scholarly journals Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing

2021 ◽  
Vol 13 (1) ◽  
pp. 10-17
Author(s):  
Caroline Wiertz ◽  
Christine Kittinger-Rosanelli

Abstract Our relationship to technology is deeply paradoxical. On the one hand, we buy and constantly use more devices and apps, leaving our traces in the digital space. On the other hand, we increasingly fear the dark sides of being dependent on technology and of data abuse. Inadequate knowledge and errors make it difficult to predict unintended consequences, and often problems emerge due to deliberate choices to pursue some interests while ignoring others. Hot topics include data privacy, potentially biased or discriminating algorithms, the tension between free choice and manipulation, and the optimization of questionable outputs while ignoring broader effects. Fighting unintended consequences should get to the roots of the problems. As for personal data, users should get more control over what they share. Further, more transparency can help avoid dystopian outcomes. It concerns the use of data, in particular, by algorithms. The high concentration of power of a few global players should also be watched closely, and societies need to be critical towards their actions and objectives. Even seemingly noble motives come at a price, and this price needs to be negotiable.

2020 ◽  
Vol 12 (1) ◽  
pp. 838
Author(s):  
Sergio Cámara Lapuente

Resumen: Durante el uso de los contenidos y servicios digitales puestos a disposición del consu­midor por los distintos proveedores, los usuarios facilitan y crean gran cantidad de datos. El tratamiento legal del control sobre el destino de estos datos se bifurca en la actualidad en dos normas: por una parte, si se trata de datos personales, se aplicará el Reglamento (UE) General de Protección de Datos de 2016 (RGPD); por otra parte, respecto a contenidos generados por los usuarios que no sean datos personales, las reglas de la reciente Directiva (UE) 2019/770, de 20 de mayo de 2019 sobre contratos de suministro de contenidos y servicios digitales (DCSD) será de aplicación tras su transposición.Este ensayo analiza la intersección de las normas sobre protección de datos personales con las nor­mas sobre la defensa contractual del consumidor al tiempo de la extinción de este tipo de contratos por vía de resolución. Para ello compara los rasgos de los derechos de supresión, olvido y portabilidad del Reglamento con los nuevos derechos de impedir el uso de los datos y de recuperarlos establecidos en la Directiva y concluye críticamente acerca del escaso impacto que estos últimos pueden llegar a tener de­bido a su reducido ámbito de aplicación, las escasas facultades y las excesivas excepciones incorporadas finalmente en uno de los preceptos centrales de la Directiva 2019/770.Palabras clave: contenidos digitales, servicios digitales, resolución, contrato de suministro, datos personales, portabilidad, derecho al olvido, derecho de supresión, Directiva (UE) 2019/770, Reglamento General de Protección de Datos, conformidad, contenidos generados por los usuarios, consumidor.Abstract: During the use of digital content and services made available to the consumer by diffe­rent traders and platforms, users provide and create large amounts of data. The legal treatment of control over the destination of these data currently splits into two pieces of legislation: on the one hand, in the case of personal data, the 2016 (EU) General Data Protection Regulation (GDPR) will apply; on the other hand, in the case of user-generated content other than personal data, the rules of the recent Direc­tive (EU) 2019/770 of 20 May 2019 on contracts for the supply of digital content and services (DCSD) will apply after transposition in Member States.This paper analyses the intersection of the rules on personal data protection with the rules on the contractual protection of the consumer at the time of the extinction of this type of contract by means of termination. To this end, it compares the features of the rights to erasure, to be forgotten and to portabi­lity of the Regulation with the new rights to prevent further use of data and to retrieve them established in the Directive, and critically concludes that the latter may have little impact due to their reduced scope of application, the limited powers and the excessive exceptions finally incorporated in one of the central articles of Directive 2019/770.Keywords: digital contents, digital services, termination, contract of supply, personal data, porta­bility, right to erasure, right to be forgotten, Directive (EU) 2019/770, General Data Protection Regula­tion, conformity, user generated contents, consumer.


