scholarly journals Assessing the Social Media User’s Credibility Rating of Shared Content, and its Utilization in Decision Making

2021 ◽  
Vol 5 (2) ◽  
pp. 191-199
Author(s):  
Hadiza Wada

This study seeks to ascertain the degree to which people rely on unprofessionally processed information from social media to make decisions or take critical actions. Professional media, in this case, refers to the traditional broadcast and print media who have been in the business of professionally processing and authenticating information for their audiences. While social media represent the various platforms for social exchange of information. Relevant to this study is the social media’s ability to reach multitudes of people with unsubstantiated information. The methodology employed is simple random sampling, using questionnaire as an instrument. 350 respondents provided input using three age ranges, 20-35, 36-50, and 50 and above. The results show social media usage as the only news source for the youngest age group at 38%. The 50 plus years mainly rely on professional media. While all three age groups admitted to sharing of unsubstantiated information at 68%, only 30% admit to using critical information from social media. Most importantly, the findings indicate; where prevalence and availability tends to overwhelm users, taking the time to seek more credible information takes a back seat, even in cases where the information sought is critical to decision making and use. Doi: 10.28991/esj-2021-01269 Full Text: PDF

Author(s):  
Yossie Rossanty ◽  
Pipit Buana Sari ◽  
Mohammad Harith Amlus ◽  
Thorique Akbar Maulana Nasution

Social media plays an important role in disseminating information and news to the audience. Through its influencer, the information could be shared faster in a wider spectrum. Meanwhile, the opinion leaders greatly influence other people's decision making, attitudes, behaviors, and are perceived to be models for others. However, in Islam, the use of social media is regulated and has to comply with the principles and values stated in the hadith of Prophet Muhammad (PBUH) as well as the verses in the Al-Qur'an. Every Muslim has the responsibility to share valid and credible information to everyone regardless of their religion. The social media platforms can be used by Muslims to interact and understand the content more easily. Islam emphasizes the ethics and moral aspects in any interaction or communications. In fact, Islam has a da'wah system where the communication and understanding of the content or messages must be clearly identified and discussed before spreading to others.


2021 ◽  
Vol 14 (8) ◽  
pp. 02`-16
Author(s):  
Dyuty Firoz

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.


2020 ◽  
Vol 13 (2) ◽  
pp. 1-7
Author(s):  
Nuraini Arifianti ◽  
Nunuk Adiarni

The social media is currently not only used for social friendship but also for business purpose.The people use line, whatshapp, instagram and facebook. Related to business goals, the content is made possible by availability of the applications to convey marketing messages to customers. This requires creative message and content creators, which work in team with decision maker and administrator. However, it’s need  to continuously manage it. This study was aimed to find out how the management of social media in XYZ businesses using descriptive qualitative. Instagram management implemented by XYZ starts from setting target customers to the content evaluation process. However, it has not comprehensively been managed unless it responds to negative comments from followers. The results of the study prove that using the social media such as Instagram in marketing requires management by planning, organizing and decision making process for creative content and followed by an evaluation and handling follower responses.


2020 ◽  
Vol 11 (1) ◽  
pp. 19-26
Author(s):  
AWAD BIN MUHAMMAD ALKATIRI ◽  
ZHAFIRA NADIAH ◽  
ADINDA NADA S. NASUTION

Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.


2020 ◽  
Vol 19 (01) ◽  
pp. 2040012
Author(s):  
Dalal Saad ALShaer ◽  
Allam Hamdan ◽  
Anjum Razzaque

This study aims to investigate the role of social media on consumer behaviour in the restaurants industry of Bahrain. The objectives of this research were to assess importance of social media as a marketing tool for Bahrain’s restaurants for influencing consumer purchase decision-making. Such an objective was reached by the scholars who randomly collected data from 224 respondents in Bahrain, who use social media, using a survey instrument. The findings of the descriptive analysis revealed that social media affects consumers’ decision-making, such that the consumers use the social media to study new products, services, and particularly new brands. Also, ongoing consumer discussions reveal how social media exposes the pros and cons of products, services, and brands, so consumers are comfortable with their online decisions, since they can select broads before settling on what is the best price, quality, etc. Moreover, the social media speeds the spread of information unlike any other mass media; ensuring that new knowledge reaches consumers, hence enhancing competition among retailers in the restaurant industry. This study concludes that social media plays a vital role in promoting consumer welfare and decision-making.


2020 ◽  
pp. 146144482093354
Author(s):  
Tero Karppi ◽  
David B Nieborg

This article investigates the public confessions of a small group of ex-Facebook employees, investors, and founders who express regret helping to build the social media platform. Prompted by Facebook’s role in the 2016 United States elections and pointing to the platform’s unintended consequences, the confessions are more than formal admissions of sins. They speak of Facebook’s capacity to damage democratic decision-making and “exploit human psychology,” suggesting that individual users, children in particular, should disconnect. Rather than expressions of truth, this emerging form of corporate abdication constructs dystopian narratives that have the power shape our future visions of social platforms and give rise to new utopias. As such, and marking a stark break with decades of technological utopianism, the confessions are an emergent form of Silicon Valley dystopianism.


