scholarly journals Cultivation Effects of Social Media on Cognitive, Social and Moral Skills of Adolescents in Pakistan

2020 ◽  
Vol 6 (2) ◽  
pp. 419-436
Author(s):  
Aemen Khalid ◽  
Taimoor Ul Hassan ◽  
Ghulam Shabir

This research work aims to find out social, cognitive and moral effects of facebook on adolescents in Pakistan, because about 65% of the country comprises on adolescents. The researcher applied quantitative research methods, while survey was conducted for the collection of data. Structured questionnaires were used for collection of data. Data was collected through purposive sampling method. Data was analyzed by Statistical Package for Social Sciences. The findings revealed that social media, particularly Facebook has cognitive, social and moral effects, which improve their skills to in-touch with relatives, peers and friends to improve social circle, cognitive effects to enhance creativity and mental level during the studies and moral effects where, they bear to respond the slang and abusive language as well as abusive comments on other posts related to their political and religious beliefs. This study also tests the cultivation theory with regard to social media and generated user categories according to their usage of facebook for future researchers. The results of the study justified the objectives and hypotheses of the study, where it has been recommended to parents, teachers and government to regulate the social media in the country to overcome the abuses.   

Author(s):  
Gary Goertz ◽  
James Mahoney

Some in the social sciences argue that the same logic applies to both qualitative and quantitative research methods. This book demonstrates that these two paradigms constitute different cultures, each internally coherent yet marked by contrasting norms, practices, and toolkits. The book identifies and discusses major differences between these two traditions that touch nearly every aspect of social science research, including design, goals, causal effects and models, concepts and measurement, data analysis, and case selection. Although focused on the differences between qualitative and quantitative research, the book also seeks to promote toleration, exchange, and learning by enabling scholars to think beyond their own culture and see an alternative scientific worldview. The book is written in an easily accessible style and features a host of real-world examples to illustrate methodological points.


Research Methods in the Social Sciences features chapters that cover a wide range of concepts, methods, and theories. Each chapter begins with an introduction to a method, using real-world examples from a wide range of academic disciplines, before discussing the benefits and limitations of the approach, its current status in academic practice, and finally providing tips and advice on when and how to apply the method in research. The text covers both well-established concepts and emerging ideas, such as big data and network analysis, for qualitative and quantitative research methods.


2020 ◽  
Vol 33 (2) ◽  
pp. 313-328
Author(s):  
María-José Pérez-Serrano ◽  
José-Vicente García-Santamaría ◽  
Miriam Rodríguez-Pallares

Influencers are the new brand narrative. This is why many companies and institutions are positioning their executives –using their full names– to build loyalty amongst their diverse client base. On the other hand, the reputation strategy known as “CEO Executive Visibility” aims to promote a brand by putting the spotlight on its top management and aligning their character traits with the values that the organisation wishes to transmit, thus capturing new audiences, improving follower loyalty and generating more engagement. Along these lines, and using content analysis and quantitative research methods, and combining economic and communication factors as theoretical underpinnings, this investigation examines how the chairpersons of the companies listed in the Ibex 35 (the Spanish benchmark index) use the main social networks (Twitter, Facebook, LinkedIn, Instagram, YouTube and personal blogs). The results obtained show how executive visibility strategies are applied in Spain and who the main influencers in this financial environment are. This research evidences that the chairpersons of Ibex 35 companies do not post consistently on social media and that there is a link between the public image of a company’s top management and the perception of a company and its commitment to its audience.


2013 ◽  
Vol 6 (1) ◽  
pp. 115-142 ◽  
Author(s):  
Axel Marx ◽  
Benoît Rihoux ◽  
Charles Ragin

A quarter century ago, in 1987, Charles C. Ragin published The Comparative Method, introducing a new method to the social sciences called Qualitative Comparative Analysis (QCA). QCA is a comparative case-oriented research approach and collection of techniques based on set theory and Boolean algebra, which aims to combine some of the strengths of qualitative and quantitative research methods. Since its launch in 1987, QCA has been applied extensively in the social sciences. This review essay first sketches the origins of the ideas behind QCA. Next, the main features of the method, as presented in The Comparative Method, are introduced. A third part focuses on the early applications. A fourth part presents early criticisms and subsequent innovations. A fifth part then focuses on an era of further expansion in political science and presents some of the main applications in the discipline. In doing so, this paper seeks to provide insights and references into the origin and development of QCA, a non-technical introduction to its main features, the path travelled so far, and the diversification of applications.


