scholarly journals The marketing research of the level of promoting the rational use of medicines by pharmacists in Ukraine

2021 ◽  
Vol 7 (1) ◽  
pp. 42-53
Author(s):  
S. V. Zhadko ◽  
I. V. Pestun ◽  
N. P. Zavadska ◽  
N. M. Senkiv

Aim. To conduct the marketing analysis of the frequency and causes of the irrational use of medicines according to the assessment of the Ukrainian pharmacists, participation of pharmacists in promoting the rational use of drugs, and identifying appropriate measures to improve the situation. Materials and methods. To achieve this goal, a survey of pharmacists from different regions of Ukraine was conducted, 420 questionnaires were selected and processed. Results. According to pharmacists, such types of the irrational use of drugs as false self-medication, polypharmacy, and the use of expensive drugs in the presence of cheaper alternatives are the most common in Ukraine. The most important reasons for this phenomenon are uncontrolled self-medication, the impact of advertising and the availability of many over-the-counter medicines. The Ukrainian pharmacists take certain measures to influence on the rational use of drugs: refusal to dispense medicines, supplement to the doctor’s prescription, correction of the duration of treatment, and others. When counseling pharmacy visitors the largest number of respondents provide information on the way, frequency and duration of taking a medication, the smallest part – recommendations for a healthy lifestyle or non-pharmacological recommendations for the treatment. The respondents consider compliance with the rules of dispensing prescription medicines, training and advanced training of pharmacists throughout their professional career, and limitation of excessive advertising of medicines as the most appropriate measures to promote the rational use of medicines. Conclusions. The results of the research reflect the peculiarities of the Ukrainian pharmacy practice regarding the participation of pharmacists in promoting the rational use of medicines. Key words: rational use of medicines; pharmaceutical care; pharmaceutical consulting; good pharmacy practice.

2019 ◽  
Vol 13 (2) ◽  
pp. 363
Author(s):  
Waleria Bastos Nogueira ◽  
Damião Romero Firmino Alves ◽  
Gesualdo Gonçalves de Abrantes ◽  
Herbert Kauan Alves Martins ◽  
Andréa Mária da Cunha Lima ◽  
...  

RESUMO Objetivo: verificar a ocorrência da prática de automedicação entre acadêmicos de um curso de graduação em Enfermagem. Método: trata-se de um estudo quantitativo, exploratório e descritivo, realizado com 100 graduandos de Enfermagem por meio de um questionário, sendo a análise com o auxílio do software estatístico SPSS, versão 21.1. Apresentam-se os resultados em forma de tabelas. Resultados: constata-se que 99,0% dos investigados afirmaram praticar a automedicação, enquanto apenas 1,0% referiu nunca ter feito uso de medicamentos sem a prescrição de profissionais habilitados legalmente. Conclusão: verificou-se que a automedicação é uma prática comum entre os acadêmicos do curso de Enfermagem. Enfatiza-se, ainda, que o consumidor final não é o único culpado por esta situação, sendo necessárias, portanto, ações de promoção e educação em saúde na instituição pesquisada, com vista ao uso racional de medicamentos. Descritores: Automedicação; Enfermagem; Estudantes; Medicamentos sem Prescrição; Risco; Educação em Saúde.ABSTRACTObjective: to verify the incidence of the practice of self-medication among undergraduates from a Nursing Course. Method: this is a quantitative study, exploratory and descriptive, performed with 100 students by means of a questionnaire, being the analysis with the aid of the statistical software SPSS, version 21.1. Present the results in the form of tables. Results: it is noted that 99.0% of the investigated reported practicing self-medication, while only 1.0% reported never having made use of medications without a prescription of legally qualified professionals. Conclusion: we found that the self-medication is a common practice among nursing students. It also emphasizes that the final consumer is not the only guilty in this situation, being necessary; therefore, actions of promotion and education in health in the researched institution, with a view to rational use of medicines. Descriptors: Self-Medication; Nursing; Students; Nonprescription Drugs; Risk; Health Education.RESUMENObjetivo: verificar la existencia de la práctica de la auto-medicación entre académicos de un curso de pregrado en enfermería. Método: se trata de un estudio cuantitativo, exploratorio y descriptivo realizado con 100 estudiantes, por medio de un cuestionario, el análisis con la ayuda del software estadístico SPSS, versión 21.1. Presentados los resultados en forma de tablas. Resultados: se observó que el 99,0% de los investigados informó de practicar la automedicación, mientras que sólo el 1,0% reportó nunca haber hecho uso de medicamentos sin prescripción legal de profesionales cualificados. Conclusión: hemos encontrado que el medicamento es una práctica común entre los académicos del curso de Enfermería. También subraya que el consumidor final no es el único culpable en esta situación, siendo necesario, por lo tanto, acciones de promoción y educación en salud en la institución de investigación, con miras a la utilización racional de los medicamentos. Descriptores: Automedicación; Enfermería; Estudiantes; Medicamentos sin Prescripción; Riesgo; Educación en Salud.