Author(s):  
Edoardo Celeste ◽  
Federico Fabbrini

Abstract Borderless cloud computing technologies are exacerbating tensions between European and other existing regulatory models for data privacy. On the one hand, in the European Union (EU), a series of data localisation initiatives are emerging with the objective of preserving Europe’s digital sovereignty, guaranteeing the respect of EU fundamental rights and preventing foreign law enforcement and intelligence agencies from accessing personal data. On the other hand, foreign countries are unilaterally adopting legislation requiring national corporations to disclose data stored in Europe, in this way bypassing jurisdictional boundaries grounded on physical data location. The chapter investigates this twofold dynamic by focusing particularly on the current friction between the EU data protection approach and the data privacy model of the United States (US) in the field of cloud computing.


2015 ◽  
Vol 43 (3) ◽  
pp. 249-272 ◽  
Author(s):  
Soo-Hyun Mun

This article contributes to the debate between the merits of the ‘politics of presence’ versus the ‘politics of ideas’ by examining the case of the first female Korean president, Park Geun-Hye. On the one hand, Park did not represent ‘the ideas’ of feminist politics. While her gender identity was widely propagated and accepted, it did not transform into deliberate identity-based politics. On the other hand, she contributed to the elevation of women’s social status through various unintended consequences, although Park’s ‘femininity without feminism’ inevitably led to the negligence of gender politics in her government. Indeed, Park’s existence, rather than her intention, stimulated the debate on the role and status of women in Korean society and enabled the rise of a number of first females in various sectors. In sum, the ‘politics of presence’ was triggered even without overt political measures.


Electronics ◽  
2021 ◽  
Vol 10 (10) ◽  
pp. 1208
Author(s):  
Francisco Alonso ◽  
Mireia Faus ◽  
Cristina Esteban ◽  
Sergio A. Useche

Technological devices are becoming more and more integrated in the management and control of traffic in big cities. The population perceives the benefits provided by these systems, and, therefore, citizens usually have a favorable opinion of them. However, emerging countries, which have fewer available infrastructures, could present a certain lack of trust. The objective of this work is to detect the level of knowledge and predisposition towards the use of new technologies in the transportation field of the Dominican Republic. For this study, the National Survey on Mobility was administered to a sample of Dominican citizens, proportional to the ONE census and to sex, age and province. The knowledge of ITS topics, as well as the use of mobile applications for mobility, are scarce; however, there was a significant increase that can be observed in only one year. Moreover, technology is, in general, positively assessed for what concerns the improvement of the traffic field, even though there is a lack of predisposition to provide one’s personal data, which is necessary for these devices. The process of technological development in the country must be backed up by laws that protect the citizens’ privacy. Thus, technologies that can improve road safety, mobility and sustainability can be implemented in the country.


2012 ◽  
Vol 16 (5) ◽  
pp. 1519-1523
Author(s):  
Pei-Feng Lin ◽  
Di-Chong Wu ◽  
Ze-Fei Zhu

Ultra-fine particle coagulation by Brownian motion at high concentration in planar jet flow is simulated. A Taylor-Series Expansion Method of Moments is employed to solve the particle general dynamic equation. The volume fraction gets high value, very closes to that at the nozzle exit. As the vortex pairing develops, the high volume fraction region rolls out and mixes with the low value region. The enhancement factor given by Trzeciak et al. will be less than one at some specific outer positions, which seems to be less accurate than the one given by Heine et al.


PEDIATRICS ◽  
1962 ◽  
Vol 29 (5) ◽  
pp. 714-728
Author(s):  
H. Ghadimi ◽  
M. W. Partington ◽  
A. Hunter

A 3-year-old girl with fair hair and blue eyes came under observation because of speech retardation. The patient was given a phenylalanine-free diet, since persistently positive urine tests with ferric chloride and reagent strips (Phenistix) were strongly suggestive of phenylketonuria. On further investigation she was found to be suffering from a totally different and not heretofore recognized condition, the salient features of which were an abnormally high concentration of histidine in the blood and an excessive output of histidine in the urine. The child's sister, one year older, presented the same metabolic anomaly. In each case both the concentration of histidine in plasma and the daily output were directly related to the amount of protein in the diet; but even at their lowest levels they greatly exceeded those of normal children of the same age. An oral load of histidine was followed by an increase of histidine in plasma much higher and more prolonged than that observed in controls, and by the excretion of a much larger fraction of the ingested dose. The urine of each sister contained not only excessive amounts of histidine but also notable quantities of imidazole-pyruvic, imidazole-acetic, and imidazole-lactic acid, histidine derivatives of which normal urine contains only traces. It is concluded that in the two sisters the normally predominant pathway of histidine catabolism, which leads through urocanic acid to glutamic acid, was partially or completely blocked. Since, even after histidine loading, the urines never contained detectable amounts of urocanic acid, the block must precede the formation of that substance. The condition presented is therefore due primarily to a deficiency or total lack of histidine-alpha-deaminase; the enzyme which converts histidine to urocanic acid. As a result of this defect histidine is forced to take the alternative but less efficient pathway which begins with its transamination to imidazole-pyruvic acid. This substance is the one responsible for positive reactions in the ferric chloride and Phenistix tests. All urine specimens examined, whether from the patient or from normal controls, contained considerable quantities of an unidentifiable imidazole compound ("X"), which does not appear to have been previously reported. The existence of this substance may call for some modification of current concepts of histidine metabolism in man.


