scholarly journals Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Innisfree Di Jakarta Dengan Consumer’s Attitude Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Stevany Febriani
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Sampling Method ◽  
Marketing Mix ◽  
Green Marketing ◽  
Green Product ◽  
Analysis Method ◽  
The People ◽  
Data Collection Technique

This study aimed to know the responses of the people about green marketing towards green product purchase intention on Innisfree products with consumer’s attitude towards green product as the mediating variable. The variables used were green product, green price, green place, green promotion, green product purchase intention and consumer’s attitude. This study uses quantitative method. The data collection technique use questionnaires distributed to 400 respondents namely Innisfree consumers in Jakarta with purposive sampling method. The analysis method that used in this study was path analysis. The result showed that green marketing mix positively and significantly affect to consumer’s attitude and consumer’s attitude positively and significantly affect green product purchase intention. The partial green product and green price x positively and significantly affect the green product purchase intention, green place and green promotion no significant effect to green product purchase intention. Consumer’s attitude positively and significantly affect the green product purchase intention on Innisfree product. Consumer’s attitude is fully mediated the green place and green promotion affect on green product purchase intention and partial mediated the green product and green price affect on green product purchase intention.

scholarly journals Efek Green Marketing Mix terhadap Minat Beli Produk Ramah Lingkungan

2021 ◽  
Vol 5 (2) ◽  
pp. 220
Author(s):  
Krismi Budi Sienatra ◽  
Egar Sekar Evani
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Marketing Mix ◽  
Service Industries ◽  
Green Marketing ◽  
Environmental Damage ◽  
Analysis Tool ◽  
Green Product ◽  
Sample Number ◽  
Potential Buyer

The spread of environmental issue requires business units to prioritize sustainability in the system or products. Gradually the community becomes more aware of life environmental damage and efforts to preserve the environment. Under the conditions, like this environmental-friendly products are shown by several product and service industries. The purpose of this research is to find out whether green product and green promotion have positive impact on purchase intention of Eco bouquet product. The variables that are used are Green Product (X1), Green Promotion (X2) and Purchase Intention (Y). The object of this research is a florist who provides flower bouquets and souvenirs. The populations of this research are potential buyers and all the followers in promotion media, totally 150 people. Sample number collection in this research were accidental sampling technique on potential buyers, that is, a technique that is done accidentally where anyone who is considered suitable to be the source of data will be sampled in this research. The analysis tool that is used is multiple linear regression. The result of the regression analysis states that green product and green promotion have significant influence on purchase intention of Eco bouquet products. Maraknya isu lingkungan menuntut unit-unit usaha mengedepankan keberlanjutan (sustainability) dalam sistem maupun produk mereka. Masyarakat lambat laun semakin sadar akan kerusakan lingkungan hidup dan upaya-upaya untuk melestarikan lingkungan. Dalam kondisi seperti ini, produk ramah lingkungan dimunculkan oleh beberapa industri produk dan jasa. Penelitian ini bertujuan untuk mengetahui apakah bagian dari konsep green marketing mix yaitu green product dan green promotion memiliki dampak positif terhadap minat beli produk Eco Bouquet. Variabel yang digunakan yaitu Green Product (X1), Green Promotion (X2) dan Minat Beli (Y). Obyek penelitian ini adalah florist yang menyediakan buket bunga dan souvenir yang ramah lingkungan. Populasi dalam penelitian ini adalah potential buyer Noir Florist, yaitu seluruh konsumen yang tahu tentang produk florist secara umum, konsumen yang pernah melakukan pembelian dan seluruh pengikut media promosi florist Eco Bouquet yang berjumlah 150 orang. Pengambilan jumlah sampel pada penelitian ini menggunakan teknik accidental sampling pada potential buyer Noir Florist, yaitu teknik yang dilakukan secara kebetulan dimana siapa saja yang dianggap cocok menjadi sumber data yang akan menjadi sampel dalam penelitian ini. Alat analisis yang digunakan adalah regresi linear berganda. Hasil analisis regresi menyatakan bahwa green product dan green promotion memiliki pengaruh yang signifikan terhadap minat beli produk Eco bouquet.

scholarly journals THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT

2015 ◽  
Vol 6 (2) ◽  
Author(s):  
A.A Sagung Ayu Wulandari, ◽  
I Ketut Rahyuda ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Main Idea ◽  
Positive Influence ◽  
Green Marketing ◽  
Raw Material ◽  
Green Product ◽  
Consumer Knowledge ◽  
Attitude Variable

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.

scholarly journals GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES

2020 ◽  
Vol 9 (2) ◽  
pp. 678
Author(s):  
Muhammad Husnan Zaky ◽  
Ni Made Purnami
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Green Marketing ◽  
Green Product ◽  
Food Services ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Tree Farms

