Justification of the concept of marketing strategy for business organizations

2020 ◽  
Vol 13 (4) ◽  
pp. 12-20
Author(s):  
V.V. Portnykh ◽  

A brief analysis of approaches to the description of marketing strategy by marketing classics is given. The definition of a marketing strategy is given and its three levels are justified. There are three necessary and sufficient conditions for selecting a target market or market segment. The system of the main strategic market goals of a business organization is justified. The system of compliance of basic strategies of a business organization with external conditions is presented. Sets of typical strategic tasks aimed at managing the «Market» and «market share» areas are presented and described. A method for justifying strategic tasks in the field of marketing based on the use of competitive analysis data is proposed.

2011 ◽  
Vol 2011 ◽  
pp. 1-19 ◽  
Author(s):  
M. Akyig~it ◽  
S. Ersoy ◽  
İ. Özgür ◽  
M. Tosun

We give the definition of generalized timelike Mannheim curve in Minkowski space-time . The necessary and sufficient conditions for the generalized timelike Mannheim curve are obtained. We show some characterizations of generalized Mannheim curve.


1979 ◽  
Vol 86 (2) ◽  
pp. 261-270 ◽  
Author(s):  
M. A. Youngson

1. Introduction. Recently Kaplansky suggested the definition of a suitable Jordan analogue of B*-algebras, which we call J B*-algebras (see (10) and (11)). In this article, we give a characterization of those complex unital Banach Jordan algebras which are J B*-algebras in an equivalent norm. This is done by generalizing results of Bonsall ((3) and (4)) to give necessary and sufficient conditions on a real unital Banach Jordan algebra under which it is the self-adjoint part of a J B*-algebra in an equivalent norm. As a corollary we also obtain a characterization of the cones in a Banach Jordan algebra which are the set of positive elements of a J B*-algebra.


2019 ◽  
Vol 06 (03) ◽  
pp. 257-272
Author(s):  
Marcin Hernes ◽  
Ngoc Thanh Nguyen

Efficient operation of the integrated management information systems (IMISs), especially multi-agent systems, is related to their ability to automatically process collective knowledge. On the basis of this knowledge the decision-making process is realized in the business organizations. This paper presents issues related to framework for acquiring and acquisition subprocesses in a collective knowledge of business organization processing in IMIS. The main novelty of the developed framework is the coverage of all the areas of operation of an organization. Additionally, the inter-area knowledge for automatic strategic-level decision-making has been taken into consideration. The main improvements of this framework are that it allows for processing of the whole collective knowledge of business organization and it can be directly implemented in IMIS.


2002 ◽  
Vol 45 (2) ◽  
pp. 210-227 ◽  
Author(s):  
Lieven Tack

Abstract At which level of analysis (descriptivist, empirical, epistemological), and along which perspective (sociological, linguistical, communicative), should we locate the distinctive criteria for the definition of translation? In other words, what are the necessary and sufficient conditions which constitute the object « translation,» exclusively this object and not any other object? This is the general question of this article. It will be developped in two steps. First, we shall try to demonstrate that the perspective adopted by translatology, in defining translation by its semantical and fonctional equivalence relation with a source text, is congenetically determined by the discursive exclusion of the theorisation of that which is the very condition of possibility of each translation: the disrupture and distancing by which humans structure their social relation. Consequently, it is by the critique of communication theory, where a large part of translatology has drawn its scientific foundations, that we can deliver sound arguments for the assessing of translation in the structure of social relations. A second step consists in the formulation of a working hypothesis: if translation may be caused by the social dialectics of distancing and negociation of meaning, it is not sufficiently specified by this logic. It could be hypothesized that translation finds its specificity in the hybridity of the linguistic referential relation it instaures with the mute universe to be conceptualized on the one hand, and with the source text to be reformulated on the other.


1999 ◽  
Vol 129 (5) ◽  
pp. 1081-1105 ◽  
Author(s):  
Miroslav Šilhavý

Let f be a rotationally invariant function defined on the set Lin+ of all tensors with positive determinant on a vector space of arbitrary dimension. Necessary and sufficient conditions are given for the rank 1 convexity of f in terms of its representation through the singular values. For the global rank 1 convexity on Lin+, the result is a generalization of a two-dimensional result of Aubert. Generally, the inequality on contains products of singular values of the type encountered in the definition of polyconvexity, but is weaker. It is also shown that the rank 1 convexity is equivalent to a restricted ordinary convexity when f is expressed in terms of signed invariants of the deformation.


