scholarly journals Puffery Advertising in Media Industry of Pakistan: A Study of Professionals Perception

2021 ◽  
Vol 7 (1) ◽  
pp. 263-269
Author(s):  
Tariq Nawaz ◽  
Abdul Wajid Khan
Keyword(s):  
Quantitative Research ◽  
Media Industry ◽  
Advertising Agencies ◽  
Quality Of Data ◽  
Quantitative Research Methods ◽  
Advertising Industry ◽  
Qualitative And Quantitative ◽  
Responsible Behaviors

Purpose: Puffery advertising is defined as advertising or promotional material that makes broad exaggerated or boastful statements which may mislead the consumers in developing their opinion or making purchase decisions. This study was conducted to explore the practice of puffery advertising in media industry of Pakistan and analyze the professionals’ perceptions about how it may influence the advertising industry. Design/Methodology/Approach: This study was conducted by getting the empirical data from major Pakistani advertising agencies. Both qualitative and quantitative research methods were used in this study. Amalgamation of different qualitative and quantitative techniques was ensured.  Maximum quality of data was ensured by using both techniques. Findings: The study has been successful in digging out the possible issues and solutions related to puffery advertisements in the Pakistani advertising industry. Implications/Originality/Value: The results implicate that professionals are aware of this phenomenon, however, novice firms are involved in puffery advertisements. More awareness and responsible behaviors related to puffery in advertisements needs to be acculturated among professionals in advertising industry in Pakistan. The study has discussed the role of media regulating agency to take necessary measures to overcome such practice.

scholarly journals Development of Accommodation Facilities as a Reflection of Differentiation of Tourist Needs

2019 ◽  
Vol 29 (4) ◽  
pp. 678-685 ◽  
Author(s):  
Oxana Suranova
Keyword(s):  
Quantitative Research ◽  
External Environment ◽  
Living Environment ◽  
Optimal Conditions ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Mass Tourism ◽  
Institutional Influences ◽  
Analysis And Synthesis

Tourism in the 20th century has become available to many population segments and turned into a powerful engine of economic development. One of the important factors of this process is on opportunity of implementing various needs of tourists. Thus, meeting the basic needs in a comfortable and safe living environment during tourist trips is carried out by various accommodation facilities. Opportunities and directions for tourism development and directions for development of accommodation facilities are interdependent. Differentiation of tourist needs is reflected in the directions of developing accommodation facilities, especially individual ones. The aim of this work is to consider the differentiation of the tourist needs as a factor of emergence and development of various accommodation facilities. To achieve this goal, a complex of qualitative and quantitative research methods, including methods of analysis and synthesis, is used. The paper specifies the role of accommodation facilities in development of tourism, investigates changes of tourist needs in terms of mass tourism, proves that increasing the variety of accommodation facilities is a response to the differentiation of tourist needs. Accommodation facilities organize their activities in reply to emergence and development of diverse cultural, spiritual, cognitive and other needs of tourists, which, in particular, ensures their preservation on the hotel services market. Thus, accommodation facilities are developing naturally, which testifies their objective need. The task of the external environment, in particular, in terms of institutional influences is creation of optimal conditions for their preservation and development of accommodation facilities in accordance with differentiation of tourist needs.

scholarly journals Context-Based chemistry teaching: Its impacts on science expectations of pre-service teachers

2019 ◽  
Vol 66 ◽  
pp. 01004
Author(s):  
Canan Koçak Altundağ
Keyword(s):  
Quantitative Research ◽  
Research Study ◽  
Learning Science ◽  
Two Dimensional ◽  
Chemistry Teaching ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Faculty Of Education ◽  
The University

The purpose of this study was to investigate pre-service teachers' science expectations on learning science after they completed introductory Context-Based teaching. The sampling of the study consisted of 21 pre-service teachers studying at Hacettepe University, Faculty of Education. This is a two-dimensional research study where qualitative and quantitative research methods are used together. The scores obtained by participating groups from the “Science Expectations Questionnaire”. Additionally, pre-service teachers' interviews are given as evidences. As a result of the evaluation of pre-service teachers' the expectations about learning science on independence, coherence, concept, reality link, math link, and effort dimensions, it is thought that there will be important outcomes in terms of improvement of the quality of teacher training at the university and that there will be an important contribution to literature in this sense.

