scholarly journals Evaluasi Website Rakuten Indonesia dengan Eyetracking Usability Testing

2016 ◽  
Vol 5 (1) ◽  
pp. 60 ◽  
Author(s):  
Yani Herawati ◽  
Sandy Halim ◽  
Ceicalia Tesavrita

<p><em>The increasing internet users in Indonesia has encourage companies to take advantage of internet technology in its business (e-commerce). Amid the growth of e-commerce, Rakuten Indonesia (RI) as one of the e-commerce company, have to compete in order to retain its existence. For e-commerce companies, website’s usability has an important role in attracting consumers to conduct transactions. RI website’s usability will be evaluated using Eyetracking usability testing. Eyetracking usability testing use the results of the gaze replay, gaze plots, heat maps, and the area of interest (AOI). The evaluation was done for the website features (product categorization, filtering products, sorting products, product description, saving products, as well as ordering the product), and the placement of the advertisement on the homepage RI website. From the evaluation, it was found 10 problems related RI website’s feature and the improvements was made. From the results of the evaluation of advertisement’s placements based AOI, can be determined the cost of advertising and the content of the advertisement on a specific area on the website's homepage.</em></p>

2018 ◽  
Vol 48 (4) ◽  
pp. 267-272
Author(s):  
Z. L. WU ◽  
D. WANG ◽  
Y. T. SU ◽  
H. M. LI

With the rapid development of Internet technology, the penetration rate of Internet in China has exceeded 50 %, and more and more Internet users have chosen to shop online. Based on the analysis of the current situation of e-commerce development, this paper analyzes the influencing factors affecting the reliability of e-commerce logistics from the aspects of information technology, facilities and equipment, personnel operation and external environment. Additionally, it constructs the E-commerce intelligent logistics reliability distribution model and simulates the example. The research results show that, when the maximum and minimum reliability and complexity are not considered, the priority of improving the important high unit has a great impact on the reliability of the whole system. An increase in unit reliability can lead to an increase in system reliability and an increase in cost. When the reliability is increased to a certain extent, the continued increase will greatly increase the cost, and the cost of increasing the system unit reliability is greatly increased.


2020 ◽  
Vol 12 (2) ◽  
pp. 192
Author(s):  
Supadiyanto Supadiyanto

<div class="WordSection1"><p><em>Newspaper industry is entering a state of emergency in Indonesia. Dewan Pers demands that the government provide incentives to press companies during Covid-19. The growth in the number of internet users, the downward trend in advertising revenue, and the number of newspaper circulation are problems in the print media business. List of questions in this study: what are the trends in the use of internet technology and social media in Indonesia?; why did various newspaper companies in Indonesia collapse and die in the digital era?; how is the effort to save the newspaper business? Meanwhile, the research paradigm is qualitative. The time of the study is November 2019 to May 2020. The results of this research, the growth in the number of internet users has been extraordinary in the last 20 years. Signs of the newspaper era are over, strengthened by many newspaper companies turning to online media. The number of readers fell, the number of advertisers plummeted, number of copies narrowed, and the cost of producing newspapers became increasingly expensive to cause the closure of various newspaper companies. Rescue by attracting young readers and doing various innovations. Tragically, the print media industry will end and die on its own.</em></p></div>


Author(s):  
P. B. Basham ◽  
H. L. Tsai

The use of transmission electron microscopy (TEM) to support process development of advanced microelectronic devices is often challenged by a large amount of samples submitted from wafer fabrication areas and specific-spot analysis. Improving the TEM sample preparation techniques for a fast turnaround time is critical in order to provide a timely support for customers and improve the utilization of TEM. For the specific-area sample preparation, a technique which can be easily prepared with the least amount of effort is preferred. For these reasons, we have developed several techniques which have greatly facilitated the TEM sample preparation.For specific-area analysis, the use of a copper grid with a small hole is found to be very useful. With this small-hole grid technique, TEM sample preparation can be proceeded by well-established conventional methods. The sample is first polished to the area of interest, which is then carefully positioned inside the hole. This polished side is placed against the grid by epoxy Fig. 1 is an optical image of a TEM cross-section after dimpling to light transmission.


