scholarly journals How Content Volume on Landing Pages Influences Consumer ‎‎Behavior: Empirical Evidence

10.28945/4016 ◽  
2018 ◽  
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Content Volume ◽  
The Body ◽  
Future Research ◽  
Body Of Knowledge ◽  
Conversion Rates ◽  
Starting Point ◽  
Online Decision Making ◽  
The Impact

Aim/Purpose: This paper describes an empirical investigation on how consumer behavior is influenced by the volume of content on a commercial landing page -- a stand-alone web page designed to collect user data (in this case the user’s e-mail address), a behavior called “conversion.” Background: Content is a term commonly used to describe the information made available by a website or other electronic medium. A pertinent debate among scholars and practitioners relate to information volume and consumer behavior: do more details elicit engagement and compliance, operationalized through conversions, or the other way around? Methodology: A pilot study (n= 535) was conducted in ‎real-world commercial setting, followed by a series of large-scale online experiments (n= 27,083). Both studies employed a between-group design: Two variations of landing pages, long and short, were created based on various behavioral theories. User traffic to the pages was generated using online advertising and randomized between the pages (A/B testing). Contribution: This research contributes to the body of knowledge on the antecedents and outcomes of online commercial interaction, focusing on content as a determinant of consumer decision-making and behavior. Findings: The observed results indicate a negative correlation between content volume and users’ conversions. The shorter pages had significantly higher conversion rates, across locations and time. Findings suggest that content play a significant role in online decision making. They also contradict prior research on trust, persuasion, and security. Recommendations for Practitioners: At a practical level, results can inform practitioners on the importance of content in online commerce. They provide an empirical support to design and content strategy considerations, specifically the use of elaboration in commercial web pages. Recommendation for Researchers: At the theoretical level, this research advances the body of knowledge on the paradoxical relationship between the increased level of information and online decision-making and indicates that contrary to earlier work, not all persuasion theories‎ are ‎effective online. Impact on Society: Understanding how information drive behavior has implications in many domains (civic engagement, health, education and more). This has relevance to system design and public communication in both online and offline contexts, suggesting social value. Future Research: ‎Using this research as a starting point, future research can examine the impact of content in other contexts, as well as other behavioral drivers (such as demographic data). This can lead to theoretical, methodological and practical recommendations.

scholarly journals When Less Is More: Empirical Study of the Relation Between Consumer Behavior and Information Provision on Commercial Landing Pages

10.28945/4015 ◽  
2018 ◽  
Vol 21 ◽  
pp. 019-039 ◽  
Author(s):  
Nim Dvir ◽  
Ruti Gafni
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Information Provision ◽  
The Body ◽  
Future Research ◽  
Empirical Examination ◽  
Less Is More ◽  
Amount Of Information ◽  
Online Decision Making ◽  
The Impact

Aim/Purpose: This paper describes an empirical examination of how users’ willingness to disclose personal data is influenced by the amount of information provided on landing pages – standalone web pages created explicitly for marketing or advertising campaigns. Background: Provision of information is a central construct in the IS discipline. Content is a term commonly used to describe the information made available by a website or other electronic medium. A pertinent debate among scholars and practitioners relate to the behavioral impact of content volume: Specifically, does a greater amount of information elicit engagement and compliance, or the other way around? Methodology: A series of large-scale web experiments (n= 535 and n= 27,900) were conducted employing a between-subjects design and A/B testing. Two variants of landing pages, long and short, were created based on relevant behavioral theories. Both variants included an identical form to collect users’ information, but different amounts of provided content. User traffic was generated using Google AdWords and randomized between the page using Unbounce.com. Relevant usage metrics, such as response rate (called “conversion rate”), location, and visit time were recorded. Contribution: This research contributes to the body of knowledge on information provision and its effectiveness and carries practical and theoretical implications to practitioners and scholars in Information Systems, Informing Science, Communications, Digital Marketing, and related fields. Findings: Analyses of results show that the shorter landing pages had significantly higher conversion rates across all locations and times. Findings demonstrate a negative correlation between the content amount and consumer behavior, suggesting that users who had less information were more inclined to provide their data. Recommendations for Practitioners: At a practical level, results can empirically support business practices, design considerations, and content strategy by informing practitioners on the role of content in online commerce. Recommendation for Researchers: Findings suggest that the amount of content plays a significant role in online decision making and effective informing. They also contradict prior research on trust, persuasion, and security. This study advances research on the paradoxical relationship between the increased level of information and online decision-making and indicates that contrary to earlier work, not all persuasion theories‎ are ‎effective online. Impact on Society: Understanding how information drives behavior has implications in many domains (civic engagement, health, education, and more). This has relevance to system design and public communication in both online and offline contexts. Future Research: Using this research as a starting point, future research can examine the impact of content in other contexts, as well as other behavioral drivers (such as demographic data). This can lead to theoretical, methodological, and practical recommendations.