2006 ◽  
Vol 14 (3) ◽  
pp. 339-344 ◽  
Author(s):  
Andrew Bennett

Rethinking Social Inquiry (RSI) is a key turning point in a long arc of development and contestation within and between qualitative and quantitative research methods in the social sciences. It builds on and further advances three important trends in these research methods: a renaissance in qualitative methods in the last decade, the continuing refinement of statistical and formal methods, and a nascent convergence of methodologists of all kinds behind a more pluralistic vision of methodology that includes growing interest in multimethod work. RSI achieves these contributions not just substantively but symbolically, bringing together leading methodologists in the quantitative and qualitative traditions, most notably the editors themselves, to address the tough issue of what would constitute shared standards for good research regardless of method. Although much of the initial commentary on RSI will no doubt focus on its critiques of Designing Social Inquiry, I suspect that in the long run the subtitle of RSI (“Diverse Tools, Shared Standards”) better captures what will be its lasting contribution to the social sciences.


Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 231
Author(s):  
Clara Vincy Tansia ◽  
Diah Ayu Candraningrum

Indonesian habits in consuming coffee that has become a habit of life (lifestyle). Coffee is one of the staples most often consumed by Indonesian people. The company that has the largest coffee sales in Indonesia is Starbucks. This research raised the discussion about one of Starbucks promotions, Greener Day. In this there are 2 variables, namely promotion and buying interest variables. This research uses quantitative research approach with data collection method in the form of survey, and using Starbucks in Jakarta as observation unit. Primary data collected by simple random sampling method, and collected by 100 respondents related to Starbucks Greener day promotion. Data analysis using SPSS (Statistical Package for the Social Sciences) version 22.0. Based on the results of the research conducted there is a fairly strong level of effectiveness between Starbucks Greener Day Promotion on Instagram to consumer buying interest in Jakarta, because it is at intervals of 0.61-0.80 on the Coefficient of Correlation test results. Through the results of the Partial Influence Significance test (T Test) also showed a significant influence between the Variable Promotion (X) and Buy Interest (Y). Kebiasaan masyarakat Indonesia dalam mengkonsumsi kopi yang sudah menjadi kebiasaan hidup (lifestyle). Kopi merupakan salah satu bahan pokok yang paling sering dikonsumsi oleh masyarakat Indonesia.  Perusahaan yang memiliki penjualan kopi terbesar di Indonesia adalah Starbucks. Penelitian ini mengangkat pembahasan mengenai salah satu promosi Starbucks yaitu Greener Day.  Didalam ini terdapat 2 variabel,  yaitu variabel promosi dan minat beli.  Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan metode pengumpulan data berupa survei,  dan menggunakan Starbucks di Jakarta sebagai unit observasi. Data primer yang dikumpulkan dengan metode simple random sampling, dan terkumpul sebanyak 100 responden yang berkaitan dengan promosi Starbucks Greener day. Analisis data menggunakan SPSS (Statistical Package for the Social Sciences) version 22.0. Berdasarkan hasil penelitian yang dilakukan terdapat tingkat efektivitas yang cukup kuat antara Promosi Starbucks Greener day di Instagram terhadap minat beli konsumen di Jakarta, karena berada di interval sebesar 0,61-0,80 pada hasil uji Koefisien Korelasi.  Melalui hasil uji Signifikansi Pengaruh Parsial (Uji T) juga menunjukan adanya pengaruh yang signifikan antara variabel Promosi (X) dan Minat Beli (Y).


2019 ◽  
Vol 1 (2) ◽  
pp. 247-251
Author(s):  
Ambar Sari Yahya ◽  
I Gede Arimbawa ◽  
Elok Damayanti

This study aims to determine "relationship  between work discipline, work environment and supervision of employee performance at Waroeng Spesial Sambal Surabaya ". This study used a quantitative research approach. The analytical method used the rank spearman correlation. The calculation process assisted by the program Statistical Package for the Social Sciences (SPSS) application, with number of 30 respondents by saturated sampling method (census). Based on the results of data management, work discipline with employee performance has a significant low relationship. Work environment and supervision with employee performance have a significant strong relationship. The results showed that the variables of work discipline, work environment and supervision were significantly related to employee performance. If there are other variables used to measure employee performance then the variable is not discussed in this study.


SENTRALISASI ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 37
Author(s):  
Maria Endang Jamu ◽  
Santy Permata Sari

The purpose of this research is to examine the impact of electronic word of mouth on social media, as well as the impact of tourist attractions in the traditional hamlet of Bena on visitor decision-making. The descriptive and quantitative research methods were applied. The sampling method utilized is purposive sampling, with the informants being visitors who have visited Bena's traditional village. The findings revealed that social media and electronic word of mouth (E-WOM) in tourism destinations influenced tourists' decisions to visit Bena's traditional village. The findings of this study suggest that pleasant experiences of visiting the Bena Traditional Village, which are shared on social media platforms such as Facebook, Instagram, and WhatsApp, have a significant impact on the number of visitors to these attractions by social media users.


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