scholarly journals Cultural Participatory in Tourism Digital Marketing Communication Channel

2021 ◽  
Vol 13 (2) ◽  
pp. 314
Author(s):  
Riris Loisa ◽  
Diah Ayu Candraningrum ◽  
Lusia Savitri Setyo Utami ◽  
Lydia Irena
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Participatory Culture ◽  
Marketing Communication ◽  
Cultural Artifacts ◽  
Cultural Artifact ◽  
Tourism Marketing ◽  
Analysis Application ◽  
The Government ◽  
Media Channels

Tourism is one of Indonesia's leading sectors that has been seriously affected by the pandemic. This study aims to describe participatory culture in digital tourism marketing communication channels during the pandemic, through Instagram social media channels from micro-influencers, that focus on three priority tourism destinations that have been set by the government. By using the Participatory Media Culture Theory from Henry Jenkins, it is further studied how consumers and producers create cultural artifacts with commodity value. The research applied a netnographic method, the data were gathered and analyzed by the social media analysis application Analysis.io. The subject of research is the influencers and followers in 3 (three) Instagram accounts: @explorejogja, @indraseptianazhari, and @travelwithgerie, while the object of the research was the forms of participation as cultural artifacts in these accounts This study concludes that the participants build a participatory culture by the power of visual and narrative artifacts, as well as their spreadability. Further this research shows that (1) cultural artifacts in each account have their own characteristics, with similarities in the prosumer participation, where reposting becomes a cultural artifact that has its own power to form virtual relationships; (2) attractive visuals and informal guides in the form of narratives are also cultural artifacts that invite further involvement of participants, in the form of likes, comments, reposts, etc.; and (3) the presence of micro-influencers who are inherently intertwined with these accounts jointly contributing to the dissemination of content and their respective accounts, which in turn becomes a force for the spread of tourism marketing, especially during the pandemic. Pariwisata adalah salah satu sektor unggulan Indonesia yang terkena dampak serius dari pandemi ini. Penelitian ini bertujuan untuk mendeskripsikan budaya partisipatif dalam saluran komunikasi pemasaran pariwisata digital selama pandemi, melalui saluran media sosial Instagram dari mikro-influencer, yang berfokus pada tiga destinasi wisata prioritas yang telah ditetapkan oleh pemerintah. Dengan menggunakan Teori Budaya Media Partisipatif dari Henry Jenkins, lebih lanjut dipelajari bagaimana konsumen dan produsen menciptakan artefak budaya dengan nilai komoditas. Penelitian ini menggunakan metode netnografi, data dikumpulkan dan dianalisis dengan aplikasi analisis media sosial Analysis.io. Subjek penelitian adalah influencer dan followers di 3 (tiga) akun Instagram: @explorejogja, @indraseptianazhari, dan @travelwithgerie, sedangkan objek penelitian adalah bentuk partisipasi sebagai artefak budaya dalam akun tersebut. Penelitian ini menyimpulkan budaya partisipatori dibangun dengan kekuatan artefak visual dan naratif, serta daya sebarnya. Lebih lanjut, penelitian ini menunjukkan bahwa (1) artefak budaya di setiap akun memiliki ciri khas tersendiri, dengan kesamaan berupa partisipasi prosumer, dimana reposting menjadi artefak budaya yang memiliki kekuatan untuk membentuk hubungan virtual; (2) visual yang menarik dan panduan informal berupa narasi juga merupakan artefak budaya yang mengundang keterlibatan peserta lebih lanjut, dalam bentuk ekspresi rasa suka, komentar, repost, dll; dan (3) kehadiran micro-influencer yang secara inheren terjalin dengan akun-akun tersebut secara bersama-sama berkontribusi dalam penyebaran konten dan akunnya masing-masing, yang pada akhirnya menjadi kekuatan bagi penyebaran pemasaran pariwisata, khususnya di masa pandemi.

Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

2020 ◽  
pp. 231971452092517
Author(s):  
Vinod Kumar ◽  
Vandana ◽  
Moulik Wason
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Management Strategy ◽  
Communication Strategy ◽  
Negative Response ◽  
Young Generation ◽  
Marketing Communication ◽  
Print Advertisement ◽  
Dark Complexion ◽  
Media Channels

On 7 January 2018, Patanjali Ayurved Limited (PAL) published a print advertisement (ad) mentioning dark complexion as a skin ailment. This ad caught the eye of the young generation of India who is intolerant towards any kind of discrimination. People started giving their opinion about this ad and the issue was picked on social media channels such as Twitter, online blogs, news sites, etc. Users of social media clearly expressed their unacceptance towards the content of the ad. PAL tried to pacify the crowd by sending their spokesperson’s reply on Twitter. Seeing the continuous negative response, Baba Ramdev, co-founder and brand ambassador of PAL, responded on the next day in order to bring the situation under control. In such a scenario, PAL is analysing the entire incident and planning to revisit its marketing communication strategy. PAL is thinking not only to avoid such a situation but also to devise a better crisis management strategy for the future.

