An Empirical Study on the Adoption of E-Commerce in Pondicherry.

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 305-314
Author(s):  
Kishore Raaj Suresh
Keyword(s):  
Data Analysis ◽  
Design Methodology ◽  
Measurement Instrument ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Validity And Reliability ◽  
Personal Cost ◽  
Perceived Security ◽  
Perceived Enjoyment

Purpose – This study investigates the consumer’s technology adoption toward electronic commerce. In addition to the variables perceived usefulness and perceived ease of use derived from TAM, the study included and tested factors like perceived security, perceived product value, personal cost, perceived enjoyment, perceived cost and perceived quality. Design/methodology/approach – A questionnaire was developed primarily based on the available scales in the already published literature. All model constructs requested participants to indicate their perceptions of Likert-style responses. The data analysis was executed using Smart PLS to test the validity and reliability of the measurement instrument.

Student Intention to Use E-Learning

2021 ◽  
pp. 215-233
Author(s):  
Tan Pui Nee ◽  
Chan Si Ming ◽  
Kang Guan Kheng ◽  
Too Sit Wai ◽  
Ng Mei Wey ◽  
...  
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Perceived Enjoyment ◽  
Over Time

The aim of this study is to investigate how interactivity with e-learning influence learners' consideration to use based on Malaysian settings and the effect relating to the learners' experiences in using e-learning over a period of time. This study uses a multiple regression for data analysis across a sample of 204 respondents. Based on the analysis, the interactivity factor such as two-way communication has significantly affected among perceived usefulness (PU), perceived ease of use (PEOU), and perceived enjoyment (PE) while controllability and personalization affect towards PU and responsiveness on PEOU. Moreover, PE has directly affected the usage intention of e-learning system over time with increased usage experiences. The results could assist schools or universities enhancing the contents of e-learning system in order to encourage learners to strongly engage in utilizing the education materials that is provided, as well as improving the interactivity factors on the system.

scholarly journals Playing Safe in Online Games: Determinants of Player Acceptance of Account Security Technology

2021 ◽  
Author(s):  
◽  
Xiaomei Yang
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Security Issue ◽  
Security Technology ◽  
Perceived Security ◽  
Protection Technology ◽  
Perceived Enjoyment

<p>Online security is a major problem for networked games worldwide. Specifically, account hijacking is on the rise. To fight against the security issue, game vendors are offering specific security services, such as account protection technology. The purpose of this paper is to validate an augmented Technology Acceptance Model (TAM) for the online gaming context. This research aims to investigate how players are influenced by perceived enjoyment and perceived security jointly with the traditional TAM instrument. It is hoped to explain online gamers’ behaviour toward newly emerging account security technology. The paper proposes a research model that describes the causal relationships between perceive usefulness, perceived enjoyment, perceived ease of use, perceived security, and the usage intentions for account protection technology in the most popular online game World of Warcraft. After the measurement assessment, the hypothesised model is statistically tested. The findings suggest that perceived enjoyment and perceived security jointly with two traditional TAM constructs have a positive influence on intention to use. While perceived ease of use positively affects perceived usefulness and perceived enjoyment, perceived security does not seem to affect both of them. This study contributes to the ongoing literature by formulating and validating a proposed research model to explore determinants of player adoption of security technology in the virtual gaming environment. It also provides useful information for both academia and industry.</p>

scholarly journals Roles of Interactivity and Usage Experience in E-learning Acceptance

2017 ◽  
pp. 116-137
Author(s):  
Pui Nee Tan ◽  
Si Ming Chan ◽  
Guan Kheng Kang ◽  
Sit Wai Too ◽  
Mei Wey Ng ◽  
...  
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Perceived Enjoyment ◽  
Over Time

