scholarly journals Body / image in the discourse of advertising through semiotics Bartlett (Roland Bart): الجسد/الصّورة في الخطاب الإعلاني من خلال السيميائيّة البارتيّة (رولان بارت)

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Awatif Mansour
Keyword(s):  
Body Image ◽  
Female Body ◽  
The Body ◽  
Media Art ◽  
The World ◽  
The Relationship

The specificity of advertising speech consists in settling a fixed mark in the era of globalization. It is based on a duality that inter Wins the body in general, and the body of the finale media Marketing. Starting from the semiotics approach of Roland Barth. We will address to study the image of the female body in the advertising speech and its influential relationship between the producer and the consumer by interpreting the fixed and mobile images and denotes as connotations and messages and energies suggestive and a built-in graphical and unannounced. In general, the body has become on effective feature on the receiver in the world of publicity. As it has become a consume ring product. So the latter turns, in the advertising speech from an image to a mark and icon with interpretive load. It also turns to open several readings where lies the strength of reporting and the elements of semantic, suggestive and effectiveness in influencing the receivers. Based on all this we will try to interpret the female body in the advertising speech from semiotics Barth perspective by focusing on its functions and analysis with an attempt to provide practical models through its presence in pictures such as television, cinema, media, Walls... therefore and artistic elements. So, advertising is a media art based on the visible indicators establishing the relationship between the receiver and the consumers We will work with Roland Barth in an interactive way to infer the image of the body in the advertising speech as a semeologie field and the dismantling of his grades.

Body schema dynamics in Merleau-Ponty

2021 ◽  
pp. 33-51
Author(s):  
Jan Halák
Keyword(s):  
Body Image ◽  
Body Schema ◽  
The Body ◽  
Ground Structure ◽  
Symbolic Cognition ◽  
The World ◽  
Full Sense ◽  
Perceptual Orientation ◽  
The Relationship

This chapter presents an account of Merleau-Ponty’s interpretation of the body schema as an operative intentionality that is not only opposed to, but also complexly intermingled with, the representation-like grasp of the world and one’s own body, or the body image. The chapter reconstructs Merleau-Ponty’s position primarily based on his preparatory notes for his 1953 lecture ‘The Sensible World and the World of Expression’. Here, Merleau-Ponty elaborates his earlier efforts to show that the body schema is a perceptual ground against which the perceived world stands out as a complex of perceptual figures. The chapter clarifies how Merleau-Ponty’s renewed interpretation of the figure-ground structure makes it possible for him to describe the relationship between body schema and perceptual (body) image as a strictly systematic phenomenon. Subsequently, the chapter shows how Merleau-Ponty understands apraxia, sleep, and perceptual orientation as examples of dedifferentiation and subtler differentiation of the body-schematic system. The last section clarifies how such body-schematic differentiating processes give rise to relatively independent superstructures of vision and symbolic cognition which constitute our body image. It, moreover, explains how, according to Merleau-Ponty, the cognitive superstructures always need to be supported by praxic operative intentionality to maintain their full sense, even though, in some cases, they have the power to compensate for praxic deficiencies.

scholarly journals (Ad)dressing the female body

Scene ◽  
2014 ◽  
Vol 2 (1) ◽  
pp. 127-132
Author(s):  
Madaleine Trigg
Keyword(s):  
Body Image ◽  
Conceptual Understanding ◽  
Cosmetic Surgery ◽  
Female Body ◽  
The Body ◽  
Living Body ◽  
Cultural Ideals ◽  
A Site ◽  
The Relationship ◽  
Opening Up

This visual essay presents a body of work that uses a ‘language of flesh’ and fabric to make explicit the relationship between the body, image and our increasingly material world. Recognizing that our skin is a site of inscription for social and cultural ideals, it considers how these images have been internalized and appropriated onto the body. As the temptation to sculpt our body through clothing and cosmetic surgery becomes increasingly pressing, it is important to pose questions as to how and why we are fashioned. Weaving together feminist concerns, and touching upon (syn)aesthetic discourses to frame and embellish these samples of practice, it is hoped that certain assumptions about the female body are ruptured. Using the site/sight of the body to try and expose these fabrications, I have created these ‘articulate’ costumes to unpick them.These costumes are critical as they deny their conventional function, instead opening up and celebrating the visceral, living body. These subversions, in undermining typical narratives of fashion and flesh, create a space to (re)present this body; allowing it to speak for itself. (Ad)dressing the female body here refers to material and physical strategies to un/dress; in order to readdress our corporeal and conceptual understanding of the body.

