scholarly journals Personal Branding Content Creator di Media Sosial Instagram

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 329
Author(s):  
Debora Lois ◽  
Diah Ayu Candraningrum
Keyword(s):  
Social Media ◽  
Case Study Research ◽  
Daily Activities ◽  
Primary Data ◽  
Analysis Techniques ◽  
Personality Difference ◽  
The Social ◽  
The Law ◽  
Personal Branding

Content creator has become a new profession that is in great demand. Titan Tyra is one of Indonesia's content creators. Titan Tyra's Instagram account has now reached 616,000 followers. Content uploaded through Instagram stories such as endorsement content, vlogs of daily activities, fashion style, and make-up. Social media is a means of support and media for content creators as a forum for expressing ideas, works and art in the form of videos, photos or pictures, writing, and other visualizations. This research discusses Titan Tyra's personal branding in the social media account of Instagram @titantyra. The research objective was to conduct research to determine Titan Tyra's personal branding on Instagram. Primary data were obtained from interviews with three Titan Tyra followers. In this case the researcher wants the perspective of Titan Tyra's followers. The theory used is Peter Montoya's Theory (The Eight Laws Of Personal Branding), data analysis techniques using qualitative research, case study research methods with personal branding analysis. The results of this study indicate that Titan Tyra fulfills eight principles of personal branding such as Specialization (The law of specialization), Leadership (The law of leadership), Personality (The law of personality), Difference (The law of distinctiveness), Visible (The law of distinction).  visibility), Unity (The law of unity), Firmness (The law of persistence), Good name (The law of goodwill).Content creator sudah menjadi profesi baru yang banyak diminati. Titan Tyra merupakan salah satu content creator Indonesia. Akun Instagram Titan Tyra saat ini sudah mencapai 616.000 pengikut. Konten-konten yang diunggah melalui instastory Instagram seperti konten endorse, vlog kegiatan sehari-hari, fashion style, dan make-up. Media sosial merupakan sebuah sarana penunjang dan media bagi content creator sebagai wadah untuk menuangkan ide-ide, karya, dan seni dalam bentuk video, foto atau gambar, tulisan, dan visualisasi lainnya. Penelitian ini membahas tentang personal branding Titan Tyra diakun media sosial Instagram @titantyra. Tujuan penelitian ini untuk mengetahui personal branding Titan Tyra di Instagram. Data primer diperoleh dari hasil wawancara tiga orang followers Titan Tyra. Dalam hal ini peneliti menginginkan sudut pandang followers Titan Tyra. Teori yang digunakan adalah Teori Peter Montoya (The Eight Laws Of Personal Branding), teknik analisis data menggunakan penelitian kualitatif, metode penelitian studi kasus dengan analisis personal branding. Hasil penelitian ini menunjukkan bahwa Titan Tyra memenuhi delapan prinsip personal branding seperti: spesialisasi (the law of specialization), kepemimpinan (the law of leadership), kepribadian (the law of personality), perbedaan (the law of distinctiveness), terlihat (the law of visibility), kesatuan (the law of unity), keteguhan (the law of persistence), dan nama baik (the law of goodwill).

scholarly journals Jenda Munthe's Personal Branding Power on Instagram Content #Tanyajawabjenda for Content Creator Career Development

2021 ◽  
Vol 8 (9) ◽  
pp. 280
Author(s):  
Joan Natasya Lambe ◽  
Ariani Widayanti ◽  
Suprihati Suprihati
Keyword(s):  
Social Media ◽  
Case Study Research ◽  
Media Content ◽  
Descriptive Research ◽  
Career Opportunities ◽  
Qualitative Descriptive ◽  
The Law ◽  
Personal Branding ◽  
Research Type

