Promotion on Marketing Decision-Making: “Case Study Albtelecom Eagle Mobile”

2018 ◽  
Vol 1 (3) ◽  
pp. 78
Author(s):  
Servet Gura ◽  
Kriselda Gura
Keyword(s):  
Decision Making ◽  
Product Life Cycle ◽  
Primary Data ◽  
Decision Making Process ◽  
Target Market ◽  
Telecommunication Sector ◽  
Marketing Decision ◽  
Telecommunication Companies ◽  
Key Factor ◽  
Or Organization

Decision-making is what is behind every action performed by each entity, company or organization. Due to the fact that, telecommunication companies can be listed among the organizationswhich undertake almost more than other companies promotion activities, this paper analyses the marketing decision-making process related to promotion mix of one of the largest company of the telecommunication sector in Albania “Albtelecom- Eagle Mobile”. The study aims to observe marketing decision-making process at telecommunication companies, presentation of the practical side of this process, and to identify factors that influence this process in Albanian market. Methodology used to collect the primary data/informationand to arrive in concrete results, is interview with open question. Among the main and concrete finding of the work we may emphasize those: while the company undertake promotion decisionthe purpose of promotion should be to sell something, product life cycle is the key factor taken into consideration on promotion activities by the companies operating on the telecommunication sector, thecustomers buying nature significantly affect the promotional strategy of companies, and most importantly, companies must promote with a certain strategy. It finally recommends development of promotional activities which are more creative, and attraction of the target market through those activities, companies must be sure for the message to be easily understandable for the consumers and customers.

scholarly journals Factors Influencing Physicians' Clinical Decision-making at Upazila Health Complexes in Bangladesh

2020 ◽  
Vol 3 (4) ◽  
pp. 125-133
Author(s):  
M. Aminul Islam ◽  
M. Abdul Awal
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Clinical Decision Making ◽  
Average Length ◽  
Clinical Decision ◽  
Primary Data ◽  
Decision Making Process ◽  
Cross Sectional ◽  
The Right ◽  
Consultation Session

ABSTRACT Introduction Selecting the most appropriate treatment for each patient is the key activity in patient-physician encounters and providing healthcare services. Achieving desirable clinical goals mostly depends on making the right decision at the right time in any healthcare setting. But little is known about physicians' clinical decision-making in the primary care setting in Bangladesh. Therefore, this study explored the factors that influence decisions about prescribing medications, ordering pathologic tests, counseling patients, average length of patient visits in a consultation session, and referral of patients to other physicians or hospitals by physicians at Upazila Health Complexes (UHCs) in the country. It also explored the structure of physicians' social networks and their association with the decision-making process. Methods This was a cross-sectional descriptive study that used primary data collected from 85 physicians. The respondents, who work at UHCs in the Rajshahi Division, were selected purposively. The collected data were analyzed with descriptive statistics including frequency, percentage, one-way analysis of variance, and linear regression to understand relationships among the variables. Results The results of the study reveal that multiple factors influence physicians' decisions about prescribing medications, ordering pathologic tests, length of visits, counseling patients, and referring patients to other physicians or hospitals at the UHCs. Most physicians prescribe drugs to their patients, keeping in mind their purchasing capacity. Risk of violence by patients' relatives and better management are the two key factors that influence physicians' referral decisions. The physicians' professional and personal social networks also play an influential role in the decision-making process. It was found that physicians dedicate on average 16.17 minutes to a patient in a consultation session. The length of visits is influenced by various factors including the distance between the physicians' residence and their workplace, their level of education, and the number of colleagues with whom they have regular contact and from whom they can seek help. Conclusion The results of the study have yielded some novel insights about the complexity of physicians' everyday tasks at the UHCs in Bangladesh. The results would be of interest to public health researchers and policy makers.

Constrained purchase decision-making process at the base of the pyramid

2019 ◽  
Vol 36 (1) ◽  
pp. 178-188 ◽  
Author(s):  
Nanda Choudhury ◽  
Srabanti Mukherjee ◽  
Biplab Datta
Keyword(s):  
Decision Making ◽  
Transaction Cost ◽  
Primary Data ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Base Of The Pyramid ◽  
Structured Interviews ◽  
Consumer Decision ◽  
Content Type ◽  
Consumer Vulnerability