The green marketing mix approach is believed to be able to increase the integration of environmental issues in all aspects of company activities. This study aims to determine the effect of green marketing mix variables (green product, green price, green place and green promotion) on purchasing decisions for Big Tree Frams products. The research sample was determined by a purposive sampling method of 125 consumers. Data collection was carried out by distributing questionnaires to consumers of Big Tree Farms products at Lotus Food Services Jimbaran, Badung. The data analysis technique in this study used multiple linear regression analysis. The conclusions from the results of the study are, Green marketing mix (green product, green price, green place and green promotion) has a positive and partially significant effect on the purchasing decisions of Big Tree Frams products at Lotus Food Services Jimbaran, Badung. Keyword : Green Marketing Mix,Buying Decision  

scholarly journals HUBUNGAN VARIASI MENGAJAR GURU DAN MOTIVASI BELAJAR SISWA DENGAN HASIL BELAJAR MATEMATIKA

2020 ◽  
Vol 9 (2) ◽  
pp. 66-71
Author(s):  
Suhelin Setiyaningsih
Keyword(s):  
Elementary School ◽  
Data Collection ◽  
Student Learning ◽  
Learning Outcomes ◽  
Quantitative Method ◽  
Sampling Method ◽  
Mathematics Learning ◽  
Learning Motivation ◽  
And Mathematics ◽  
Data Collection Technique

Tujuan penelitian ini adalah menguji hubungan variasi mengajar guru dan motivasi belajar siswa dengan hasil belajar matematika siswa kelas IV SD Gugus Kenanga Kecamatan Pejagoan Kabupaten Kebumen. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian korelasi. Populasi dalam penelitian ini yaitu 112 siswa. Pengambilan sampel menggunakan metode Nonprobability Sampling, sedangkan cara pengambilan sampel yang digunakan adalah sampling jenuh sejumlah populasi. Teknik pengumpulan data menggunakan angket, dokumentasi, observasi, dan wawancara. Hasil penelitian menunjukkan adanya hubungan positif dan siginifikan antara variasi mengajar guru dan motivasi belajar siswa dengan hasil belajar matematika dengan rhitung= 0,8023 (kategori sangat kuat) dan Fhitung = 98,5023 serta berkontribusi sebesar 64,4%. Dari hasil penelitian dapat disimpulkan bahwa ada hubungan yang positif dan signifikan antara variasi mengajar guru dan motivasi belajar siswa dengan hasil belajar Matematika siswa kelas IV SD Gugus Kenanga Kecamatan Pejagoan Kabupaten Kebumen.   The purpose of this study was to examine the correlation between teacher teaching variations and student learning motivation with mathematics learning outcomes the 4th grade students in Cluster Kenanga Elementary School Pejagoan Kebumen. This research used quantitative method with the type of correlation research. The population in this study were 112 students. Sampling used Nonprobability Sampling method, while the sampling method used was saturated sampling. Data collection technique were questionnaires, documentation, observation, and interview. The results showed a positive and significant relationship between teacher teaching variation and student learning motivation with mathematics learning outcomes with rcount = 0.8023 (very strong category) and Fcount = 98.5023 and contributed 64.4%. From the results of the study it can be concluded that there was a positive and significant correlation between teacher teaching variations and student learning motivation and mathematics learning outcomes the 4th grade students in Cluster Kenanga Elementary School Pejagoan Kebumen.

scholarly journals The Effect Green Marketing Mix on Corporate Image as Well as Implication for Purchase Intention of Food and Beverages Companies In Indonesia

2021 ◽  
Vol 2 (2) ◽  
pp. 210-222
Author(s):  
Ryan Johan Sembiring
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Marketing Mix ◽  
Corporate Image ◽  
Green Marketing ◽  
Coefficient Of Determination ◽  
Equation Modeling ◽  
Green Product ◽  
Verification Methods ◽  
Food And Beverage

This study aims to analyze and prove effect of the green marketing-based marketing mix consisting of (green product, green price, green distribution, green promotion) on corporate image and its implications for the purchase intention of food and beverage companies in Indonesia, partially or jointly and the effect of the green marketing-minded marketing mix consisting of (green product, green price, green distribution, green promotion) and corporate image on the purchase intention of food and beverage companies in Indonesia, both partially or collectively. The research method used in this research is descriptive and verification methods with a sample of 205 respondents, and the data analysis method used is SEM (Structural Equation Modeling) using the Lisrel Program. Based on the research results, the following findings were found as green product, green price, green distribution and green promotion both partially and collectively have a positive and significant effect on corporate image with a coefficient of determination (R2) of 88%. Likewise, green product, green price, green distribution, green promotion and corporate image either partially or collectively have a positive and significant effect on purchase intention with a coefficient of determination (R2) of 98%. This research finds and proves that to increase purchase intention it is necessary to increase the marketing mix with a marketing perspective (green product, green price, green distribution and green promotion) and corporate image in the non-physical identity dimensions needs to be improved.

