scholarly journals PENGARUH LINGKUNGAN TOKO TERHADAP KEADAAN EMOSIONAL DAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN PENGUJIAN MODEL MEHRABIAN-RUSSELL

2018 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Febrina Annisa Fauziyah ◽  
Indah Fatmawati

<em>This study aims to analyze the influence of store environment on impulse buying behavior with emotional states as intervening variable using Mehrabian-Russell’s model. The store environment variables in this study include time availability, atmospheric factors, presence of others, and perceived crowdness. Using Mehrabian-Russell’s model, it is hypothesized that emotional state mediates the effects of store environment variables on impulse buying behavior as a dependent variable. The object in this study is Matahari Department Store in Yogyakarta. Sample of 166 respondents were selected by using purposive sampling method. Data were collected by using field survey technique. Normality, validity and reliability tests were conducted to test the quality of research instruments. The data analysis was conducted by using multiple linear regressions to test the research hypothesis. Results showed that atmospheric factors. as predicted, positively affect the emotional states. While perceived crowdness, consistent to the hypothesis, negatively affect the emotional states. The emotional states also positively affects the impulse buying behavior. The hypothesis of time availability and presence of others were not supported in this research. The findings of this research indicate that creating a proper atmospheric factors and creating a convenience store lay out to avoid crowdness are essential to stimulate impulse buying behavior.</em>

Author(s):  
Paulo Hayashi ◽  
Gustavo Abib ◽  
Norberto Hoppen

Validity and reliability of research and its results are important elements to provide evidence of the quality of research in the organizational field. However, validity is better evidenced in quantitative studies than in qualitative research studies. As there is diversity within qualitative research methods and techniques, there is no universally accepted criteria to assess validity in qualitative studies; its usefulness is also questioned. Therefore, in this paper, we argue that qualitative research should adopt a processual view approach of validity since it should not be the product of a single test or just one step in the research. Processual validity both supports good research and helps in its reflection and guidance. To illustrate our approach, we present the processual approach adopted by one of the coauthors during the development of a research project. We highlight the validity assurance activities for both ex ante and ex post research, peer review and participation in an international conference, which corroborated the quality of the processual approach and the results that were obtained.


2019 ◽  
Vol 28 (3) ◽  
pp. 209-217 ◽  
Author(s):  
Lai Ma ◽  
Michael Ladisch

Abstract Evaluative metrics have been used for research assessment in most universities and funding agencies with the assumption that more publications and higher citation counts imply increased productivity and better quality of research. This study investigates the understanding and perceptions of metrics, as well as the influences and implications of the use of evaluative metrics on research practices, including choice of research topics and publication channels, citation behavior, and scholarly communication in Irish universities. Semi-structured, in-depth interviews were conducted with researchers from the humanities, the social sciences, and the sciences in various career stages. Our findings show that there are conflicting attitudes toward evaluative metrics in principle and in practice. The phenomenon is explained by two concepts: evaluation complacency and evaluation inertia. We conclude that evaluative metrics should not be standardized and institutionalized without a thorough examination of their validity and reliability and without having their influences on academic life, research practices, and knowledge production investigated. We also suggest that an open and public discourse should be supported for the discussion of evaluative metrics in the academic community.


2018 ◽  
Vol 7 (1) ◽  
pp. 92-107 ◽  
Author(s):  
Mudassir Husnain ◽  
Bushra Rehman ◽  
Fauzia Syed ◽  
Muhammad Waheed Akhtar