Migrant Careers and Weil-Being of Women

1988 ◽  
Vol 22 (2) ◽  
pp. 208-225
Author(s):  
Judith Freidenberg ◽  
Graciela Imperiale ◽  
Mary Louise Skovron
Keyword(s):  
Latin American ◽  
Psychosocial Adjustment ◽  
Quantitative Research ◽  
Well Being ◽  
The United States ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Female Migrants ◽  
Subjective Assessments

This article deals with the psychosocial adjustment of Latin American female migrants in the United States. The analysis focuses on how changes in employment, marital status, family structure and life-style affect subjective assessments of well-being. Using qualitative and quantitative research methods, the role of these social factors was explored.

A Tale of Two Cultures

2012 ◽  
Author(s):  
Gary Goertz ◽  
James Mahoney
Keyword(s):  
Social Sciences ◽  
Quantitative Research ◽  
Social Science Research ◽  
Measurement Data ◽  
Science Research ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Scientific Worldview ◽  
Different Cultures

Some in the social sciences argue that the same logic applies to both qualitative and quantitative research methods. This book demonstrates that these two paradigms constitute different cultures, each internally coherent yet marked by contrasting norms, practices, and toolkits. The book identifies and discusses major differences between these two traditions that touch nearly every aspect of social science research, including design, goals, causal effects and models, concepts and measurement, data analysis, and case selection. Although focused on the differences between qualitative and quantitative research, the book also seeks to promote toleration, exchange, and learning by enabling scholars to think beyond their own culture and see an alternative scientific worldview. The book is written in an easily accessible style and features a host of real-world examples to illustrate methodological points.

scholarly journals Leveraging human factors in cybersecurity: an integrated methodological approach

2021 ◽  
Author(s):  
Alessandro Pollini ◽  
Tiziana C. Callari ◽  
Alessandra Tedeschi ◽  
Daniele Ruscio ◽  
Luca Save ◽  
...  
Keyword(s):  
Human Factors ◽  
Cyber Security ◽  
Quantitative Research ◽  
Methodological Approach ◽  
Quantitative Research Methods ◽  
Security Culture ◽  
Technological Factors ◽  
Qualitative And Quantitative ◽  
The Individual ◽  
Technical Solutions

AbstractComputer and Information Security (CIS) is usually approached adopting a technology-centric viewpoint, where the human components of sociotechnical systems are generally considered as their weakest part, with little consideration for the end users’ cognitive characteristics, needs and motivations. This paper presents a holistic/Human Factors (HF) approach, where the individual, organisational and technological factors are investigated in pilot healthcare organisations to show how HF vulnerabilities may impact on cybersecurity risks. An overview of current challenges in relation to cybersecurity is first provided, followed by the presentation of an integrated top–down and bottom–up methodology using qualitative and quantitative research methods to assess the level of maturity of the pilot organisations with respect to their capability to face and tackle cyber threats and attacks. This approach adopts a user-centred perspective, involving both the organisations’ management and employees, The results show that a better cyber-security culture does not always correspond with more rule compliant behaviour. In addition, conflicts among cybersecurity rules and procedures may trigger human vulnerabilities. In conclusion, the integration of traditional technical solutions with guidelines to enhance CIS systems by leveraging HF in cybersecurity may lead to the adoption of non-technical countermeasures (such as user awareness) for a comprehensive and holistic way to manage cyber security in organisations.

scholarly journals How Can We Find Out What Makes a Good Requirements Engineer in the Age of Digitalization?

