scholarly journals Marketing digital e redes sociais como oportunidade de inovação para micro e pequenas empresas: um estudo realizado com varejistas da cidade de Lavras – MG

Revista Foco ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 88
Author(s):  
Cassiano De Andrade Ferreira ◽  
Rafaella Cristina Campos ◽  
Fernanda Mariano Naves ◽  
Wanessa Barati Da Silva ◽  
Gislaine Guimarães Fernandes
Keyword(s):  
Social Networks ◽  
Customer Loyalty ◽  
Small Enterprises ◽  
Customer Acquisition ◽  
Exploratory Research ◽  
Redes Sociales ◽  
Micro And Small Enterprises ◽  
Marketing Tool ◽  
Quantitative Descriptive ◽  
The City

Quando o ambiente se torna cada vez mais competitivo as empresas buscam formas diferentes de marketing para conquistar e fidelizar os clientes na tentativa de ampliar suas vendas. Diante disso, o presente trabalho teve como objetivo principal avaliar a eficácia das redes sociais como estratégia de marketing na captação, fidelização de clientes e ampliação de vendas das micro e pequenas empresas (MPEs) da cidade de Lavras-MG. Realizou-se uma pesquisa quantitativa, descritivo-exploratória, através da aplicação de questionários estruturados aplicados a uma amostra de 92 MPEs situadas no município. Os resultados evidenciaram que as MPEs analisadas utilizam as redes sociais digitais como ferramenta de marketing, o que tem contribuído para o aumento da captação de clientes, fidelização dos mesmos e, consequentemente, para o aumento do índice de vendas. Cuando el ambiente se vuelve cada vez más competitivo, las empresas buscan formas diferentes de marketing para conquistar y fidelizar a los clientes en el intento de ampliar sus ventas. En el presente trabajo, el trabajo tuvo como objetivo principal evaluar la eficacia de las redes sociales como estrategia de marketing en la captación, fidelización de clientes y ampliación de ventas de las micro y pequeñas empresas (MPEs) de la ciudad de Lavras-MG. Se realizó una investigación cuantitativa, descriptiva-exploratoria, a través de la aplicación de cuestionarios estructurados aplicados a una muestra de 92 MPEs ubicadas en el municipio. Los resultados evidenciaron que las MPE analizadas utilizan las redes sociales digitales como herramienta de marketing, lo que ha contribuido al aumento de la captación de clientes, la fidelización de los mismos y, consecuentemente, para el aumento del índice de ventas. When the environment becomes increasingly competitive, companies are looking for different forms of marketing to gain and retain customers in an attempt to expand their sales. Therefore, the main objective of this study was to evaluate the effectiveness of social networks as a marketing strategy in the acquisition, customer loyalty and expansion of sales of micro and small enterprises (SMEs) in the city of Lavras-MG. A quantitative, descriptive-exploratory research was carried out through the application of structured questionnaires applied to a representative sample of 92 MPEs located in the municipality. The results showed that the analyzed SMEs use digital social networks as a marketing tool, which has contributed to the increase in customer acquisition, customer loyalty and, consequently, to an increase in the sales index. 

scholarly journals Strategies for the incorporation of SMES to digital markets

2019 ◽  
pp. 26-33
Author(s):  
Mónica Álvarez-García ◽  
Carlos Guerrero-Ibarra ◽  
Margarita Larios-Calva
Keyword(s):  
Social Networks ◽  
Digital Marketing ◽  
Small Enterprises ◽  
Web Page ◽  
New Markets ◽  
Innovative Technologies ◽  
Ship Management ◽  
Micro And Small Enterprises ◽  
Quantitative Descriptive ◽  
The Web

This document is the result of the analysis of the situation of micro and small enterprises (SMEs) in Mexico, a documentary review and a quantitative, descriptive investigation was made showing some of the characteristics of the SMEs as economic units and the use of the WEB and social networks for the sale and commercialization of their products or services, a proposal is developed that could support their permanence in the market, as well as allowing them to be more competitive by incorporating new markets with marketing means supported by innovative technologies and digital marketing practices (e-commerce), such as the development of its WEB page, use of social networks and Marketplaces platforms, as well as CRM (Consumer Relation Ship Management).