Purpose The purpose of this paper is to examine the factors affecting decision-making at the BoP and propose a framework of the consumer decision-making process at the base of the pyramid (BoP). Design/methodology/approach The qualitative research design was adopted to collect primary data. Data collected through the in-depth semi-structured interviews of the 48 BoP consumers in Kolkata and Kharagpur (India) were subjected to grounded theory analysis for theory development. Findings This study reveals that consumer vulnerability affects the decision-making process and the transaction cost at BoP level. It was observed that the consumers at the BoP make constrained choices due to their vulnerability and try to minimise transaction cost while selecting the retails. The constrained retail choice leads to a limited selection of products and brands. Originality/value This study, for the first time, has investigated the decision-making process for BoP consumers in detail. As a pioneering attempt, it sheds light on some new factors including consumer vulnerability and transaction cost that have an impact on the consumer decision-making process.

scholarly journals The impact of information technology in decision making process of companies in Kosovo

2018 ◽  
Vol 51 (1-2) ◽  
pp. 13-23
Author(s):  
Emin Qerim Neziraj ◽  
Aferdita Berisha Shaqiri
Keyword(s):  
Decision Making ◽  
Information Technology ◽  
Decision Maker ◽  
Business Process ◽  
New Technologies ◽  
Decision Makers ◽  
Decision Making Process ◽  
Or Organization ◽  
The Impact ◽  
Future Business

Before the decision makers set much higher requirements in the decision-making than ever before due to the environment of decision-makers subject to change under the influence of progress and development of new technologies, networking individual or organization inside and the outside environment, and modern means of communication enabling continuous inflow, flow and sharing of data and information. In these modern conditions the process of collecting, analyzing, selecting data and information to make informed decisions in the context of possible restrictions and the available options, and ultimately making decisions as the basis for future business or behavior, is not simplified. The use of new technologies in the decision-making process provided numerous opportunities to facilitate decisions selection. However, the decision maker should still be able to differentiate which knowledge should be used to serve in decision making, and which models, methods, tools, systems, and procedures to be used in certain situations, with the purpose of successful decision selection. In this paper, we will examine the decision making process during the business process of the companies in Kosovo.

Rooting a new event in its place: the case of Festa Templária, Tomar, Portugal

2017 ◽  
Vol 8 (3) ◽  
pp. 324-345 ◽  
Author(s):  
Hermínia Sol ◽  
Marisa P. de Brito ◽  
João Pinto Coelho ◽  
Luís Mota Figueira ◽  
Christopher Pratt ◽  
...  
Keyword(s):  
Decision Making ◽  
Single Case ◽  
Primary Data ◽  
Decision Making Process ◽  
Longitudinal Case Study ◽  
Content Type ◽  
The Creation ◽  
The City ◽  
Practical Implications

Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in Portugal. Design/methodology/approach This study analyses the creation process of the Knights Templar Festival, in Tomar, a new event focusing on the Templar history of the city. A retrospective outlook on the evolution of the event is given. Primary data were collected via quantitative survey analysis and semi-structured interviews. The theoretical scope is events and placemaking. Findings The strengths and weaknesses of the region influenced the conception and setting up of this particular event. This awareness is important for cities in meeting the challenges and opportunities that event portfolio diversification calls for. Research limitations/implications This paper helps us to understand the motives and challenges in establishing a new event in the city, through the analysis of a single case study of a European middle-sized city. Simultaneously, it is a longitudinal in-depth case of the first editions of a new historically focused event. Practical implications Several practical implications can be derived to the case of Tomar. Overall, it is key that cities align the focus of new events with the city’s identity (as Tomar did). Originality/value This paper presents an in-depth and longitudinal case study, from the moment of the creation of a new event to its fourth edition, mapping the decision-making process, highlighting the learning curve of the decision makers.

scholarly journals IDENTIFIKASI FAKTOR -FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN DALAM PENGADOPSIAN PAKET TEKNOLOGI BUDIDAYA UDANG DI TANAH LAUT KALIMANTAN SELATAN

2008 ◽  
Vol 3 (2) ◽  
pp. 213
Author(s):  
Achmad Azizi ◽  
Hikmah Hikmah
Keyword(s):  
Decision Making ◽  
Formal Education ◽  
Secondary Data ◽  
Primary Data ◽  
Survey Method ◽  
Decision Making Process ◽  
Shrimp Culture ◽  
Internal Characteristic ◽  
Capital Access ◽  
Culture Technology