scholarly journals Hyaluronan and the Fascial Frontier

2021 ◽  
Vol 22 (13) ◽  
pp. 6845
Author(s):  
Rebecca L. Pratt
Keyword(s):  
Nerve Fibers ◽  
The Body ◽  
Water Volume ◽  
Cell Behavior ◽  
Connective Tissues ◽  
Wide Range ◽  
The World ◽  
Extracellular Microenvironment ◽  
The Impact ◽  
The Relationship

The buzz about hyaluronan (HA) is real. Whether found in face cream to increase water volume loss and viscoelasticity or injected into the knee to restore the properties of synovial fluid, the impact of HA can be recognized in many disciplines from dermatology to orthopedics. HA is the most abundant polysaccharide of the extracellular matrix of connective tissues. HA can impact cell behavior in specific ways by binding cellular HA receptors, which can influence signals that facilitate cell survival, proliferation, adhesion, as well as migration. Characteristics of HA, such as its abundance in a variety of tissues and its responsiveness to chemical, mechanical and hormonal modifications, has made HA an attractive molecule for a wide range of applications. Despite being discovered over 80 years ago, its properties within the world of fascia have only recently received attention. Our fascial system penetrates and envelopes all organs, muscles, bones and nerve fibers, providing the body with a functional structure and an environment that enables all bodily systems to operate in an integrated manner. Recognized interactions between cells and their HA-rich extracellular microenvironment support the importance of studying the relationship between HA and the body’s fascial system. From fasciacytes to chronic pain, this review aims to highlight the connections between HA and fascial health.

Ntrauterine programming of women’s health as a determinant of the reproductive potential of a population

2017 ◽  
pp. 10-15
Author(s):  
L.G. Nazarenko ◽  
◽  
N.S. Nestertsova ◽  
Keyword(s):  
World Literature ◽  
System Development ◽  
Reproductive Potential ◽  
The Body ◽  
Large For Gestational Age ◽  
Relevant Research ◽  
Gynecological Diseases ◽  
The World ◽  
Oncological Diseases ◽  
The Relationship

The relationship between the body weight of women at birth and the development in the future of gynecological diseases or deviations in the development of the reproductive system, development of oncological diseases and the timing of menopause have been analyzed. The results of clinical studies conducted at different times in different countries of the world, which cover the topic of this article, are presented. An overview of the world literature presented in the article, substantiates the relevance of conducting relevant research in the Ukrainian population. Key words: low birth weight, large-for-gestational-age fetus, gynecology disease.

scholarly journals The Relationship between Dramatic Text and Performance with the Centrality of the Body with a Look at Anne Bogart’s Rendition of The Persians

1970 ◽  
Vol 2 (2) ◽  
pp. 25-31
Author(s):  
Samin Gheitasy ◽  
Leila Montazeri ◽  
Simin Dolatkhah
Keyword(s):  
The Body ◽  
Physical Approach ◽  
The World ◽  
Dramatic Text ◽  
And Performance ◽  
Anne Bogart ◽  
The Relationship ◽  
Sociological View

The dramatic text defines, to some extent, the structure of the work but the type of performance and the physical approach to the text can represent different meanings. The body of the actor, as a means of conveying concepts from the text to the audience, can be effective in creating different interpretations and meanings of the text. Since eons ago, directors have used the body of the actor with different approaches, and the application of body on the stage has always been underdoing changes. Anne Bogart is one of the few directors who is less known in the Iranian theater despite possessing the most updated and well-known methods of practice and performance in the world. Using her viewpoint method, she brings live and dynamic bodies to the stage; bodies that are able to convey the hidden meanings of the text to the audience in the most suitable way. The overall purpose of this research is to find the relationship between the dramatic text and the performance with the centrality of the body with a sociological view toward the body. To this end, by presenting Foucault's theories, the researchers defines the role of the body in the society and its extent of effectivity and impressibility. Finally, this study explores the implications of this role in each element of Aeschylus’s The Persians, and it shall show how Bogart beautifully represents them using the bodies of her actors during performance.