Strategic and Process Management

2019 ◽  
pp. 115-130
Author(s):  
Maria Olga Carvalho e Souza ◽  
Alvaro Lopes Dias ◽  
Emmanuel M.C.B. Sabino
Keyword(s):  
Qualitative Research ◽  
Competitive Advantage ◽  
Process Management ◽  
Small Enterprises ◽  
Academic World ◽  
Dynamic Capacity ◽  
The Face ◽  
Micro And Small Enterprises ◽  
Unpredictable Environment ◽  
The City

The performance of companies has been of great interest in the organizational and academic world. In Brazil it became a matter of survival, given the high number of premature corporate deaths, especially in the field of micro and small enterprises. Following this same interest, the authors began this exploratory qualitative research to find information about the specifics of some companies that manage to remain in the market with reasonable competitiveness and for many years. In this universe, they selected three companies located in the city of Teresina (PI) that presented a significant boost in the face of a turbulent and unpredictable environment. Some characteristics, behaviors, and skills have been highlighted as likely indicators of dynamic capacity leading to the achievement of a competitive advantage, which, consequently, cause these companies to be remembered and chosen by consumers among others existing in the same place or region.

scholarly journals Rising of Regional Development Proposed by Complementary Law 123/2006 in Bidding: Comparing Bidding From Two Towns in the Southern Cone of the State of Rondônia - Brazil

2020 ◽  
Vol 11 (5) ◽  
pp. 10
Author(s):  
Aline Cristina Helfenstein ◽  
Douglas Fernando Batista Neis ◽  
Elielza Camargo Souza ◽  
Flávia Regina Alves de Hungria Folador ◽  
Marlene Valério dos Santos Arenas ◽  
...  
Keyword(s):  
Regional Development ◽  
Southern Cone ◽  
The State ◽  
Small Enterprises ◽  
Micro And Small Enterprises ◽  
The Law ◽  
The City

This study was intended to assess whether the bidding notices of Cerejeiras and Cabixi had put regional development foward, under the terms of Complementary Law 123/2006. The research is exploratory, quantitative, with a longitudinal cut, based on the bidding notices from the health and education departments, which were carried out in 2017 and 2018, extracted from transparency portals of the studied towns. The notices were organized and classified in a table, identifying each one of the items covered by the Complementary Law, comparing them with the law and what is contained in the notices. It was checked that the city halls apparently have little knowledge or clarification about the application of the law, since its public notices establish more tiebreakers criteria for Micro and Small Enterprises (MSEs) than other benefits allowed by law. It was also observed that the provided parts by law are not used. The construction contract notices did not provide for the subcontracting of MSEs. Most notices presented the preference for hiring local and regional companies incorrectly. There were no notices with quotas for the exclusive supply of MSEs in bids for goods of a divisible nature. In addition, it was noted that public agents from these towns need training related to the topic to apply the law and thus foster regional development correctly. Most notices presented the preference for hiring local and regional companies incorrectly. There were no notices with quotas for the exclusive supply of MSEs in bidding for goods of a divisible nature. In addition, it was noted that the towns need training related to the topic to apply the law and thus foster regional development correctly.

scholarly journals Investigação dos fatores condicionantes do capital de giro em micro e pequenas empresas: uma abordagem por grupos estratégicos

2009 ◽  
Vol 13 (3) ◽  
pp. 51
Author(s):  
Lucas Maia dos Santos ◽  
Marco Aurélio Marques Ferreira
Keyword(s):  
High Risk ◽  
Low Risk ◽  
Small Enterprises ◽  
Short Term ◽  
Conditioning Factors ◽  
Medium Risk ◽  
Micro And Small Enterprises ◽  
Financial Administration ◽  
The City

