scholarly journals Social Semiotics and Visual Grammar: A Contemporary Approach to Visual Text Research

2017 ◽  
Vol 1 (1) ◽  
pp. 80
Author(s):  
Indro Moerdisuroso
Keyword(s):  
Visual Arts ◽  
Social Life ◽  
Meaning Making ◽  
Social Semiotics ◽  
Visual Texts ◽  
Text Reading ◽  
Visual Text ◽  
Explicit And Implicit Knowledge ◽  
The Relationship ◽  
Contemporary Approach

This article outlines a visual text reading based on social semiotics approach, that is the visual grammar. It is an account of the explicit and implicit knowledge and practices around a resource, consisting of the elements and rules underlying a culture-specific form of visual communication. It required a general comprehension of social semiotics to obtain a deeply understanding to visual grammar. The differences between social semiotics and general semiotics expressed to accomplish its purpose. The concern of visual grammar is the relationship between ‘drawn participants’ and social life. Visual grammar can be positioned as a contemporary approach to visual texts meaning-making. Study of visual arts seems to entail visual grammar to play a more important role amid the phenomenon of visual culture that increasingly characterizes the lives of today’s society.

scholarly journals CRITICAL STUDY OF IRANIAN MOVIE »NASSEREDIN SHAH, ACTOR OF CINEMA «ON THE BASIS OF THEORIES OF THE POSTMODERN NOVELS

2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Shirzad Tayefi ◽  
Mohammad Hossein Ramezani Fookulaee
Keyword(s):  
Qualitative Method ◽  
Literary Texts ◽  
Critical Study ◽  
The Novel ◽  
Postmodern Literature ◽  
Visual Texts ◽  
French School ◽  
Fiction Writers ◽  
Visual Text ◽  
The Relationship

Contrary to the French school of comparative literature, according to which it is merely possible to compare the two written texts in terms of conditions, in the American approach, the adaptation of literary texts to various arts, including cinema, is possible, which leads to a better understanding of literature. Since novels and films have many similarities, they are in many respects similar to each other, and two genres are considered analogous.These commons provide a good ground for discussing a movie from the perspective of a new literary theory and critique, and allow us to use the concepts and terminology we normally know as a tool for discussing the novel to critically explore the structure and art and the themes of the film. On the other hand, in recent years, the term "postmodernism" has been widely criticized about the novel in our country, and many new fiction writers also have a fascination with postmodern style fiction. Therefore, in this research, first, reviewing the views of some of the most important postmodern literature scholars, nineteen techniques used in postmodern novels are explored, and their qualitative method of applying them to Naser al-Dinshah film actor have been investigated.The results of the study show the relationship between literature and cinema (as a visual text) and the ability to compare the two written and visual texts; as many techniques used in the writing of postmodern novels are also with a high frequency have been used in the studied film

Law, Morality, and Health Care Professionals: A Multilevel Framework

2019 ◽  
Vol 15 (1) ◽  
pp. 117-135
Author(s):  
Elizabeth Chiarello
Keyword(s):  
Health Care ◽  
Health Care Professionals ◽  
Social Life ◽  
Meaning Making ◽  
Organizational Structures ◽  
Multilevel Approach ◽  
Health Care Work ◽  
Shared Space ◽  
Movement Mobilization ◽  
The Relationship

Socio-legal scholars have long been interested in the relationship between law and morality. This article uses a multilevel approach to understanding this relationship by focusing on health care professionals, key actors in an institution that covers broad swaths of social life and that serves as a key site of moral meaning making and practice. I demonstrate how morality and law interface differently at three levels: through daily social interaction, during which providers assess patients’ deservingness while patients attempt to present themselves as morally worthy; through organizational structures and processes that establish legalistic rules and bring diverse workers into shared space; and through field-level legal and moral infrastructures that shape frontline decision making and that change due to social movement mobilization. The article concludes by describing the benefits of a multilevel approach to examining the interplay between law, morality, and health care work and suggesting strategies for theoretically investigating these relationships more completely.

scholarly journals Maternal Ideology in an MTN® Advertisement: Analysing Socio-Semiotic Reality as a Campaign for Peace

2017 ◽  
Vol 3 (4) ◽  
pp. 16-26 ◽  
Author(s):  
Taofeek Olaiwola Dalamu
Keyword(s):  
Meaning Making ◽  
Functional Approach ◽  
Mobile Telephone ◽  
Telephone Network ◽  
Visual Images ◽  
Social Semiotics ◽  
Theoretical Underpinning ◽  
The Relationship

