scholarly journals Marketing para promoção de produtos e serviços de informação: estudo de caso da Biblioteca da Presidência da República

2009 ◽  
Vol 6 (2) ◽  
pp. 83
Author(s):  
Sofia Galvão Baptista ◽  
Maíra Murrieta Costa ◽  
Maria Altair Vilanova Viana Neta
Keyword(s):  
Public Relations ◽  
Information Services ◽  
The Social ◽  
Social Area

A aplicação da teoria de marketing como recurso gerencial para bibliotecas e serviços de informação é demonstrada por meio do caso da Biblioteca da Presidência da Republica, com o intuito de confirmar a validade da aplicação dos conceitos de marketing para a área social. Os serviços prestados pela biblioteca foram avaliados para observar o uso das atividades de promoção, relações públicas, merchandising, propaganda, incentivos, atmosfera e outras técnicas de marketing. Foi verificado que a biblioteca planejou e utilizou várias técnicas de promoção: atmosfera, divulgação dos serviços, relações públicas com projetos destinados a um determinado público, para promover seu relacionamento com o usuário da biblioteca. AbstractThe application of the theory of marketing as management resource for libraries and information services is demonstrated by the Brasil Republic Presidency Library in order to confirm marketing concepts application for the social area. The services provided by the library was evaluated to observe the use of promotion activities, public relations, merchandising, advertising, incentives, atmosphere and others marketing techniques. It was found that the library planned and used various promotion techniques: atmosphere, services dissemination, public relations with projects aimed to an specific audience, and others actions to improve the user and the library relationship.

scholarly journals Organisational Communication in the Age of Artificial Intelligence Development. Opportunities and Threats

2019 ◽  
Vol 5 (2) ◽  
pp. 62-68
Author(s):  
Monika Kaczmarek-Śliwińska
Keyword(s):  
Artificial Intelligence ◽  
Public Relations ◽  
Organisational Communication ◽  
The Social ◽  
Media Space ◽  
Ai Ethics ◽  
Intelligence Development ◽  
Social Area

Abstract Organisational communication in the age of artificial intelligence (AI) development is an opportunity but also a challenge. Thanks to the changing media space and the development of technology, it is possible to automate work, increase the effectiveness and power of influence and distribution of content. However, they also raise questions concerning risks, ranging from those associated with the social area (reducing the number of jobs) to the ethics of communication and the ethics of the professional profession of public relations (still PR ethics or the AI ethics in PR). The article will outline the opportunities and concerns resulting from the use of AI in communication of an organisation.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals VISUALISASI PEREMPUAN PADA LUKISAN TRADISIONAL TIONGHOA DI INDONESIA (Analisis karya-karya seni lukis Lee Man Fong dan Chiang Yu Tie)

Panggung ◽  
2017 ◽  
Vol 27 (2) ◽  
Author(s):  
Ariesa Pandanwangi ◽  
Nuning Damayanti
Keyword(s):  
20Th Century ◽  
Visual Arts ◽  
Social Life ◽  
Research Method ◽  
Qualitative Method ◽  
The Social ◽  
In The Beginning ◽  
Social Area

ABSTRACT Both Lee Man Fong - a male painter - and Chiang Yu Tie - a female painter - are Chinese who migrated to Indonesia. In the beginning of the 20th century, Lee Man Fong lived in Bali while Chiang Yu Tie lived in Java. Many of their artworks were collected by the National Palace and many government officers. The questions of this research are visualization of the women as the object of paintings of both artists and gesture of the women in the paintings of both artists. The purpose of the research is to enrich the documentary infrastructure about women as object in the social area of visual arts which has not been studied much. The research method that will be used is qualitative method with purpose sampling. The result of the research will show that both artists are very familiar with a particular social life during their stay in a certain place, so that their perceptions are focused in excavating the women object in their artworks.Keywords: Chiang Yu Tie, Chinese, Lee Man Fong, Painting, Woman.ABSTRAK Lee Man Fong adalah pelukis laki-laki dan Chiang Yu Tie adalah pelukis perempuan. Keduanya adalah orang Tionghoa yang merantau ke Indonesia. Pada tahun 1900 an Lee Man Fong tinggal di Bali sedangkan Chiang Yu Tie tinggal di Jawa Barat. Karya keduanya banyak dikoleksi oleh Istana Negara juga oleh pejabat pemerintahan. Penelitian ini untuk mengetahui visualisasi perempuan yang dijadikan objek pada lukisan tradisional tionghoa dan gestur perempuan pada objek karya seni lukis kedua seniman tersebut. Tujuan penelitian ini adalah untuk melengkapi infrastruktur pendokumentasian tentang objek perempuan dalam medan sosial seni rupa yang belum banyak dibahas. Metode penelitian ini adalah metode kualitatif dengan purpose sampling. Hasil penelitian ini memperlihatkan bahwa kedua seniman tersebut sangat akrab dengan lingkungan sosial ketika mereka tinggal disuatu daerah, sehingga pengamatannya banyak di fokuskan pada penggalian objek perempuan dalam karya seni lukisnya.Kata kunci: Chiang Yu Tie, Lee Man Fong, Perempuan, Seni lukis, Tionghoa. 