(Re)Designing Business Processes Using Markov Theory and Constrained State, Transition and Actor Role Spaces

2019 ◽  
Vol 9 (2) ◽  
pp. 43-61 ◽  
Author(s):  
Sérgio Guerreiro
Keyword(s):  
Decision Making ◽  
Business Process ◽  
Business Processes ◽  
The Body ◽  
Process Redesign ◽  
Discount Factors ◽  
Body Of Knowledge ◽  
Markov Decision ◽  
Decision Making Processes ◽  
The Impact

Decision-making processes are the utmost important to steer the organizational change whenever business process workarounds are attempted during operational times. However, to decide the non-compliant situations, e.g., bypasses, social resistance, or collusion; the business manager demands contextualized and correct interpretations of the existing business process redesign options to cope with workarounds. This article explores the need to aid the decision-making process with a full constructional perspective to optimize the business processes redesign. So, the Markov decision process is combined with the body of knowledge of business processes, in specific, the concepts of designing enterprise-wide business transactions. This methodology supports the management initiatives with more knowledge about the value of business processes redesign. A classical chain of Order-to-Cash business processes (the order, the production, the distribution and the selling of goods) illustrate the benefits of this quantitative approach. Results obtained for business processes redesign in reaction to workarounds are reported. The analysis results show that this approach can anticipate the sub-optimal solutions before taking actions and highlights the impact of discount factors in the final obtained value. The contribution of this novel conceptual integration to the business processes community is the forecast of value function of business transaction redesign options when facing non-compliant workarounds. From related literature, business processes compliance usually comprises offline computation and the redesign is only considered in the forthcoming business processes instances. This article is innovative in the sense that it anticipates the value impact of a redesign, allowing more effective decisions to be taken.

scholarly journals The Language of Retrenchment: A Discourse Analysis of Budget Cutting in Higher Education

10.28945/4365 ◽  
2019 ◽  
Vol 4 ◽  
pp. 033-048
Author(s):  
Laura J Parson ◽  
Jacob P Gross ◽  
Alexander Williams
Keyword(s):  
Decision Making ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Public Support ◽  
Future Research ◽  
Budget Cuts ◽  
Epistemic Stance ◽  
Body Of Knowledge ◽  
Resource Needs ◽  
The Impact

Aim/Purpose: Using discourse analysis, this study analyzed language used at universities undergoing budget cuts. Background: In times of economic hardship and declining public support, institutions can generate more revenue or reduce expenditures, referred to as retrenchment, to meet their resource needs. Yet, scholarship on organizational approaches to retrenchment is scarce. Methodology: Using critical discourse analysis, this study analyzed public communication from university leadership to employees about budget cuts. To understand how institutionalized structures were negotiated, reinforced, and constructed through language we looked for linguistic patterns in the use of pronouns, affective and epistemic stance, and nominalization in institutional emails. Contribution: As educational scholarship on institutional budget cutting behaviors remains almost nonexistent, this study extended understanding of budget cutting behaviors by exploring how university presidents frame budget cuts as a serious problem and persuade stakeholders that their solutions will resolve the budget crisis while minimizing personal harm. Findings: Analysis of corpus data suggested that the language used in SRI and URU’s budget emails was tailored to generate support for university leadership’s authority and plans to resolve the crisis. Recommendations for Practitioners: Through the lens of poststructuralist thought, findings suggest there is room for electronic communication about budget crises and resolution to be clearer about the organization of power and the location of financial decision-making. Recommendation for Researchers: The existing body of knowledge on the language used in retrenchment decision-making is small and triangulation with the literature confirmed findings on a larger scale, more research is needed. Impact on Society: If institutions are seeking transparency, they should use language that clearly communicates the nature of the problem, defines which individuals/groups are creating the plan to return to fiscal stability, and, when decisions are made, outlines the specific details of the plans that include who it will impact and how. Future Research: While much of the research has focused on the impact of retrenchment on institutional and student outcomes, these findings suggest that future research should also explore the impact of retrenchment decision-making on faculty and staff outcomes like morale, sense of belonging, and retention and recruitment.