2016 ◽  
Vol 11 (3) ◽  
pp. 163
Author(s):  
Muhamad Abu-Jalil ◽  
Ashraf Aaqoulah

This study aimed to identify the role of Internet technology in transforming the role of its users to promoters of medical products in Jordan. The study found that there are statistically significant effects of independent variables (multipurpose and advanced Internet programs, reduced costs of the use of Internet programs, collective and interactive communication via the Internet, and Internet information abundance and variety of its resources) on the dependent factor, which is transformation of the role of Internet users to promoters of medical products in Jordan. The study recommended increasing attention on networks to promote medical products in Jordan. This is consistent with the fact that promotion via networks has become an effective way to support and enhance the image of products and its delivery to the target group in all markets around the world.


Author(s):  
Denghong Xiao ◽  
Tian He ◽  
Xiandong Liu ◽  
Yingchun Shan

A novel approach of locating damage in welded joints is proposed based on acoustic emission (AE) beamforming, which is particularly applicable to complex plate-like structures. First, five AE sensors used to obtain AE signals generated from damage are distributed on the surface of the structure in a uniform line array. Then the beamforming method is adopted to detect the weld joints in the area of interest rather than all the points of the whole structure, and to determine the location and obtain information of AE sources. In order to study the ability of the proposed method more comprehensively, a rectangular steel tube with welded joints is taken for the pencil-lead-broken test. The localization results indicate that the proposed localization approach can effectively localize the failure welded joints. This improvement greatly reduces the cost of computation and also improves the efficiency of localization work compared with the traditional beamforming.


2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Hardoko Hardoko

Transactions with internet media in Indonesia have experienced rapid growth along with the increasing use of the internet in Indonesia. In 2018 internet users in Indonesia reached 171.17 million users, or 64.8% of the population of Indonesia. Of these, 96% of internet users in Indonesia have made transactions with internet media. Word of mouth communication is transformed into E-WOM (electronic word of mouth) along with the development of internet technology at this time. The purpose of this study is to analyze the dimensions of e-Wom, namely the effect of intensity (intensity), valence of opinion (content of opinion) and content (content) on online purchasing decisions in the Special Region of Yogyakarta. The sampling method used in this study was non-probability sampling using purposive sampling technique for a sample of 100 respondents scattered in Sleman, Yogyakarta, Bantul, Kulonprogo and Gunungkidul. Data analysis in this research uses Multiple Linear Regression. The results of this study indicate that valence of opinion and content are variables that have a positive and significant influence on online purchasing decisions in the Special Region of Yogyakarta. While the intensity variable has a positive but not significant effect on online purchasing decisions in the Special Region of Yogyakarta. 24.6% of online purchasing decisions in the Special Region of Yogyakarta are influenced jointly by intensity, valence of opinion and content, the rest by other reasons


2019 ◽  
Vol 70 (6) ◽  
pp. 454-464
Author(s):  
Omar Benmiloud ◽  
Salem Arif

Abstract Dynamic equivalent (DE) is an important process of multi-area interconnected power systems. It allows to perform stability assessment of a specific area (area of interest) at minimum cost. This study is intended to investigate the dynamic equivalent of two relatively large power systems. The fourth-order model of synchronous generators with a simplified excitation system is used as equivalent to the group of generators in the external system. To improve the accuracy of the estimated model, the identification is carried in two stages. First, using the global search Sine Cosine Algorithm (SCA) to find a starting set values, then this set is used as starting point for the fine-tuning made through the Pattern Search (PS) algorithm. To increase the reliability of the model’s parameters, two disturbances are used to avoid the identification based on a specific event. The developed program is applied on two standard power systems, namely, the New England (NE) system and the Northeast Power Coordinating Council (NPCC) system. Simulation results confirm the ability of the optimized model to preserve the main dynamic properties of the original system with accuracy.


