Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores

2021 ◽  
Vol 29 (5) ◽  
pp. 634-650
Author(s):  
Sang In Lee ◽  
Jihun Yu
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Fashion Brand

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Key Determinants of International Retail Success: A Case of IKEA Retail

2021 ◽  
Vol 4 (1) ◽  
pp. 18-33
Author(s):  
Padmalini Singh ◽  
K.S. Srinivasa Rao ◽  
Liang Xuan ◽  
Daisy Mui Hung Kee ◽  
Fong Jia Min ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Retail Store ◽  
Primary Data ◽  
International Strategy ◽  
Collection Method ◽  
Management Planning ◽  
Data Collection Method

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

1978 ◽  
Vol 15 (4) ◽  
pp. 650-655 ◽  
Author(s):  
Michael B. Menasco ◽  
Del I. Hawkins
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Field Study ◽  
Cognitive Dissonance ◽  
Field Test ◽  
State Anxiety ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Relationship

An ex post facto field study investigated state anxiety as a measure of the magnitude of postpurchase dissonance. Purchase conditions which should produce varying levels of postpurchase dissonance were found to have a predicted effect on a validated measure of state anxiety. Implications for aspects of marketing strategy and application to the study of consumer behavior are highlighted.

Maybelline Inc.: About Face

2017 ◽  
pp. 1-28
Author(s):  
Julie Hennessy ◽  
Jill Carter ◽  
Jimmy Carter ◽  
Alice M. Tybout
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Market Share ◽  
Distribution Channels ◽  
Competitive Environment ◽  
Product Management ◽  
Demographic Analysis ◽  
Product Lines ◽  
Purchasing Patterns ◽  
Consumer Marketing

Maybelline is the world's leading mass cosmetic company. It enjoys tremendous success and a commanding market share, particularly in the eye makeup category. But Maybelline also acknowledges a weakness in the strategic face segment, most notably in the profitable foundations product lines. Approaches the challenge of successfully growing this important category by looking at every aspect necessary to make this move, including: consumer marketing strategy, consumer behavior and purchasing patterns, demographic analysis, segmentation and targeting, product management, distribution channels, pricing, advertising, and understanding the competitive environment.

scholarly journals Methodology for assessing the competitive positions of a product in consumers perception

Economica ◽  
2021 ◽  
pp. 71-80
Author(s):  
Liubov Aricova ◽  
Keyword(s):  
Public Opinion ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Target Audience ◽  
Point Of View ◽  
The Public ◽  
Positioning Strategy ◽  
Methods And Techniques ◽  
Strategic Goals ◽  
The Creation

The article is devoted to the study and analysis of practical views on the nature of the concept of positioning, highlighting the main features, determining the importance of the positioning process in the formation of the overall marketing strategy of the company. In today's market the winners are those who sets the strategic goals and competes with the use of theoretically justified from a scientific point of view of methods and techniques. The processes that ensure the creation of strong positions in the market are reflected in the methodological recommendations developed by the author for the positioning of the product. The effectiveness of the positioning strategy depends on identifying the correct and accurate target audience, analyzing competitors' organizations and predicting consumer behavior. All this allows to determine the strengths and weaknesses of the enterprise, as well as to find out the public opinion about this enterprise.

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