scholarly journals Organisational Communication in the Age of Artificial Intelligence Development. Opportunities and Threats

2019 ◽  
Vol 5 (2) ◽  
pp. 62-68
Author(s):  
Monika Kaczmarek-Śliwińska
Keyword(s):  
Artificial Intelligence ◽  
Public Relations ◽  
Organisational Communication ◽  
The Social ◽  
Media Space ◽  
Ai Ethics ◽  
Intelligence Development ◽  
Social Area

Abstract Organisational communication in the age of artificial intelligence (AI) development is an opportunity but also a challenge. Thanks to the changing media space and the development of technology, it is possible to automate work, increase the effectiveness and power of influence and distribution of content. However, they also raise questions concerning risks, ranging from those associated with the social area (reducing the number of jobs) to the ethics of communication and the ethics of the professional profession of public relations (still PR ethics or the AI ethics in PR). The article will outline the opportunities and concerns resulting from the use of AI in communication of an organisation.

scholarly journals Marketing para promoção de produtos e serviços de informação: estudo de caso da Biblioteca da Presidência da República

2009 ◽  
Vol 6 (2) ◽  
pp. 83
Author(s):  
Sofia Galvão Baptista ◽  
Maíra Murrieta Costa ◽  
Maria Altair Vilanova Viana Neta
Keyword(s):  
Public Relations ◽  
Information Services ◽  
The Social ◽  
Social Area

A aplicação da teoria de marketing como recurso gerencial para bibliotecas e serviços de informação é demonstrada por meio do caso da Biblioteca da Presidência da Republica, com o intuito de confirmar a validade da aplicação dos conceitos de marketing para a área social. Os serviços prestados pela biblioteca foram avaliados para observar o uso das atividades de promoção, relações públicas, merchandising, propaganda, incentivos, atmosfera e outras técnicas de marketing. Foi verificado que a biblioteca planejou e utilizou várias técnicas de promoção: atmosfera, divulgação dos serviços, relações públicas com projetos destinados a um determinado público, para promover seu relacionamento com o usuário da biblioteca. AbstractThe application of the theory of marketing as management resource for libraries and information services is demonstrated by the Brasil Republic Presidency Library in order to confirm marketing concepts application for the social area. The services provided by the library was evaluated to observe the use of promotion activities, public relations, merchandising, advertising, incentives, atmosphere and others marketing techniques. It was found that the library planned and used various promotion techniques: atmosphere, services dissemination, public relations with projects aimed to an specific audience, and others actions to improve the user and the library relationship.

scholarly journals The Presence of the Ministry of National Defense in the Social Media Space. Analysis of the Official Communication Effort Between the Years 2012-2017

2018 ◽  
Vol 24 (2) ◽  
pp. 261-268
Author(s):  
Răduţ Bîlbîie
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Analysis ◽  
National Defense ◽  
The Public ◽  
Space Analysis ◽  
Implementation Team ◽  
The Social ◽  
Media Space ◽  
Social Media Platforms

Abstract The study presents the emergence and evolution of the Public Relations accounts and products associated with social media platforms, at the official level in the Romanian army. We present the main regulations, the planning and execution structures, the significant moments in the development of the platforms, the successes and errors of the implementation team, the main results obtained by the quantitative and qualitative analysis of the products between the year 2012, the year of implementation. and the present time

scholarly journals The social dilemma in artificial intelligence development and why we have to solve it

AI and Ethics ◽  
2021 ◽  
Author(s):  
Inga Strümke ◽  
Marija Slavkovik ◽  
Vince Istvan Madai
Keyword(s):  
Artificial Intelligence ◽  
Best Practices ◽  
Social Dilemma ◽  
Ethical Guidelines ◽  
Current Crisis ◽  
Development Ethics ◽  
The Social ◽  
Intelligence Development