scholarly journals Twitter and the Lack of a Participatory Culture in American College Libraries

2018 ◽  
Author(s):  
Brenton Stewart ◽  
Jesse J. Walker
Keyword(s):  
Social Media ◽  
Historically Black ◽  
The United States ◽  
Black Colleges ◽  
Media Analysis ◽  
Participatory Culture ◽  
Historically Black Colleges ◽  
University Libraries ◽  
Social Media Analysis ◽  
Ibm Watson

This study is a social media analysis on the use of Twitter at Historically Black Colleges and University libraries in the United States. Researchers have begun examining how libraries use social media however; the vast majority of these studies are situated at large flagship research-intensive universities. We leverage the IBM Watson analytic engine, to systemically examine over 23,000 tweets around propagation and sentiment, to assess follower engagement. The analysis found little evidence of follower engagement with library generated content. However, we observed a substantial volume of library tweets coalesced around institutional boosterism, rather thanlibrary related phenomena.

scholarly journals Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Fauziyah Fauziyah ◽  
Sam Abede Pareno
Keyword(s):  
Cultural Heritage ◽  
Communication Theory ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Tourism Destination ◽  
Tourism Marketing ◽  
The Government ◽  
To Come ◽  
Great Potency

 Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage   

scholarly journals Internet memes in Covid-19 lockdown times in Poland

Comunicar ◽  
2021 ◽  
Vol 29 (67) ◽  
Author(s):  
Roza Norstrom ◽  
Pawel Sarna
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Narrative Analysis ◽  
Participatory Culture ◽  
The Internet ◽  
Redes Sociales ◽  
Common Category ◽  
The People ◽  
The Government ◽  
Ordinary Citizens

Poland was one of the countries that was hit by the Covid-19 pandemic in 2020, and its government imposed restrictions to combat the spreading of the virus. The Internet and social media became outlets for people’s reactions to the events that unfolded, including the lockdown. A part of this reaction came in the form of creating and sharing memes – an expression of digital participatory culture. This paper aims to analyze how Covid-19 was communicated and narrated through Internet memes and how they presented the pandemic and actors responsible for fighting it. 1,763 memes from six media platforms were analyzed using content analysis with framing elements and a comparative narrative analysis. The results show that the memes provided a form of commentary on the situation experienced by Poles. The most common category of memes was “bans and orders”, involving restrictions that were often criticized and ridiculed as pointless. The main characters within the memes were ordinary citizens, often portrayed in a comedic way as careless in regards to the virus and violating the restrictions. They were also presented as victims of the police and the government. Furthermore, the people responsible for fighting the pandemic were portrayed as incompetent and imposing needlessly severe restrictions and penalties for not abiding by them. Polonia fue uno de los países golpeados por la pandemia del Covid-19 en 2020, cuyo gobierno impuso restricciones para combatir la propagación del virus. Internet y las redes sociales se convirtieron en un escape para las reacciones de las personas a estos eventos, incluido el confinamiento. Una parte de esta reacción vino en forma de creación y difusión de memes, una expresión de la cultura digital y participativa. El presente estudio tiene como objetivo analizar cómo el Covid-19 fue comunicado y narrado a través de los memes en Internet y cómo fue presentada la pandemia y los responsables de combatirla. Fueron analizados 1.763 memes de seis medios empleando un análisis de contenidos con elementos de enmarque y análisis comparativo narrativo. Los resultados muestran que los memes fueron una forma de expresión sobre la situación vivida por los polacos. La categoría más popular fue la de «prohibiciones y órdenes», aludiendo a las restricciones que frecuentemente fueron criticadas y ridiculizadas como inútiles. El personaje principal de los memes fueron los ciudadanos, frecuentemente retratados de una manera cómica como personas irresponsables en cuanto al virus y violaciones de las restricciones. También fueron presentados como víctimas de la policía y el gobierno. Además, las personas responsables de combatir la pandemia fueron retratadas como incompetentes, al imponer restricciones y sanciones excesivamente estrictas por no obedecerlas.

scholarly journals How can social media analytics assist authorities in pandemic-related policy decisions? Insights from Australian states and territories

2020 ◽  
Author(s):  
Tan Yigitcanlar ◽  
Nayomi Kankanamge ◽  
Alexander Preston ◽  
Palvinderjit Singh Gill ◽  
Maqsood Rezayee ◽  
...  
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Social Media Analytics ◽  
Policy Decisions ◽  
The Public ◽  
Use Of Social Media ◽  
Media Channels ◽  
Effective Use ◽  
Study Context ◽  
Public Consultations

