CIENTÍFICA

2020 ◽  
Vol 17 (1) ◽  
pp. 196
Author(s):  
Giulia Xisto de Oliveira ◽  
Debora Vestena ◽  
Carlos Rafael Röhrig da Costa ◽  
Luciana Davi Traverso ◽  
Roberto Schoproni Bichueti
Keyword(s):  
Higher Education ◽  
United States ◽  
Scientific Community ◽  
Higher Education Institutions ◽  
The United States ◽  
Scientific Production ◽  
Quantitative Approach ◽  
Intercultural Experience ◽  
Number Of Publications ◽  
Research Students

A temática internacionalização da educação está cada vez mais presente na realidade das instituições de ensino superior. Essa prática visa, além de promover a diversidade, possibilitar integrar seu corpo acadêmico à comunidade científica global, favorecendo, assim, a instalação de processos de inovação, competitividade e inserção internacional no país. Neste contexto, o estudo tem como objetivo compreender as características da produção científica internacional referente as temáticas internacionalização e universidade. Para isso, foi desenvolvida uma pesquisa bibliométrica, de natureza descritiva e abordagem quantitativa, utilizando como período de análise os anos de 1989 a 2018. Como principais resultados, destaca-se o crescimento do número de artigos publicados ao longo dos anos, apresentando maior quantidade no ano de 2017. China, Estados Unidos e Inglaterra, respectivamente, apresentam maior número de publicações. Ainda, identificou-se que research, students, development, globalization, science, markets, culture e intercultural experience são possíveis hot topics relacionados à internacionalização e universidade. Palavras-chave: Internacionalização. Universidades. Bibliometria.ABSTRACTThe internationalization theme of education is increasingly present in the reality of higher education institutions. This practice aims, besides promoting diversity, to make it possible to integrate its academic body with the global scientific community, thus favoring the installation of innovation, competitiveness and international insertion processes in the country. In this context, the study aims to understand the characteristics of international scientific production regarding the internationalization and university themes. For this, a descriptive bibliometric research and quantitative approach was developed, using as the analysis period the years 1989 to 2018. As main results, we highlight the growth in the number of articles published over the years, presenting a larger amount. in 2017. China, the United States and England, respectively, have the largest number of publications. Moreover, it was identified that research, students, development, globalization, science, markets, culture and intercultural experience are possible hot topics related to internationalization and university.Keywords: Internationalization. Universities. Bibliometrics.

scholarly journals International Student Transitions

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Muhammad Sharif Uddin
Keyword(s):  
Higher Education ◽  
United States ◽  
United Kingdom ◽  
International Students ◽  
International Student ◽  
Higher Education Institutions ◽  
Developed Countries ◽  
The United States ◽  
The United Kingdom ◽  
The U.S

Andrade and James Hartshorn (2019) surrounds the transition that international students encounter when they attend universities in developed countries in pursuit of higher education. Andrade and James Hartshorn (2019) describe how some countries like Australia and the United Kingdom host more international students than the United States (U.S.) and provides some guidelines for the U.S. higher education institutions to follow to host more international students. This book contains seven chapters.

A Comparative View of Citizen Engagement in Social Media of Local Governments From North American Countries

2019 ◽  
pp. 40-57
Author(s):  
María del Mar Gálvez-Rodríhuez ◽  
Arturo Haro-de-Rosario ◽  
María del Carmen Caba-Pérez
Keyword(s):  
United States ◽  
Social Media ◽  
North American ◽  
Local Governments ◽  
The United States ◽  
Communication Strategy ◽  
Three Dimensions ◽  
Citizen Engagement ◽  
General Terms ◽  
Facebook Pages

Taking into consideration the growing popularity of social media in North American countries, this chapter aims to perform a comparative analysis of the use of Facebook as a communication strategy for encouraging citizen engagement among local governments in The United States, Canada and Mexico. With regards to the three dimensions used in all regions to measure online citizen engagement, in general terms, the “popularity” and “virality” dimensions are the most common, while the “commitment” dimension is still underutilized. With respect to the significant differences found, Mexican citizens are those that make the best use of the tool “like” to express their support of the information supplied by local governments. Furthermore, in relation to the citizens that are fans of the Facebook pages of local governments, we can observe that Canadian citizens show a greater interest in participating more actively in dialogue building while U.S. citizens are the most willing to disseminate information from their local governments.

