scholarly journals The Effect of Product Knowledge and Influence of Society on Investment Intention of Stock Investors with Perceived Risk as Mediation

2021 ◽  
Vol 39 (12) ◽  
Author(s):  
Khairina Natsir ◽  
Agus Zainul Arifin
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Scientific Evidence ◽  
Primary Data ◽  
Product Knowledge ◽  
Research Subjects ◽  
Google Docs ◽  
Inner Model ◽  
Investment Intentions ◽  
The Relationship

This study aims to find scientific evidence about the factors that influence the investment intentions of stock products in Indonesia. The research subjects are stock investors in the Indonesian capital market in 2020. The objects studied include product knowledge, risk perception, influence of society, and investment intentions. The sample was selected by purposive random sampling method. Primary data collection is done online by distributing questionnaires using Google Docs via social media WhatsApp, Telegram and Line. The number of research samples is 470 data. Data analysis was performed using SEM-PLS in two test categories, namely testing the outer model and testing the inner model. The results of this study indicate that product knowledge and influence of society have a significant effect on investment intention of stock investors in Indonesia, perceived risk does not significantly affect investment intention. Other findings prove that product knowledge has a significant effect on risk perception. In addition, this study also proves that Perceived Risk cannot mediate product knowledge on investment intention. Thus the results of this study can clarify the relationship between product knowledge, perceived risk and influence of society on investment intention so that at least it can provide guidance to the community to increase investment intention.

scholarly journals New patterns in wine consumption: the wine by the glass trend

2019 ◽  
Vol 122 (8) ◽  
pp. 2655-2669 ◽  
Author(s):  
Diletta Acuti ◽  
Valentina Mazzoli ◽  
Laura Grazzini ◽  
Rinaldo Rinaldi
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Empirical Studies ◽  
Theoretical Explanation ◽  
Purchase Intentions ◽  
Variety Seeking ◽  
Content Type ◽  
Wine Consumption ◽  
The Relationship

Purpose The purpose of this paper is to advance the understanding of wine by the glass (WBG) consumption as a new growing trend in wine consumption. To this end, the roles of risk perception, wine involvement and variety seeking are investigated in determining WBG purchase intentions. Design/methodology/approach Two studies based on a scenario-based survey have been conducted. In Study 1 (n=248), the relationship between WBG risk perception and WBG purchase intention mediated by variety seeking is tested. In Study 2 (n=200), the relationship between wine involvement and WBG purchase intention with the mediating role of variety seeking is analysed. Findings Results show that variety seeking plays a key role in determining WBG purchase intentions considering both WBG perceived risk and wine involvement as independent variables. Research limitations/implications The study advances the literature on WBG consumption by enclosing the psychological mechanism (i.e. variety seeking) behind consumers’ WBG purchase intentions. The main limitation of this study lies in it being conducted in a single country (i.e. Italy). Practical implications This paper provides useful guidelines for wine managers. Specifically, variety seeking can attract consumers in new wine-consuming places based on a rich assortment. Moreover, it can present a challenge to wine producers in creating brand loyalty. Originality/value Although WBG is a growing trend in wine consumption, empirical studies are still scant and a deeper comprehension of its antecedents and consequences is needed. By showing variety seeking as the mechanism behind WBG consumption, this study offers a new theoretical explanation of this phenomenon.

Impact of risk perception on customer purchase behavior: a meta-analysis

2020 ◽  
Vol 35 (1) ◽  
pp. 76-96
Author(s):  
Zhihong Li ◽  
Yongzhong Sha ◽  
Xuping Song ◽  
Kehu Yang ◽  
Kun ZHao ◽  
...  
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Meta Analysis ◽  
Negative Relationship ◽  
Developed Countries ◽  
Purchase Behavior ◽  
Effect Estimate ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose Risk perception is an essential factor affecting how individuals evaluate risk, make decisions and behave. The impact of risk perception on customer purchase behavior has been widely studied; however, the association has been debated. Therefore, the purpose of this paper is to examine the relationship between risk perception and customer purchase behavior and to examine factors that could moderate it. Design/methodology/approach This study conducted a meta-analysis of this relationship and examined factors that could moderate it. Six databases were comprehensively searched. Two reviewers independently selected the studies for inclusion, extracted data and assessed quality. Pearson's r was used as the effect estimate. A total of 33 studies were included in the meta-analysis. Findings The results revealed a negative relationship between risk perception and customer purchase behavior. The geographical region, purchase channel and country development level affected the relationship. The correlation between perceived risk and purchase behavior in European consumers was the highest, followed by the correlation in American consumers; the weakest correlation was found in Asian consumers. For consumers in developed countries, perceived risk had a stronger negative influence on customer purchase behavior than that for consumers in developing countries. The perceived risk of online purchase channels had a stronger negative impact on customer purchase behavior than that of offline purchase channels. Research limitations/implications Risk perception is a useful context in which to explain barriers to customer purchase behavior. In addition, reducing consumers’ risk perception and perfecting the market transaction process with respect to buying behavior should be further studied. Originality/value The findings of this review indicate a direct negative relationship between risk perception and customer purchase behavior. To the best of the authors’ knowledge, this review is the first to meta-analytically summarize the impact of risk perception on customer purchase behavior in social sciences research, and it also illuminates new perspectives for future studies.