2021 ◽  
Vol 9 (2) ◽  
pp. 103-107
Author(s):  
Minda Septiani ◽  
Rizki Aulianita ◽  
Verra Sofica ◽  
Noor Hasan

Abstrak  - Website merupakan kumpulan halaman dalam suatu domain yang memuat tentang berbagai informasi agar dapat dibaca dan dilihat oleh pengguna internet. Dengan adanya website, banyak informasi yang dapat disebar luaskan agar sampai pada pengguna informasi. Dalam perkembangan teknologi saat ini, penyampaian informasi yang cepat dan tepat sangat dibutuhkan. Perusahaan lebih mudah menyebarluaskan informasi yang mereka jual kepada masyarakat luas. Dengan adanya internet, perusahaan lebih mudah untuk menyebar luaskan informasi sehingga masyarakat lebih mudah untuk menerimanya. Dengan adanya teknologi internet saat ini sangat memudahkan didalam bidang promosi. Website dibuat dengan tujuan agar mempermudahkan para pelanggan untuk melihat-lihat jenis dan tipe yang ada dengan keterangan yang sangat jelas. Dan juga, memudahkan pelanggan untuk memesan kusen tanpa harus datang langsung ke perusahaan untuk memesan. Seperti kusen yang sangat dibutuhkan dan banyak dicari oleh masyarakat untuk melengkapi bangunan atau rumah mereka. Kata Kunci : Sistem Informasi Penjualan, Website, Promosi, Kayu Kusen Abstract  - Website is a collection of pages in a domain that contains various information so that it can be read and viewed by internet users. With the website, a lot of information can be disseminated to reach information users. In today's technological developments, the delivery of information quickly and precisely is needed. It is easier for companies to disseminate the information they sell to the wider community. With the internet, it is easier for companies to disseminate information so that it is easier for people to receive it. With the internet technology today is very easy in the field of promotion. The website was created with the aim of making it easier for customers to see the types and types that exist with very clear information. And also, making it easier for customers to order frames without having to come directly to the company to order. Such as frames that are needed and much sought after by the community to complement their buildings or houses. Keywords: Sales Information System, Website, Promotion, Wood Frame


2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Xuelian Yang ◽  
Jin Bai ◽  
Xiaolin Wang

With the development of Internet technology and social model, game products have become an important product of people’s life for entertainment and recreation, and the precise marketing of game products has become a winning means for enterprises to improve competitiveness and reduce labor cost consumption, and major game companies are also paying more and more attention to the data-based marketing model. How to dig out the effective information from the existing market behavior data is a powerful means to implement precise marketing. Achieving precise positioning and marketing of gaming market is the guarantee of innovative development of game companies. For the research on the above problem, based on the SEMAS process of data mining, this paper proposes a mining model based on recurrent neural network, which is named as Dynamic Attention GRU (DAGRU) with multiple dynamic attention mechanisms, and evaluates it on two self-built data sets of user behavior samples. The results demonstrate that the mining method can effectively analyze and predict the player behavior goals. The game marketing system based on data mining can indeed provide more accurate and automated marketing services, which greatly reduces the cost investment under the traditional marketing model and achieves accurate targeting marketing services and has certain application value.


Author(s):  
Duygu Mutlu-Bayraktar ◽  
Servet Bayram

In this chapter, situations that can cause split of attention in multimedia environments were determined via eye tracking method. Fixation numbers, heat maps and area of interest of learners were analyzed. As a result of these analyses, design suggestions were determined for multimedia environments to provide focusing attention to content without split attention effect. Visual and auditory resources should be provided simultaneously. Visual information should be supported with auditory expression instead of texts. Images such as videos, pictures and texts should not be presented on the same screen. Texts provided with pictures should be presented via integration to each other instead of separate presentation of text and picture. Texts provided with videos should be presented via integration to each other instead of separate presentation of text and video. Images should be given via marking important points on images to increase attention.


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