scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

scholarly journals ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI)

2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi
Keyword(s):  
Image Quality ◽  
Data Collection ◽  
Significant Influence ◽  
Indirect Effect ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Maria Magdalena ◽  
Suroso Winardi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Consumer Choice ◽  
Brand Image ◽  
T Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Home Based

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG

2019 ◽  
Vol 8 (10) ◽  
pp. 6139
Author(s):  
Ketut Joni Santika ◽  
Kastawan Mandala
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Analysis Technique

This research was conducted on consumers who have already purchased isotonic Mizone beverage products in Denpasar City. The number of samples used in this study were 120 respondents, with a purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used is path analysis (analyze path). Based on respondents' data, it can be directly seen that: (1) product quality has a positive and significant effect on brand image; (2) product quality has a positive and significant effect on repurchase intention; (3) brand image has a positive and significant effect on repurchase intention; (4) brand image acts as a mediating variable between product quality variables and repurchase intention. The findings of this study conclude that product quality has a positive and significant effect on the brand image and consumer repurchase intention on isotonic Mizone beverage products in Denpasar City, the brand image is able to mediate the quality of the product against repurchase intention. Keywords: brand image, product quality, intention to repurchase

scholarly journals Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram

2020 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Ine Aprianti ◽  
Jihan Putri Krismawati
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Simple Random Sampling ◽  
Purchasing Decisions ◽  
Average Value

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions on Mayoutfit Bandung products. The research method used for this research is descriptive verification. The population in this study was Mayoutfit Bandung followers of 1.2 billion, using simple random sampling with a sample size of 100 people.The results of this study indicate that: (1) Descriptive analysis of the Mayoutfit Bandung brand image shows results with good criteria with an average value of 3.53. (2) The results of descriptive analysis regarding the quality of Mayoutfit Bandung products show results with good criteria with an average value of 3.44. (3) The results of descriptive analysis of purchasing decisions show results with good criteria with an average value of 3.52. (4) There is a significant influence between brand image and product quality together on purchasing decisions. Based on the results of the F test, obtained an F count of 40.768. These results indicate that F arithmetic> F table (40.768> 2.36). This can be interpreted that the Effect of Brand Image and Product Quality together affect the Purchasing Decision.

PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Imam Wibowo, M.Si ◽  
Ratih Dwi Pratiwi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Survey Method ◽  
Purchase Decision ◽  
Purposive Sampling ◽  
Quality Product ◽  
Research Population

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK

2018 ◽  
Vol 3 (1) ◽  
pp. 11-18
Author(s):  
Rizky Desty Wulandari ◽  
Donant Alananto Iskandar
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Method ◽  
Brand Image ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Cosmetic Products ◽  
Purposive Sampling

This research aimed to determine whether there is the influence of  brand image and product quality towardsthe purchase decision of Cosmetic Products. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples.  Method of completion of data used in this research were a questionare  and google form. Result of t test shows significant influence brand image variable on decision making with tcount 2,432 ≥ ttable 1.660. Significant influence product quality variable on decision making with tcount 5,693 ≥ ttable 1,660. Brand image and product quality variables simultaneously have an effect of purchase decision Keywords: brand image, product quality, purchase decision

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN JANJI JIWA COFFEE CITRA RAYA

2021 ◽  
Vol 4 (2) ◽  
pp. 24-32
Author(s):  
Amo Sugiharto ◽  
Mohamad Fajar Darmawan
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Test Reliability ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Product Innovations

The purpose of this study was to determine the effect of product quality, price and service quality on the purchasing decision of Jiwa Coffee Citra Raya. This study uses quantitative methods. This research uses causal associative research. Respondents in this study amounted to 120 people. Sampling in this study used a non-probability sampling method. The method of data analysis in this study is to use the validity test, reliability test, and t test. Based on the results of the analysis and discussion that have been described previously, several conclusions can be drawn from the overall research results, namely: 1) Product quality has a significant influence on purchasing decisions. This means more product innovations that give the product superiority; 2) Price has a significant influence on the purchasing decision of Promise Jiwa Coffee in Citra Raya; and 3) Service quality has a significant influence on the purchasing decision of the Promise Jiwa Coffee in Citra Raya.

scholarly journals Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Iphone Pada Mahasiswa di Universitas Mataram

2021 ◽  
Vol 2 (1) ◽  
pp. 11-18
Author(s):  
Baiq Lani Septia Lestari ◽  
Emilia Septiani
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Image Variables ◽  
The University