For decades, impulse buying is considered to be one of the significant factors to increase sales volume in the retail sector. Past studies have investigated the impulsive buying behavior of generation Y consumers in retail settings of somewhat medium- and large-sized cities. Therefore, how certain situational or in-store factors can propagate impulse buying in the retail settings of small cities has been widely ignored. This article explores the influence of situational variables categorized as personal factors (time availability, family influence, money availability) and in-store factors (store environment, sales promotions, and friendly store employees) on generation Y impulse buying behavior in the Pakistani context in general and the country’s small cities in particular. A self-administered survey was used to elicit information from 422 purposively selected respondents (living in various cities of Punjab, Pakistan). Data have been analyzed by using Statistical Package For Social Science (SPSS) and Analysis of Moment Structure (AMOS) for structural equation modeling (SEM). Results revealed that personal factors, that is, time availability and family influence has significant and positive impact on the impulse buying behavior of generation Y consumers in Pakistan, also in-store factors except money availability has significant impact on impulse buying behavior. Recommendations for retail management have been given at the end of the article.


2019 ◽  
Vol 8 (4) ◽  
pp. 2071
Author(s):  
I Made Agus Indrawan ◽  
Ida Bagus Sudiksa

The purpose of this study is to identify factors that significantly affect unplanned impulse buying or buying, namely store environment factors, positive emotional responses, and situational factors. Research samples were 90 respondents (consumers) of Ramayana Mall Denpasar. Methods of data collection carried out through questionnaires and analysis techniques used are simple linear regression and Moderated Regression Analysis (MRA). Based on the results of the analysis found that store environment has a positive and significant influence on positive emotional response, positive emotional response has a positive and significant influence on the behavior of impulse buying, and situational factors strengthen the influence of positive emotional responses to impulse buying behavior. Keywords: store environment, positive emotional response, impulse buying, situational factor


2021 ◽  
Vol 8 (S1-Feb) ◽  
pp. 147-156
Author(s):  
Mangesh Mannohar Dasare ◽  
Pardeep Kumar

The marketing concept of business behavior focuses on consumers, their preferences, wishes, needs and expectations that need to be met and exceeded so that the company can achieve business success quantified by the levels of revenue, profit, market share and loyal customer basis. This paper aims to elucidate the phenomenon of impulsive behavior by pointing to determining factors and by clarifying the essence of urge-driven behavior, in order to enable companies to predict impulsive buyers’ behavior to a certain extent, and adjust and define their marketing strategies. The study shows in-store promotions give rise to impulse buying behavior strongly among consumers of Pune, Nagpur, Nasik and Aurangabad.A self-administered survey was used to elicit information from 1050 purposively selected respondents living in various parts of Pune, Nasik, Nagpur and Aurangabad. Data have been analyzed by using Statistical Package for Social Science (SPSS)results revealed that personal factors, that is, time availability and family influence has significant and positive impact on the impulse buying behavior of respondents of these four non-metro cities. Also, in-store factors except money availability have significant impact on impulse buying behavior.


2013 ◽  
Vol 47 (10) ◽  
pp. 1711-1732 ◽  
Author(s):  
Geetha Mohan ◽  
Bharadhwaj Sivakumaran ◽  
Piyush Sharma

2020 ◽  
Vol V (III) ◽  
pp. 60-72
Author(s):  
Marriyam Iftikhar ◽  
Jawad Iqbal

This study seeks to find out online impulse buying behaviour in the Pakistan e-commerce industry by investigating the contributing factors of money availability, time availability, family influence, serendipitous information and scarcity messages towards online impulse buying behaviour. It investigated the mediating role of the urge to buy impulsively between the factors and online impulse buying behaviour. From a sample of 472 students of 4 Pakistani universities, the data was gathered. Moreover, to analyze the data and to test hypotheses, PLS-SEM was employed, which showed money availability, time availability, scarcity messages, serendipitous information, family influence were significantly related to online impulse buying behaviour. The findings will be helpful for e-retailers in creating e-marketing strategies, delivering their promises and generating sales through effectively designing their promotional plans.


