scholarly journals AN ANALYSIS OF BRAND AWARENESS INFLUENCE ON PURCHASE INTENTION IN BANDAR LAMPUNG CITY’S ONLINE TRANPORTATION SERVICE (Study on Y Generation Consumers)

2019 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
Dorothy Rouly Haratua Pandjaitan
Keyword(s):  
Purchase Intention ◽  
Service Industry ◽  
Brand Awareness ◽  
Brand Value ◽  
Transportation Services ◽  
A Value ◽  
Alternative Path ◽  
Transportation Service ◽  
Two Factors ◽  
Consumer Services

<p><em>A brand has a value that is delivered to the consumer. Services are everything that the consumers want to use and enjoy. In the transportation service industry, the best service is to create value services that can attract consumers to use the service. The object of ths study is consumers from the Y Generation. The Y Generation is a society group whose members are 26 years old and above, where the main two factors in relation to their needs is comfort and security. The Go-Jek brand is a well-known transportation services brand throughout Indonesia. The conclusion of this study is the high brand value of Go-Jek brand is increases the intention of using Gojek services especially from the Y Generation consumers. The implication of this study is that Go-Jek Company must utilise Y Generation consumer needs such as comfort and an alternative path for travelling so then the consumer can arrive at the destination faster. </em></p>

scholarly journals KETERTARIKAN MAHASISWA JURUSAN MANAJEMEN TRANSPORTASI UDARA UNTUK MENJADI ENTREPRENEUR DALAM INDUSTRI JASA ANGKUTAN UDARA

2020 ◽  
Vol 14 (1) ◽  
pp. 23-29
Author(s):  
Sugiarti Sugiarti
Keyword(s):  
Service Industry ◽  
Air Transportation ◽  
Aviation Industry ◽  
Transport Service ◽  
Transportation Management ◽  
Transportation Services ◽  
Self Recognition ◽  
Transportation Service ◽  
Self Knowledge ◽  
Ground Handling

This research aims to examine the interest of students majoring in Air Transportation Management to become entrepreneurs in the air transport service industry. The hypothesis of this study discusses whether students already have an understanding of self-knowledge, entrepreneurship character, and interest in students majoring in transportation management to become entrepreneurs in the air transportation services industry. Based on the self-recognition test questionnaire distributed to 84 students, it was found that there were 48 students who were very strong in knowing and evaluating themselves. There are 30 students who are strong in knowing and evaluating themselves. There are 6 students who are sufficient to know and assess themselves. Based on the entrepreneurships character test, the results of the analysis note that there are 65 students who have entrepreneurships character and there are 19 students who do not have entrepreneurships character. Based on the test in the field of air transportation service business that is of interest to students, it is found that there are 16 students who, if they have graduated, are interested in becoming entrepreneurs in the cargo business. There are 35 students who, if they have graduated, are interested in becoming entrepreneurs in the field of tour and travel. There are 16 students who, if they have graduated, are interested in becoming entrepreneurs in the catering business. There are 10 students who, if they have graduated, are interested in becoming entrepreneurs in the field of ground handling business. There are 7 students who, if they have graduated, are interested in becoming entrepreneurs in other fields and working in the aviation industry.

KOMPARASI KINERJA KEUANGAN MELALUI PENDEKATAN ECONOMIC VALUE ADDED (EVA) PADA PERUSAHAAN TRANSPORTASI DI JAKARTA

2018 ◽  
Vol 3 ◽  
pp. 223-232
Author(s):  
Dwi Urip Wardoyo
Keyword(s):  
Financial Performance ◽  
Service Industry ◽  
Economic Value ◽  
Value Added ◽  
Added Value ◽  
Economic Value Added ◽  
Test Analysis ◽  
Transportation Service ◽  
Income Statement

This study aims to compare financial performance through profitability generated by two market participants in the witness transportation service industry in Jakarta, namely PT. BB compared to PT. ETU, this assessment is measured not limited to the profit generated but more than that by measuring financial added value through the concept of Eonomic Value Added produced by the two companies. The population in this study were all taxi transportation service companies in Jakarta. The sampling method selected two taxi companies that have the largest market share in DKI Jakarta, namely BB Taxi and ETU Taxi. The test analysis used in this study is ratio analysis through profit calculation and economic added value from the annual income statement. This study shows that there are (a) determination of the ratio of profit levels, (b) Determination of the comparison of economic value added of the two companies. Keywords :  Financial performance, Economic Value Added (EVA)

scholarly journals Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students

2020 ◽  
Vol 12 (18) ◽  
pp. 7497
Author(s):  
Maidul Islam ◽  
Bidhanchandra Nahakpam Singh
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Brand Attitudes ◽  
Factors Affecting ◽  
South Korean ◽  
Product Consumption ◽  
Luxury Products ◽  
Korean College Students

The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students.