AbstractWhile the demand for ethical artificial intelligence (AI) systems increases, the number of unethical uses of AI accelerates, even though there is no shortage of ethical guidelines. We argue that a possible underlying cause for this is that AI developers face a social dilemma in AI development ethics, preventing the widespread adaptation of ethical best practices. We define the social dilemma for AI development and describe why the current crisis in AI development ethics cannot be solved without relieving AI developers of their social dilemma. We argue that AI development must be professionalised to overcome the social dilemma, and discuss how medicine can be used as a template in this process.

scholarly journals The social and ethical impacts of artificial intelligence in agriculture: mapping the agricultural AI literature

AI & Society ◽  
2022 ◽  
Author(s):  
Mark Ryan
Keyword(s):  
Artificial Intelligence ◽  
Conference Proceedings ◽  
Thematic Analysis ◽  
Agricultural Sector ◽  
Food Sector ◽  
The Social ◽  
Ai Ethics ◽  
Agricultural Literature ◽  
Ethics Guidelines

AbstractThis paper will examine the social and ethical impacts of using artificial intelligence (AI) in the agricultural sector. It will identify what are some of the most prevalent challenges and impacts identified in the literature, how this correlates with those discussed in the domain of AI ethics, and are being implemented into AI ethics guidelines. This will be achieved by examining published articles and conference proceedings that focus on societal or ethical impacts of AI in the agri-food sector, through a thematic analysis of the literature. The thematic analysis will be divided based on the classifications outlined through 11 overarching principles, from an established lexicon (transparency, justice and fairness, non-maleficence, responsibility, privacy, beneficence, freedom and autonomy, trust, dignity, sustainability, and solidarity). While research on AI agriculture is still relatively new, this paper aims to map the debate and illustrate what the literature says in the context of social and ethical impacts. It aim is to analyse these impacts, based on these 11 principles. This research will contrast which impacts are not being discussed in agricultural AI and which issues are not being discussed in AI ethics guidelines, but which are discussed in relation to agricultural AI. The aim of this is to identify gaps within the agricultural literature, and gaps in AI ethics guidelines, that may need to be addressed.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

The Oxford Handbook of Ethics of AI

2020 ◽  
Keyword(s):  
Artificial Intelligence ◽  
Ethical Issues ◽  
Rapid Development ◽  
Data Driven ◽  
International Human Rights Law ◽  
Human Knowledge ◽  
Human Rights Law ◽  
Ai Ethics ◽  
And Behavior ◽  
Control Complex

This book explores the intertwining domains of artificial intelligence (AI) and ethics—two highly divergent fields which at first seem to have nothing to do with one another. AI is a collection of computational methods for studying human knowledge, learning, and behavior, including by building agents able to know, learn, and behave. Ethics is a body of human knowledge—far from completely understood—that helps agents (humans today, but perhaps eventually robots and other AIs) decide how they and others should behave. Despite these differences, however, the rapid development in AI technology today has led to a growing number of ethical issues in a multitude of fields, ranging from disciplines as far-reaching as international human rights law to issues as intimate as personal identity and sexuality. In fact, the number and variety of topics in this volume illustrate the width, diversity of content, and at times exasperating vagueness of the boundaries of “AI Ethics” as a domain of inquiry. Within this discourse, the book points to the capacity of sociotechnical systems that utilize data-driven algorithms to classify, to make decisions, and to control complex systems. Given the wide-reaching and often intimate impact these AI systems have on daily human lives, this volume attempts to address the increasingly complicated relations between humanity and artificial intelligence. It considers not only how humanity must conduct themselves toward AI but also how AI must behave toward humanity.

scholarly journals Group Agency and Artificial Intelligence

2021 ◽  
Author(s):  
Christian List
Keyword(s):  
Artificial Intelligence ◽  
Moral Status ◽  
Intelligent Systems ◽  
Group Agency ◽  
High Stakes ◽  
Moral Agents ◽  
Legal Personhood ◽  
The Social ◽  
Intentional Agents ◽  
Regulatory Challenges

