scholarly journals Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Konsumen di PT. XYZ

2020 ◽  
Vol 4 (4) ◽  
pp. 106
Author(s):  
Gracia Mariana Priscilla
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
Positive Impact ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Purposive Sampling

This study aims to determine whether or not the influence of brand image and brand trust on purchasing decisions at PT. XYZBrand image and brand trust are factors that can influence consumer purchasing decisions. A good brand image will have a positive impact on the company which will ultimately benefit the company through increased consumer purchases of products or services.This study uses a sample and a population of 100 respondents who are still actively studying at PT. XYZ, using purposive sampling method. The results showed that brand image and brand trust had a positive and significant effect on purchasing decisions.

scholarly journals Analisis Pengaruh Service Quality dan Corporate Image Terhadap Customer Satisfaction Serta Implikasinya Terhadap Customer Loyalty pada Konsumen Restoran Meradelima di Jakarta Selatan

2020 ◽  
Vol 4 (6) ◽  
pp. 334
Author(s):  
Senja Dara Fika Saputri
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Positive Impact ◽  
Corporate Image ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Good Service ◽  
Purposive Sampling

This study aims to determine whether or not the influence of service quality, corporate image and customer satisfaction on purchasing decisions at Meradelim RestaurantBrand image and brand trust are factors that can influence consumer purchasing decisions. A good service quality will have a positive impact on the company which will ultimately benefit the company through increased consumer purchases of products or services.This study uses a sample and a population of 110 respondents who are cutomer at Meradelima Restaurant, using purposive sampling method. The results showed that service quality, corporate image and customer satisfaction had a positive and significant effect on purchasing decisions.

Keputusan Pembelian Produk Wardah Ditinjau Dari Promosi, Citra Merek Dan Kualitas

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Rima Ayu Wulandari ◽  
Eny Kustiyah ◽  
Sri Hartono
Keyword(s):  
Image Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling

This study aims to determine and analyze the effect of promotion, brand image, and quality. This research is expected to provide an overview for all consumers in making purchasing decisions on Wardah products. The sampling method used was purposive sampling method. Respondents who were sampled in this study were 55 employees. The results of the hypothesis analysis show that the promotion variable (H1), brand image (H2), and quality (H3) have an effect purchasing decisions. Keywords: Promotion, Brand Image, Quality, and Purchase Decisions

scholarly journals The Positive Impact of Rebranding to Increasing Consumer loyality with Brand Image as the Mediating Variable

2020 ◽  
Vol 4 (4) ◽  
pp. 561
Author(s):  
Andre Prayoga ◽  
Eko Suseno
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
Positive Impact ◽  
Quantitative Approach ◽  
Purposive Sampling ◽  
A Company ◽  
Positive Effect ◽  
Test Result ◽  
Simple Regression

This study aims to analyze the effect of rebranding to consumer loyality with brand image as mediating variable. This research is using quantitative approach. 100 people of Gojek users are the sample, which were chosen with purposive sampling method. Data in this research were collected using questionnaire in Google Form as the instrument, then the data were analyzed using simple regression and Sobel test with the help of IBM SPSS Statistics application. The result shows that rebranding has positive effect fo consumer loyality; brand image has positive effect to consumer loyality; rebranding has positive effect to brand image. Besides, Sobel test result shows that the value of t-count < t-table (1.248 < 1.984), so it can be concluded that brand image does not mediating the rebranding effect to consumer loyality for the Gojek users. The result of this research can be used as a suggestion for the marketings (especially for marketing or a company that is willing to do logo rebranding) to see how the effect of rebranding is to consumer loyality with brand image as the mediating variable.