It seemed that the issue of maternal ideology as a device to curb social menaces has not attracted scholars. Thus, the study examined the use of maternal ideology in mobile telephone network (MTN®) as a means of influencing recipients against vices instead of the primary assignment of the product advertising. The author utilised an advert of MTN, Sharing is good, as an object of analysis. The theoretical underpinning of the investigation was the concept of Theme as a functional approach to social semiotics. Theme interconnects the text with visual images to elucidate the meaning-making potential of the framework. The study revealed that the mother and the daughter operate in the same functional environment without any objections from either. The relationship demonstrates humility, complementarity, shareability and generosity. The message of the advert could influence corrupt elements of society such as terrorists, kidnappers, and violence campaigners to abandon nefarious acts and to embrace good behaviours. The idea propagated, perhaps, deserves voluntary emulation. Thus, the article argues that national and international stakeholders could make policy to direct advertising professionals to communicate their thoughts with materials that can support peace and harmony in our society. Such an exercise could persuade advertisers to reduce their focus on mental capitalism alone.

scholarly journals Verbalization of Emotional States in Multimodal Text: Intersemiotic Translation (Based on the Material of the English and Ukrainian Languages)

2018 ◽  
Keyword(s):  
Meaning Making ◽  
Emotional States ◽  
Semiotic Analysis ◽  
Multimodal Texts ◽  
Basic Emotions ◽  
Visual Texts ◽  
Semiotic Systems ◽  
Multimodal Text ◽  
Visual Text ◽  
English Speaking

The article highlights the problem of translation of visual texts, meaning-making based on the analyses and comparison of descriptions of emotions, feelings, sensations and associations in the multimodal text; the paper considers the notions of multimodality, intersemiotic translation, interpretation of the visual text of illustration; the article investigates the communicative function of multimodal texts that contain the signs of different semiotic systems and represent one referential situation by different means of semiotics; it outlines the features of the artistic language of illustration; the article looks at the issues of interoception and basic emotions; it carries out the semiotic analysis of figures, forms, lines and colors, as well as the analyses of the reviews of English-speaking film critics and the film ,the interpretations of illustration symbols by the Ukrainian-speaking subjects of the associative experiment; the work conducts the comparative analysis of the interpretations of emotional states in both the English critical articles and the representatives of Ukrainian culture.

Critical affect studies: On applying discourse analysis in research on affect, body and power

2019 ◽  
Vol 30 (6) ◽  
pp. 600-621 ◽  
Author(s):  
Ewa Glapka
Keyword(s):  
Social Life ◽  
Meaning Making ◽  
Discursive Practice ◽  
Power Combining ◽  
Affect Studies ◽  
Affective Experiences ◽  
Relations Of Power ◽  
Critical Discursive Psychology ◽  
The Relationship

This article advances a synthetic framework for examining the relationship between affect and power. Combining critical discursive psychology with analyses of stance and emotion thematization, the framework enables a dialogic analysis of the macro and micro levels on which affect weaves into social life. The approach is applied in an analysis of women’s talk about their hair, which they construct as ‘black’ or ‘African’. Guided by the notion of ‘affective-discursive practice’, the article investigates the relationship between affect and meaning-making revealed in talk, as well as relations of power that arise from it. In the analysis, individuals are found to articulate their affective experiences in unlike ways and to hence position themselves differently in relation to the hegemonic discourses of beauty and race. The article discusses how the dialogic research on affect and discourse enriches our understanding of the role of feelings in the micropolitics of everyday life.

scholarly journals THE TROPES OF THE MEDIA VISUAL TEXT

2016 ◽  
Author(s):  
Larysa Masimova
Keyword(s):  
Mass Media ◽  
Meaning Making ◽  
Functional Characteristic ◽  
Visual Texts ◽  
The Third ◽  
Communicative Functions ◽  
Visual Text ◽  
The Media ◽  
The Mass Media ◽  
Semantic Proximity