scholarly journals Urban Social Sustainability - Case Study; Gellerupparken–Denmark

2020 ◽  
Author(s):  
Amjad Almusaed ◽  
Asaad Almssad
Keyword(s):  
Appreciative Inquiry ◽  
Social Life ◽  
Social Sustainability ◽  
Ethnic Origin ◽  
The Social ◽  
New City ◽  
Inquiry Method ◽  
Social Area ◽  
Vital Element

Urban social sustainability represents a more specific part of urban development. Citizen involvement is a vital element of any future urban social development and helps to maintain the vision of human and diverse cities because it provides vibrant and sustainable cities in which everyone has a seat and can speak. Gellerupparken, as something new, also meets all five criteria for when an area is a ghetto during a given year. The criteria generally consist of income, ethnic origin, level of education, crime, and employment. The study’s aim is to present an objective means, to the reactivation of a passive multicultural zone in Aarhus city of Denmark to integrate it in the social life city by using the appreciative inquiry method by an introduction of new city functions. The study will assume the effect of sustainability in an urban social area, in a case study using the application of the pedagogical method, namely, the “appreciative inquiry” method.

scholarly journals PROCLAMATIONS AS A SOURCE OF HETMANATE’S CITY LAW OF THE SECOND HALF OF XVII – XVIII CENTURIES

2019 ◽  
pp. 7-13
Author(s):  
O. Y. Vovk
Keyword(s):  
Public Relations ◽  
Urban Communities ◽  
Social Relations ◽  
Municipal Government ◽  
City Government ◽  
Left Bank ◽  
Legal Analysis ◽  
Economic Relations ◽  
The Social ◽  
The Right

The article contains a historical and legal analysis of proclamations as a cumulative source of Hetmanate’s city law of the second half of 17th – 18th centuries, and their characteristic by origin and purpose. It was established that Hetmanate (a state official name was – Zaporizhian Host) was under the rule of Polish-Lithuanian Commonwealth during this period with all the lands and cities, and then as a part of the Russian monarchy. It is studied that in the field of municipal government, public relations in Ukrainian cities were governed by the norms of urban law, including the provisions of local proclamations (locations) of the autonomous government ofHetmanate, which should be divided into separate specific groups. The most significant of them were those that confirmed the granting of the right to self-government of the Magdeburg sample to Ukrainian cities. The proclamations of Ukrainian hetmans of a defensive, prohibited or protective nature, which were granted to the cities of Hetmanate since the reign of B. Khmelnytskyi and including K. Rozumovskyi, protected the rights of urban communities from abuse bythe local administration and representatives of other classes. The cities were given the right to leave a significant part of the income to the city government bodies and burghers by Hetman permitting proclamations. The electoral proclamations of hetmans to certain individuals controlled the order of elections in cities and prevented abuse duringtheir conduct. The regulation proclamations, issued to the cities by hetmans and colonels, clarified the social and economic power ofmagistrates or town halls and established the economic relations of the urban inhabitants. A separate group of local proclamations consisted of those relating to the proper economic activity of urban craft workshops anddefended the social rights of burghers-artisans. It is proved that the norms of proclamations of all groups provided legal regulationof social relations in the sphere of municipal government of Left-Bank Ukraine primarily till the first city reform in Ukrainian citiesconducted by Russian Empire and the introduction of the Charter to Cities of 1785.

The Mechanism for Imposing Punishment as a Tool for Implementing the Principle of Justice

2020 ◽  
pp. 32-37
Author(s):  
Vadim D. Filimonov ◽  
Keyword(s):  
Public Relations ◽  
Personality Traits ◽  
Antisocial Behavior ◽  
Criminal Law ◽  
Criminal Behavior ◽  
The State ◽  
Social Phenomenon ◽  
The Public ◽  
The Social ◽  
Principle Of Justice