AbstractThe aim of this exploratory paper is to review an under-appreciated parallel between group agency and artificial intelligence. As both phenomena involve non-human goal-directed agents that can make a difference to the social world, they raise some similar moral and regulatory challenges, which require us to rethink some of our anthropocentric moral assumptions. Are humans always responsible for those entities’ actions, or could the entities bear responsibility themselves? Could the entities engage in normative reasoning? Could they even have rights and a moral status? I will tentatively defend the (increasingly widely held) view that, under certain conditions, artificial intelligent systems, like corporate entities, might qualify as responsible moral agents and as holders of limited rights and legal personhood. I will further suggest that regulators should permit the use of autonomous artificial systems in high-stakes settings only if they are engineered to function as moral (not just intentional) agents and/or there is some liability-transfer arrangement in place. I will finally raise the possibility that if artificial systems ever became phenomenally conscious, there might be a case for extending a stronger moral status to them, but argue that, as of now, this remains very hypothetical.

scholarly journals Ethics as a Service: A Pragmatic Operationalisation of AI Ethics

2021 ◽  
Author(s):  
Jessica Morley ◽  
Anat Elhalal ◽  
Francesca Garcia ◽  
Libby Kinsey ◽  
Jakob Mökander ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Ethical Issues ◽  
Ethics Codes ◽  
Practical Design ◽  
Ethical Design ◽  
Ai Ethics ◽  
Algorithmic Design ◽  
Almost All ◽  
Technical Guidance ◽  
Tools And Methods

AbstractAs the range of potential uses for Artificial Intelligence (AI), in particular machine learning (ML), has increased, so has awareness of the associated ethical issues. This increased awareness has led to the realisation that existing legislation and regulation provides insufficient protection to individuals, groups, society, and the environment from AI harms. In response to this realisation, there has been a proliferation of principle-based ethics codes, guidelines and frameworks. However, it has become increasingly clear that a significant gap exists between the theory of AI ethics principles and the practical design of AI systems. In previous work, we analysed whether it is possible to close this gap between the ‘what’ and the ‘how’ of AI ethics through the use of tools and methods designed to help AI developers, engineers, and designers translate principles into practice. We concluded that this method of closure is currently ineffective as almost all existing translational tools and methods are either too flexible (and thus vulnerable to ethics washing) or too strict (unresponsive to context). This raised the question: if, even with technical guidance, AI ethics is challenging to embed in the process of algorithmic design, is the entire pro-ethical design endeavour rendered futile? And, if no, then how can AI ethics be made useful for AI practitioners? This is the question we seek to address here by exploring why principles and technical translational tools are still needed even if they are limited, and how these limitations can be potentially overcome by providing theoretical grounding of a concept that has been termed ‘Ethics as a Service.’

scholarly journals Ethics of Corporeal, Co-present Robots as Agents of Influence: a Review

2021 ◽  
Author(s):  
AJung Moon ◽  
Shalaleh Rismani ◽  
H. F. Machiel Van der Loos
Keyword(s):  
Artificial Intelligence ◽  
Physical Environment ◽  
Ethical Issues ◽  
Human Robot Interaction ◽  
Physical Interaction ◽  
Ethical Challenges ◽  
Natural Tendency ◽  
Ai Ethics ◽  
Recent Trends ◽  
The Impact

Abstract Purpose of Review To summarize the set of roboethics issues that uniquely arise due to the corporeality and physical interaction modalities afforded by robots, irrespective of the degree of artificial intelligence present in the system. Recent Findings One of the recent trends in the discussion of ethics of emerging technologies has been the treatment of roboethics issues as those of “embodied AI,” a subset of AI ethics. In contrast to AI, however, robots leverage human’s natural tendency to be influenced by our physical environment. Recent work in human-robot interaction highlights the impact a robot’s presence, capacity to touch, and move in our physical environment has on people, and helping to articulate the ethical issues particular to the design of interactive robotic systems. Summary The corporeality of interactive robots poses unique sets of ethical challenges. These issues should be considered in the design irrespective of and in addition to the ethics of artificial intelligence implemented in them.

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