MINAT BELI KONSUMEN DITINJAU DARI STORE ATMOSPHERE, CITA RASA DAN WORD OF MOUTH DI MIE GACOAN SOLO RAYA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dwi Kurnia Sari ◽  
Supawi Pawenang
Keyword(s):  
Quantitative Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Normality Test ◽  
Simultaneous Influence

This study aims to determine the effect simultaneously and partially on consumer buying interest on store atmosphere, taste of food, and word of mouth at Mie Gacoan Solo Raya. The method used is a quantitative method. Data collection techniques were carried out by distributing questionnaires to respondents. The population in this study were consumers of Mie Gacoan Solo Raya. The sampling technique used non-probability techniques with accindental sampling.The data analysis used was validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, and R2 with the help of SPSS version-20. Based on the results of the data calculation and analysis used, the regression equation is obtained, namely Y = 2.697+ 0.609X1 0.160X2 + 0.126X3 + e. This equation shows that consumer buying interest is influenced by store atmosphere, taste, and word of mouth. The conclusion that can be drawn is: "There is a simultaneous influence of store atmosphere, taste of food, and word of mouth on consumer buying interest at Mie Gacoan Solo Raya" can be accepted. "There is an effect of store atmosphere on consumer purchase interest at Mie Gacoan Solo Raya" is acceptable. "There is an influence of taste of food on consumer buying interest in Mie Gacoan Solo Raya" is acceptable. "There is an effect of word of mouth on consumer buying interest at Mie Gacoan Solo Raya" is acceptable. The result of the coefficient of determination R2 is 0.736, which means that 73.6% of the variation in the purchase interest variable can be explained by the store atmosphere, taste of food, and word of mouth variables, while the rest is explained by other variables not included in this study. Keywords : Store Atmosphere, Taste of Food, Word of Mouth and Consumer Buying Interest.

scholarly journals Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa

2021 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Dewi Kurniasih ◽  
◽  
Elizabeth Elizabeth ◽  
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Normality Test

Abstract Purpose: This study aimed to analyze the effect of service quality, brand image and word of mouth on service purchase decisions. Research methodology: This type of research was descriptive. The population used in this study were all customers at Lion Parcel Kreo Branch, totaling 2,089 customers from July 2019 to September 2019. The sample used was 100 respondents, with the sampling method using probability sampling with a simple random sampling technique. Data were collected using a questionnaire and then the data were further analyzed using SPSS (Statistical Product and Service Solutions) version 20. Data analysis was performed on the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Correlation, Test Hypothesis (t test and F test), Coefficient of Determination and Multiple Linear Regression Analysis. Results: The results showed that, the quality of service, brand image and impact on the purchase decision of services.

scholarly journals Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Normality Test ◽  
Analysis Technique ◽  
The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

scholarly journals Pengaruh Shift Kerja, Pengalaman Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Bagian Produksi PT. Alasindo Perdana Sakti

2021 ◽  
Author(s):  
Damayanti
Keyword(s):  
Work Environment ◽  
Work Experience ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Work Shift ◽  
Analytical Technique ◽  
Work Shifts

This study discusses human resource management regarding the effect of work shifts, work experience, and work environment, on the performance of employees in the production division of PT. Alasindo Perdana Sakti. This study uses a quantitative approach, the sampling technique is saturated sampling with a sample of 35 employees. The analytical technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test, t test, F test. The results of the study found that partially there is a positive and significant effect between work shifts on the performance of employees in the production division of PT. Alasindo Perdana Sakti, this can be seen from the significant value of t of 0.000 <0.05. Work experience partially has a positive and significant impact on the performance of employees in the production division of PT. Alasindo Perdana Sakti, this can be seen from the significant value of t of 0.019 <0.05. The work environment partially has a positive and significant effect on the performance of employees of the production division of PT. Alasindo Perdana Sakti, this can be seen from the significant value of t of 0.031 < 0.05. Work shift work experience and work environment simultaneously have a positive and significant effect on the performance of employees in the production division of PT. Alasindo Perdana Sakti, this can be seen from the significant F value of 0.000 <0.05.

scholarly journals Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat - Jember