The aim of this study is to investigate how interactivity with E-learning influence learners' consideration to use based on Malaysian settings and the effect relating to the learners' experiences in using e-learning over a period of time. This study uses a multiple regression for data analysis across a sample of 204 respondents. Based on the analysis, the interactivity factor such as two-way communication has significantly affected among Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Perceived Enjoyment (PE) while controllability and personalization affect towards PU and responsiveness on PEOU. Moreover, PE has directly affect the usage intention of e-learning system over time with increased usage experiences. The results could assist schools or universities enhancing the contents of e-learning system in order to encourage learners to strongly engage in utilizing the education materials that is provided, as well as improving the interactivity factors on the system.

scholarly journals Playing Safe in Online Games: Determinants of Player Acceptance of Account Security Technology

2021 ◽  
Author(s):  
◽  
Xiaomei Yang
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Security Issue ◽  
Security Technology ◽  
Perceived Security ◽  
Protection Technology ◽  
Perceived Enjoyment

<p>Online security is a major problem for networked games worldwide. Specifically, account hijacking is on the rise. To fight against the security issue, game vendors are offering specific security services, such as account protection technology. The purpose of this paper is to validate an augmented Technology Acceptance Model (TAM) for the online gaming context. This research aims to investigate how players are influenced by perceived enjoyment and perceived security jointly with the traditional TAM instrument. It is hoped to explain online gamers’ behaviour toward newly emerging account security technology. The paper proposes a research model that describes the causal relationships between perceive usefulness, perceived enjoyment, perceived ease of use, perceived security, and the usage intentions for account protection technology in the most popular online game World of Warcraft. After the measurement assessment, the hypothesised model is statistically tested. The findings suggest that perceived enjoyment and perceived security jointly with two traditional TAM constructs have a positive influence on intention to use. While perceived ease of use positively affects perceived usefulness and perceived enjoyment, perceived security does not seem to affect both of them. This study contributes to the ongoing literature by formulating and validating a proposed research model to explore determinants of player adoption of security technology in the virtual gaming environment. It also provides useful information for both academia and industry.</p>

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

Private club members’ perceptions of social media

2017 ◽  
Vol 8 (1) ◽  
pp. 119-132 ◽  
Author(s):  
MiRan Kim ◽  
Ronald Cichy
Keyword(s):  
Social Media ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Media Usage ◽  
Online Social Media ◽  
Usage Behavior ◽  
Perceived Enjoyment ◽  
Beliefs And Attitudes

Purpose Private club members belong to an organization where people with common interests, experiences, backgrounds and professions meet for social and recreational purposes. This study aims to examine the relationships among private club members’ perceptions of social media regarding perceived ease of use, perceived usefulness, perceived enjoyment, attitude toward social media involvement and behavioral intention toward social media usage. Design/methodology/approach An online survey was conducted among private club members across the USA (n = 571). The data were analyzed using structural equation modeling. Findings The findings of this study center on the perceptions of club members and their beliefs and attitudes associated with their social media usage behavior. This study extends the social media literature by supporting previous studies that suggest a causal flow from perceived ease of use to intrinsic and extrinsic motivations (perceived usefulness, perceived enjoyment) based on a motivational model. Research limitations/implications This study is meaningful for revealing the perceptions of private club members and their beliefs and attitudes associated with their social media usage behavior. It is untested whether this study’s model applies to other hospitality businesses. Future research could examine other segments and add other variables such as perceived security and trust. Practical implications This study can provide private club managers, and the members of the clubs that they lead, with a better understanding of online social media. Originality/value This study is one of a few empirical online social media studies in the area of the private club industry. This study seeks to provide baselines regarding social media perceptions and usage in the hospitality literature by providing a comprehensive model.

