scholarly journals The Effect of Electronic Word of Mouth on Social Media and The Attraction of Bena Traditional Village Tourism on Tourist Visiting Decisions

SENTRALISASI ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 37
Author(s):  
Maria Endang Jamu ◽  
Santy Permata Sari
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Quantitative Research Methods ◽  
Tourist Attractions ◽  
Social Media Platforms ◽  
Tourism Destinations ◽  
The Impact

The purpose of this research is to examine the impact of electronic word of mouth on social media, as well as the impact of tourist attractions in the traditional hamlet of Bena on visitor decision-making. The descriptive and quantitative research methods were applied. The sampling method utilized is purposive sampling, with the informants being visitors who have visited Bena's traditional village. The findings revealed that social media and electronic word of mouth (E-WOM) in tourism destinations influenced tourists' decisions to visit Bena's traditional village. The findings of this study suggest that pleasant experiences of visiting the Bena Traditional Village, which are shared on social media platforms such as Facebook, Instagram, and WhatsApp, have a significant impact on the number of visitors to these attractions by social media users.

SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

2019 ◽  
Vol 4 (3) ◽  
pp. 526
Author(s):  
Okki Trinanda ◽  
Astri Yuza Sari
Keyword(s):  
Social Media ◽  
Hypothesis Testing ◽  
Sample Size ◽  
Human Behavior ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Tourist Attractions ◽  
Tourism Management ◽  
West Sumatra ◽  
First Time

<p><em>Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media.</em></p><p><em><br /></em></p><p><em>Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.</em></p>

The Influence of Social Networks on the Choice of a University Brand by Generation Y

2021 ◽  
Vol 4 (62) ◽  
pp. 5-22
Author(s):  
Nargiza Aliyeva ◽  
Gaukhar Mukhamediyeva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Brand Equity ◽  
Generation Y ◽  
Word Of Mouth ◽  
Social Space ◽  
Electronic Word Of Mouth ◽  
The Impact ◽  
Positive Effect ◽  
University Brand

Social networks are actively penetrating into all spheres of our society. The influence of social media is strongly affected by the younger generation, who spends a lot of time in the virtual social space. The purpose of this study was to study the influence of social networks on the choice of a university brand by representatives of generation Y. The data was collected through an online survey using the Google forms service. The results obtained indicate that social media engagement has a positive effect on brand image. Firm-created and user-generated social media communication have a positive effect on brand equity in Higher Education Institutions. Brand equity positively influences Brand choice intention. The value of this study lies in the fact that it considered the influence of various factors on the formation of the intention of representatives of generation Y to choose brands of universities, taking into account the moderate effect of electronic word of mouth. The results obtained complement the scientific literature on the impact of social media on consumer behavior. The results of this study can help in understanding the choice of students of educational organizations, taking into account the influence of social networks and electronic word of mouth, which can help university marketing departments to promote brands more effectively in the social media space.

Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

2021 ◽  
pp. 1328-1345
Author(s):  
Francesca Di Virgilio ◽  
Gilda Antonelli
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Purchase ◽  
Social Media Platforms ◽  
Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

scholarly journals INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND CONSUMER ENGAGEMENT TO BRAND LOYALTY IN INDONESIA GRAB COMPANY

2021 ◽  
pp. 16-26
Author(s):  
Bismoaziiz Bismoaziiz ◽  
Usep Suhud ◽  
Saparuddin Saparuddin
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Analysis Tool ◽  
Electronic Word Of Mouth ◽  
Exogenous Variables ◽  
Endogenous Variables

This study aims to analyze social media marketing, electronic word of mouth, and consumer attachment to brand loyalty in Grab Indonesia. The research design used is quantitative research with a causal approach that examines the effect of exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) on endogenous variables (brand loyalty). The population in this study were consumers of social media followers (Instagram) grab with an infinite number, therefore sampling was carried out using purposive sampling with the consideration of respondents as followers of Instagram grab with a minimum period of following is 6 months and has given "likes" to the grab Instagram posts. The sample used in this study were consumers of online transportation companies (grab) as many as 300 respondents. This research analysis tool uses a structural equation model (SEM). The results showed that the exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) positively and significantly affect endogenous variables (brand loyalty). The variable that has the highest value in influencing brand loyalty is social media marketing. Meanwhile, the variable that directly influences brand loyalty with the lowest regression coefficient is electronic word of mouth.

scholarly journals Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention

2022 ◽  
Vol 6 (1) ◽  
pp. 64-74
Author(s):  
Wilert Puriwat ◽  
Suchart Tripopsakul
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
The Impact ◽  
The Relationship

Social responsibility is understood to be one of the crucial strategic responsibilities for organizations across the globe. In the digital era, firms have transformed social responsibility initiatives into digital platforms. This study aims to investigate the effects of digital social responsibility (DSR) on electronic word of mouth (eWOM) and purchase intention (PI) in the social media context. This survey research is based on 214 samples, collected via an online questionnaire as a research tool. Structural equation modelling has been used to validate the proposed hypotheses. The results show that perceived DSR has significant positive influence on consumers’ attitude (b = 0.408) and eWOM (b = 0.238). The mediation analysis indicates that consumers’ attitude partially mediates the relationship between DSR and eWOM (DE = 0.238, IE = 0.154), and fully mediates the relationship between DSR and PI (DE = 0.08, IE = 0.173). Since few previous studies have explored the impact of DSR toward eWOM and PI, our study confirms the effects of DSR on consumers’ attitudes and eWOM. This empirical study can provide managers with further understanding of the effects of DSR via social media on consumers’ attitude and eWOM. Our results should also encourage firms to implement DSR initiatives to enhance consumers’ positive attitudes and spread positive word of mouth about firms. Doi: 10.28991/ESJ-2022-06-01-05 Full Text: PDF