Abstract Background and objectives: Due to COVID-19, various countries introduced lockdowns and limited citizen movements. These restrictions triggered an increased use of digital technologies and platforms by the public. This provides an opportunity for the authorities to capture public perceptions on COVID-19 from social media channels to make informed decisions. The use of social media analytics during pandemics for decision-making, however, is an understudied area of research. Thus, this study aims to generate insights into how social media analytics can assist authorities in pandemic-related policy decisions.Methods: This study involved a social media analysis approach—i.e., systematic geo-Twitter analysis—that contains descriptive, content, sentiment, and spatial analyses. Australian states and territories are selected as the case study context for the empirical investigation. This study collected 96,666 geotagged tweets (originated from Australia between 1 January and 4 May 2020), and analysed 35,969 of them after data cleaning.Results: The findings disclose that: (a) Social media analytics is an efficient approach to capture the attitudes and perceptions of the public during a pandemic; (b) Crowdsourced social media data can guide interventions and decisions of the authorities during a pandemic, and; (c) Effective use of government social media channels can help the public to follow the introduced measures/restrictions.Conclusion: The findings are invaluable for authorities to understand community perceptions and identify communities in needs and demands in a pandemic situation, where authorities are not in a position to conduct direct and lengthily public consultations.

scholarly journals Strategi Komunikasi Pemasaran RRI Malang dalam Upaya Pencapaian PNBP dan Meningkatkan Jumlah Pengiklan

2019 ◽  
Vol 1 (2) ◽  
pp. 60-71
Author(s):  
Yulius ◽  
Herru Prasetya Widodo
Keyword(s):  
Public Relations ◽  
Government Regulation ◽  
Direct Marketing ◽  
Personal Selling ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Funding Sources ◽  
Tax State ◽  
The Government ◽  
Media Channels

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.

scholarly journals Integrated Marketing Communication Strategy (IMC) of Provincial Tourism Office of Banten in Promoting Banten Tourism

2018 ◽  
Vol 1 (1) ◽  
pp. 65
Author(s):  
Nasuha Ali Sobari ◽  
Puji Hariyanti
Keyword(s):  
Social Media ◽  
Communication Strategy ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The Government

The tourism sector indeed is a resourceful sector to be developed into one source of local regional revenue. Therefore, the development of tourism becomes the objective of the Government of Indonesia at this time. This research aims to explain the integrated marketing communication strategy undertaken by the Provincial Tourism Office of Banten in promoting Banten tourism. Qualitative research utilizes the primary data obtained through interviews. The outcomes of this research indicate that in conducting integrated marketing communication strategy, Provincial Tourism Office of Banten uses tools in integrated marketing strategy. First, Provincial Tourism Office of Banten acts as a determinant of tourism policy and as a facilitator in Banten province. In the promotion of tourism, the government employs personal sales through exhibition and exhibition activities, advertisements with media above-the-line and below-the-line, and interactive marketing through social media. Second, branding tourism through Banten 7 Wonders that is divided into 7 leading tourist destinations in Banten and use the #ExcitingBanten and #AyoKeBanten hashtag in social media. Third, the Department of Tourism cooperates with the youth communities of Banten and stakeholders engaged in tourism. Involving the community becomes a means to attract millennial generations to travel to Banten.

scholarly journals Rancang Bangun Smart Church Broadcasting Sebagai Upaya Penguatan Sarana Prasarana Ibadah di Masa Pandemi Covid-19

2021 ◽  
pp. 28-33
Author(s):  
Daniel Yeri Kristiyanto ◽  
Sisilia Thya Safitri
Keyword(s):  
Social Media ◽  
Church Music ◽  
Computer Applications ◽  
Face To Face ◽  
Limited Budget ◽  
Church Congregations ◽  
The Government ◽  
Media Channels ◽  
The Church

The Covid-19 outbreak in Indonesia has changed the conventional worship procedures. Health protocols by the Government of Indonesia have Changed the worship of Church congregations from face to face become interface to interface through online worship. However, problems arise when Church administrators have little knowlege about the application of computer applications to Church services. This paper will explain the design of online-based worship using a smart broadcasting design using a simple V8 live soundcard, 16 channel audio mixer, OBS Studio 26.0.2, Computers, Church music equipment, handycam and social media channels. The results of this study are in the form of designing a Church worship system by utilizing the limited budget for purchasing professional broadcast equipment, but being able to digitize analog equipment owned by the Church. Futhermore, this study resulted in an equation of the application of Smart Church Broadcasting (SCB) using Fuzzy Tsukamoto.

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