This study describes how the concept of personal branding content creator Jenda Munthe is constructed through the #tanyajawabJenda content on his Instagram account. The results of this study will provide an understanding of the construction of personal branding in Instagram social media content, through case studies conducted on efforts to establish personal branding content creator Jenda Munthe. From the results of the analysis conducted using eight personal branding concepts from Montoya & Vendehey (2002) in this study, proves that Jenda Munthe has succeeded in building his personal branding well, fulfilling the eight concepts. Of the eight concepts, Jenda Munthe's personal branding is most strongly supported by the concept of The law of specialization, The law of unity, The law of persistence and The law of goodwill. These four concepts make Jenda Munthe's personal branding through the content of #tanyajawabJenda, known as an angry content creator with a regional Batak accent, easily accepted by Instagram social media users. Jenda Munthe's personal branding through his Instagram content has finally opened up new career opportunities for Jenda Munthe as a content creator who previously worked as a Criminology Journalist. The phenomenon that occurred in Jenda Munthe provides a reality finding  that to become a content creator, a personal branding concept is needed through content on a media, such as Instagram social media. This research uses qualitative research methods, with the type of case study research and qualitative descriptive research type.

scholarly journals Personal Branding Cino Fajrin through Instagram

2020 ◽  
Vol 12 (1) ◽  
pp. 74
Author(s):  
Ayang Fitrianti ◽  
Kharisma Ayu Febriana ◽  
Firdaus Azwar Ersyad
Keyword(s):  
Social Media ◽  
Personal Value ◽  
The Social ◽  
Personal Branding

<p><em><span>Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.</span></em></p>

scholarly journals STRATEGI KETIDAKSANTUNAN BERBAHASA PADA KOLOM KOMENTAR MEDIA SOSIAL INSTAGRAM AKUN DETIKCOM: STUDI KASUS REYNHARD SINAGA

Kompetensi ◽  
2021 ◽  
Vol 14 (1) ◽  
pp. 19-32
Author(s):  
Yeni Tamara Supa’at ◽  
Retnowaty Retnowaty ◽  
Indah Ika Ratnawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Analysis ◽  
Data Collection ◽  
Rapid Development ◽  
Analysis Techniques ◽  
Interactive Model ◽  
The Social

This research is motivated by the rapid development of technology that allows people to freely communicate with each other through social media. Many found impolite languages spoken in various ways and ways someone in polite language is a form of using impoliteness strategies. This study aims to describe the strategy of impoliteness of language in the social media comment column instagram account detikcom: Reynhard Sinaga case study. This research is a qualitative research using pragmatic studies. The data in this study are in the form of words, phrases or sentences of community comments obtained from the comments column on the detikcom Instagram account regarding the Reynhard case which contains elements of using language impoliteness strategies. Data collection techniques used are listening techniques, and note it. Data analysis techniques using the interactive model of Miles and Huberman. The most widely used strategy is the negative language impoliteness strategy, which is 219 data and the strategy not found in this study is the use of politeness restraint strategy.

scholarly journals Social Media and Political Mobilisation: An Analysis of the July 2016 Zimbabwe Shut Down

2017 ◽  
Vol 4 (1) ◽  
pp. 19-24
Author(s):  
Ngonidzashe Mutanana
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Positive Impact ◽  
Case Study Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
Political Mobilization ◽  
Communication Tool ◽  
The Social

This study sought to carry out an analysis of the effects of the social media in political mobilization. These were analyzed using the following indicators (i) the social media as a communication tool and (ii) the role of social media in political mobilization. The study was using a one-day demonstration that occurred in Zimbabwe code named #ZimShutDown2016 as a case study.  In the study, a qualitative case study research design was used. Secondary data from online newspaper reports and Social Media Networks was used to analyze the effects of the social media movement in bringing real socio-economic and political change in developing countries such as Zimbabwe. In-depth interviews with five key informants from local universities helped in the analysis and they were identified using purposive sampling technique. Findings from the study revealed that social media is an effective tool of communication among citizens. Information is exchanged minute by minute among citizens, and this encourages ‘citizenry journalism.’ As such, the social media has a positive impact in mobilizing the community in bringing real social, political and economic change. The study, therefore, recommends a longer survey on the challenges of the social media movement in developing countries such as Zimbabwe.  

