scholarly journals Reducing the Negative Impact of Pop-up Advertisements on Users and Improving Potential Purchase Intention

2021 ◽  
Vol 4 (5) ◽  
pp. 98-102
Author(s):  
Lana Yi
Keyword(s):  
Thematic Analysis ◽  
Purchase Intention ◽  
Negative Impact ◽  
Background Music ◽  
The Internet ◽  
Internet Regulation ◽  
Online Purchase ◽  
Online Advertisements

With the development of the internet, online pop-up advertisements (hereinafter, referred to as pop-up ads) have emerged. However, online users may disdain and reject online advertisements, which affects online purchase intention. This study is on reducing the negative impact of pop-up ads on users and improving the commercial effect. Self-administered questionnaires were used to survey online users and website designers. The data collected were analyzed using SPSS and the open answers were sorted out by thematic analysis. The results revealed that attractive storylines, background music, and exquisite visual presentations are effective in reducing users’ rejection to pop-up ads as well as advertisement customization. It is better for pop-up ads to appear in the middle or end of videos. The VIP system is also a choice for users to eliminate them. Designers are supposed to keep a balance between users and advertisers. In addition, internet regulation needs to be strengthened to reduce eroticism and violence in pop-up ads as well as avoid the negative impact of these kind of pop-up ads on minors.

An Investigation into the Online Purchase Intention during the Post-Crisis Era

2011 ◽  
Vol 58-60 ◽  
pp. 766-770
Author(s):  
Xiu Liang Yu ◽  
Lan Tan
Keyword(s):  
Financial Crisis ◽  
Purchase Intention ◽  
Domestic Market ◽  
Marketing Strategies ◽  
The Internet ◽  
Gradual Reduction ◽  
Online Purchase ◽  
New Situation ◽  
Internet Companies

Since the financial crisis happened in the first half of 2007, the influence had been widely spread. In China, export has declined rapidly, and many companies are turning to domestic market, and when they are doing so, many of them are asking for help from internet. As well, consumers have turned to shop online. And now, with the gradual reduction of the influence of the financial crisis, the online purchase intention for consumers is changing subtly. Faced with this new situation, this article aims to investigate the online purchase intention during the post-crisis era, so as to help the internet companies to grasp the trend, and also to provide companies with appropriate advice on their corresponding marketing strategies.

Investigating impact of Electronic Word of Mouth on Consumer Purchase Intention

2016 ◽  
pp. 213-229 ◽  
Author(s):  
Shubham Goswami
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Critical Role ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Level Of Involvement ◽  
Online Purchase ◽  
Consumer Purchase Intention

The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study, first attempts to investigate messages efficacy on identified constructs. The study recognized credibility of message as a sole component that could moderate the discord between level of involvement and expected intention for online purchase.

The role of negative physical contagion in the online purchase of second-hand products

2019 ◽  
Vol 34 (4) ◽  
pp. 2-28 ◽  
Author(s):  
Marjolaine Bezançon ◽  
Denis Guiot ◽  
Emmanuelle Le Nagard
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
New Product ◽  
Physical Contact ◽  
The Internet ◽  
Contagion Effect ◽  
Sales Channels ◽  
Online Purchase ◽  
Physical Risk

The perception of negative physical contagion has been identified in the literature as a deterrent to the purchase of second-hand goods in an offline context. In view of the growth of second-hand shopping on the Internet, this article studies the effect of the salience of physical contact between the previous owner and the product in the purchase of second-hand products online. An initial experiment reveals a negative physical contagion effect on purchase intention, an effect mediated by perceived physical risk. However, many sellers of second-hand products on the Internet adopt presentation strategies aimed at emphasizing their similarity to new products. A second experiment shows that similarity with a new product reduces perceived physical risk for non-experts in the product category, while it decreases perceived quality for experts. In both experiments, the effect of disgust, which plays an important role in physical sales channels, is found to be not significant.

The Effect of Demographic Factors of Consumers Online Shopping Behavior in a GCC University

2020 ◽  
pp. 126-151
Author(s):  
Arpita Anshu Mehrotra ◽  
Hala Elias ◽  
Adel Ismail Al-Alawi ◽  
Sara Abdulrahman Al-Bassam
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Demographic Factors ◽  
Shopping Behavior ◽  
The Internet ◽  
Online Purchase ◽  
Online Retailers ◽  
Competitive Prices ◽  
Online Shopping Behavior ◽  
User Friendly

This study aims to investigate the effect of certain demographic factors of Gulf Cooperation Council countries' (GCC) university students and staff in using online shopping. The study attempts to hypothesize and measure the features that affect the growth of the e-shopping trend in a GCC. The results indicate that education has a large influence on e-shopping use. Gender did not appear to be a significant factor, but consumer income significantly impacts the online shopping of consumers. The results also suggested a positive relationship between online trust and online purchase intention. Additionally, there is a relationship between the ability to use the internet and the online shopping of consumers. Therefore, the more consumers are capable of using the internet, the more online shopping users there will be. The study also suggests that online retailers need to provide competitive prices and user-friendly websites.