The influence of perceived risk on brand addiction: A research on cosmetics products

2018 ◽  
Vol 4 (10) ◽  
pp. 164-171
Author(s):  
Ahmet Gurbuz
Keyword(s):  
Risk Perception ◽  
Statistical Methods ◽  
Brand Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Cosmetic Products ◽  
Quality Image ◽  
Product Risk ◽  
Questionnaire Method ◽  
The Relationship

Consumers prefer certain brands like price, quality, image, environment and personal expectations, and therefore it is important to determine the reasons that are effective in brand loyalty in terms of both producers and intermediary institutions. In recent years, there have been many studies on brand loyalty. Investigations are generally carried out on the condition of showing brand affiliation and on the stages of the formation of this commitment. The relationship between consumers’ risk perceptions of cosmetic products and brand dependency will be examined in our research. This study aiming to determine the effect of consumers’ cosmetic product risk perception on brand dependency will be realised in Karabuk. Within the scope of the research, the data obtained by the questionnaire method will be analyzed with statistical methods and interpreted in tables. Keywords: Perceived risk, brand, brand dependence.

Perceived risk and intention to use internet banking

2018 ◽  
Vol 36 (2) ◽  
pp. 277-289 ◽  
Author(s):  
Daiane Lampugnani Marafon ◽  
Kenny Basso ◽  
Lélis Balestrin Espartel ◽  
Márcia Dutra de Barcellos ◽  
Eduardo Rech
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Internet Banking ◽  
Intention To Use ◽  
Personal Factors ◽  
Negative Effects ◽  
Content Type ◽  
Self Confidence ◽  
Risk Acceptance ◽  
The Relationship

Purpose The purpose of this paper is to analyze the moderating role of self-confidence and risk acceptance on the relationship between perceived risk and intention to use internet banking. Design/methodology/approach A survey was conducted with 180 Brazilian banking customers. The Johnson-Neyman test was used to verify the moderation and significant regions along self-confidence and risk acceptance levels. Findings Self-confidence and risk acceptance moderate the relationship between risk perception and intention to use internet banking. For individuals with high self-confidence, the effect of perceived risk on intention to use internet banking is lower than it is for individuals with low self-confidence. In the same way, for individuals with high risk acceptance, the effect of perceived risk on intention to use internet banking is lower than it is for individuals with low risk acceptance. Research limitations/implications This research contributes to the understanding of the conditions (two personal factors) under which risk perception does not influence intention to use a technological tool. Practical implications This paper provides insights for marketing managers to encourage customers to develop greater risk acceptance and self-confidence to minimize the negative effects of perceived risk of the adoption of internet banking. Originality/value Although risk perception can contribute to customers’ avoidance of internet banking, this is the first paper to verify how acceptance of risk and self-confidence can moderate the effects of perceived risk on intention to use internet banking.

scholarly journals Xenophobia in the Time of a Pandemic: Social Media Use, Stereotypes, and Prejudice against Immigrants during the COVID-19 Crisis

2021 ◽  
Author(s):  
Saifuddin Ahmed ◽  
Vivian Chen Hsueh-Hua ◽  
Arul Indrasen Chib
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Social Trust ◽  
Disease Risk ◽  
Media Use ◽  
Political Trust ◽  
Primary Data ◽  
Social Media Use ◽  
Network Characteristics ◽  
The Relationship

Abstract This study examines the relationship between social media use, disease risk perception, social and political trust, and out-group stereotyping and prejudice during a social upheaval. Analyses of primary data collected during the COVID-19 outbreak in Singapore found that disease risk perception is positively related to stereotyping and prejudice against Chinese immigrants. Individuals who used social media for news were more likely to stereotype and express prejudice. However, those who engaged in frequent heterogenous discussions, and had more extensive social networks, were less likely to stereotype and express prejudice. Higher social and political trust was also associated with lower stereotyping and prejudice. Finally, moderation effects of network characteristics on the relationship between risk perception, social trust, and prejudice were observed.

scholarly journals COVID-19 risk perception among Indonesians in early stage of the outbreak

2021 ◽  
Vol 10 (2) ◽  
pp. 249
Author(s):  
Ratih Oktri Nanda ◽  
Lolita Lolita ◽  
Wiwik Indayati ◽  
Ivong Rusdiyanti ◽  
Nurjannah Nurjannah ◽  
...  
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Early Stage ◽  
Knowledge Score ◽  
Preliminary Evidence ◽  
Primary Data ◽  
Perceived Threat ◽  
Cross Sectional ◽  
Perceived Severity ◽  
Response Efficacy

