ORGANIC MARKET FORMATION IN UKRAINE

The article examines modern state and prospects of the development of organic market in the context of rationalization of the available natural-resource potential of Ukraine. Basing on the analysis of key organic production indicators it is relevant to conclude that during last year’s there is stable positive dynamics in growing of the area of farmlands that take part in the certified reduced production. Due to the improvement of the organic production recycling the level of organic production consuming and number of certified manufacturers have significantly increased. Consumers of Ukrainian organic production are predominantly the EU countries. Ukraine is interested in the organic market development and there are inevitable resources that can be found in every region of the country. We have characterized the legal principles that enable the organic market and the establishing of relation that are linked to the organic production development which are regulated by the Law of Ukraine and other legislative acts that are related to the issue. Basing on the data of the article and estimation of the organic production consuming level in Ukraine in 2010-2019 there were evaluated forecast indicators of the Ukrainian organic market capacity until 2023.

EXPORT POSITIONS OF RUSSIA IN CENTRAL ASIA: REALITIES AND PROBLEMS

The article is devoted to researching and assessing the state of affairs, identifying problems and prospects for Russia’s presence in the markets of Central Asian countries. The relevance of the problem is connected with the goals of maintaining the export positions of the Russian Federation in this market and with the goals of increasing the volume of non-resource non-energy exports. The authors investigated the dynamics and structure of world and Russian exports to the countries of Central Asia, highlighted the dominant commodity groups of Russian exports for each importing country. As a result of the study of the territorial aspect and the related specifics of trade and economic relations, it was concluded that a deeper study of export opportunities and prospects of Russian regions bordering on countries-importers of Russian products in Central Asia was made. The article outlines the problems of increasing competition in the markets of Central Asia and the negative impact on the prospects of Russian exports of falling incomes of the population and reducing market capacity due to the pandemic, the need to take a set of measures to maintain Russia’s competitive position in this market. As a result the studies of the problems of the development of Russian exports the authors came to the conclusion that it is mutually beneficial and promising, to increase the supply Russian products to the countries of Central Asia the need to find ways to increase its efficiency, and strengthen state support for non-resource non-energy exports.

Asia Bond Monitor September 2021

In the second quarter of 2021, rising COVID-19 cases have cast a shadow over emerging East Asia's growth outlook. Yet the region's financial conditions remain broadly stable amid accommodative monetary policy stances despite some weakening signs. Local currency (LCY) bond markets in emerging East Asia expanded to $21.1 trillion at the end of June, as governments tapped LCY bonds to support recovery measures and contain the negative impact of rising COVID-19 cases. The ASEAN+3 sustainable bond market expanded to $345.2 billion at the end of Q2 2021, accounting for nearly 19% of the global sustainable bond market. The risk to the outlook for regional financial markets remains tilted to the downside. Uncertainty over recovery prospects due to COVID-19, combined with a strong US economic rebound and possible earlier-than-expected monetary policy normalization in the US, could lead to further weakening of financial conditions. This issue of the Asia Bond Monitor features special boxes on emerging East Asia’s economic outlook, market capacity and central banks’ asset purchasing programs, debt build-up, and social risk in developing Asia.

How to Measure a Two-Sided Market

Applying the theories of complex network and entropy measurement to the market, the two-sided market structure is analyzed in constructing the O2O platform transaction on the entropy measurement of the nodes and links. Market structure entropy (MSE) is initially introduced to measure the consistency degree of the individuals and the groups in the O2O market, according to the interaction in the profits, the time/space, and the information relationship. Considering that the market structure entropies are changing upward or downward, MSE is used to judge the consistency degree between the individuals and the groups. Respectively, considering the scale, the cost and the value dimensions, MSE is expanded to explain the market quality entropy, the market time-effect entropy, and the market capacity entropy.MSE provides a methodology in studying the O2O platform transaction and gives the quantitative index in the evaluation of the O2O market state.

The choice of tactical approaches to the implementation of enterprise strategy in terms of innovative development