2021 ◽  
Vol 21 (2) ◽  
pp. 146-153
Author(s):  
Bahrul Ma'ani ◽  
Supyani - ◽  
Almusrijah Aini ◽  
Indah Maulinda

Funds with the ‘mudharabah’ principle are investment funds so that Islamic banks share the proceeds only to the owners of funds that use the ‘mudharabah’ principle. The collection of funds is applied to savings and deposit products that use ‘mudharabah’ contracts. The amount of income received by the owner of the ‘mudharabah’ fund is part of the income received in cash from the distribution of funds by Islamic banks. Therefore, the funds collected with the ‘mudharabah’ principle are one of the elements in calculating profit sharing. The problem raised in the research is how to implement the ‘mudharabah’ contract and its impact on fund-raising products in Islamic banking. Two main things affect the quality or results of research: the quality of research instruments and the quality of data collection. The quality of research instruments relates to the validity and reliability of the instruments and the quality of data collection regarding the accuracy of the methods used to collect data. Therefore, an instrument tested for validity and reliability may not necessarily produce valid and reliable data if the instrument is not appropriately used in collecting data. The type of research was the quantitative technique used through interviews, observations, and documentation. In analyzing the data obtained, the authors used descriptive techniques. The results showed that applying ‘mudharabah’ contracts to fund-raising products at Islamic banks is only applied to savings and deposit products, and the advantages of products that use ‘mudharabah’ contracts are basically to make it easier for customers to transact. These products can be used as financing guarantees. There are supporting and inhibiting factors in the products that use ‘mudharabah’ contracts. These supporting factors include the existence of Islamic sharia principles, which are used as a reference for implementing a profit-sharing system on all products, especially savings and deposit products, and the existence of infrastructure facilities within the company that are pretty complete. Meanwhile, the inhibiting factors include the lack of socialization regarding Islamic banks' existence. Abstrak: Dana dengan prinsip 'mudharabah' adalah dana investasi sehingga bank syariah membagi hasil hanya kepada pemilik dana yang menggunakan prinsip 'mudharabah'. Penghimpunan dana diterapkan pada tabungan dan deposito dengan akad mudharabah. Besarnya pendapatan yang diterima oleh pemilik dana mudharabah merupakan bagian dari pendapatan yang diterima secara tunai dari penyaluran dana oleh bank syariah. Oleh karena itu, dana yang dihimpun dengan prinsip 'mudharabah' menjadi salah satu unsur dalam menghitung bagi hasil. Masalah yang diangkat dalam penelitian ini adalah bagaimana penerapan akad mudharabah dan dampaknya terhadap penghimpunan dana di perbankan syariah. Dua hal utama yang mempengaruhi kualitas atau hasil penelitian: kualitas instrumen penelitian dan kualitas pengumpulan data. Kualitas instrumen penelitian berkaitan dengan validitas dan reliabilitas instrumen serta kualitas pengumpulan data mengenai ketepatan metode yang digunakan untuk mengumpulkan data. Jenis penelitian yang digunakan adalah teknik kuantitatif melalui wawancara, observasi, dan dokumentasi. Dalam menganalisis data yang diperoleh, penulis menggunakan teknik deskriptif. Hasil penelitian menunjukkan bahwa penerapan akad mudharabah pada produk penghimpunan dana di bank syariah hanya berlaku pada produk tabungan dan deposito, dan keunggulan produk yang menggunakan akad mudharabah pada dasarnya adalah untuk memudahkan nasabah dalam bertransaksi. Produk-produk ini dapat digunakan sebagai jaminan pembiayaan. Ada faktor pendukung dan penghambat dalam produk yang menggunakan akad mudharabah. Faktor pendukung tersebut antara lain adanya prinsip syariah Islam yang dijadikan acuan penerapan sistem bagi hasil pada semua produk khususnya produk tabungan dan deposito, serta adanya sarana prasarana di dalam perusahaan yang cukup lengkap. Sedangkan faktor penghambatnya antara lain kurangnya sosialisasi tentang keberadaan bank syariah. Kata-kata kunci: mudharabah, implementasi, dampak, produk penghimpunan dana, perbankan syariah.


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