The article examines justice as a principle of law and as criminal principle of justice as a principle of compensated justice. The measure of justice in punishment is mainly the correspondence of the punishment to the public danger of the committed crime, i.e. a certain equality of harm caused by criminals to other persons, society or the state, and the severity of the punishment imposed on them. The author argues that a court that follows the principle of justice in imposing punishments has to establish two types of genetic correspondence. The first type is the correspondence of the criminal behavior, circumstances of the crime and the culprit’s personality to the public danger of the criminal’s personality as a criminological basis for imposing punishment. This correspondence employs the genesis of criminal behavior to substantiate the imposed punishment. The rejection of this correspondence could lead to a misconception about the nature and degree of social danger of the perpetrator’s personality as well as an unreasonable type and amount of punishment for the committed crime. The second type consists in the compliance of the type and amount of punishment with the grounds for its imposition ˗the social need to oppose antisocial behavior and personality traits of the guilty person with such a punishment that meets the interests of law-abiding citizens, society, and the state, that is, a social phenomenon that embodies the genesis of criminal law regulation of public relations. The author claims that that it is necessary to identify not only the above-mentioned types of genetic and other correspondences in the mechanism of imposing a punishment, but also take into account the correspondence in terms of proportionality, especially when it comes to the compliance of the punishment with the gravity of the crime committed. Having analyzed all types of correspondences in the mechanism of punishment imposition, the author concludes that since the indicated types of orrespondences in the system of punishment imposition determine the activity of the court, insofar they act as its regulators. The ability to regulate the activities of the court turns their entire set into an instrument for introducing the principle of justice into punishment. Therefore, the mechanism for imposing punishment manifests itself in the process of regulating criminal law relations as a legal instrument for implementing the principle of justice in punishment.

Utilizing the Dimensions of Religion to Analyze Social Media Campaigns

2017 ◽  
pp. 202-220
Author(s):  
Iman Mohamed Zahra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Major Conclusion ◽  
Campaign Strategies ◽  
Media Campaigns ◽  
The Social ◽  
Campaign Messages ◽  
Social Media Platforms ◽  
Media Platform ◽  
Message Strategies

The objective of the current chapter is to analyze one of the most recent and successful social media campaigns namely #NotInMyName from the viewpoint of the seven dimensions of religion utilized by Van Esch and others as the main pillar of social marketing and media campaigns. Further #NotInMyName Public Relations (PR) campaign is scrutinized for PR strategies and message strategies utilized in formulating the campaign messages. To achieve that end, a qualitative analysis was implemented on three levels relating to each video and vine of the study sample: first locating the Dimensions of Religion (DOR taxonomy(ies) used in this video or vine, then emanating on the PR campaign strategies implemented in the video or vine and finally searching for the message strategies utilized in the video or vine. The major conclusion of this study was that although campaigns launched via social media lack the scientific known steps utilized to plan and launch media campaigns traditionally, those campaigns derive from the social media platform exacerbating an unprecedented power to stir political and social movements especially, regarding controversial and stagnant matters. Posts, comments and shares on different social media platforms go viral, stir discussions, and trigger public opinion both virtually and in reality. Dimensions of Religion taxonomies proved reliability as a viable platform stemming from another discipline to plan messages and to analyze campaigns based on the different aspects the model would provide. Ranging from simple aspects to more complicated aspects, Dimensions of Religion model must be subjected to further research to determine its feasibility to be applied to different campaigning structures and objectives.

Impact of Advertising and Public Relations on Tourism Development in Da Nang, Vietnam

2017 ◽  
pp. 1-16
Author(s):  
Xuan Tran ◽  
Minh Nguyen ◽  
Ha Kieu Tan Luu ◽  
Ny Ngo ◽  
My Tran ◽  
...  
Keyword(s):  
New York ◽  
Public Relations ◽  
Social Norms ◽  
Equation Modeling ◽  
Tourist Destinations ◽  
Structure Equation Modeling ◽  
The Social ◽  
Destination Brand ◽  
And Control ◽  
The Impact

An exploratory study was conducted to determine the impact of advertising and public relations on the visit intention of tourists in Da Nang, Vietnam. In 2015, Trip Advisor and New York Times selected Da Nang, Vietnam as one of the top Asia tourist destinations. This study sought to address the relationship between advertising or public relations and tourists' intention to visit based on the theory of planned behavior. Structure Equation Modeling was conducted to predict the impact of advertising and public relations on the visit intention of tourists in Da Nang. Findings indicate that an increased favorable attitude and control of advertising would increase tourist arrivals. Surprisingly, an increased positive attitude and control of public relations did not significantly affect tourists' intention to visit. Instead, the social norms of public relations were effective in driving the decision to visit but the social norms of advertising were not. The findings have contributed to destination brand through advertising and public relations. Implications are discussed.

Sign in / Sign up

Export Citation Format

Share Document