In order to increase the level of efficiency of strategic management of the enterprise as a result of strategy implementation by means of various tactical approaches, the article investigates methods and models for selecting tactical approaches to strategy implementation: enterprise strategy and tactics tree (S&T tree), marginal approach to the choice of tactics, hidden Markov model, method of morphological analysis, etc. Critical analysis of the methods has proved the necessity of combining them in order to increase the effectiveness of the mathematical apparatus, which is designed to reduce the subjectivity, which is inherent in heuristic methods (provided by most of the studied methods).In order to achieve the goals of the article, it is recommended the procedure for choosing tactical approaches to implementing the strategy: definition of the purposes and tasks, information maintenance of process of a choice of the tactical approach; formation of a set of strategic approaches for realization of strategy of the enterprise for what it is possible to use elements of a suffix tree; selection of criteria for acceptability of the tactical approach (Boolean variables that characterize the costs of the enterprise and the implementation of the tactical approach, the level of prices for finished products and services, market capacity in which the company operates, the level of market competition, international economic relations) and their expert evaluation; formation of a table of values of the Boolean function of an acceptable tactical approach to implementing enterprise strategy and evaluating the Boolean vector number; formation of an evaluation scale depending on the set of tactical approaches of the enterprise; selection tactical approach on the recommended scale.The practical implementation of the recommended procedure at TMC «Lvivholod» Ltd. (the company is one of the leaders in the retail trade of Western Ukraine with more than ten years of experience in retail, it ranks 5th place in the all-Ukrainian ranking of networks by number of outlets) has allowed to choose a tactical approach, which involves the transformation of existing products in the enterprise, the formation of their new features and subspecies that can meet the different needs of consumers, the development of quality characteristics of the enterprise's products, excellent product properties..

MARKETING RESEARCH IN THE PIZZERIA MARKET

В настоящее время в России продолжает расти популярность пиццы. Авторами выделены лидеры российского рынка пиццерий, а также составлен рейтинг пиццерий на нижегородском рынке. Целью статьи выступает определение емкости рынка выбранного сегмента. Научная новизна статьи представлена результатами проведенного маркетингового исследования на рынке пиццерий в г. Н. Новгород. Рассмотрены причины развития маркетинговых исследований как практической области. Представлены источники получения информации для проведения маркетинговых исследований сферы питания в современном обществе. Выделены клиентские потоки применительно к специфике деятельности предприятий общественного питания сетевых форматов (постоянные и дискретные), а также его признаки (причина движения, однородность группы, регулярность движения, переход представителей клиентского потока в качественно иной статус, наличие процесса движения группы). The authors point out that marketing is a type of activity that develops changes and evolves with us. There is the essence of the concept of “marketing research” and the authors reveal the reasons for the development of marketing research as a practical area. The authors note that marketing research is a broader concept than market research, as it covers all the factors that affect, to one degree or another, the activities of an organization. There are sources of information for marketing research in the article. The catering sector in modern society is a rather popular type of service. Client flows are highlighted in relation to the specifics of the activities of public catering enterprises of network formats (permanent and discrete) The authors list the signs of the client flow (the reason for the movement, the homogeneity of the group, the regularity of the movement, the transition of the representatives of the client flow to a qualitatively different status, the presence of the group movement process). Currently, the popularity of pizza among Russians is increasing. In order to determine the state of the pizza market, the authors conducted a marketing research. The leaders of the Russian pizzeria market were identified, and a rating of pizzerias in the Nizhny Novgorod market was compiled. The purpose of this article is to determine the market capacity of the selected segment. The scientific novelty of the article comes down to the fact that the authors conducted a marketing research in the pizza market of Nizhny Novgorod.

An evaluation of the economic and green market utility in a circular economy

The article focuses on the problem of evaluation of new markets in a circular economy, substantiating the need to assess not only economic performance, but also green utility in the process of making managerial decisions. The article proposes an algorithm for calculating the complex Index of Economic and Green Market Utility (IEGMU) for the region in the field of car sharing. It covers such indicators as market capacity and dynamics, the level of impact on the traditional automotive sector, as well as the green effect, which includes the reduction of carbon dioxide emissions, product (vehicle) consumption, and pressure on transport infrastructure. The advantage of the proposed algorithm is the possibility of using matrix analysis to determine the stage of development of each market. As an approbation, the article presents the calculation of the index for such regions as North America, Europe and Asia.

Preventing Brain Drain: Kazakhstan’s Presidential “Bolashak” Scholarship and Government Regulations of Intellectual Migration

This article considers the Republic of Kazakhstan's internal intellectual migration within the scope of the Bolashak International Scholarship Program which aims to train highly-killed specialists at the best universities in the world. The analysis covers mechanisms of public investment in training of highly-qualified specialists, regulatory measures to promote employment opportunities nationally and the geographical scope of internal-intellectual migration of Bolashak graduates. A survey of Bolashak graduates assesses the country’s labour market capacity and detects factors affecting migration among Kazakh youth. The study showed that most graduates of the Bolashak program want to contribute to the development of the country, but they are not satisfied with the level of wages in Kazakhstan. Migratory moods were noted only among graduates aged 23-28 years, while older graduates aged 29 to 35 still preferred to stay at home. Moreover, among the first group of graduates, the priority was given to the standard of living in the country of destination rather than professional opportunities. Graduates from the second group were more interested in career prospects rather than in the standard of living in the country of destination. This research was funded by the Science Committee of the Ministry of Education and Science of the Republic of Kazakhstan (Grant No. АР05136246).