2021 ◽  
pp. 174387212110493
Author(s):  
Gordon Hull

This paper situates the data privacy debate in the context of what I call the death of the data subject. My central claim is that concept of a rights-bearing data subject is being pulled in two contradictory directions at once, and that simultaneous attention to these is necessary to understand and resist the extractive practices of the data industry. Specifically, it is necessary to treat the problems facing the data subject structurally, rather than by narrowly attempting to vindicate its rights. On the one hand, the data industry argues that subjects of biometric identification lack legal standing to pursue claims in court, and Facebook recently denied that that its facial recognition software recognizes faces. On the other hand, industry takes consent to terms of service and arbitration clauses to create enforceable legal subject positions, while using promises of personalization to create a phenomenological subject that is unaware of the extent to which it is being manipulated. Data subjects thus have no legal existence when it is a matter of corporate liability, but legal accountability when it is a matter of their own liability. Successful reform should address the power asymmetries between individuals and data companies that enable this structural disempowerment.


Author(s):  
Daniel Amo ◽  
David Fonseca ◽  
Marc Alier ◽  
Francisco José García-Peñalvo ◽  
María José Casañ ◽  
...  

Author(s):  
Anna Aleksandrovna Bakulina

This article explores the vulnerabilities of Russia in the digital environment, as well as such phenomena of modern digital economy as cryptocurrencies, blockchain, big data, artificial intelligence, and robotics. The question is raised on the risks that humanity faces in the digital space, which entail the implementation of the latest technologies in society. The author offers the ways for their minimization. The article covers the project “Digital Economy” developed by the Government of the Russian Federation, which is intended for creation of sustainable and secure information and telecommunications infrastructure for high-speed transmission, processing and storage of data bulk, accessible to all organizations and households. Analysis is conducted on the modern enterprise in the sphere of information and communication technologies and the concept on the protection against personal data theft. The crucial role of the IT specialists in digitalization is highlighted. The conclusion is made that in digital space, the major threat to national security is the hacker attacks aimed at the theft of personal data, intellectual property, etc. The author believes that the minimization of risks detected in the course of research requires providing technology opportunity for the Russian Federation to store the collected data locally, rather than abroad. The all-round government influence on the research and legislative sphere, legislative orientation towards stimulating the development of innovation technologies would ensure safe and effective integration of socioeconomic sphere into the digital space.


2013 ◽  
pp. 97-133
Author(s):  
Elżbieta Gołata

The aim of the study is to assess the methodology of 2011 Population and Housing Census in terms of ethnic questions. The study focused on questions concerning national minorities and ethnic and regional dialects aside from issues of religion. Assessing census methodology legal regulations were discussed, including relation between census estimates and statutory rights of national minorities. In this topic, attention was paid to the protection of “privacy” and the confidentiality of personal data, the reliability of ethnic data obtained in censuses and the need for their acquisition. Afterwards relationship between international recommendations and the way the recognition of ethnic questions in 2011 census was presented. With regard to methodological issues, first methods of conducting population censuses were discussed. Comparing the traditional method, and the one based on administrative records, the attention was drawn to the fulfillment of the UN Recommendations as concerns basic characteristics of the census. Focused on register-based approach, the possibilities of estimating information relating to national and ethnic minorities were discussed. Attention was paid to the consequences of defining different categories of the census population and sample survey conducted within the 2011 census. Possibilities of small area statistics and calibration were presented. Particular attention was paid to the possibility of estimating information on national and ethnic minorities.


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