The paper examines the specifics of tropes of a mass-media visual text. In particularly it describes the mechanism of generation of visual tropes, identifying their types and determining the functional characteristics of tropes in a composite structure of the mass-media visual text. The study founds that the mechanism for generation of visual tropes is run after identifying clearly an idea of the text and its objectives at the planning phase of visual text when it becomes a symbios of image and word. At the third level of coding (the level of tropes) the mass-media visual texts generate syncretic codes that is due to structural and semantic proximity of visual and verbal tropes. This proximity allows us to speak about the tropes of a mass-media visual text in terms of linguistics: epithet, litotes, hyperbole, oxymoron, metaphor, comparison. It has been revealed that functional characteristic of the tropes is realized by the means of: meaning-making, composition, appraisive and communicative functions

Management of Platelets in a Persian Girl with the Tetralogy_Pantalogy of Fallot (Tof_Pof): A Case Report Study

2020 ◽  
Author(s):  
Bahram Alamdary Badlou
Keyword(s):  
Case Report ◽  
Ventricular Septal Defect ◽  
Atrial Septal Defect ◽  
Sleep Disorders ◽  
Social Life ◽  
Rare Case ◽  
Septal Defect ◽  
Old Persian ◽  
Underlying Mechanisms ◽  
The Relationship

We report a rare case of unrepaired Tetralogy_Pantalogy of Fallot (TOF_POF) in a 20 years old Persian girl Mrs Zeynab S., who presented with cyanotic finger tops appearance, ongoing chronic thrombolytic destruction processes, and remarkable thrombocytopenia [1,2], heart ventricular septal defect (VSD), and might atrial septal defect (ASD), anxiety, sleep disorders, nightmares, and limited social life. Additionally, the relationship between underlying mechanisms, possible treatments of the thrombocytopenia, erythrocytosis, and unrepaired cardiovascular leakages remains unknown.

Art, History, and Postwar Fiction

2018 ◽  
Author(s):  
Kevin Brazil
Keyword(s):  
Visual Arts ◽  
Art History ◽  
Visual Art ◽  
New Left ◽  
Doris Lessing ◽  
William Gaddis ◽  
Continuity And Change ◽  
Historical Developments ◽  
The Cold War ◽  
The Relationship

Art, History, and Postwar Fiction explores the ways in which novelists responded to the visual arts from the aftermath of the Second World War up to the present day. If art had long served as a foil to enable novelists to reflect on their craft, this book argues that in the postwar period, novelists turned to the visual arts to develop new ways of conceptualizing the relationship between literature and history. The sense that the novel was becalmed in the end of history was pervasive in the postwar decades. In seeming to bring modernism to a climax whilst repeating its foundational gestures, visual art also raised questions about the relationship between continuity and change in the development of art. In chapters on Samuel Beckett, William Gaddis, John Berger, and W. G. Sebald, and shorter discussions of writers like Doris Lessing, Kathy Acker, and Teju Cole, this book shows that writing about art was often a means of commenting on historical developments of the period: the Cold War, the New Left, the legacy of the Holocaust. Furthermore, it argues that forms of postwar visual art, from abstraction to the readymade, offered novelists ways of thinking about the relationship between form and history that went beyond models of reflection or determination. By doing so, this book also argues that attention to interactions between literature and art can provide critics with new ways to think about the relationship between literature and history beyond reductive oppositions between formalism and historicism, autonomy and context.

Esteem and self-esteem as an interweaving polarity. Max Weber´s analysis from the Protestant ethic to the ideal-type of politician

Human Affairs ◽  
2020 ◽  
Vol 30 (3) ◽  
pp. 353-364
Author(s):  
Cristiana Senigaglia
Keyword(s):  
Social Life ◽  
Max Weber ◽  
Modern Society ◽  
Self Esteem ◽  
Protestant Ethic ◽  
Social Reputation ◽  
Conduct Of Life ◽  
The Social ◽  
The Relationship ◽  
The Ideal

AbstractAlthough Max Weber does not specifically analyze the topic of esteem, his investigation of the Protestant ethic offers interesting insights into it. The change in mentality it engendered essentially contributed to enhancing the meaning and importance of esteem in modern society. In his analysis, Weber ascertains that esteem was fundamental to being accepted and integrated into the social life of congregations. Nevertheless, he also highlights that esteem was supported by a form of self-esteem which was not simply derived from a good social reputation, but also achieved through a deep and continual self-analysis as well as a strict discipline in the ethical conduct of life. The present analysis reconstructs the different aspects of the relationship between social and self-esteem and analyzes the consequences of that relationship by focusing on the exemplary case of the politician’s personality and ethic.

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