Body image(s): Problematizing future physical education teachers’ beliefs about the body and physical activity through visual imagery

2021 ◽  
pp. 1356336X2110562
Author(s):  
Gustavo González-Calvo ◽  
Vanesa Gallego-Lema ◽  
Göran Gerdin ◽  
Daniel Bores-García
Keyword(s):  
Physical Activity ◽  
Body Image ◽  
Physical Education ◽  
Gender Stereotypes ◽  
Great Influence ◽  
The Body ◽  
Physical Education Teachers ◽  
Visual Methods ◽  
Teachers Beliefs ◽  
The World

Visual culture affects the way people understand the world and themselves, contributing to the creation of certain roles and stereotypes, some of which are related to body image. This study focused on interrogating future physical education teachers’ beliefs about the body and physical activity to understand the construction of bodily subjectivities and their perceptions of how these are influenced by visual (physical) culture. Data were collected through the use of visual methods consisting of photo-elicitation and individual interviews with 23 students from a Primary Education Degree with a specialization in physical education at a Spanish university. Data were analyzed using thematic content analysis. The results of the study show that these future physical education teachers are aware of both the great influence of gender stereotypes and the values of consumerism in the field of physical activity stemming largely from the media, which inevitably will shape their future professional practice. However, the results also highlight how these future physical education teachers consider and position the subject of physical education as an important space where they could help students problematize and challenge these beliefs. We suggest that a focus on visual (physical) literacy is needed for future physical education teachers (and their students) to understand the world from a socially critical perspective and transform it in the interest of equity and social justice.

The Female Body in Global Media

2018 ◽  
pp. 544-560
Author(s):  
Tuija Parikka
Keyword(s):  
Female Body ◽  
The Body ◽  
Global Media ◽  
The Media ◽  
The Relationship

This chapter examines the relationship between the body, globalization, and the media. It discusses how the female body is subjected to being “played” in the global media and what that reveals of gender and minority–majority relationships and of global aims and fears. The cases presented in this chapter serve as samples of “sexy violence” imagery that cannot be thoroughly explained by theories of objectification, liberation, or commodification of women but, rather, are considered in reference to the socially constitutive role of globalization. Although the female body may function to discursively dissolve, enforce, or alleviate conflicts embedded in the processes and discourses of globalization, the preoccupation with “sexy violence” imagery in the global media does not necessarily offer a solution to global concerns but, rather, plays out the fears, aims, and anxieties about globalization through violence and aggression.

scholarly journals The genetic epidemiology of body attitudes, the attitudinal component of body image in women

2003 ◽  
Vol 33 (8) ◽  
pp. 1395-1405 ◽  
Author(s):  
T. D. WADE ◽  
J. WILKINSON ◽  
D. BEN-TOVIM
Keyword(s):  
Risk Factors ◽  
Body Image ◽  
Environmental Epidemiology ◽  
The Body ◽  
Shared Environment ◽  
Body Fatness ◽  
Confirmatory Factor ◽  
Body Attitudes ◽  
The Relationship ◽  
Multidimensional Concept

Background. There were four purposes of the current study, including the investigation of the: (i) adequacy of a multidimensional measure of body image; (ii) genetic and environmental epidemiology of this measure; (iii) shared variance between genetic and environmental risk factors for body mass index (BMI) and body image; and (iv) Equal Environment Assumption (EEA) as it related to body attitudes.Method. Six types of body attitudes, as measured by the Body Attitudes Questionnaire (BAQ) and reported by 894 complete female–female twin pairs (mean age 32·35 years, S.D.=41·8) from the Australian Twin Registry, were analysed.Results. Confirmatory factor analysis of the BAQ supported the adequacy of the measure. Additive genetic and unique environmental influences best accounted for the variance of all six of the BAQ subscales. The relationship between BMI and body attitudes was primarily due to shared genes rather than environment but the majority of genetic and environmental effects on body attitudes were independent of BMI, with the exception of the Feeling Fat subscale, which shared 53% of its genetic risk factors with BMI. One violation of the EEA was suggested, namely similarity of childhood treatment influenced similarity on Lower Body Fatness subscale.Conclusions. Findings support the notion that: (i) body image is a multidimensional concept; (ii) it is relatively independent of BMI; and (iii) both genetic and non-shared environment are influential determinants of body attitudes.

scholarly journals CORPO, IMAGEM & ESCRITA

2012 ◽  
Vol 19 (1.2) ◽  
Author(s):  
Maria Esther Maciel
Keyword(s):  
Body Image ◽  
Contemporary Art ◽  
The Body ◽  
Sharp Contrast ◽  
Contemporary World ◽  
Peter Greenaway ◽  
Art And Culture ◽  
The Relationship

This article discusses the presence of the body in contemporary art and culture, with reference to the relationship between body, image and writing in the encyclopedic work of Peter Greenaway - more specifically in his 1996 film The Pillow Book. The aim is to show how the sign body, taken from the perspective of multiplicity, occupies a privileged place in the repertoire of images and concepts of the British artist, in sharp contrast to the marketing vision of the body that prevails in contemporary world.

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