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

scholarly journals PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY VASELINE HAND & BODY LOTION PADA MAHASISWA UNIVERSITAS NEGERI PADANG

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 316
Author(s):  
Dini Novalia ◽  
Rose Rahmidani ◽  
Abel Tasman
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
State University ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Program Version

This research aims to know and prove how much the influence ofBrand Image and Brand Trust on Brand Loyaltytoward the studentsat Padang State University.This type of this research is causative. Population of this research werethe students of Padang State University. While the samples were taken as much as 100 respondents using purposive sampling method by Wibisono formula.Kinds of the data (sample) which was used in this research are primary and secondary . The analysis of data (sample) used pathtechnique by using SPSS program version 21.00. The results of this researchshow that: 1) Brand imagedoes not give thesignificant effecttowardbrand trust, 2) Brand imagedoes not give thesignificant effect towardbrand loyalty, 3) Brand trustgives significant effect towardbrand loyalty. Keywords: Brand Image, Brand Trust, and Brand Loyalty

scholarly journals Pengaruh Kualitas Produk layanan dan Citra Merek (Brand Image) Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Pada Pengguna Simcard IM3 (Studi Pada Mahasiswa Jurusan Administrasi Bisnis FISIP Undip)

2018 ◽  
Vol 7 (2) ◽  
pp. 61
Author(s):  
Widayanto Widayanto
Keyword(s):  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Fast Development ◽  
Pls Analysis

The fast development of information technology has been giving positive impact on its users. This is very enough perceived in the sector of communication. The distance-separated people can still communicate without experiencing obstacles and difficulties. The easiness in communicating is perceivedly more and more increasing with the number of telecomunnication provider. Each provider to other providers, has been competing for consumers’ satisfication. For this goal, the strategy done by that provider is to give good quality of service dan brand image. This type of research is explanatory research, with a population of 100 students from the Department of Business Administration of FISIP, Undip, which are registering and using IM3 card. Sampling on this study uses a non-probability sample which is known as purposive sampling method. The data was collected through questionnaires. The method of analyzing data is Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicators (Model of Indices) using WarpPLS 6. Based on the results of the analysis using WarpPLS 6.0, it can be explained that the results of test of the direct influence on this research model show positive and significant influence. The results of the test of indirect effects on the model also show positive and significant influence. The satisfaction variable as mediation in the model is Partial Mediation. Researcher suggest that the signal of IM3 can be expanded more to be able to expand the range of user communication. In addition, IM3 providers should be able to design IM3 card physical products easier to use.Perkembangan teknologi informasi yang semakin pesat, memberikan dampak positif bagi penggunanya. Hal tersebut sangat terasa pada bidang telekomunikasi. Orang-orang yang terpisahkan oleh jarak, tetap dapat berkomunikasi tanpa mengalami kendala dan kesulitan. Kemudahan berkomunikasi tersebut, semakin dirasakan dengan semakin pesatnya perkembangan jumlah penyedia jasa (provider) sarana telekomunikasi. Masing-masing provider saling berlomba untuk dapat memberikan kepuasan kepada konsumen atas layanan yang diberikan, dengan harapan konsumen akan loyal dan tidak pindah ke “lain hati”. Agar tujuan tersebut dapat diraih, strategi yang digarap provider diantaranya adalah kualitas produk layanan yang baik dan citra merek. Tipe penelitian ini adalah explanatory research, dengan populasi Mahasiswa Jurusan Administrasi Bisnis Fisip Undip yang menggunakan kartu provider IM3 sebanyak 100 responden. Pengambilan sampel pada penelitian ini menggunakan non-probability sampling, yakni dengan metode purposive sampling. Data dikumpulkan melalui kuesioner. Metode analisis data yang digunakan menggunakan analisis Partial Least Square (PLS), Pengujian Mediasi/Intervening dengan menggunakan Variance Accounted For (VAF) dan Indikator Fit Model (Model of Indices) dengan menggunakan WarpPLS 6.0. Berdasarkan hasil analisis perhitungan WarpPLS 6.0 dapat dijelaskan bahwa hasil uji pengaruh langsung pada model penelitian ini menunjukkan hasil pengaruh yang positif dan signifikan. Hasil uji pengaruh tidak langsung pada model juga menunjukkan hasil pengaruh positif dan signifikan. Variabel kepuasan sebagai pemediasi dalam model adalah Partial Mediation. Peneliti menyarankan agar jangkauan signal IM3 dapat diperluas lagi. Agar lebih dapat memperluas jangkauan komunikasi penggunanya. Selain itu, hendaknya provider IM3 dapat merancang produk fisik kartu IM3 lebih mudah penggunaannya.