Introduction: Catholic Higher Education in 1900

1996 ◽  
Author(s):  
Philip Gleason
Keyword(s):  
Higher Education ◽  
United States ◽  
Twentieth Century ◽  
Women's Colleges ◽  
The United States ◽  
Turn Of The Century ◽  
Catholic Higher Education ◽  
Catholic Colleges ◽  
Universities And Colleges ◽  
Age Range

A great many Catholic colleges existed in the United States at the opening of the twentieth century. Exactly how many it is impossible to say with certainty because any answer presupposes agreement on the answer to a prior question: “What should be counted as a college?” The Catholic Directory for 1900 listed 10 universities, 178 “colleges for boys,” 109 seminaries, and 662 “academies for girls.” According to this count, there were no Catholic women’s colleges at that time, although the College of Notre Dame of Maryland graduated its first baccalaureate class in 1899 and is included among the 128 colleges for women listed in U.S. Commissioner of Education’s Report for 1899-1900. The same Report, however, listed only 62 Catholic institutions among the 480 included under the heading: “Universities and colleges for men and for both sexes.” No doubt some Catholic colleges simply failed to provide the information necessary to appear in the Commissioner’s Report. But their failure to do so is in itself significant; and even assuming that is what happened, it still leaves an enormous gap between the Commissioner’s figures and the 188 colleges and universities reported in the Catholic Directory. Moreover, many of the “colleges for boys” could, with equal justice, have been called academies, since elementary- and secondary-level students made up the majority of their student bodies. As the case of Notre Dame of Maryland indicates, Catholic “academies for girls” were beginning to upgrade themselves to collegiate status. Had the word college been more freely applied to non-Catholic institutions for women at an earlier date, a good many of these academies would probably have called themselves colleges long before, for they did not differ all that much from the “colleges for boys” in terms of curricular offerings and age-range of students. While the situation of Catholic institutions was particularly murky, the question “What makes a college a college?” engaged the attention of practically everyone involved in secondary and collegiate education at the turn of the century.

Millennials and Moral Panic in the United States and beyond

2020 ◽  
Vol 63 (3) ◽  
pp. 496-505
Author(s):  
Emily Andrade ◽  
A. James McKeever ◽  
Roberto Rivera ◽  
Elizabeth Withers ◽  
Hyeyoung Woo
Keyword(s):  
Higher Education ◽  
United States ◽  
Criminal Justice ◽  
South Korea ◽  
Higher Education Institutions ◽  
Moral Panic ◽  
The United States ◽  
Transitions To Adulthood ◽  
Wide Range ◽  
New Generation

There have been numerous discourses around millennials and some of them may sound worrisome. To discuss millennials and moral panic, this study looks at three different areas (i.e., criminal justice, teaching at higher education institutions, and transitions to adulthood in South Korea) with some issues pertinent to millennials and younger generations faced in society currently. Drawing on a wide range of the literature, this study attempts to recognize unique characteristics of our younger generations, to find ways to better understand them using multiple angles, and to identify reasons why we should stay hopeful about the future. Our society will continue to change, often in unpredictable ways, and there will always be a new generation on the horizon. Efforts should be made to work with younger generations, learning from each other and finding ways to work together.

The North American Community College and Australian Higher Education

1978 ◽  
Vol 22 (2) ◽  
pp. 113-130 ◽  
Author(s):  
G. S. Harman
Keyword(s):  
Higher Education ◽  
United States ◽  
Community College ◽  
Community Colleges ◽  
North American ◽  
The United States ◽  
Student Transfer ◽  
The North ◽  
Education Today

This paper discusses the development of community colleges in the United States and Canada, outlines some of their key distinguishing characteristics and the main models that have developed with regard to student entry to higher education and student transfer between institutions, and attempts an evaluation of the community college idea, looking at both strengths and weaknesses. The paper then explores the possible relevance of the community college for Australian higher education today.

scholarly journals Identity Crisis: The Agency of Instagram in Schools of Architecture

2018 ◽  
Author(s):  
Benjamin J. Smith ◽  
Keyword(s):  
Higher Education ◽  
United States ◽  
Social Media ◽  
Identity Formation ◽  
The United States ◽  
Identity Crisis ◽  
Prospective Student ◽  
Representational Practice ◽  
Contemporary Architecture

The focus of this paper addresses themes of neoliberalism, university commercialization and marketing, architecture school identity formation as a representational practice through social media, and the role of image curation and its production in contemporary architecture. This paper emerged after hearing the phrase ‘buyer’s motive,’ which explained what schools needed to consider for attracting students to their programs at a conference by Ruffalo Noel Levtiz on recruitment, marketing, and retention in higher education in the United States. The use of the word, ‘buyer’, instead of ‘student’, or ‘prospective student’, or ‘learner’ seemingly transformed the production of engaged education to its passive consumption.

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