PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK SEPEDA MOTOR MEREK HONDA

Independent variables used in this study are brand image and brand trust, while the dependent variable is customer satisfaction and brand loyalty. The type of research used in this research is descriptive causal method. Samples used in this study were as many as 97 respondents with the form of sampling using techniques Purposive Sampling and Accidental Sampling. Data analysis method used in this research is path analysis method. Result of research indicate that brand image influence to customer satisfaction, brand trust influence to customer satisfaction, brand image does not influence to brand loyalty, brand trust influence to brand loyalty and customer satisfaction influence to brand loyalty. Variabel independen yang digunakan dalam penelitian ini adalah citra merek dan kepercayaan merek, sedangkan variabel dependen adalah kepuasan pelanggan dan loyalitas merek. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kausal. Sampel yang digunakan pada penelitian ini yaitu sebanyak 97 responden dengan bentuk pengambilan sampel menggunakan teknik Purposive Sampling dan Accidental Sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode path analysis. Hasil penelitian menunjukkan bahwa citra merek berpengaruh terhadap kepuasan pelanggan, kepercayaan merek berpengaruh terhadap kepuasan pelanggan, citra merek tidak berpengaruh terhadap loyalitas merek, kepercayaan merek berpengaruh terhadap loyalitas merek dan kepuasan pelanggan berpengaruh terhadap loyalitas merek.

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PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i07.p12 ◽

2019 ◽

Vol 8 (7) ◽

pp. 4328

Author(s):

I Wayan Govinda Gotama Putra Putra ◽

Eka Sulistyawati

Keyword(s):

Path Analysis ◽

Brand Loyalty ◽

Brand Image ◽

Sampling Technique ◽

Brand Trust ◽

Purposive Sampling ◽

Analysis Techniques ◽

Image Variables ◽

Positive Effect ◽

Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

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Pengaruh citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap loyalitas merek sepatu NIKE di Surabaya

Journal of Business and Banking ◽

10.14414/jbb.v9i1.1950 ◽

2019 ◽

Vol 9 (1) ◽

pp. 37

Author(s):

Rollaz Dodo Pamungkas

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Customer Satisfaction ◽

Brand Loyalty ◽

Brand Image ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Brand Trust ◽

Significant Difference

This study aimed to test the effect of the brand image, brand trust, and customer satisfaction on brand loyalty NIKE shoes in Surabaya. This quantitative study used SPSS version 16.00 for the data analysis, with the population of Nike shoes in Surabaya. The data were collected using questionnaires towards 80 respondents. They were selected based on the method of purposive sampling. Multiple linear regression analysis was also for analyzing the data. The results showed that (1) there is a significant difference between the variables of brand image on brand loyalty Nike shoes in Surabaya, (2) there is also a significant difference between the variables of confidence in the brand to brand loyalty Nike shoes in Surabaya (3) a significant difference between the variables customer satisfaction on brand loyalty Nike shoes in Surabaya.

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PEMBELIAN KEMBALI PRODUK GOSH DI KOTA PALU DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL ANTARA (STUDI PADA MAHASISWA UNIVERSITAS TADULAKO)

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v3i1.72 ◽

2017 ◽

Vol 3 (1) ◽

pp. 57-68

Author(s):

Huthamy Marenda Putri ◽

Johnny Tanamal ◽

Ponirin Ponirin

Keyword(s):

Data Analysis ◽

Product Quality ◽

Partial Least Square ◽

Least Square ◽

Endogenous Variable ◽

Brand Trust ◽

Analysis Method ◽

Exogenous Variables ◽

Purposive Sampling ◽

Data Analysis Method

This study aims to determine the effect of product quality and price on the repurchase of GOSH products in Palu City with brand trust as a variable between. Exogenous variables used in this research are Product Quality (X1) and Price (X2), while endogenous variable is Brand Trust (Y) and Repurchase (Z). This type of research is quantitative. The method of this research is descriptive causal. The samples used in this study were as many as 96 respondents with the form of sampling using the technique of Purposive Sampling. Data analysis method used in this research is the method of analysis PLS (Partial Least Square). The results of this study indicate that the price has a significant effect on brand trust (t-statistics 2,66), but the price has no significant effect on repurchase (t-statistic value 1,74). While brand trust has significant effect on repurchase (t-statistic value 7,71), likewise with product quality significantly influence brand trust (t-statistic value 4,71), but product quality has no significant effect on repurchase (value t-statistics 0.93). Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap pembelian kembali produk GOSH di Kota Palu dengan kepercayaan merek sebagai variabel antara. Variabel eksogen yang digunakan dalam penelitian ini adalah Kualitas Produk (X1) dan Harga (X2), Sedangkan variabel endogen adalah Kepercayaan Merek (Y) dan Pembelian Kembali (Z). Jenis penelitian ini adalah kuantitatif. Metode penelitian ini adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini yaitu sebanyak 96 responden dengan bentuk pengambilan sampel menggunakan teknik Purposive Sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa harga berpengaruh signifikan terhadap kepercayaan merek (nilai t-statistik 2,66), namun harga tidak berpengaruh signifikan terhadap pembelian kembali (nilai t-statistik 1,74). Sementara kepercayaan merek berpengaruh signifikan terhadap pembelian kembali (nilai t-statistik 7,71), demikian juga dengan kualitas produk berpengaruh signifikan terhadap kepercayaan merek (nilai t-statistik 4,71), akan tetapi kualitas produk tidak berpengaruh signifikan terhadap pembelian kembali (nilai t-statistik 0,93).