Cloud Computing

2015 ◽  
Vol 11 (2) ◽  
pp. 105-117 ◽  
Author(s):  
Chuleeporn Changchit
Keyword(s):  
College Students ◽  
Cloud Computing ◽  
Core Curriculum ◽  
New Technologies ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Educational Setting ◽  
Perceived Ease Of Use ◽  
Five Factors ◽  
Perceived Security

Cloud computing has become increasingly popular among users and businesses around the world, and education is no exception. Cloud computing can bring an increased number of benefits to an educational setting, not only for its cost effectiveness, but also for the thirst for technology that college students have today, which allows learning and adopting to these new technologies easier for them. This study aims at investigating how cloud computing is perceived by college students and which factors have a tendency to encourage or discourage them to accept the cloud computing as part of their course curriculum. The results in this study reveal that all five factors, perceived usefulness, perceived ease of use, perceived security, perceive speed of access, and perceived cost of usage are factors that play an important role in encouraging students to accept cloud computing as part of their core curriculum.

Adoption of Short Messaging Service (SMS) in Malaysia

2010 ◽  
Vol 1 (1) ◽  
pp. 41-51
Author(s):  
Ainin Sulaiman ◽  
Ali Hussein Saleh Zolait
Keyword(s):  
Technology Acceptance ◽  
Significant Relationship ◽  
Current Trend ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Short Messaging Service ◽  
Perceived Enjoyment

Short Messaging Service (SMS) being an almost instantaneous communication medium that connects people is now a phenomenon that has grown and spread around the globe at an amazing speed. Given the current trend of SMS usage and its potential growth, this paper provides an insight into SMS adoption. The study attempts to delineate the demographics and usage profile of SMS users in Malaysia, as well as explaining the factors influencing SMS adoption in Malaysia by using a modified version of the Technology Acceptance Model (TAM), which was originally introduced by Davis (1989). The study presents the demographic and usage profile in terms of gender, age, occupation, monthly personal income, extent of SMS usage and so forth of 489 SMS users from four institutions of education in the Klang Valley and Selangor. The present research uses and validates the scales for variables developed by earlier studies, namely perceived usefulness, perceived ease of use, perceived enjoyment, and perceived fees, which are hypothesized to be fundamental determinants of behavioural intention. The scale items for the said variables were tested for reliability, correlation and regression. The application of correlation analysis reveals a significant relationship among the independent variables, namely, perceived usefulness, perceived enjoyment, and perceived ease of use with the dependent variable that is behavioural intention. With regards to the level of importance derived from regression analysis, usefulness ranks the highest, followed by ease of use and enjoyment in explaining SMS adoption in Malaysia. Perceived fees do not seem to have a significant relationship with behavioural intention. Some implications, limitations and recommendations for future research are also discussed.

scholarly journals Explaining the Use of Social Network Sites as Seen by Older Adults: The Enjoyment Component of a Hedonic Information System

2019 ◽  
Vol 16 (10) ◽  
pp. 1673 ◽  
Author(s):  
Patricio Ramírez-Correa ◽  
Elizabeth E. Grandón ◽  
Muriel Ramírez-Santana ◽  
Leonard Belmar Órdenes
Keyword(s):  
Older Adults ◽  
Social Network ◽  
Explanatory Power ◽  
Social Network Sites ◽  
Theoretical Explanation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Cross Sectional ◽  
Perceived Enjoyment

Previous studies suggest that older adults are living increasingly alone and without the company of their close relatives, which cause them depression problems and a detriment to their health and general wellbeing. The use of social network sites (SNS) allows them to reduce their isolation, improve their social participation, and increase their autonomy. Although the adoption of various information technologies by older adults has been studied, some assumptions still predominate, for example, that older adults use SNS only for utilitarian purposes. However, considering SNS as hedonic information systems, and in order to extend the theoretical explanation of the intention to use hedonic systems to their actual use, this study aims to determine the influence of perceived enjoyment, perceived usefulness, and perceived ease of use on the use of SNS by elders in Concepción, Chile. Two hundred fifty-three older adults participated in the cross-sectional study. The results indicate that perceived ease of use is the variable that has the greatest total effect in explaining the use of SNS and that by adding the perceived enjoyment construct, the explanatory power of the model increases significantly. Therefore, advancement in user acceptance models, especially in the use of SNS by elders, can be made by focusing on the type of system, hedonic or utilitarian.

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