Information technology and the education of professional accountants

2004 ◽  
Vol 12 (1) ◽  
pp. 219-234 ◽  
Author(s):  
P.L. Wessels
Keyword(s):  
Information Technology ◽  
South African ◽  
The Body ◽  
Accounting Education ◽  
Future Research ◽  
Current Accounting ◽  
Body Of Knowledge ◽  
South African Universities ◽  
Major Factors ◽  
The Impact

One of the objectives of accounting education at South African universities is to prepare students for positions as professional accountants. The bulk of current education at South African universities focuses on the acquisition of technical knowledge through courses or modules focused on financial accounting. The South African Institute of Chartered Accountants, which is the dominant professional accounting body in South Africa, is mainly responsible for prescribing the body of knowledge that is taught. However, current accounting education is challenged by major changes in the environment in which professional accountants are operating. One of the major factors that affect this environment is the impact of information technology on the accounting profession. The purpose of this article is twofold: firstly, to investigate the extent of the changing environment in which professional accountants will need to operate in future, focusing specifically on information technology; and secondly, to determine the need for future research that will identify strategies for closing the gap between the current education of accountants at South African universities and what will be expected from them in their profession in future.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

The impact of patient narratives on medical students’ perceptions of shared decision making: A randomized controlled trial

2020 ◽  
Author(s):  
Martina Bientzle ◽  
Marie Eggeling ◽  
Simone Korger ◽  
Joachim Kimmerle
Keyword(s):  
Decision Making ◽  
Medical Students ◽  
Shared Decision Making ◽  
Medical Training ◽  
Controlled Trial ◽  
Future Research ◽  
Shared Decision ◽  
Randomized Controlled ◽  
Information Text ◽  
The Impact

BACKGROUND: Successful shared decision making (SDM) in clinical practice requires that future clinicians learn to appreciate the value of patient participation as early as in their medical training. Narratives, such as patient testimonials, have been successfully used to support patients’ decision-making process. Previous research suggests that narratives may also be used for increasing clinicians’ empathy and responsiveness in medical consultations. However, so far, no studies have investigated the benefits of narratives for conveying the relevance of SDM to medical students.METHODS: In this randomized controlled experiment, N = 167 medical students were put into a scenario where they prepared for medical consultation with a patient having Parkinson disease. After receiving general information, participants read either a narrative patient testimonial or a fact-based information text. We measured their perceptions of SDM, their control preferences (i.e., their priorities as to who should make the decision), and the time they intended to spend for the consultation.RESULTS: Participants in the narrative patient testimonial condition referred more strongly to the patient as the one who should make decisions than participants who read the information text. Participants who read the patient narrative also considered SDM in situations with more than one treatment option to be more important than participants in the information text condition. There were no group differences regarding their control preferences. Participants who read the patient testimonial indicated that they would schedule more time for the consultation.CONCLUSIONS: These findings show that narratives can potentially be useful for imparting the relevance of SDM and patient-centered values to medical students. We discuss possible causes of this effect and implications for training and future research.

Event innovation induced corporate branding

2017 ◽  
Vol 29 (3) ◽  
pp. 862-882 ◽  
Author(s):  
Fiona X. Yang ◽  
Sherry Xiuchang Tan
Keyword(s):  
Corporate Branding ◽  
Structural Equation ◽  
Corporate Image ◽  
The Body ◽  
Equation Modeling ◽  
Future Research ◽  
Event Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
Corporate Loyalty

Purpose This paper aims to empirically investigate how event innovation may induce desirable corporate branding. Design/methodology/approach A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers. Findings The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele. Practical implications The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies. Originality/value The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.

Impact and paybacks of biomedical research findings in Malaysia 2005–2015

2021 ◽  
Author(s):  
Pei Kuan Lai ◽  
S Nalliah ◽  
CL Teng ◽  
NLP Chen
Keyword(s):  
Decision Making ◽  
Health System ◽  
Capacity Building ◽  
Biomedical Research ◽  
Knowledge Production ◽  
Future Research ◽  
Relevant Research ◽  
Research Findings ◽  
The Impact ◽  
Health System Policy