In a general way, micro and small enterprises (MPEs) are attractive for their rentability, but, because of some deficiencies in short term financial administration, they work in a high risk of bankruptcy. In this context, this paper aimed to identify and analyze the acting of strategical groups of MPEs according to the methodologies and practices in the working capital conduction, taking as reference the city of Viçosa, MG. In this paper, in which it was used the exploratory quantitive approach, 172 MPEs proprietors were interviewed, and this fact, through the factorial analyses followed by the cluster analyses, enables the identification of three groups with distincts characteristics, basing in restrictive aspects of risk of bankruptcy in these enterprises: low risk, medium risk, and high risk. Despite of the fact that it was noticeable a low risk of bankruptcy group, it is evident the importance of the short term financial administration in the region studied, since the maintenance of a correct administration is far from being unannimous because of the classification of nearly 30% of the enterprises in medium and high risk of bankruptcy groups. To finish, the identification of the enterprises with similar strategies and the best practices used in the short term financial administration can be an aplication instrument in the enterprises classified in medium and high risk of bankruptcy, since some conditioning factors of the risk of bankruptcy were identified.

scholarly journals Las redes sociales y su influencia en el desarrollo de habilidades sociales de los adolescentes

2021 ◽  
Vol 6 (2) ◽  
pp. 125
Author(s):  
Lida Maricela Tonato Ruales ◽  
Edison Roberto Valencia Nuñez
Keyword(s):  
Social Networks ◽  
Social Skills ◽  
Interpersonal Relationships ◽  
Research Work ◽  
Redes Sociales ◽  
Palabras Clave ◽  
Other Regarding ◽  
The Relationship ◽  
The City ◽  
Medios De Comunicacion

El presente trabajo investigativo tiene como objetivo conocer la relación entre el uso de redes sociales y el desarrollo de habilidades sociales en los adolescentes, teniendo en cuenta que las redes sociales son los medios de comunicación más utilizados por los adolescentes y que las habilidades sociales son competencias que les ayudan a actuar de manera eficaz en las relaciones interpersonales, así como también prevenir circunstancias problemáticas que se presentan en esta etapa del ser humano. Para ello se ha aplicado dos instrumentos, uno relacionado al uso de las redes sociales y otro respecto a las habilidades sociales, en estudiantes de unidades educativas fiscales y particulares de la ciudad de Ambato-Ecuador. Mediante la prueba estadística de Spearman (valor de -0,208) se puede afirmar que en el grupo de estudio existe una relación inversa en el uso de redes sociales y las habilidades sociales. PALABRAS CLAVE: redes sociales, habilidades sociales, adolescentes, unidades educativas. Social networks and their influence on the development of social skills of adolescents ABSTRACT The present research work is to know the relationship between the use of social networks and the development of social skills in adolescents, taking into account that social networks are the means of communication most used by adolescents and social skills are competences that help them to act effectively in interpersonal relationships, as well as prevent problematic circumstances that arise in this stage of the human being. For this, two instruments have been applied, one related to the use of social networks and the other regarding social skills, in students from fiscal and private educational units in the city of Ambato-Ecuador. Using the Spearman statistical test (value of -0.208) it can be affirmed that in the study group there is an inverse relationship in the use of social networks and social skills. KEYWORDS: social networks, social skills, adolescents, educational units.

scholarly journals Analysis of individual micro-entrepreneur vision from the perspective of financial management

2018 ◽  
Vol 15 (2) ◽  
pp. 182-192
Author(s):  
Fabrício Jose De Amorim Braga ◽  
Fabiano De Souza Silvestre ◽  
Ualison Rébula Oliveira
Keyword(s):  
Financial Management ◽  
Field Research ◽  
Financial Control ◽  
Small Enterprises ◽  
Business World ◽  
Sales Forecast ◽  
Accounting Management ◽  
Micro And Small Enterprises ◽  
The City ◽  
Janeiro State