The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups

2019 ◽  
pp. 1245-1268
Author(s):  
Tamer Abbas Awad ◽  
Shereen Mohamed Abdel Fatah
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Second Phase ◽  
Electronic Word Of Mouth ◽  
Brand Advocacy ◽  
Start Ups ◽  
The Impact ◽  
The Relationship

Organizations are realizing the importance of social media and social networking sites as a communication channel for their brands. Startups, which are new small ventures, face many challenges to prosper in today's fast-paced economy. This research focuses on the challenge of building brand advocacy against the start-ups' low brand awareness and limited financing capabilities. Brand advocacy is defined as the extent to which consumers recommend the brand to their community. It is mainly characterized by high brand loyalty and strong positive electronic word of mouth. This research aims to explore the drivers of brand advocacy on social media in case of startups. The results of the will serve as the input for the second phase which follows a quantitative approach in which a survey will be undertaken to determine first, the relationship between the variables validated in the first phase and brand advocacy mediated by brand loyalty and electronic word of mouth, and second, test for demographics differences in this relationship.

Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

2018 ◽  
pp. 58-80 ◽  
Author(s):  
Francesca Di Virgilio ◽  
Gilda Antonelli
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Purchase ◽  
Social Media Platforms ◽  
Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

Konsep Penataan Destinasi Wisata Alam Puncak Dulamayo

Jurnal Teknik ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 53-64
Author(s):  
Lydia Surijani Tatura ◽  
Rahma K. Gani
Keyword(s):  
Literature Review ◽  
Direct Observation ◽  
Quantitative Research ◽  
Parking Space ◽  
Quantitative Research Methods ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
Qualitative And Quantitative ◽  
Tourism Destinations ◽  
Tropical Architecture

Puncak Dulamayo Nature Tourism, which is located in Gorontalo Regency, Gorontalo Province, is one of the favorite tourist attractions since it opened at the end of 2017. However, it was not well managed and organized, the location lacked several facilities such as inadequate parking space, lack of lodging, landscape furniture was still very lacking, there were no playground facilities for children and other facilities. This research aims to arrange of the Dulamayo peak natural tourism area were carried out by applying the principles of Tropical Architecture, by utilizing contoured land. This study used descriptive qualitative and quantitative research methods. Collecting data through literature review and direct observation in the field and interviews. The data was collected using literature review, interviews, and direct observation in the field. The results showed that the concept of managing and organizing the Puncak Dulamayo Nature Tourism destination with the principles of Tropical Architecture could be used as a reference in developing the Puncak Dulamayo Nature Tourism Area as one of the natural tourism destinations which could become a tourism attraction in Gorontalo Province.

scholarly journals Hate Speeches on Twitter and Facebook in South Asia: A Case Study Of Malala Yousufzai

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Saba Naz, Dr. Muhammad Osama Shafiq
Keyword(s):  
Social Media ◽  
South Asia ◽  
Quantitative Research ◽  
Large Scale ◽  
Hate Speech ◽  
Radical Change ◽  
Quantitative Research Methods ◽  
Social Media Platforms ◽  
Media Platform

Nowadays social media platforms have become a medium that allows people to post anything they wish. Since the time internet grew, a radical change has been discerned in society. With the emergence of social media sites, many challenges also thrived in the society that took the society into interesting and alarming ways altogether. As time is passing as technology is intensifying new forms of hate, abuse, bullying, and discrimination are also increasing in society. It can be said that digital technology is reshaping coercion based on caste, color, gender, race, culture, likes, dislikes. Many societies are concerned with this problem of growing hate speeches on social media but no proper barrier on these sites has been seen to prevent hate discourses. This study examined the attitudes of social media users including Facebook and Twitter over the incident of Noble Prize laureate Malala Yousufzai, a young activist who worked and spoke for the educational rights of girls who were born in Swat valley. She spoke against this erroneous system that didn’t allow girls to gain education and became a prominent member of society at the little age of 14. She was shot by Taliban and then a controversy started against her, some people admired her and she became a celebrity all over South Asia while an extreme amount of criticism was also seen against her incident. Through this study, we aim to understand the abundance of hate speech on Facebook and Twitter in South Asia by using Qualitative and Quantitative Research Methods. For that purpose we took the case study method and provide a large-scale measurement and analysis of different hashtags used during the case of Malala on the social media platform. To achieve the objective of our research, we amassed Tweets and Facebook posts posted since the year 2011 till now related to this case. This article identifies numerous forms of hate speeches on social media that are arising in South Asia and altering the minds of people using social media, it is also guiding how to abate hate speeches that are delivered on social media with particular hashtags on various incidents and matters. The collected data revealed that hate speech has become a social problem with substantial inimical effects in societies. This study explains that social media should be utilized to benefit mankind positively and gently.

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