Riset ini bertujuan untuk mempelajari faktor-faktor yang mempengaruhi pengambilan keputusan dalam pengadopsian paket teknologi budidaya udang telah dilakukan pada tahun 2006 di kabupaten Tanah Laut, lokasi riset adalah Kabupaten Tanah Laut Propinsi Kalimantan Selatan. Riset Ini menggunakan metoda survey. Data yang dikumpulkan dalam riset ini adalah data primer dan data sekunder. Data primer diperoleh melalui wawancara menggunakan kuesioner terstruktur kepada responden, Jumlah responden dalam riset ini adalah 30 orang. Disamping itu dalam riset ini untuk mengali informasi melibatkan pembudidaya udang, tokoh masyarakat, kelembagaan terkait dan Dinas Perikanan setempat serta observasi lapangan. Hasil Riset menunjukkan bahwa faktor faktor yang mempangaruhi pengambilan keputusan secara diskriptif adalah 66,66 % keputusan diambil secara individu. Akan tetapi apabila dilihat dari karakteristik internal hasil analisis statistk, koefisien korelasi (rs) faktor faktor yang mempengaruhi pengambilan keputusan dalam pengadopsian paket teknologi budidaya udang adalah umur ( 0,820**), pendidikan formal (0,529), tingkat pendapatan (0,821**), kekosmopolitan (0,785**), pengalaman berusaha (0,660**), pola nafkah (0,744**)dan tingkat kepercayaan (0,486*). Kemudian apabila dilihat dari faktor eksternal, faktor yang mempengaruhi adalah keuntungan (0,789**), mudah untuk diusahakan (0,493*), referensi group (0,724**), akses modal (0,747**) dan ketersediaan informasi. (0,818**). Hal ini memperlihatkan bahwa faktor tersebur mempunyai hubungan yang erat pengambilan keputusan. Tittle: Indentification of Factor Enfluencing to Decision Making Process in the Adoption of Shrimp Culture Technological Package in the Tanah Laut, Kalimantan SelatanThis research aimed to study factors enfluencing decision making process in adopting technological package of shrimp culture in 2006. The research was done in Tanah Laut, the district in South Kalimantan. The research used survey method, Primary and secondary data were used in this study. Primary data were collected by interview using structured questionaire to 30 respondents, consisting of shrimp farmer, informal social leader and related institution. Result of the study showed that factors that influence decision making were taken individually (66,66%). Moreover, it can be seen from internal characteristic of coefficient corelation statistic by which, factors that influence decision making in shrimp culture technology package adopting were age (0,820**), formal education (0,529), income level (0,821**), cosmopolitan (0,785**), capital access (0,747**) and information availibility (0,818**). It showed that those factors have a tight relationship with decision making usiness.

Sistem Pendukung Keputusan Pemilihan Laptop Dengan Menggunakan Metode Topsis

2021 ◽  
pp. 36-44
Author(s):  
Hylenarti Hertyana ◽  
Elly Mufida ◽  
Ahmad Al Kaafi
Keyword(s):  
Decision Making ◽  
Rapid Development ◽  
Secondary Data ◽  
Primary Data ◽  
User Needs ◽  
Decision Making Process ◽  
Topsis Method ◽  
Literature Study ◽  
Screen Size ◽  
Efficient Information

The rapid development of technology, especially in the digital field, has had a huge influence on the development of laptop features and specifications today. With the development of increasingly diverse features and specifications, it often makes users confused in choosing a laptop that suits user needs. Based on this, the authors are interested in creating a decision support system to assist users in choosing a laptop that fits the desired criteria using the Topsis method. The type of data used by the author is primary data obtained through interviews and direct observation of laptop users. The purpose of this study is to assist laptop users in choosing a laptop that suits their needs. There are 10 criteria obtained based on observations and interviews, namely price (C1), RAM (C2), Hard drive (C3), processor (C4), screen size (C5), VGA (C6), battery (C7), Laptop Weight (C8), and Warranty (C9). Secondary data were obtained through literature study and scientific writing related to laptop selection and the TOPSIS method. This research produces output that meets the objectives, which can assist users in choosing the laptop that best suits their needs and can facilitate users in the decision-making process so as to produce accurate, effective and efficient information.

An Overview Of The Decision-Making Process In Organizations

2011 ◽  
pp. 189-212
Author(s):  
Tamio Shimizu ◽  
Marley Monteiro de Carvalho ◽  
Fernando Jose Barbin
Keyword(s):  
Decision Making ◽  
Japanese Economy ◽  
Decision Making Process ◽  
Social Reconstruction ◽  
Economic Stability ◽  
Financial Trading ◽  
Political Events ◽  
World Economic ◽  
Or Organization ◽  
And Behavior