scholarly journals FACTORS INFLUENCING ONLINE PURCHASE INTENTION: A CASE OF UNIVERSITY STUDENTS IN PAKISTAN

2021 ◽  
Vol 9 (1) ◽  
pp. 31-43
Author(s):  
M. Ekhlaque Ahmed ◽  
◽  
Nayyer Samad ◽  
Afshan Gul Khan ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
University Students ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Negative Impact ◽  
Positive Impact ◽  
Online Marketing ◽  
Cross Sectional ◽  
Online Purchase ◽  
Factors Influencing

The paper aims to study the factors that influence online purchase intention among university students in Pakistan. A cross-sectional study was conducted between March 2020 and April 2020 to collect quantitative data on the role of six factors on online purchase intention and their degree of influence among a sample of 513 university students in Karachi with or without online shopping experience. Findings suggest that perceived benefits, shopping orientations and customer satisfaction have a significant and positive impact on purchase intention while perceived risk has a significant but negative impact. Subjective norms and e-WOM do not affect purchase intention. Results suggest that customer satisfaction is the most prominent positive influencer of online purchase intention and perceived risk is the most dominant restraining factor. The results provide a detailed insight on factors influencing online purchase intention. This is the first set of empirical data on online purchase intention among university students in Pakistan and can be used by practitioners in design and implementation of online marketing strategies in similar environments.

ROPO Effect in Gender- Generational Characteristics

2020 ◽  
Vol 11 (1) ◽  
pp. 43-43
Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský
Keyword(s):  
Association Analysis ◽  
Search Engines ◽  
Product Information ◽  
Customer Behavior ◽  
Internet Research ◽  
The Internet ◽  
Significant Progress ◽  
Customer Reviews ◽  
Online Purchase ◽  
Brick And Mortar

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Why do people end up buying fake medicines online? A thematic analysis of newspaper articles

2021 ◽  
Vol 29 (Supplement_1) ◽  
pp. i1-i1
Author(s):  
P Donyai ◽  
N Patel ◽  
H Almomani
Keyword(s):  
Thematic Analysis ◽  
Theory Of Planned Behaviour ◽  
Phase 1 ◽  
Control Beliefs ◽  
The Internet ◽  
Normative Beliefs ◽  
Planned Behaviour ◽  
Advantages And Disadvantages ◽  
Indirect Measures ◽  
Newspaper Articles

Abstract Introduction The internet provides a platform for both legal and illegal online suppliers of medicines, which are sometimes difficult to distinguish between. Therefore, consumers accessing the internet are at risk of purchasing fake medicines from illegal suppliers. This is particularly problematic when people buy Prescription-Only Medicines (POMs) from the internet, despite an abundance of governmental campaigns 1. This under-researched issue has nonetheless been highlighted in news articles in the past few years which are a potential source of information, albeit informally, about how and why people end up buying fake medicines via the internet. This study is phase-1 of a larger study that aims to develop a questionnaire using the Theory of Planned Behaviour (TPB)2 to examine risky online purchasing of medicines to help focus future campaigns. Aim The aim is to identify the factors that lead people to inadvertently buy fake POMs online by examining newspaper articles covering this topic and categorising the findings according to the TPB’s indirect measures; namely, behavioural beliefs, normative beliefs, and control beliefs. Methods Newspaper articles were collected from the electronic database “ProQuest” using a series of search words for retrieving newspaper articles covering the purchasing of fake medicines online throughout the world. The search was limited to articles published from April-2019 to March-2020 to retrieve relevant articles in this fast-developing field. Articles that did not focus on POMs or only covered the supply side (e.g. efforts to combat illegal suppliers) were excluded. After evaluating each article using the inclusion/exclusion criteria, 52 articles remained. Thematic analysis was employed to analyse the newspaper articles against the TPB. The NVivo software program (version 12) was used to aid the generation of the themes. Results Using thematic analysis, 12 themes were generated and categorised according to the TPB’s indirect measures as follows. The behavioural beliefs (i.e. advantages and disadvantages of buying medicines online) included a perception of convenience, low price, privacy of the purchase, potential harmful effect, low quality, and lack of medical oversight. The normative beliefs (i.e. social factors influencing decisions to buy medicines online) included endorsement by influencers, deceptive marketing by suppliers, as well as organizations fighting the fake supply chain. The control beliefs (i.e. what encourages or stops purchasing medicines online) included encountering medicines shortages, outbreak of pandemic diseases, and accessibility issues. Conclusion This newspaper-analysis study created an initial map of ideas for why consumers might inadvertently buy fake POMs online highlighting the complexity of personal beliefs as well as a range of external circumstances. Further exploring these factors provides the basis for future campaigns for changing/controlling the purchasing of fake medicines online. Although the newspaper articles offer a wide range of data and provide different points of view, the validity of their content cannot be proven and are taken at face value. Therefore, the next step for this study is to complete semi-structured interviews with consumers purchasing medicines online (Phase-2) to verify the themes generated in Phase-1 before developing a larger questionnaire study (Phase-3). References 1. HM Government. Protect your health when buying medicines online. Accessed 08 October 2020 from: https://fakemeds.campaign.gov.uk/ 2. Ajzen, I. The theory of planned behaviour. Organizational behaviour and human decision processes. 1991; 50 (2),179–211.

Sign in / Sign up

Export Citation Format

Share Document