scholarly journals ANTESEDEN LOYALITAS MEREK PADA PERUSAHAAN TOKOPEDIA.COM

2019 ◽  
Vol 8 (9) ◽  
pp. 5421
Author(s):  
Sarah Yulinar Adiputri ◽  
I Made Wardana
Keyword(s):  
Data Processing ◽  
Least Squares ◽  
Brand Loyalty ◽  
Brand Image ◽  
Processing Technique ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Brand Communication ◽  
Positive Effect ◽  
Data Processing Technique

The purpose of this study was to examine the effect of brand communication, brand image and brand trust on brand loyalty. This research was conducted on Tokopedia.com users in Badung Regency and Denpasar City. The study sample was 85 respondents. Questionnaires became a means of collecting data in this study. The data processing technique in this study is Partial Least Squares (PLS). Based on the results of data processing it is known that brand communication has a significant positive effect on brand image. Brand communication has no influence on brand trust. Brand image has a significant positive effect on brand trust. Brand trust has a significant positive effect on brand loyalty. Keywords: brand communication, brand image, brand trust, brand loyalty.  

scholarly journals The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline

2021 ◽  
Vol 8 (9) ◽  
pp. 81-91
Author(s):  
Nasya Nirma Sari ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Brand Awareness ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
The Past ◽  
Positive Effect

Repurchase intention is a commitment of a customer formed as a consumer purchases a product or service. Many factors influencing repurchase intention, including the E-Word of Mouth (E_WOM), brand image and brand trust. E-WOM is an effective tool for building brand awareness, creating hype in the market, influencing purchasing decision and developing brand loyalty. Brand image is a description of association of consumer beliefs in a particular brand. Brand Trust is a customer's desire to rely on a brand at any cost. The present study is a survey using an associative quantitative approach aimed at determiniong the effect of E-WOM and brand image on repurchase intention moderated by brand trust. The population of the study included all customers of Garuda Indonesia airline who have used the airline in the past year, especially the Garuda Indonesia Medan, which amounted to 36,000 during 2019. The sampling method used a sample formula with certain criteria so that were 100 samples. The data collection method used a questionnaire. Data analysis used path analysis. The results of the the study showm that E-WOM has a significant effect on Brand Trust. Brand Image has a significant influence on Brand Trust. Brand Trust has a significant positive effect on the Repurchase Intention variable. E-WOM has a significant positive effect on variable Repurchase Intention. Brand Image has a significant effect on the Repurchase Intention variable through Brand Trust. E-WOM has a significant positive effect on variable Repurchase Intention through Brand Trust. Brand Image has a significant effect on the Repurchase Intention. In other words, Brand Trust is proven to moderate the influence of Brand Trust on Repurchase Intention. It is recommended that Garuda Indonesia Airlines provide consistent, fast and quality service so that it gets positive reviews from customers which will increase Repurchase Intention of Garuda Indonesia flight tickets. Keywords: E-WOM, Brand image, brand trust, repurchase intention.

scholarly journals PENGARUH IDENTITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA RUMAH MAKAN WAROENG SPESIAL SAMBAL “WAROENG SS” CABANG PASAR LAMA KOTA TANGERANG

2020 ◽  
Vol 24 (2) ◽  
pp. 40-48
Author(s):  
Oktaviasari . ◽  
Hadi Suharno ◽  
Umi Kulsum
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Identity ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Multiple Correlation Analysis ◽  
Positive Effect

This research was done to analyze the effect of variable (X1) brand identity to the variable (Y) that is brand loyalty, the influence of variables (X2) is the brand image to variable (Y) that is brand loyalty, the influence of variables (X3) is brand trust the to variable (Y) that is brand loyalty,and the effect of variable (X1) which is variable brand identity , variable (X2) is the brand imageand variabel (X3) is the brand trustsimultaneously to variable (Y) brand loyalty. This research was conducted using a survey method. The population in this study is that consumers Rumah Makan Waroeng Spesial Sambal Waroeng SS Cabang Pasar Lama Kota Tangerang. Sampling with 100 respondents conducted by incidental sampling technique. While the analysis is done is done with the data, the classic assumption test hypothesis testing, validity, reliability, multiple regression analysis, multiple correlation analysis, and analysis of the coefficient of determination (R ²). Based on data analysis performed in this study, it can be concluded that the variable (X1) quality of service and significant positive effect on the variable (Y) is 38% of customer retention. Variable (X2) is the brand image and significant is not positive effect on the variable (Y) is 36% of brand loyalty,Variable (X3) is the brand trust and significant positive effect on the variable (Y) is 56% of brand loyalty. F-count value is greater than the value of 12,382 F-table is 3.09. So Ho rejected and Ha accepted. The rest was influenced by other variables not examined in this study.

