PERAN EFIKASI DIRI KREATIF MEMEDIASI PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KREATIVITAS KARYAWAN PADA CV. AMERTHAM
The research conducted aims to determine the role of creative self-efficacy in the dissemination of transformational leadership towards the creativity of employees. This research was conducted on employees of CV. Amertham with a sample number of 49 respondents. The sampling technique is saturated. Data collection is obtained from the results of the dissemination of questionnaires directly to employees of CV. Amertham. Analysis of the data used is a path analysis or path analysis. The results of the study showed that creative self-efficacy has a positive effect on the influence of the transformation of transformational leadership on employee creativity. Efforts to improve the creativity of employees, companies especially leaders or major directors of companies should be able to better apply the style of transformational leadership to creative self-efficacy of employees who can thrive and employees believe in their creativity. The main leader or director in the company should be able to better implement the Transformational leadership style, this is so that the creative efficacy of the employees can thrive and employees are confident of their creativity. This can improve employee creativity when working within the company. Keywords: creative self-efficacy, transformational leadership, employee creativity