Indonesia confirmed its first coronavirus disease 19 (COVID-19) case on 2nd March 2020, when other countries have already reported several numbers in the previous month. This study aimed to explore the risk perception of Indonesians in the early stage of the COVID-19 outbreak. This cross-sectional study was conducted among 495 participants using a web-based questionnaire. Primary data were collected from 3rd to 27th March 2020 including the perceived severity, vulnerability, threat, self, and response efficacy of the participants. The results showed that the perceived threat of the outbreak in its early stage is the second highest compared to other diseases. The perceived severity among the participants was high. However, they had a low vulnerability. Those in the middle region showed a higher level of self and response efficacy. Meanwhile, people who work as private sector employee (β=0.146, p=0.004), live in the western region (β=-0.184, p=0.000), with a higher knowledge score (β=0.096, p=0.032) had a higher perceived threat. These results found those who had high knowledge, was also had higher perceived risk. The most important of these studies have determined various factors related to risk perception, thus it could be good preliminary evidence for public health authorities to arrange an effective way for epidemic control.

scholarly journals The Relationship between Risk Propensity, Risk Perception and Risk-Taking Behaviour in an Emerging Market

2013 ◽  
Author(s):  
Fazelina Sahul Hamid ◽  
Gary John Rangel ◽  
Fauziah M. Taib ◽  
Ramayah Thurasamy
Keyword(s):  
Risk Perception ◽  
Risk Taking ◽  
Emerging Market ◽  
Investment Decision ◽  
Primary Data ◽  
Thought Processes ◽  
Risk Propensity ◽  
Risky Behaviour ◽  
Behavioural Characteristics ◽  
The Relationship

This paper reports evidence to support a relationship between risk propensity, risk perception, and risk-taking behaviour of investors in an emerging market. Primary data were gathered using a validated structured questionnaire, which was self-administered by respondents: there were 162 investors from 8 stockbroking companies. A multiple regression was used to test the direct and indirect effects of the identified behavioural characteristics on investment decision. Risk propensity was found to be positively related to risk-taking behaviour whereas risk perception was negatively related to risk-taking behaviour. It was further found that risk perception partially mediates the effect of propensity to take risk. This suggests that the perceptual framing of a situational context in the investors’ thought processes reduces but it does not totally overwhelm the innate personality traits with respect to either the investor’s risk-seeking or risk-averseness. The tendency to engage in risky behaviour is more psychological in nature. The implications of the research are further explored.  

Perceived Risk in Mail-Order and Retail Store Buying

1970 ◽  
Vol 7 (3) ◽  
pp. 364-369 ◽  
Author(s):  
Homer E. Spence ◽  
James F. Engel ◽  
Roger D. Blackwell
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Retail Store ◽  
Mail Order ◽  
Socioeconomic Variables ◽  
The Relationship

This study investigates differences in risk perception between buying by mail and buying from a store and/or salesman. For 20 products studied, consumers perceived more risk in the mail-order situation than in the store/salesman situation. The relationship between perceived risk and selected socioeconomic variables is examined. Implications for further research are explored.

scholarly journals The Impact of Risk Perception on the Destination Image and Visit Intention: COVID-19 Pandemic and Wuhan Tourism

2021 ◽  
Vol 2 (5) ◽  
Author(s):  
Lu Chen
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Destination Image ◽  
And Performance ◽  
The Impact ◽  
The Relationship ◽  
Affective Dimensions

This study aims to explore the relationship between risk perceptions and destination image and visit intentions with Chinese domestic tourists. This article divides the destination image into cognitive and affective dimensions. The current study also examines how three risk perceptions, including physical, financial and performance risks, influence the intention to visit a destination. Evidence from 336 Chinese domestic tourists who visited Wuhan after COVID-19 pandemic suggest that perceived risk negatively and significantly influences cognitive and affective images. At the same time, cognitive and affective images positively influence the intention to visit.

scholarly journals Faktor-Faktor Yang Mempengaruhi Niat UMKM di Kota Padang Menggunakan e-Payment sebagai Metode Pembayaran

Owner ◽  
2022 ◽  
Vol 6 (1) ◽  
pp. 212-224
Author(s):  
Lidya Namira
Keyword(s):  
Risk Perception ◽  
Financial Services ◽  
Perceived Risk ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Public Access ◽  
Primary Data ◽  
Payment Method ◽  
Perceived Ease Of Use

Technological developments are experiencing rapid progress which will provide convenience in accessing information and in managing resources effectively and efficiently. This development has also spawned innovations, especially in financial technology that can facilitate public access to financial services, one of which is e-Payment. This study aims to obtain empirical evidence regarding the effect of perceived benefits, perceived ease of use and perceived risk on MSME's intention to use e-Payment as a Payment Method. This study uses a theory, namely The Theory Acceptance Model (TAM) which is modified by adding a risk perception variable. The data used in this study are primary data obtained from online questionnaires distributed to 95 MSMEs throughout the city of Padang which were selected using the non-probability sampling method with the Slovin formula. The data analysis technique used is SEM (Structural Equation Model) using SmartPLS 3.0 software. From the results of this study indicate that of all the constructs that have been tested, namely the perception of benefits, ease of use and risk affect the intention of MSMEs in using e-Payment as a payment method. In this study, the TAM theory coupled with risk perception has proven that the independent variable in this study can explain its influence on the behavioral intention variable by 48.5% on the intention variable.

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