Antecedents and Consequences of E-News Brand Trust

2020 ◽  
pp. 521-536
Author(s):  
Elia Ardyan ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Negative Effect ◽  
Brand Attributes ◽  
Antecedents And Consequences ◽  
Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

scholarly journals Building customer loyalty for light steel products “Kencana Truss” in Bali

2019 ◽  
Vol 6 (4) ◽  
pp. 156-168
Author(s):  
I Komang Adi Dana Wijaya ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.

scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals Analysis of Brand Communication and Brand Image Impact on Brand Loyalty with Brand Trust as Intervening Variables

2020 ◽  
Vol 9 (4) ◽  
pp. 425-433
Author(s):  
Achmad Junaidi ◽  
Selvia Hendrayati ◽  
Yoga Nindhita ◽  
Oki hardiyanti Rukmana Sari
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Brand Trust ◽  
Z Score ◽  
Brand Communication ◽  
The Impact ◽  
The City

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.

scholarly journals Pengaruh Kepercayaan Merek, Citra Merek, dan Kepuasan Merek Terhadap Loyalitas Merek Serta Keinginan Pembelian Ulang Koran Jawa Pos Pada Masyarakat Surabaya

2017 ◽  
Vol 4 (2) ◽  
pp. 250-260
Author(s):  
Hendri Rahman Susetyo ◽  
Mochamad Rizal Yulianto
Keyword(s):  
Literature Review ◽  
Brand Loyalty ◽  
Brand Image ◽  
Equation Model ◽  
Brand Trust ◽  
Testing Technique ◽  
Repurchase Intentions ◽  
Structure Equation Model ◽  
Positive Effect ◽  
Brand Satisfaction

The purpose of this study is to examine the influence of brand trust, brand image, and brand satisfaction on brand loyalty as well as the desire to repurchase Jawa Pos newspaper in Surabaya city. Based on the literature review, this research hypothesis states that brand trust, brand image, and brand satisfaction have an effect on brand loyalty, besides the result of literature review indicate that brand loyalty influence to repurchase desire. The data of this study were collected by using questionnaires from respondents consisting of 210 Jawa Pos newspaper customers in Surabaya. Hypothesis testing technique is done by using structure equation model analysis (sem) with SmartPLS statistic application. The results of this study indicate that brand trust, brand image, and brand satisfaction have a positive effect on brand loyalty, as well as brand loyalty have a positive effect on repurchase desire. Specifically, this study shows that loyal customers will continue to make repeat purchases. Keywords: Image, trust, satisfaction, loyalty, brand, repurchase intentions.

scholarly journals The Effect Of Country Of Origin, Brand Image, Price Fairness, And Service Quality On Loyalty Toward IPhone Mobile Users, Mediated By Consumer Satisfaction

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Frydom Nainggolan ◽  
Anas Hidayet
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Mobile Users ◽  
Significant Positive Effect ◽  
Price Fairness ◽  
Positive Effect

The aim of this research is to determine whether country of origin, brand image, price fairness and service quality affect the satisfaction of iPhone users and to find out whether the satisfaction of iPhone users affect brand loyalty. Novelty in this research was the country of origin because Indonesian consumers were more concerned with the country of origin of the product rather than the quality or other things while others were not concerned about it and it might bring up different things in this research. The populations in this research were iPhone mobile users at the universities in Yogyakarta. The samples in this research were 250 iPhone users. The sampling used non-probability techniques with convenience sampling method and the research models were analyzed using Structural Equation Model (SEM) with the help of AMOS software. The results of this research proved that country of origin, brand image, price fairness and service quality had significant positive effect on customer satisfaction of iPhone users and iPhone customer satisfaction had significant positive effect on brand loyalty.

Sign in / Sign up

Export Citation Format

Share Document