2020 ◽  
Vol 13 (5) ◽  
pp. 80
Author(s):  
P. C. Fernandes ◽  
G. G. Faria ◽  
D. L. Pereira

Improper use of medications and self-medication are public health problems due to drug interactions, intoxications and delay in medical diagnosis. The objective was to discuss the importance of the rational use of medicines in the pharmaceutical care policies and the pharmacist's action to prevent self-medication practices by the population. This is a literature review of scientific articles published between 2005 and 2015 in the databases and virtual library, Scielo, LILACS and BVS. Self-medication is practiced by the adult, the elderly, and the child, and anti-inflammatories and analgesics are the most commonly used medications. Self-medication is practiced by the adult, the elderly, and the child, and anti-inflammatories and analgesics are the most commonly used medications. Pharmaceutical care reduces drug related problems, contributing to rational use and reducing the practice of self-medication for the population.


Author(s):  
Tan Celine ◽  
Chai Jia Yee ◽  
Muhammad Shahzad Aslam

Tuberculosis (TB) is a bacterial infection caused by M. tuberculosis, also known as Mycobacterium Tuberculosis. There is a bidirectional relationship between TB and diabetes, and they both impact the presentation of each other. Diabetes is being increasingly recognized as a risk factor for TB. The expected rise in diabetes cases in developing countries having the brunt of tuberculosis would increase the influence of diabetes on TB in the coming future. The impact and relationship between TB and diabetes will vary across different regions of the world depending on the incidence and prevalence of each condition. Patient education is so important in understanding the disease nature (both TB and diabetes), duration of treatment, side effects of drugs, and complications of disease as well as the promotion of healthy lifestyle choices. The objective of this review is to determine the prevalence, diagnostic and prevention strategy between diabetes mellitus and tuberculosis. The selected studies were identified using Pub Med database. The identified studies define lifestyle as important risk factor that may worsen the progression of the disease. This article also discussed about the prevalence of tuberculosis-diabetes mellitus over a span of 8 years.


Author(s):  
Gulzira Zhussupova ◽  
◽  
Saule Zhaldybayeva ◽  
Aiym Skakova ◽  
◽  
...  

The aim. Develop policy options to improve the rational use of medicines by assessing antibiotic consumption to address antibiotic resistance in the Republic of Kazakhstan. We used the data of the Republican Center for Healthcare Development’s report on the assessment of the consumption of antibiotics in the Republic of Kazakhstan, purchased by the Single Distributor within the guaranteed volume of free medical care for 2019, in comparison with the period 2017-2018. Three policy options have been developed: 1. Improving the rational prescription and use of antibacterial drugs. 2. Raising awareness and understanding of antimicrobial resistance issues through information policy and increased training 3. Strengthening control of prescription dispensing of antibacterial drugs in pharmacies. For each policy option, measures are identified to achieve them, as well as possible barriers. A combined implementation of each policy option is necessary, as this issue requires a systematic approach. The implementation of all points of measures will contribute to ensuring the use of antibacterials rationally, according to strict therapeutic indications, with an individual selection of dosages and will exclude self-medication with antibiotics, which in turn will help prevent antibiotic resistance in the future and will give a chance for effective, high-quality and successful treatment of bacterial infections. Key words: medicines, systemic antibiotics, consumption of antibiotics, antibiotic resistance, rational use of medicines, Kazakhstan.


2005 ◽  
Vol 94 (3) ◽  
pp. 407-414 ◽  
Author(s):  
Hui-Jing Shi ◽  
Keiko Nakamura ◽  
Mari Shimbo ◽  
Takehito Takano

