scholarly journals Social Media as a channel for public sector transformation via online mentoring

2020 ◽  
Vol 338 ◽  
pp. 217-229
Author(s):  
Nadine Baumann ◽  
Christian Schachtner
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Public Management ◽  
Internal Communication ◽  
Change Strategies ◽  
Online Mentoring ◽  
Media Communication ◽  
The Public ◽  
Functional Teams ◽  
Social Media Communication

The mediatisation of communication leads to different and innovative ways of interaction, even in the public sector. Moreover, internal communication in cross-functional teams is part of projects in public management, so communication via social media not only has to work outwards, but also inwards. Online mentoring is regarded as a part of social media communication. This study focusses on how mentors and mentees experience online mentoring, as working with online media makes the process of mentoring special. The concept follows working methods of agile teams, which use asynchronous handling processes and retrospectives as added values to achieve objectives. Counselling concepts such as mentoring continually influence working methods of the public sector. Thus, social media elements open new paths to change strategies concerning working tasks.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Moving social marketing beyond personal change to social change

2014 ◽  
Vol 4 (3) ◽  
pp. 240-260 ◽  
Author(s):  
Jeanine P.D. Guidry ◽  
Richard D. Waters ◽  
Gregory D. Saxton
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Social Marketing ◽  
Community Building ◽  
Social Changes ◽  
Media Communication ◽  
Content Type ◽  
The Public ◽  
Personal Changes ◽  
Social Media Communication

Purpose – This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help turn members of the public into vocal advocates for these organizations’ social changes. Social marketing scholarship has regularly focused on how organizations can effectively influence changes in awareness and behaviors among their targeted audience. Communication scholarship, however, has repeatedly shown that the most influential form of persuasion happens interpersonally. As such, it is imperative that organizations learn how to engage audiences and facilitate the discussion about organizational messages between individuals. Social media provide platforms for such conversations, as organizational messaging can be shared and discussed by individuals with others in their networks. Design/methodology/approach – Through a content analysis of 3,415 Twitter updates from 50 nonprofit organizations, this study identifies specific types of messages that are more likely to get stakeholders retweeting, archiving and discussing the organizations’ messaging through regression analysis. Findings – Messages focusing on calls-to-action and community building generated the most retweets and Twitter conversation; however, they were also the least used strategies by nonprofit organizations. Originality/value – Research has regularly examined the types of messages sent out by nonprofit organizations on Twitter, but they have not tested those messages against measures of engagement. This study pushes the understanding of social media communication to the next level by analyzing those message categories against metrics provided by Twitter for each tweet in the sample.

scholarly journals Augmenting the agora: Media and civic engagement in museums

2014 ◽  
Vol 30 (56) ◽  
pp. 15
Author(s):  
Rikke Haller Baggesen
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
New Media ◽  
Digital Culture ◽  
Media Communication ◽  
The Public ◽  
Social Media Platforms ◽  
Communication Practices ◽  
Social Media Communication ◽  
New Museology

<p>Mirroring digital culture developments in society at large, museums are increasingly incorporating social media platforms and formats into their communication practices. More than merely providing additional channels of communication, this development is invested with an understanding of social media as integral to the ongoing democratisation of the museum. The confluences of new media affordances with New Museology objectives along with the underpinning of the aforementioned understanding is discussed in this article. The article will argue that development in this area is not only driven by solid results and public demand but also by collective assumptions and associations as well as by a political need for institutions to justify their relevance in society. In conclusion, the article suggests that, while the integration of social media communication may serve to market the museum as inclusive, it may also simply pay lip service to genuine civic engagement and democratic exchanges with the public.</p>

scholarly journals Social media communication: content analysis of Indonesian parliament instagram account

2021 ◽  
Vol 5 (3) ◽  
pp. 746-763
Author(s):  
Achmad Jamil ◽  
Eriyanto Eriyanto
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
House Of Representatives ◽  
Media Communication ◽  
Dialogic Communication ◽  
The Public ◽  
Thematic Units ◽  
The Republic ◽  
Use Of Social Media ◽  
Social Media Communication

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.

Social Media Communication in the Workplace: Evidence From Public Employees’ Networks

2018 ◽  
Vol 40 (2) ◽  
pp. 245-271
Author(s):  
Federica Fusi ◽  
Fengxiu Zhang
Keyword(s):  
Social Media ◽  
Public Management ◽  
Media Use ◽  
Public Organizations ◽  
Public Employees ◽  
Social Media Use ◽  
Media Communication ◽  
Organizational Policies ◽  
Security Issues ◽  
Social Media Communication

Although public employees increasingly utilize social media in the workplace, public management scholarship has provided little evidence on how public employees use such tools and what role they play in professional networks. Public organizations struggle to balance policies encouraging social media use for communication and regulations that prevent time wasting or security issues. We suggest that an examination of social media communication patterns can guide public organizations to design organizational policies and address internal social media use. Combining a network approach with insights from communication and social media studies, we investigate how closeness, proximity, interactions, and resources predict public employees’ communication on social media. We develop and test a multilevel model using 2014 egocentric network data among 2,362 employees in a U.S. public university. We find that social media communication in public organizations is explained by proximity, closeness, and social interactions rather than professional interactions and access to resources.

Use of an Experiential Learning Assignment to Prepare Future Health Professionals to Utilize Social Media for Nutrition Communications

2016 ◽  
Vol 77 (1) ◽  
pp. 30-34 ◽  
Author(s):  
Jasna Twynstra ◽  
Paula Dworatzek
Keyword(s):  
Social Media ◽  
Nutrition Education ◽  
Health Professionals ◽  
Future Health ◽  
Health Organizations ◽  
Media Communication ◽  
The Public ◽  
Use Of Social Media ◽  
Effective Use ◽  
Social Media Communication

Social media has become a popular platform for reputable health organizations to disseminate health information to the public. However, future health professionals may receive little training in social media communication. To train future dietetic professionals, we incorporated a social media assignment into a Communications course curriculum to facilitate effective use of social media for the profession. For the assignment, students were instructed to make 2 posts on Facebook. The posts were due 3 weeks apart so that students received feedback on their first post before making their second post. To demonstrate the type of social media communication commonly used by reputable health organizations, the first post raised awareness or provided nutrition education. The second post used Facebook’s “comment” feature, to respond to another student’s first post, demonstrating the use of social media for community engagement. Both posts included a hyperlink that the user could click to get more information. Students were evaluated on the hook, main points, professionalism, credibility, and effectiveness of inviting the reader to the hyperlinked website and its ease of navigation. Dietetics educators should be encouraged to incorporate social media education into their curriculums for the benefit of future dietitians and their clients.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Sign in / Sign up

Export Citation Format

Share Document