scholarly journals Pengaruh Product Involvement, Milk Knowledge Dan Perceived Value Terhadap Purchase Intention ( Kasus : Produk Susu Ultramilk)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Ricky Dan Chairy
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Value ◽  
Product Knowledge ◽  
Analysis Method ◽  
Product Involvement ◽  
Milk Products ◽  
Equation Modelling ◽  
Data Collection Technique

This study aimed to know the effect of the product involvement, product knowledge and perceived value that consumer’s have towards purchase intention on Ultramilk products with product knowledge and perceived value towards purchase intention as the mediating variable. The variables used were product involvement, produk knowledge, perceived value and purchase intention. This study uses quantitative method. The data collection technique use online questionnaires distributed to 100 respondents namely consumers that have drink Ultramilk milk products before with non probability sampling method. The analysis method that used in this study was pls-sem (structural equation modelling). The result showed that product involvement positively and significantly affect to product knowledge,perceived value and purchase intention directly and perceived value have positively and significantly affect to purchase intention but for produk knowledge no have significantly affect to purchase intention but product knowledge have significantly affect to perceived value which perceived value have positive affect to purchase intention.

Analisis Pengembalian Kredit Terhadap Profitabilitas Pada PT Bank Sumut Cabang Gunungsitoli

Owner ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 160
Author(s):  
Victorinus Laoli
Keyword(s):  
Data Collection ◽  
Positive Influence ◽  
Business Continuity ◽  
Working Capital ◽  
The People ◽  
Data Collection Technique

One manifestation of the important role of banking in a region, as implemented by PT Bank Sumut, Gunungsitoli Branch, is to distribute loans for investment, consumption and working capital for the people in the area. The purpose of providing credit for banks is the return of credit that earns interest and can increase income to finance activities and business continuity. From the results of research conducted with this data collection technique, it shows that PT Bank Sumut has a number of loans from 2009 to 2014 which each year rises. From this study, it is also known that the rate of credit repayment has a positive influence on the level of profitability.

scholarly journals Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Green Marketing ◽  
Primary Data ◽  
Green Products ◽  
The People ◽  
Consumer Purchase Intention ◽  
Green Packaging ◽  
The Impact ◽  
Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

scholarly journals PENGARUH CAPITAL ADEQUACY DAN LOAN TO DEPOSIT RATIO TERHADAP RETURN ON ASSET: STUDI PADA BANK BPR DI INDONESIA

2019 ◽  
Vol 5 (3) ◽  
Author(s):  
Sri Suriyani ◽  
Grahita Chandrarin ◽  
Junianto Tjahyo Darsono
Keyword(s):  
Data Collection ◽  
Quantitative Method ◽  
Performance Indicator ◽  
Capital Adequacy ◽  
Bank Performance ◽  
Capital Adequacy Ratio ◽  
Data Collection Technique

Profitability is bank performance indicator that effort in certain time. Profitability is known by Return On Asset (ROA). Return On Asset (ROA) is influenced by   Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR). To improve  the influence Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR) need the research. This research uses quantitative method. The population is all the BPR in  Indonesia. The population are consist of 100 BPR. Technique of sampling is used census. This research sample is 100 BPR. The data collection technique is questioner. Data is analyzed by linear regression.The results of this research shows that Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR) have influence significantly to the Return On Asset (ROA). Capital Adequacy Ratio (CAR) has not influence significantly to the Return On Asset (ROA). Loan to Deposit Ratio (LDR) have influence significantly to the Return On Asset (ROA).Loan to Deposit Ratio (LDR) is more dominant variable than Capital Adequacy Ratio (CAR) influences Return On Asset (ROA). So may the bank need to improve the Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR) because these variables have influence significantly to Return On Asset (ROA).

scholarly journals PENGARUH ONLINE CONSUMER REVIEW DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN CONSUMER TRUST SEBAGAI INTERVENING (STUDI PADA PENGGUNA INSTAGRAM DI 1 KECAMATAN KEBUMEN)

2019 ◽  
Vol 1 (1) ◽  
pp. 76-84
Author(s):  
Cucu Andita Widya ◽  
Sulis Riptiono
Keyword(s):  
Quantitative Method ◽  
Sampling Method ◽  
Viral Marketing ◽  
Consumer Trust ◽  
Purchasing Decisions ◽  
Consumer Review ◽  
The People ◽  
Online Consumer ◽  
Online Stores ◽  
Online Consumer Review

This study aims to determine the effect of online consumer review and viral marketing on purchasing decisions through consumer trust as an intervening variable. The population in this study is the people in Kebumen District who have made purchases at online stores via Instagram. The research sample of 100 people with a purposive sampling method. The method used in this research is quantitative method. Data analysis using path analysis with the SPSS 22 program. The results of this study indicate that online consumer review and viral marketing have a significant effect on consumer trust. Furthermore, online consumer review has no effect on purchasing decisions, while viral marketing and consumer trust have a significant effect on purchasing decisions.

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