Background: Impact in research encompasses health, economic, and cultural benefits beyond adding to the knowledge base. Funders are under immense pressure to be accountable for the paybacks from funded research.Aims and objectives: The aim of this study was to look into the impact of funded biomedical research between the years 2005 and 2015 in Malaysia from the aspects of knowledge production, research targeting and capacity building, as well as health system policy and decision making.Methods: This study employed a convergent parallel mixed-methods research design. Biomedical projects related to breast cancer, coronary heart disease, and dengue, funded by the Ministry of Health (MOH), Ministry of Higher Education (MOHE), and Ministry of Science, Technology, and Innovation (MOSTI) between the years 2005 and 2015, were included.Findings: From the questionnaire responses (n=58), on average each funded project managed to produce two outputs and one higher degree student. More than half (61.4%) of the funded projects led to subsequent future research. However, low citations in systematic reviews (10.3%), health policies (6.9%), and clinical practice guidelines (5.2%) were reported. In-depth interviews with the key opinion leaders also saw that most of the local research findings were found to be irrelevant to be adopted into policies by the policymakers.Discussion and conclusions: Paybacks on knowledge production as well as research targeting and capacity building had been achieved, but impact on health system policy and decision making had not been well attained, due to the lack of relevant research findings needed by the policymakers.<br />Key messages<br /><ul><li>Payback on knowledge production was achieved, as there had been a lot of new knowledge generated as captured in academic publications, conference proceedings, policy briefs, technical reports, and research highlights, which is important to advance the frontiers of knowledge.</li><br /><li>Payback on research targeting was achieved, with the current research leading to future study with identification of the knowledge gap and generation of new ideas for new research.</li><br /><li>Payback on capacity building was achieved with the training of researchers, building up research capacity and competencies, production of MSc and PhD graduates, promotion of lecturers, and development of new partnerships and networks.</li><br /><li>Impact on health system policy and decision making was not well attained. There had been a lack of relevant research data and findings being incorporated into policymaking, due to the basic and fundamental nature of most of the funded biomedical research in Malaysia.</li></ul>

scholarly journals The Reliability, Validity and Normative Scores of the Bene-Anthony Family Relations Test for Use With Arab Children

2021 ◽  
Vol 12 ◽  
Author(s):  
Abdrabo Soliman ◽  
Abdel-Salam G. Abdel-Salam ◽  
Mervat Ahmed
Keyword(s):  
Family Relations ◽  
Clinical Status ◽  
Psychological Disorder ◽  
Normative Values ◽  
Future Research ◽  
Retest Reliability ◽  
Arab Children ◽  
Starting Point ◽  
Test Retest Reliability ◽  
The Impact

Background: The Bene-Anthony Family Relations Test (BAFRT) is one of the most widely used measures of family dynamics seen from a child’s perspective. However, the most common issue surrounding this test is the lack of accurate normative scores for use with non-white ethnic groups. The purpose of this study was to examine the BAFRT’s reliability and validity for use with Arab children, as well as to provide normative data for this group. Methods: The BAFRT was translated into Arabic and back-translated to ensure accuracy. The test was administered to a cohort of 394 Arab children, consisting of both cognitively normal children (n = 269) and children diagnosed with a psychological disorder (n = 125), all aged 5–8 years old. Test-retest reliability was assessed using a sub-set of children and validity was tested against clinical status as well as CBCL and SDQ measures. Normative measures were calculated after examining the impact of influencing variables such as age and gender. Results: Statistical analyses showed that in our cohort of Arab children the BAFRT has good test-retest reliability, correlates well with measures of emotional and behavioral adjustment, and discriminates accurately between clinical and non-clinical children. Age, gender, and clinical status all significantly impacted upon BAFRT scores and therefore normative values are presented from our cohort when considering these variables. Conclusion: The normative scores we present will provide researchers and clinicians an appropriate reference point for the comparison of scores from Arab children and a starting point for future research into this area.

scholarly journals Do it Helps SMEs Gain Better Performance: A Conceptual Analysis on RBV Theory

2014 ◽  
Vol 3 (5) ◽  
pp. 307-320
Author(s):  
Wan Nur Syahida Wan Ismail ◽  
Mohd Zulkifli Mokhtar ◽  
Azwadi Ali ◽  
Mohd Shaari Abdul Rahman
Keyword(s):  
Conceptual Analysis ◽  
Business Environment ◽  
The Body ◽  
Future Research ◽  
It Adoption ◽  
It Investment ◽  
It Resources ◽  
Performance Results ◽  
Value Of It ◽  
The Impact

Nowadays, competition is everywhere in the business environment. The survival of Small and medium-sized enterprises (SMEs) depend on their ability to take full advantage of the resources available. Prior research had identified that IT is an important resource to the success of the firms. However, despite the common consensus that IT influences firm’s performance, results of previous studies on the effect of IT resources on firm’s performance are often inconsistent. Given these inconsistent results, it is unclear whether any direct effect exists between IT resources in organizations and their firm’s performance. For that reason, several authors highlighted the need for more research to investigate the impact of IT adoption on the firm’s performance. In response to this, this conceptual paper attempts to analyze relevant literatures on whether IT investment would help firms gain better performance. Understanding whether and how IT has affected firm’s performance is an important research issue as it allows the firms to know the value of IT investment and whether such innovation is worth to be adopted. Grounding in RBV theory, this study concluded that the combination of IT assets and IT capabilities (IT infrastructure) provides competitive advantage to the firm. This study also suggested that SMEs that adopt IT would perform better than those that do not adopt IT. This conceptual analysis is hoped to consolidate the body of knowledge in the area and significant to the researchers as it directs to the hypotheses development for future research.

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