This study aims to analyze the effect of brand image and product quality on iPhone smartphone purchasing decisions among students at the University of Mataram. This type of research used in this research is associative with a quantitative approach. The sampling technique was determined by purposive sampling method with a total of 100 respondents. The data collection tools used a questionnaire and google form which had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that: (1) There is a positive and significant influence of brand image variables on purchasing decisions, (2) There is a positive and significant influence on product quality variables on iPhone smartphone purchasing decisions among students at the University of Mataram

scholarly journals Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Pond’s Flawless White

2018 ◽  
Vol 6 (2) ◽  
pp. 98
Author(s):  
Indah Siti Madyan ◽  
Monika Tiarawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Variable Quality

The success of this product is Indicated by the results of theTop Brand in 2011-2012 Pond's still ranked first with a larger percentage. With good quality and reliable brand image and an affordable price, pond's will always be embedded inside consumers. The population used is all consumers who are involved in purchasing decisions pond's flawless white as much as 110. Withdrawal method and the sampling was purposive sampling technique used is linear to influence the magnitude of the effect. These results can be seen from the adjusted R Square of 0.604 means that there are variables influence product quality, brand image, and price on purchase decisions by 60.4% while the rest is influenced by other variables outside of this study was 39.6%. In this study the variable quality of the product is the dominant variable.

scholarly journals Pengaruh Kualitas Produk layanan dan Citra Merek (Brand Image) Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Pada Pengguna Simcard IM3 (Studi Pada Mahasiswa Jurusan Administrasi Bisnis FISIP Undip)

2018 ◽  
Vol 7 (2) ◽  
pp. 61
Author(s):  
Widayanto Widayanto
Keyword(s):  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Fast Development ◽  
Pls Analysis

The fast development of information technology has been giving positive impact on its users. This is very enough perceived in the sector of communication. The distance-separated people can still communicate without experiencing obstacles and difficulties. The easiness in communicating is perceivedly more and more increasing with the number of telecomunnication provider. Each provider to other providers, has been competing for consumers’ satisfication. For this goal, the strategy done by that provider is to give good quality of service dan brand image. This type of research is explanatory research, with a population of 100 students from the Department of Business Administration of FISIP, Undip, which are registering and using IM3 card. Sampling on this study uses a non-probability sample which is known as purposive sampling method. The data was collected through questionnaires. The method of analyzing data is Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicators (Model of Indices) using WarpPLS 6. Based on the results of the analysis using WarpPLS 6.0, it can be explained that the results of test of the direct influence on this research model show positive and significant influence. The results of the test of indirect effects on the model also show positive and significant influence. The satisfaction variable as mediation in the model is Partial Mediation. Researcher suggest that the signal of IM3 can be expanded more to be able to expand the range of user communication. In addition, IM3 providers should be able to design IM3 card physical products easier to use.Perkembangan teknologi informasi yang semakin pesat, memberikan dampak positif bagi penggunanya. Hal tersebut sangat terasa pada bidang telekomunikasi. Orang-orang yang terpisahkan oleh jarak, tetap dapat berkomunikasi tanpa mengalami kendala dan kesulitan. Kemudahan berkomunikasi tersebut, semakin dirasakan dengan semakin pesatnya perkembangan jumlah penyedia jasa (provider) sarana telekomunikasi. Masing-masing provider saling berlomba untuk dapat memberikan kepuasan kepada konsumen atas layanan yang diberikan, dengan harapan konsumen akan loyal dan tidak pindah ke “lain hati”. Agar tujuan tersebut dapat diraih, strategi yang digarap provider diantaranya adalah kualitas produk layanan yang baik dan citra merek. Tipe penelitian ini adalah explanatory research, dengan populasi Mahasiswa Jurusan Administrasi Bisnis Fisip Undip yang menggunakan kartu provider IM3 sebanyak 100 responden. Pengambilan sampel pada penelitian ini menggunakan non-probability sampling, yakni dengan metode purposive sampling. Data dikumpulkan melalui kuesioner. Metode analisis data yang digunakan menggunakan analisis Partial Least Square (PLS), Pengujian Mediasi/Intervening dengan menggunakan Variance Accounted For (VAF) dan Indikator Fit Model (Model of Indices) dengan menggunakan WarpPLS 6.0. Berdasarkan hasil analisis perhitungan WarpPLS 6.0 dapat dijelaskan bahwa hasil uji pengaruh langsung pada model penelitian ini menunjukkan hasil pengaruh yang positif dan signifikan. Hasil uji pengaruh tidak langsung pada model juga menunjukkan hasil pengaruh positif dan signifikan. Variabel kepuasan sebagai pemediasi dalam model adalah Partial Mediation. Peneliti menyarankan agar jangkauan signal IM3 dapat diperluas lagi. Agar lebih dapat memperluas jangkauan komunikasi penggunanya. Selain itu, hendaknya provider IM3 dapat merancang produk fisik kartu IM3 lebih mudah penggunaannya.

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