Organizations frequently find themselves faced with serious decision-making problems. An individual can analyze the problem and choose the better alternative in an entirely informal manner. In an organization, the problems are much broader and more complex, involving risk and uncertainty. They require the opinion and participation of many people at different levels of hierarchy. The decision-making process in a business or organization should be structured and resolved in a formal, detailed, consistent, and transparent manner. Political events such as the end of the Soviet Empire and the consequent fall of the Berlin Wall, the Petroleum War, the invasion of Iraq, conflicts in various countries, terrorism, etc., immediately affect the destiny and behavior of nations or organizations. As everyone knows, Japan, which had been demolished by the Second World War, became a world economic power in just a few decades, thanks to massive economic aid from the West in the postwar period, social reconstruction, and the joint efforts of its government and people. Nevertheless, beginning in 1989, the year called the “turning point” of the Japanese economy, there were abrupt changes in politics and the economy that resulted in the fall of the Japanese economic index (Dow Nikkey) from 39,000 yen to 14,000 yen. The Japanese economy underwent a contraction that included the phenomenon known as the bursting of the “bubble”, and the country’s economy still has not fully recovered from its devastating effects. Countries and organizations constantly have to face problems due to changes in governmental regimes (communist, socialist or capitalist) and economic stability. World financial crises provoked by financial speculators have made it clear that the practical and theoretical knowledge in economy or finance are only the starting background to confront the market of financial speculation. What has proved necessary has been the experience and level of expertise of someone familiar with the financial trading tables in order to make choices in dealing with the alternatives in day-to-day or moment-to-moment financial operations, and many other factors (see the Case Study - LTCM, presented at the end of this chapter). Other problems such as the globalization of the world economy, the need to manage the environment, combat poverty, etc., affect an organization’s choice of strategy.

scholarly journals Effect of Training on Employee Performance: An Empirical Study on Telecommunication Industry in Bangladesh

2016 ◽  
Vol 10 (2) ◽  
pp. 67-80 ◽  
Author(s):  
Jobayra Afsana ◽  
Farhana Afrin ◽  
Tasneem Tarannum
Keyword(s):  
Positive Attitude ◽  
Employee Performance ◽  
Employee Training ◽  
Primary Data ◽  
Telecommunication Industry ◽  
Telecommunication Sector ◽  
Job Knowledge ◽  
Telecommunication Companies ◽  
Independent Variable ◽  
Intervening Variables

This research paper is an attempt to estimate the effect of training on employee performance in the telecommunication industry of Bangladesh. This study is conducted mainly based on primary data which were collected from a questionnaire survey encompassing the opinion of 100 employees working currently at six telecommunication companies. A theoretical framework has been formulated to estimate a relationship between training and employee performance, in the presence of intervening variables. Variables examined in this study are: Training (Independent Variable); Job Knowledge, Skill, Positive Attitude (Intervening Variables) and Employee Performance (Dependent Variable). The study revealed that there are positive and statistically significant effects of training on employee performance. The study also discovered that investment on employee training in the telecommunication sector can augment employee performance by enhancing job knowledge, skill and creating positive attitude among employees.Journal of Business and Technology (Dhaka) Vol.10(2) 2015; 67-80

scholarly journals Behavioural Aspects of Financial Decision-Making Process of Managers in Wood-Processing Enterprises

2021 ◽  
Vol 72 (4) ◽  
pp. 389-401
Author(s):  
Mariana Sedliačiková ◽  
Martina Kánová ◽  
Josef Drábek
Keyword(s):  
Decision Making ◽  
Business Environment ◽  
Primary Data ◽  
Decision Making Process ◽  
Financial Decision Making ◽  
Empirical Survey ◽  
Wood Processing ◽  
Financial Decision ◽  
Behavioural Factors ◽  
Behavioural Aspects

The study is focused on behavioural aspects in the financial decision-making process of wood-processing enterprises. The main aim was to map this topic and determine the key behavioural factors that lead management to make mistakes. Primary data on this issue were obtained from an empirical survey. The empirical survey was conducted through a questionnaire that contains questions focused on behavioural decision-making aspects. Using statistical methods, three key behavioural factors were determined. By selecting the given behavioural factors, it was established that love, hate, and sadness are the key factors that influence management behaviour and decision-making. In the real business environment, two managers working in a wood processing enterprise were chosen; they were willing to provide us with a review and opinion on the results of the survey. By analysing all the data, it has been concluded that, even though managers are trying to direct their behaviour and activities, they often do not notice the influence of these factors, and sometimes they are unable to make decisions. The managers should be able to direct their behaviour and activities, to provide self-control and take into consideration the fact that these factors are always present. Results determine the key and systematically occurring errors in the financial decision-making process, caused by the influence of the human factor. We have developed a model for activating the three key behavioural factors applied in the financial decision-making process as a tool that can help company managers not to make the wrong decisions.

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