2019 ◽  
pp. 161-169
Author(s):  
Ahmad Fambang Hermawan ◽  
Retno Endah Supeni ◽  
Akhmad F. Rozi
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test

ABSTRACT This study examines the Effect of Product Quality, Prices, and Promotions on Purchasing Decisions of Honda Beat Motorcycle Consumers at the Kalisat-Jember Motor MPM Dealer. The purpose of the research is to find out and analyze the influence of product quality, price, and promotion on purchasing decisions both partially and simultaneously. The study was conducted on consumers who use Honda Beat Motors in the District of Kalisat. The population in this study were all users of Honda Beat Motorbikes in the District of Kalisat as many as 100 respondents. The technique of collecting data using a questionnaire. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). Data is processed using IBM SPSS 20. The results of the analysis using regression can be seen that the variables of product quality, price, and promotion have a significant effect on the decision to buy Honda Beat motorbikes in Kalisat sub-district. ABSTRAK Penelitian ini menguji Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat-Jember. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian dilakukan pada konsumen yang menggunakan Motor Honda Beat di Kecamatan Kalisat. Populasi dalam penelitian ini adalah seluruh pengguna Sepeda Motor Honda Beat di Kecamatan Kalisat sebanyak 100 orang responden. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Data diolah menggunakan IBM SPSS 20. Hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas produk, harga, dan promosi berpengaruh signifikan terhadap keputusan pemebelian sepeda motor honda beat di kecamatan kalisat.

scholarly journals Analisa Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Menggunakan Metode Kuantitatif Pada CV. Meubele Berkah Tangerang

2019 ◽  
Vol 5 (1) ◽  
pp. 19-28
Author(s):  
Imron Imron
Keyword(s):  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Method ◽  
Linear Regression Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Simple Linear Regression ◽  
Descriptive Research ◽  
Normality Test ◽  
Potential Customers

Abstract: The large number of new companies offering a variety of similar products at lower prices raises intense competition to increase sales. Therefore, improving product quality is something that must be done in order to attract potential customers and increase the number of purchases. Based on the type of data obtained by the authors in this study, the authors used a quantitative method using descriptive research methods to describe the results of research conducted. In this study the authors used a questionnaire as a tool to collect data. Then the data obtained were analyzed using validity test, reliability test, normality test, heteroskedacity test, simple linear regression analysis, t test (partial) and determinant test with the help of SPSS version 25. From the results of the analysis carried out by researchers it can be concluded that there is a quality effect product to customer satisfaction on CV. Meubele Berkah Tangerang, this means H0 is rejected and H1 is accepted. Keywords: Quantitative, SPSS, Product Quality, Consumer Satisfaction

Pengaruh Marketing Mix terhadap Keputusan Nasabah untuk Menabung pada PT Bank Muamalat Indonesia Kantor Cabang Pembantu Stabat

2020 ◽  
Vol 3 (2) ◽  
pp. 210-232
Author(s):  
Asmawarna Sinaga ◽  
Muhammad Arfan Harahap ◽  
Anjur Perkasa Alam ◽  
Murni Agustina ◽  
Wirdany Wirdany
Keyword(s):  
Linear Regression Analysis ◽  
Test Validity ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Physical Evidence ◽  
Regression Test ◽  
Product Location

The Influence of Marketing Mix On Customer's Decision To Saving At PT. Bank Muamalat Indonesia Branch Stabat Officer. Asmawarna Sinaga and Anjur Perkasa Alam. Methods of data collection is done through questionnaires distributed to customers at Bank Muamalat KCP Stabat. Samples taken as many as 100 respondents of Bank Muamalat customers with probability sampling technique, the data obtained then processed using SPSS tool version 17 and analysis by using multiple linear regression analysis. This analysis includes reliability test, validity test, multiple linier regression test, hypothesis testing through Ttest, Ftest, and coefficient of determination (R2) and classical assumption test. Ttest results show that Product, Location, Promotion, People have a positive and significant impact on customer's decision to save at Bank Muamalat. While Physical Evidence does not significantly influence the decision of customers to save at Bank Muamalat. Ftest shows that product, location, promotion, person, and physical evidence simultaneously have a significant effect on customer decision to save at Bank Muamalat.

scholarly journals DETERMINASI DISIPLIN, KOMPENSASI DAN MUTASI TERHADAP KINERJA PEGAWAI