scholarly journals PERAN CONSUMTIVE LIFESTYLE, BEAUTY VLOGGER, BRAND IMAGE, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KOREA (INNISFREE) DI SURABAYA

2021 ◽  
Vol 19 (2) ◽  
pp. 269-282
Author(s):  
Reizano Amri Rasyid ◽  
Denis Fidita Karya
Keyword(s):  
Hypothesis Testing ◽  
Sampling Method ◽  
Brand Image ◽  
Primary Data ◽  
Brand Trust ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Negative Effect ◽  
Positive Effect

This study aims to examine the effect of consumtive lifestyle, beauty vlogger, brand image and brand trust on purchasing decisions on Innisfree Korea cosmetic products. This study uses primary data derived from questionnaire respondents using Innisfree products. The sample in this study amounted to 210 respondents. Using the non-probability sampling method used in analyzing data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing can be obtained the results that brand image has a negative effect on  brand trust, but has a positive effect on purchasing decisions. Consumtive lifestyle has a positive effect on purchasing decisions and brand trust. Beauty vlogger has a positive effect on purchasing decisions and negatively affects brand trust. Brand trust has a positive effect on purchasing decisions.

scholarly journals Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)

2021 ◽  
Vol 5 (1) ◽  
pp. 59-67
Author(s):  
Bambang Raditya Purnomo ◽  
Indrarini Oetoro Dg
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Important Position ◽  
Influence Behavior

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.

scholarly journals KEPUTUSAN PEMBELIAN KONSUMEN DITINJAU DARI BRAND IMAGE, LIFE STYLE DAN MEDIA SOSIAL PADA VESPA METIC DI SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
pp. 96
Author(s):  
Enggar Arifina ◽  
Sudarwati Sudarwati ◽  
Ratna Damayanti
Keyword(s):  
Social Media ◽  
Life Style ◽  
Brand Image ◽  
Positive Impact ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Quantitative Descriptive

The consumer's decision to buy a product starts from the awareness of fulfilling their needs, so in this study it is carried out because of the influence of the influence of brand image, lifestyle and social media on purchasing decisions at Vespa Metic in Surakarta, Vespa Metic users in Surakarta are the population in this study. Quantitative descriptive research, the sample obtained a number of 100 Vespa users, data obtained through questionnaires that have been distributed. Obtained from the analysis of the discussion, brand image, lifestyle and social media have a simultaneous and significant positive impact on purchasing decisions for Vespa Metic in Surakarta. Keywords: brand image, lifestyle and social media, purchasing decisions.

scholarly journals Keputusan Pembelian Ulang Ditinjau Dari Citra Merek, Media Iklan, dan Brand Trust Pada Produk Imboost Di Surakarta

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Mahartiwi Kusuma Wardhani ◽  
Sudarwati Sudarwati ◽  
Ida Aryati Diyah PW
Keyword(s):  
Infinite Number ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Brand Trust ◽  
Purposive Sampling

This study aims to examine the effect of Brand Image, Advertising Media, and Brand Trust on repurchase decisions. The population in this study is an infinite number of consumers in Surakarta. The sampling technique in this study used purposive sampling which resulted in a sample of 100 respondents. The data used in this study are primary data collected by filling out questionnaires. The results of this study indicate that Brand Image has a positive and significant effect on repurchase decisions, Advertising Media has a positive and significant effect on repurchase decisions, and Brand Trust has a positive and significant effect on repurchase decisions. Keywords: Brand Image, Advertising Media, and Brand Trust

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