2017 ◽  
Vol 7 (3) ◽  
pp. 147
Author(s):  
Yvonne Sedelmaier ◽  
Dieter Landes
Keyword(s):  
Requirements Engineering ◽  
Quantitative Research ◽  
Scientific Basis ◽  
Success Factor ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Competence Profile ◽  
Key Success Factor ◽  
Insight Into

Good requirements are commonly viewed as a key success factor for IT (and non-IT) projects, but still there seems to be insufficient insight into which competences requirements engineers need to have these days. Digitalization is likely to pose new challenges to requirements engineering. Chances are that digitalization will change the competences that are necessary for successful requirements engineering. This paper proposes a research design that will be used for clarifying which competences requirements engineers need nowadays and how these competences change due to digitalization. To that end, qualitative and quantitative research methods will be combined for developing a comprehensive competence profile for requirements engineering on a scientific basis. The resulting competence profile constitutes a starting point for devising competence-oriented learning settings. Thus, our research contributes to a better understanding of competences for requirements engineering and improves education of future requirements engineers, in particular for coping with challenges posed by digitalization.

scholarly journals Euroregion as an Entity Stimulating the Sustainable Development of the Cross-Border Market for Cultural Services in a City Divided by a Border

2019 ◽  
Author(s):  
Łukasz Wróblewski ◽  
Andrzej Kasperek
Keyword(s):  
Sustainable Development ◽  
Cultural Policy ◽  
Quantitative Research ◽  
The Sustainable Development ◽  
Cultural Services ◽  
Qualitative And Quantitative ◽  
Cross Border ◽  
The Cross ◽  
The City

The article discusses the issue of the sustainable development of the cross-border market for cultural services in a city divided by the state border. The article uses the example of Cieszyn and Český Těšín, a city divided following the decision of the Council of Ambassadors in 1920. The research carried out so far indicates the main constraints in the harmonious functioning of the cross-border market for cultural services in this city, such as: different cultural policies implemented on both sides of the city, language barriers as well as legal and administrative differences. Therefore, the authors undertook research aimed at recognising the role of Euroregional structures in stimulating the sustainable development of this region. On the basis of the analysis of the Cieszyn Silesia Euroregion's documentation and the results of qualitative and quantitative research, the article describes the role of the Euroregion in building a cross-border market for cultural services. Recommendations were also prepared that could constitute the principles of a common cultural policy not only for Cieszyn and Český Těšín, but also for other European cities in the Schengen Area, which, like Cieszyn and Český Těšín, have been divided by a state border.

scholarly journals The Study on the Interpersonal Meanings of Modality in Micro-blogging English News Discourse by the case of “Donald Trump’s Muslim Entry Ban”

2018 ◽  
Vol 9 (2) ◽  
pp. 110 ◽  
Author(s):  
Zhai Rui ◽  
Liu Jingxia
Keyword(s):  
Quantitative Research ◽  
Writing Style ◽  
Functional Grammar ◽  
Donald Trump ◽  
Quantitative Research Methods ◽  
Systemic Functional Grammar ◽  
Qualitative And Quantitative ◽  
News Discourse ◽  
Systemic Analysis ◽  
Language Analysis

News is a kind of writing style, which is so valuable that many linguists choose it to study. This thesis aims to conduct a systemic analysis of modality type, value and orientation under the framework of Halliday’s Systemic-functional Grammar in order to explore the interpersonal meanings of modality in English news discourse. The research data is drawn from micro-blogging official platforms, among which 20 pieces of news discourse in all are selected to establish a small type of corpus. All the 20 pieces of news discourse are taken from the micro-blogging in 1.20 to 2.20 of 2017. All the news is about “Donald Trump’s Muslim Entry Ban” (A ban made by Donald Trump, which claimed that Muslim can’t enter America). Meanwhile, both qualitative and quantitative research methods are adopted to discover the distribution of modality in micro-blogging news discourse and its interpersonal meanings, and hence to deepen people’s cognition and understanding on micro-blogging news discourse. Through a detailed analysis, the study has a lot of findings. We found that modality language is widely used in micro-blogging news. From the perspective of modality type, reporters prefer to use finite modal adjunct such as will in the type of modulation to show their emotional attitude of the target thing. From the perspective of modality value, we can see that median value is the most popular among three values for reporters, and “will” and “would” are the most popular expressions that express the speaker’s expectations, willingness and determination or the reporter’s views, attitudes on the possibility of a certain event. Meanwhile, from the perspective of modality orientation, the speaker or writer tends to use implicit objective orientation in order to show objectiveness of the news discourse and get rid of writers’ responsibilities. This paper attempts to analyze modality in micro-blogging English news discourse from the perspective of interpersonal functions which aims to provide a new method for discourse analysis and acts as a beneficial complementary to modality language analysis.

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