2019 ◽  
Author(s):  
Surya Akbar
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Sampling Techniques ◽  
Analysis Method ◽  
Know How ◽  
Independent Variables ◽  
Normality Test

This study aims to identify and analyze the determination of discipline, compensation and mutations one at the same time the performance of employees in the Office of Legislative Secretariat Batam. This study uses three independent variables, discipline, compensation and mutation with one dependent variable namely performance. Usages of variables in this study is expected to know how is the process that occurs and what are the factors driving the creation of a good performance in the Parliament Secretariat Batam. These samples included 66 people who are employees at the Parliament Secretariat Batam.Samples were taken by sampling techniques. Data analysis method used is quantitative analysis, the validity, reliability test, classic assumption test, test multikoloniaritas, heterocedasticity test, normality test, multiple linear regression analysis, t-test, f, test the coefficient of determination R2

scholarly journals Pengaruh Kompetensi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada UD. Sumber Ayem Kediri

2021 ◽  
Author(s):  
Putri Febrianningtiyas
Keyword(s):  
Work Environment ◽  
Quantitative Methods ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simultaneous Test ◽  
Analysis Technique

This study aims to determine and explain whether there is an influence of competence, work discipline and work environment on employee performance at UD. Sumber Ayem Kediri. This research is a descriptive study with quantitative methods, the sampling technique used is saturated sampling technique, with total population and sample of 30 respondent or employees. The analysis technique used is validity test, reliability test, multiple linear regression analysis, t test (partial) and F test (simultaneous) test of the coefficient of determination (R2) which is processed using the SPSS 16.0 program. The result of the study concluded that partially there is a positive and significant influence between competence on employee performance, this can be seen from the significant value of t of 0.026 < 0.05. work discipline partially has a positive and sifnificant effect on employee performance, this can be seen from the significant value of t of 0.006 < 0.05. the work environment partially has a positive and significant effect on employee performance, this can be seen from the significant value of t of 0.043 < 0.05. competence, work discipline and work environment simultaneously have a positive and significant effect on employee performance at UD. Sumber Ayem Kediri, this can be seen from the significant F value of 0.000 < 0.05.

scholarly journals Performance Improvement through Skills and Work Experience at the Population and Civil Registration Office of Serang Regency

2020 ◽  
Vol 1 (3) ◽  
pp. 209-219
Author(s):  
Khaeruman ◽  
Tabroni
Keyword(s):  
Career Development ◽  
Work Experience ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Civil Registration ◽  
Analysis Technique

The background of this research is that the career development of employees at the Department of Population and Civil Registration of Serang Regency tends to decline, allegedly due to a lack of skills and work experience.  This study aims to determine the effect of skills and work experience partially and simultaneously on the career development of employees at the Department of Population and Civil Registration of Serang Regency. The research method used is descriptive and quantitative. The population was 84 employees at the Department of Population and Civil Registration of Serang Regency and the sample size was 84 employees, while the sampling technique used in this study was saturated sampling. The data analysis technique used includes validity test, reliability test, classical assumptions, correlation test, coefficient of determination, multiple linear regression analysis and hypothesis testing. The results of the study obtained a hypothesis test of the skill variable on career development obtained tcount> ttable (3,913> 1,989) which means significant, work experience on career development obtained tcount> ttable (4,627> 1,989) means significant, while skills and work experience on career development obtained Fcount> Ftable (51,616> 3,11) means significant.

scholarly journals PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, KEPERCAYAAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG

2021 ◽  
Vol 11 (2) ◽  
pp. 230
Author(s):  
Monita Nugrahaeni ◽  
Ahmad Guspul ◽  
Hermawan Hermawan
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Price Perception ◽  
Positive Effect

This study aims to investigate the effect of store atmosphere, service quality, price perception, and trust on the repurchase intention of Ayam Susan Wadaslintang. The sampling method of this study was the non-probability sampling by using the accidental sampling technique to 100 consumers. The data then being analyzed statistically by using multiple linear regression analysis, validity test, reliability test, and t-test. The result of the study shows that store atmosphere, service quality, price perception, and trust have a positive effect on consumer repurchase intention.

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