scholarly journals STUDI KASUS PERSONAL BRANDING KONTEN KREATOR PADA AKUN TWITTER @BROJABROOO

2020 ◽  
Vol 19 (1) ◽  
pp. 92
Author(s):  
Eny Ratnasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
The Social ◽  
Personal Branding ◽  
Personal Content

Personal branding for a content creator is needed so that there are characteristics that are remembered by followers. The development of information technology also encourages the emergence of various social media that can be used as a means of forming personal content branding creators. This study aims to analyze the personal branding carried out by creator content in the social media account Twitter @brojabrooo. This research will try to illustrate clearly the process of managing personal branding in the @brojabrooo account using the case study method.As a content creator, Jabro has done personal branding to distinguish himself from other creator content. Researchers found 8 main concepts in building personal branding in accordance with what was stated by Peter Montoya (2002). Jabro built personal branding as a content creator via Twitter and fulfilled the 8 main concepts. This can be seen from Jabro's tweet that contains a variety of content, mostly dominated by photos and videos about him. Personal branding built by Jabro is a content creator who wants to entertain netizens and consistently use East Javanese.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals Love in the time of Covid-19: a case-study of the complex laws governing weddings

Legal Studies ◽  
2021 ◽  
pp. 1-17
Author(s):  
Rebecca Probert ◽  
Stephanie Pywell
Keyword(s):  
First Century ◽  
Marriage Law ◽  
England And Wales ◽  
General Law ◽  
The Social ◽  
The Future ◽  
Fit For Purpose ◽  
The Law ◽  
The Impact

Abstract During 2020, weddings were profoundly affected by the Covid-19 pandemic. During periods of lockdown few weddings could take place, and even afterwards restrictions on how they could be celebrated remained. To investigate the impact of such restrictions, we carried out a survey of those whose plans to marry in England and Wales had been affected by Covid-19. The 1,449 responses we received illustrated that the ease and speed with which couples had been able to marry, and sometimes whether they had been able to marry at all, had depended not merely on the national restrictions in place but on their chosen route into marriage. This highlights the complexity and antiquity of marriage law and reinforces the need for reform. The restrictions on weddings taking place also revealed the extent to which couples valued getting married as opposed to having a wedding. Understanding both the social and the legal dimension of weddings is important in informing recommendations as to how the law should be changed in the future, not merely to deal with similar crises but also to ensure that the general law is fit for purpose in the twenty-first century.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals CULTURAL OBSTACLE IN THE COMMUNICATION BETWEEN NATIVE SPEAKER AND NON NATIVE SPEAKER IN ENGLISH.

2020 ◽  
Vol 7 (2) ◽  
pp. 211-215
Author(s):  
Sogimin Sogimin
Keyword(s):  
Social Media ◽  
Native Speaker ◽  
English Learner ◽  
Language Competence ◽  
Cultural Aspects ◽  
The Social ◽  
The One ◽  
Descriptive Method ◽  
British People

This research describes the cultural obstacles in the communication oral and written between native speaker and non native speaker in English.  The obstacles of cultural is one of main obstacles in the  two peoples of communication in the different culural. The research,especially describes the one case of communication between Indonesian people and British people in the social media WhatsApp. The main data of the research is the communication transcript in the social media WhatsApp. Besides of that, the data comes from the interview with the responden.             The research is the case study of the Indonesian people and British people. The data analysis uses qualitative and descriptive method. The result of research shows the miscommunication from different cultural in English. This miscommunication not only caused of the skill of language(language competence) but also difference of cultural between of two peoples. Suggested  to the English learner that  not only learns in the languages aspects but also learns in the cultural aspects, because both of them coud not separate and interplay each others.

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