Use of information technologies as a factor of the quality of life in the Republic of Bashkortostan
This article is dedicated to studying the consumption of Internet in Russia. The author analyzes the dynamics of consumption of global network by regions of the Russian Federation. Special attention is paid to the use of Internet by population of the Republic of Bashkortostan. Comparative analysis is conducted to the situation in Bashkortostan overall, as well as urban and rural areas in particular. Attention is also focused on the correlation between two indicators: “Use of the Internet” and “Assessment by households of their financial situation”. The conclusions are structured on the analysis of relevant Russian and foreign publications covering the topic of the use of Internet, as well as statistical data for the period from 2010 to 2018 (based on the materials of the Russian Federal State Statistics Service and Bashkortostan Regional Statistics Service). The conducted research allowed determining the connection between the use of Internet and assessment by the households of their financial wellbeing. The acquired data can be used in forecasting of economic situation in the region, as well as carry applied relevance for commercial organizations, for the more efficient interaction with the consumers and improvement of goods and services.