2019 ◽  
Vol 31 (7) ◽  
pp. 2691-2719 ◽  
Author(s):  
Khaldoon Nusair ◽  
Irfan Butt ◽  
S.R. Nikhashemi

Purpose While the importance of social media will continue to grow, the purpose of this study is to provide a retrospective systematic literature review of the social media research published in major hospitality and tourism journals over a specific time period. Design/methodology/approach The study conducted a bibliometric analysis to review the literature of 439 social media articles published in 51 hospitality and tourism journals over a 15-year time span (2002-2016). Findings Ulrike Gretzel authored the highest fractional citations. The results indicated that social media-related research was mostly published in top-tier journals. The International Journal of Contemporary Hospitality Management was amongst the four leading journals in terms of the percentage of published social media articles. While inter-country social media research collaborations were relatively modest, interestingly, inter-country collaborations have been steadily increasing in the past five years. Another finding indicated that social media research in hospitality and tourism journals has been predominantly quantitative. The results revealed six new areas within the consumer behaviour research theme, namely, eWOM, service recovery, customer satisfaction, brand/destination image and service quality. Finally, it is important to note that four new trends in social media research appeared between 2011 and 2016, namely, big data, netnography, Travel 2.0 and Web 2.0. Research limitations/implications While this study made significant contributions to the social media literature, some limitations do exist. For example, the current research excluded publications from major conferences, books, book chapters and dissertations. Additionally, it is not within the scope of this paper to take into account issues related to self-citations. Practical implications The results obtained from analysis contribute to a comprehensive understanding of social media research progress in hospitality and tourism. For example, evaluating the performance of individual scholars helps educational institutions to compete in the global university ranking system. Additionally, to compete for funding opportunities on the topic of social media, institutions can use citation counts to demonstrate their competitiveness. Furthermore, due to the expected future growth in the number of social media platforms, practitioners need to understand motivating factors and tourists’ needs in different countries, target market segments, age groups and cultures to create highly engaging communities around their brands. Originality/value To the best of the authors’ knowledge, the sample of this study synthesized the largest selection of social media articles published in hospitality and tourism journals. This is the first study to apply the fractional score at the author level, the adjusted appearance score at the university level and the average citation score at the journal and inter-country levels in the analysis. In addition, prevalent research orientations and research trends in social media made significant contributions to existing literature.


2021 ◽  
Vol 12 ◽  
Author(s):  
Supraja Sankaran ◽  
Chao Zhang ◽  
Henk Aarts ◽  
Panos Markopoulos

Applications using Artificial Intelligence (AI) have become commonplace and embedded in our daily lives. Much of our communication has transitioned from human–human interaction to human–technology or technology-mediated interaction. As technology is handed over control and streamlines choices and decision-making in different contexts, people are increasingly concerned about a potential threat to their autonomy. In this paper, we explore autonomy perception when interacting with AI-based applications in everyday contexts using a design fiction-based survey with 328 participants. We probed if providing users with explanations on “why” an application made certain choices or decisions influenced their perception of autonomy or reactance regarding the interaction with the applications. We also looked at changes in perception when users are aware of AI's presence in an application. In the social media context, we found that people perceived a greater reactance and lower sense of autonomy perhaps owing to the personal and identity-sensitive nature of the application context. Providing explanations on “why” in the navigation context, contributed to enhancing their autonomy perception, and reducing reactance since it influenced the users' subsequent actions based on the recommendation. We discuss our findings and the implications it has for the future development of everyday AI applications that respect human autonomy.


Author(s):  
K. Mahesh ◽  
Suwarna Gothane ◽  
Aashish Toshniwal ◽  
Vinay Nagarale ◽  
Harish Gopu

From the day internet came into existence, the era of social networking sprouted. In the beginning, no one may have thought internet would be a host of numerous amazing services like the social networking. Today we can say that online applications and social networking websites have become a non-separable part of one’s life. Many people from diverse age groups spend hours daily on such websites. Despite the fact that people are emotionally connected together through social media, these facilities bring along big threats with them such as cyber-attacks, which includes cyberbullying.


2019 ◽  
Vol 31 (2) ◽  
pp. 633-650 ◽  
Author(s):  
Luis V. Casaló ◽  
Jaime Romero

Purpose Encouraging travelers to create value that benefits firms is of great relevance for companies that operate in online contexts. The purpose of this study is to investigate, focusing on online travel agencies, how monetary promotions (i.e. economic incentives) and non-monetary promotions (i.e. draws and contests) conducted through social media enhance customers’ voluntary behaviors (i.e. suggestions, word of mouth, and social media interactions) that go beyond brand choice, which may provide benefit to firms. Design/methodology/approach The research model draws on the social exchange theory, equity theory and the concept of perceived support – how customers perceive that companies care about their well-being. The authors collect information from 491 users of online travel agencies in Spain and test their hypotheses using partial least squares. They also evaluate the existence of indirect effects. Findings Promotions developed by companies make customers more likely to perform, voluntarily, the helping behaviors of suggestions, word of mouth and social media interactions, through the influence of perceived support. Research limitations/implications Use of a single survey to collect measures and restriction of the sample to Spanish-speaking travelers suggests caution in generalizing the results. Future research could investigate other company-initiated actions and other value-creating behaviors of travelers. Practical implications Promotions help develop perceived support for customers, which leads to voluntary, valuable traveler behaviors. Promotions may be also sufficient to trigger some customer behaviors, such as word-of-mouth. Originality/value Based on the social exchange and equity theories, this paper investigates the influence of social media promotions on customers’ voluntary behaviors via perceived support.


Sign in / Sign up

Export Citation Format

Share Document