In the business world, the management of an organization calls for the development of information to support decisions. However, this is not a reality for a significant part of micro and small enterprises in Brazil, as several studies have shown. On this theme, with a focus on individual micro-entrepreneurs, the present study investigated how these businesspeople manage their finances and development. Methodologically, the study was supported by field research with 21 entrepreneurs in different business segments from the city of Volta Redonda (Rio de Janeiro state). Results indicated that 19% of respondents do not control cash flow and 76% do not analyze their financial results. Of those that use some kind of control, 67% monitor their finances by handwritten notes in notebooks. Regarding the sales forecast, less than half of the surveyed people do this type of control. Therefore, the surveyed micro-entrepreneurs need to develop financial and accounting management systems, focusing on a better financial control of their businesses. Although not conclusive, we believe the results obtained are related to the respondents’ low level of education.

Management accounting use in micro and small enterprises

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tonatiuh Najera Ruiz ◽  
Pablo Collazzo
Keyword(s):  
Small Businesses ◽  
Small Firms ◽  
Management Accounting ◽  
Traditional Approach ◽  
Relative Weight ◽  
Small Enterprises ◽  
Exploratory Research ◽  
Content Type ◽  
Relevant Implication ◽  
Micro And Small Enterprises

Purpose The purpose of this paper is to explore if and how micro and small firms apply management accounting (MA) techniques. Design/methodology/approach The study is based on 36 semistructured interviews with micro and small firm owners/managers in Mexico. Content analysis is used to identify how these enterprises use MA tools. Findings Micro and small firms consistently use MA tools. Most of them have some sort of planning, set objectives, have a costing system – even if budgeting is unusual – and use one or two metrics to monitor performance. Research limitations/implications This is exploratory research with a limited and nonrandom sample. Only a limited number of MA tools were studied. Practical implications Micro and small firms’ use of MA tools. This is arguably important because these enterprises use these techniques in a way that is different from the traditional approach used in bigger corporations. A relevant implication emerging from the findings, as a contribution to practice would be the need to include MA for micro and small businesses in formal training and textbooks. Originality/value On top of providing and assessing empirical evidence on a debate that has been so far largely theoretical, and on the back of the relative weight of micro and small enterprises in any given economy, this paper aims at reinforcing awareness on the need to further the study of the decision-making process in such firms.

Impact of Interorganisational Learning Factors on the Performance of Micro and Small Businesses

2021 ◽  
Vol 20 (01) ◽  
pp. 2150002
Author(s):  
Abimael Magno do Ouro-Filho ◽  
Maria Elena Leon Olave ◽  
Ikaro Daniel de Carvalho Barreto
Keyword(s):  
Small Businesses ◽  
Complex Model ◽  
Structural Equations ◽  
Survey Method ◽  
Small Enterprises ◽  
First Order ◽  
Micro And Small Enterprises ◽  
Learning Factors ◽  
The City ◽  
First Order Variables

The aim of this study is to analyse the influence of interorganisational learning factors on the performance of Micro and Small Enterprises (MSEs) participating in a Local Productive Arrangement (LPA) network; specifically, the clothing arrangement located in the city of Santa Cruz do Capibaribe, in the state of Pernambuco, Brazil. Three aspects were analysed in the performance of the MSEs: cooperation, innovation, and market. For this, a quantitative survey method was employed, with a sample of 301 respondents, analysed through the modelling of structural equations of the PLS type. The results indicate a complex model with the variable interorganisational learning characterised as being of second order, as it is filled by first-order variables of reflexive characteristic, which obtained validation in the measurement and structural assumptions. The model suggests that interorganisational learning positively influences the performance of cooperation, innovation, and market of the MSEs that constitute the LPA.

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