In order to examine the consumption of dietary supplements among urban adults and the impact of psychological stress on supplement use in relation to lifestyle, 375 interviews of a population-based sample of urban Japanese in 2002 were analysed. The usage of various supplements, stress process (daily stressors, psychological moderators, stress outcomes), personal health practices (smoking, alcohol drinking, physical exercise, fruit and vegetable juice consumption, health-conscious eating habits) and other background factors were measured. We examined the impacts of stress on the use of vitamin tablets and capsules, vitamin-enriched health drinks and health drinks for intestinal adjustment. The percentages of these three categories of supplement user were 26·9, 18·7 and 35·7 %, respectively. After adjusting for potential confounders, subjects with ‘two or more’ daily stressors out of the eight stressors investigated consistently showed 2-fold higher levels of consumption of either vitamin tablets and capsules or vitamin-enriched drinks compared with their counterparts with ‘one or less’ daily stressors. Stress-outcome indicators also related, to a greater or less extent, to the elevated consumption of various supplements. Further lifestyle-stratified analyses revealed that the stress–supplementation relationships were weaker in subjects fulfilling more than three of the five investigated health practices (i.e. the healthy lifestyle group), but stronger in subjects with fewer than two healthy practices (i.e. the less healthy lifestyle group). In conclusion, dietary supplement consumption is independently associated with stress in urban adults. The uncontrolled use of supplements for the self-medication of stress or to compensate for unhealthy behaviour represents a health concern for the general population.


2016 ◽  
Vol 50 (suppl 2) ◽  
Author(s):  
Sotero Serrate Mengue ◽  
Andréa Dâmaso Bertoldi ◽  
Alexandra Crispim Boing ◽  
Noemia Urruth Leão Tavares ◽  
Tatiane da Silva Dal Pizzol ◽  
...  

ABSTRACT OBJECTIVE To describe methodological aspects of the household survey National Survey on Access, Use and Promotion of Rational Use of Medicines (PNAUM) related to sampling design and implementation, the actual obtained sample, instruments and fieldwork. METHODS A cross-sectional, population-based study with probability sampling in three stages of the population living in households located in Brazilian urban areas. Fieldwork was carried out between September 2013 and February 2014. The data collection instrument included questions related to: information about households, residents and respondents; chronic diseases and medicines used; use of health services; acute diseases and events treated with drugs; use of contraceptives; use of pharmacy services; behaviors that may affect drug use; package inserts and packaging; lifestyle and health insurance. RESULTS In total, 41,433 interviews were carried out in 20,404 households and 576 urban clusters corresponding to 586 census tracts distributed in the five Brazilian regions, according to eight domains defined by age and gender. CONCLUSIONS The results of the survey may be used as a baseline for future studies aiming to assess the impact of government action on drug access and use. For local studies using a compatible method, PNAUM may serve as a reference point to evaluate variations in space and population. With a comprehensive evaluation of drug-related aspects, PNAUM is a major source of data for a variety of analyses to be carried out both at academic and government level.


2020 ◽  
Vol 74 ◽  
pp. 04022
Author(s):  
Rudolf Rybansky ◽  
Dominik Janos

Changes that marketing has noticed since the 21st century can be characterized as breaking. These are turbulent changes in globalization of the external environment in individual businesses. The changes mainly touch the increasing of amount of products and product lines, brands, shortening the life cycle of products, market segmentation, increasing consumer demand and also problematic acquisition of their attention. Marketing must respond to the changes, even in the context of the globalization process, by changing orientation and focus. As a key can be consider the concentration on maximisation of consumer value and the need to approximate the supply more effectively towards the consumer. Globalization affects businesses to change their marketing communication. The part of globalization is also the creation of a space for implementation of a circular economy with priority to saving and effective using of limited natural resources, streamlining the production of products with high efficiency, low resource consumption and low (or even zero) emission production. A characteristic feature is the prevention and reduction of waste production and subsequently pollutant sources and recycling, so resources are returned to the economic cycle, which has increasingly practical importance. Elements which combine conditions of a circular economy and the impact of globalization need to be constantly evaluated and refined. The paper will point to the characteristic features of circular economy in synergy with globalization. In this paper we focus on the results of our own marketing research, which was implemented to find out the context of applying a healthy lifestyle in the conditions of a circular economy from the perspective of globalization. We used methods of secondary and primary quantitative research.


2018 ◽  
pp. 28-31
Author(s):  
A. I. Barbaruk ◽  
I. A. Krasjuk

The aim of the article is a marketing research of fitness services in Russia and St. Petersburg. The object of research is the market of fitness services in Russia and St. Petersburg. The article reviews the world market of fitness services to achieve the set area. Development of the fitness sector takes place in the United States, because in this country fitness has been a public industry. In Russia, the fitness was created for high-income people at first. The increase in market capacity in Russia is due to an active promotion of sports and healthy lifestyle in the period from 2010 to 2017.The biggest players of fitness services market develop commercial offers for different segments. The article analyzes the impact of external factors on the market by means of the PEST-analysis. Carried out an audit of the marketing microenvironment by means of the Michael Porter’s model of five forces. A researching result is developed recommendations for the prevention of threats affected the market of fitness services.


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