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Pengaruh Pengetahuan, Religiusitas, dan Halal Terhadap Keputusan Memilih Melalui Attitude dan Brand Trust Pada Bakeri Modern (Studi Kasus 3 Bakeri Top Brand

Jurnal Al Azhar Indonesia Seri Ilmu Sosial ◽

10.36722/jaiss.v1i1.456 ◽

2020 ◽

Vol 1 (1) ◽

pp. 11

Author(s):

Ardani Sahputra ◽

Hanny Nurlatifah

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Correspondence Analysis ◽

Sampling Method ◽

Descriptive Analysis ◽

Brand Positioning ◽

Brand Trust ◽

Analysis Method ◽

Purposive Sampling ◽

The One

Abstract : The purpose of this study was to determine the influence of knowledge, religiosity, and halal against the decision of choosing through attitude and brand trust on the 3 top brand modern bakeries. The sample used was the one who bought the product at one of the three bakeries in the last two months of 100 respondents using purposive sampling method. Data analysis method used is descriptive analysis, correspondence analysis, and path analysis. The results found that (1) knowledge, religiosity, and halal are not significantly influence the attitude of the modern bakery. (2) in the modern bakery Bakeri 1, knowledge significantly influence brand trust, while religiosity and halal are not significantly influence brand trust. In modern bakery Bakeri 2, knowledge and religiosity does not significantly affect brand trust, while halal significantly influence brand trust. In modern bakery Bakeri 3, knowledge and religiusias significantly influence brand trust, while halal not significantly influence brand trust. (3) In the modern bakery Bakeri 1, halal significantly influence the decision to choose, whereas knowledge, religiosity, attitude, and brand trust did not significantly influence the decision to choose. In modern bakery Bakeri 2, attitude, and brand trust significantly influence the decision to choose, whereas knowledge, religiosity, and halal are not significantly influence the decision to choose. In modern bakery Bakeri 3, knowledge significantly influence the decision to choose, while religiosity, halal, attitude, and brand trust did not significantly influence the decision to choose.Keywords: Knowledge, religiosity, Halal, Attitude, Brand Trust, Decision of Choosing, Brand Positioning

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Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽

10.24912/pr.v4i2.6483 ◽

2020 ◽

Vol 4 (2) ◽

pp. 237

Author(s):

Karin Charvia ◽

Rezi Erdiansyah

Keyword(s):

Data Analysis ◽

Data Collection ◽

Significant Influence ◽

Word Of Mouth ◽

Brand Experience ◽

Electronic Word Of Mouth ◽

Brand Trust ◽

Analysis Method ◽

Data Analysis Method ◽

Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

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MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA

Jurnal Manajemen ◽

10.24912/jm.v21i3.254 ◽

2017 ◽

Vol 21 (3) ◽

pp. 317

Author(s):

Agussalim M ◽

Hapzi Ali

Keyword(s):

Quantitative Analysis ◽

Customer Satisfaction ◽

Service Quality ◽

Path Analysis ◽

Hypothesis Testing ◽

Product Quality ◽

Brand Image ◽

Analytical Tool ◽

Analysis Method ◽

Quantitative Analysis Method

This study aims to analyze the effect of product quality and service quality on brand image and customer satisfaction either partially or simultaneously on Giant Citra Raya Tangerang. The population of this study is Giant Citra Raya customers which averages 2,070,823 / 12/30 = 5752 per day. The sample in this research using Slovin formula is 152 customers. Quantitative analysis method using path analysis, followed by determination analysis (R Square), partial hypothesis testing (t test) and simultaneous (F test) with alpha 5 percent. Before further analyzed first tested the instrument and test the classical assumption. Analytical tool using SPSS version 21.0 for windows. The result of the research shows that product quality and service quality are partially and simultaneously have positive and significant effect on brand image and customer satisfaction, and brand image has influence to customer satisfaction at Giant Citra Raya Tangerang.