1955 ◽  
Vol 20 (3) ◽  
pp. 263-273 ◽  
Author(s):  
John G. Kemeny

The question of what constitutes fairness in betting quotients has been studied by Ramsey, deFinetti, and Shimony. Thanks to their combined efforts we now have a satisfactory definition of fairness.On the other hand, the explication of the concept of degree of confirmation (inductive probability) has progressed rapidly in recent years, thanks primarily to Carnap. This explication has usually proceeded by laying down the axioms for frequency-probabilities, and elaborating on these. While in the case where a frequency interpretation is intended these axioms are clearly justified, in our case they have been laid down without any justification. Carnap's presentation has been criticized for just this reason.The purpose of this paper is to show that the probability axioms are necessary and sufficient conditions to assure that the degrees of confirmation form a set of fair betting quotients. In addition it will be shown that one additional, highly controversial, axiom is precisely the condition needed to assure that not only deFinetti's weaker criterion but Shimony's criterion of fairness is also satisfied.


Author(s):  
Nikos Halidias

In this note we study the binomial model applied to European, American and Bermudan type of derivatives. Our aim is to give the necessary and sufficient conditions under which we can define a fair value via replicating portfolios for any derivative using simple mathematical arguments and without using no arbitrage techniques. Giving suitable definitions we are able to define rigorously the fair value of any derivative without using concepts from probability theory or stochastic analysis therefore is suitable for students or young researchers. It will be clear in our analysis that if $e^{r \delta} \notin [d,u]$ then we can not define a fair value by any means for any derivative while if $d \leq e^{r \delta} \leq u$ we can. Therefore the definition of the fair value of a derivative is not so closely related with the absence of arbitrage. In the usual probabilistic point of view we assume that $d < e^{r \delta} < u$ in order to define the fair value but it is not clear what we can (or we can not) do in the cases where $e^{r \delta} \leq d$ or $e^{r \delta} \geq u$.


2015 ◽  
Vol 30 ◽  
pp. 812-826
Author(s):  
Alexander Farrugia ◽  
Irene Sciriha

A universal adjacency matrix U of a graph G is a linear combination of the 0–1 adjacency matrix A, the diagonal matrix of vertex degrees D, the identity matrix I and the matrix J each of whose entries is 1. A main eigenvalue of U is an eigenvalue having an eigenvector that is not orthogonal to the all–ones vector. It is shown that the number of distinct main eigenvalues of U associated with a simple graph G is at most the number of orbits of any automorphism of G. The definition of a U–controllable graph is given using control–theoretic techniques and several necessary and sufficient conditions for a graph to be U–controllable are determined. It is then demonstrated that U–controllable graphs are asymmetric and that the converse is false, showing that there exist both regular and non–regular asymmetric graphs that are not U–controllable for any universal adjacency matrix U. To aid in the discovery of these counterexamples, a gamma–Laplacian matrix L(gamma) is used, which is a simplified form of U. It is proved that any U-controllable graph is a L(gamma)–controllable graph for some parameter gamma.


Author(s):  
Dariush Akbarian

In this paper we deal with a variant of non-convex data envelopment analysis, called free replication hull model and try to obtain their anchor points. This paper uses a variant of super-efficiency model to characterize all extreme efficient decision making units and anchor points of the free replication hull models. A necessary and sufficient conditions for a decision making unit to be anchor point of the production possibility set of the free replication hull models are stated and proved. Since the set of anchor points is a subset of the set of extreme units, a definition of extreme units and a new method for obtaining these units in non-convex technologies are given. To illustrate the applicability of the proposed model, some numerical examples are finally provided.


Author(s):  
Kris van der Pas

This article conceptualises the term “strategic litigation” in order to provide for a definition of it. Strategic litigation is a tool increasingly used in Europe by individuals and organisations to attain different objectives. Next to that, there is increasing academic attention for the topic. Nevertheless, the exact definition of “strategic litigation” remains unclear. Therefore, this article uses the research method of conceptualisation as well as a database research and additional literature to provide for a definition. It looks firstly at the background concept, involving the range of meanings associated with the term “strategic litigation”, after which a systematised concept is formed. Thereby, use is made of the “necessary and sufficient conditions” (NSC) approach, to develop the conditions necessary and/or sufficient for a case to fit within the category of strategic litigation. Moreover, the external conceptual relations of the term are explored.


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