Perceived Guest House Brand Value: The Influence of Web Interactivity on Brand Image and Brand Awareness

2020 ◽  
Vol 27 (2) ◽  
pp. 250-277
Author(s):  
Rosemary Matikiti-Manyevere ◽  
Mornay Roberts-Lombard ◽  
Mercy Mpinganjira
Keyword(s):  
Brand Image ◽  
Brand Awareness ◽  
Brand Value ◽  
Guest House

scholarly journals Determinants of satisfaction with campus transportation services: Implications for service quality

2016 ◽  
Vol 10 (1) ◽  
Author(s):  
Felix Charbatzadeh ◽  
Udechukwu Ojiako ◽  
Maxwell Chipulu ◽  
Alasdair Marshall
Keyword(s):  
Service Quality ◽  
Public Transportation ◽  
Critical Element ◽  
Financial Loss ◽  
Transportation Services ◽  
Transportation Service ◽  
Service Engagement ◽  
Managerial Attention ◽  
Determinants Of Satisfaction ◽  
Bus Transportation

Background: In a number of countries, buses are a critical element of public transportation, providing the most inclusive and sustainable mode of transportation to all forms of citizenry, including staff and students of universities.Objectives: The study examines the determinants of satisfaction with campus bus transportation. The article is primarily discursive and based on the synthesis of existing service literature supported by data obtained from a survey of 847 respondents.Method: Structural equation modelling is undertaken using AMOS 19, allowing for the examination of compound relationships between service engagement variables.Results: Results show statistically significant differences between perceived service quality and travel routes. The authors argue that managerial attention to service user experiences does not only hold the key to ongoing competitive success in campus transportation services but also that those services can be significantly enriched through greater managerial attention to the interface between risk of financial loss (which increases when the campus bus transportation service provider becomes less able to compete) and service quality.Conclusion: The authors argue that if providers of campus bus transportation services are to rise to their service delivery challenges and also maintain or improve upon their market positions, they must conceptualise their services in a manner that takes into consideration the two-way interrelationship between risk of financial loss and service quality. It must also be noted that, although this study may have relevance for firm–firm scenarios, its focus is primarily on service supplier firm–customer service engagements.Keywords: Modelling; Transportation; Service

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

scholarly journals Descriptive Dimensions of Brand Equity in Service Sector of Pakistan: A Literature Review

2020 ◽  
Vol 13 (4) ◽  
pp. 147-177
Author(s):  
Masood Hassan ◽  
Muhammad Adnan Bashir ◽  
Muhammad Azeem Qureshi
Keyword(s):  
Literature Review ◽  
Brand Equity ◽  
Service Sector ◽  
Service Industry ◽  
Consumer Preference ◽  
Brand Value ◽  
Brand Trust ◽  
Service Companies ◽  
Brand Association ◽  
Brand Credibility

In the industry of goods, the product is the primary brand. However, with services, the company is the primary brand. Branding is not for visible goods but also a significant factor of performance for services. The ability to educate consumers of their expertise and credence values before the order has contributed to the general awareness of the value of products in the service industry in relation to consumer preference. If the brand is an essential consideration in any campaign initiative, it is crucial to consider the meaning of its equity. Brand value is the confidence gained in a brand regardless of customer experience. Because of the strategic advantages of established and established products, brand value is significant. Brand equity can make a significant contribution to the visualization of intangible goods for service companies. Given that there is no research available, this study seeks to suggest descriptive brand equity dimensions in Pakistan's service markets. The history is regarded as Brand Loyalty, Brand Awareness, Brand Association, Brand Perceived Quality, Brand Image, Brand Trust, Brand Credibility as antecedents of brand equity in services markets. This research is focused on the literature review and specifics are discussed. A systemic literature review approach for extracting the existing literature of desire has been used.

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