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The Effect of Service Quality, Trust, Brand Image on Customer Satisfaction (Study on Cimb Niaga Tabungan Bisnis PT. Bank Cimb Niaga Tangerang Bintaro Branch)

Volume 5 - 2020, Issue 9 - September - International Journal of Innovative Science and Research Technology ◽

10.38124/ijisrt20aug398 ◽

2020 ◽

Vol 5 (8) ◽

pp. 1767-1772

Author(s):

Defi Alfianto ◽

Dr. Tafiprios, SE,. MM

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Service Quality ◽

Brand Image ◽

Partial Least Square ◽

Least Square ◽

Survey Method ◽

Questionnaire Data ◽

Analysis Method ◽

Convenience Sampling

In this researchpintends to analyze the influence of service quality, trust, brand image and customer satisfaction. The object of this research is the customer of bank cimb niaga branch tanggerang bintaro the number of samples specified is a total of 100 respondents by using slovin calculation method. The sample withdrawal method uses Convenience Sampling. The method performed for data collection using the survey method, with research instruments is a questionnaire. Data analysis method using SEM Partial Least Square (PLS).. Penelitian has proven telah that thequality of service has a positive and significant effect on customer satisfaction,trust kepercayaan has a positive and significant effect on customer satisfaction,and the brand image has a positive and significant effect on pt customer satisfaction. Bank CIMB Niaga Tangerang Bintaro Branch

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CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA

Indonesian Journal of Strategic Management ◽

10.25134/ijsm.v1i1.839 ◽

2018 ◽

Vol 1 (1) ◽

Author(s):

Nurul Laela Sakinah ◽

Dadang Suhardi

Keyword(s):

Brand Loyalty ◽

Brand Image ◽

Sampling Technique ◽

Positive Influence ◽

Measurement Scale ◽

Research Use ◽

Brand Trust ◽

Analysis Method ◽

Validity And Reliability ◽

The Social

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The�� purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards� brand loyalty ; brand trust has positive influence and significant towards� brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty.�Keywords: Brand Image, Brand Trust, Brand Loyalty

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PENGARUH LEVERAGE DAN KEPEMILIKAN MANAJERIAL TERHADAP MANAJEMEN LABA DENGAN AGENCY COST SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR

Kajian Bisnis STIE Widya Wiwaha ◽

10.32477/jkb.v28i2.210 ◽

2020 ◽

Vol 28 (2) ◽

pp. 188-206

Author(s):

Rahyuningsih Rahyuningsih ◽

Sri Ayem

Keyword(s):

Data Analysis ◽

Earnings Management ◽

Path Analysis ◽

Agency Costs ◽

Agency Cost ◽

Managerial Ownership ◽

Analysis Method ◽

Second Stage ◽

Data Analysis Method ◽

Sample Technique

This study aims to compare the leverage and managerial ownership of earningsmanagement with agency cost as an intervening variable. This study took apopulation of several companies listed on IDX and the number of samples in thisstudy were 16 companies, the sample technique used was purposive sampling.The data analysis method used is the path analysis. The results of this studyafter testing the first stage showed simultaneously that leverage and managerialownership affect agency cost and testing the second stage of leverage, managerialownership and agency cost affect earnings management. Partially through the ttest, in the first stage of testing that leverage affects agency cost and managerialownership does not affect agency cost. The second stage of testing that leveragedoes not affect earnings management, managerial ownership does not affectearnings management and agency costs affect earnings management.

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Penerapan Sistem Penilaian Kinerja Berbasis E-Kinerja Terhadap Prestasi Kerja Pegawai Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Banyuwangi

e-Journal Ekonomi Bisnis dan Akuntansi ◽

10.19184/ejeba.v6i2.11166 ◽

2019 ◽

Vol 6 (2) ◽

pp. 175

Author(s):

Dwi Rafita Mukti ◽

Sri Wahyu Lelly Hana Setyanti ◽

Lilik Farida

Keyword(s):

Job Satisfaction ◽

Data Analysis ◽

Path Analysis ◽

Performance Appraisal ◽

Sampling Method ◽

Sampling Technique ◽

Analysis Method ◽

Appraisal System ◽

Purposive Sampling ◽

Performance Appraisal System

This study aims to knowing the influence of performance appraisal system based on e-performance on employee achievement through job satisfaction as an intervening variable on Dinas Kependudukan dan Pencatatan Sipil Kabupaten Banyuwangi. This study is causal research, it means problem characteristics research in a form cause-effect between two variables or more. Population is employees of Dinas Kependudukan dan Pencatatatn Sipil Kabupaten Banyuwangi with the amount 80 employees. The sampling method for this study was doing with purposive sampling technique and it has been gotten 37 respondents as samples. Data analysis method is Path Analysis. The hypothesis of research are performance appraisal based on e-performance has significantly affected job achievement, performance appraisal based on e-performance has significantly affected job satisfaction, and job satisfaction has significantly affected job achievement. The result of study was performance appraisal based on e-performance has positive and significantly affected employees achevement. It means performance appraisal based on e-performance can increase employee achievement. Performance appraisal based on e-performance has positive and significantly affected job satisfaction on employees. It means performance appraisal based on e-performance can increase job satisfaction on employees. Job satisfaction has positive and significantly affected employees achievement. It means the employees successfully in doing the tasks which have been given by company can increase job satisfaction which got. Keywords: Performance Appraisal, E-Performance, Job Saticfaction, employee acievement.

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