The AI Promotion Strategy of Korea Defense  for the AI Expansion in Defense Domain

Strategi penjualan atau pemasaran adalah suatu seleksi sasaran yang menentukan posisi persaingan dan bauran dalam transaksi jual beli. Dalam strategi yang diterapkan penjualan atau pemasaran di swalayan dapat dibagi menjadi beberapa bentuk: a) Strategi Produk, b) Strategi Harga, c) Strategi Distribusi, d) Strategi Promosi. Swalayan Surya Gondang memiliki dua strategi yang dapat diterapkan, yaitu strategi harga yang terdapat dalam penetapan harga berupa POP (Point of Price) dan strategi promosi terhadap barang tertentu dengan sistem promo terdapat pada barang komoditas. Penetapan harga yang berupa POP (Point of Price) yang terdapat di etalase rak barang komoditas di mana hal tersebut merupakan kesepakatan harga antara pihak swalayan dengan konsumen (pelanggan). Sedangkan strategi yang terjadi pada promosi diterapkan dalam sistem promo dibagi menjadi 10 macam promo (diskon, murah, 3 hari saja, awal bulan, akhir bulan, home care, beauty fair, kitchen fair, kids and baby fair, dan heboh). Hal tersebut dilakukan untuk menarik minat konsumen agar mau berbelanja di Swalayan Surya Gondang. Penelitian yang dilakukan mempunyai sebuah tujuan untuk mengetahui bagaimana strategi di Swalayan Surya Gondang dengan menggunakan jenis pendekatan secara langsung atau lapangan (field research), sedangkan jenis penelitian adalah kualitatif. Data yang diperoleh berupa data primer dan sekunder, sebagaimana yang terdapat dalam metode pengumpulan data dengan cara wawancara dan telaah dokumentasi. Dalam menganalisis data, peneliti menggunakan teknik analisis data kualitatif. Dari hasil penelitian yang dilakukan oleh peneliti bahwa Swalayan Surya Gondang mempunyai 2 strategi untuk menarik minat konsumen (pelanggan) yaitu berupa penetapan harga yang ada pada POP (Point of Price) tidak sesuai dengan database komputer sehingga terjadi perubahan lafal ijab dan qabul. Strategi selanjutnya yaitu berupa promo yang terdapat pada barang komoditas berupa promo diskon di mana telah ditemukan adanya ketidakjujuran terhadap barang yang mendapat promo diskon, yang ditemukan penutupan logo promo pada masa kadaluwarsa yang menyebabkan pihak konsumen (pelanggan) tidak megetahui kapan masa kadaluwarsa akan habis. Kata Kunci: Strategi, Penjualan Barang, Swalayan.ABSTRACT:The sales or marketing strategy is a target selection that determines the position of competition and mix in buying and selling transactions. In the strategy applied sales or marketing in supermarkets can be divided into several types; a) Product Strategy, b) Price Strategy, c) Distribution Strategy, d) Promotion Strategy. Surya Gondang Supermarket has two strategies that can be implemented, the price strategy in pricing in the form of POP (Pont of Price) and in the form of a promotion strategy for certain goods with the promo system in commodity goods. Pricing in the form of a Point (POP) that is contained in a commodity shop window where it is a price agreement between a supermarket and a customer. While the strategy that occurred in the promotion was implemented in the promo system divided into 10 kinds of promos (discounts, cheap, just 3 days, the beginning of the month, the end of the month, home care, beauty fair, kitchen fair, kids and baby fair, and excited). This was done to attract consumers to shop in Surya Gondang Supermarket. The research conducted has a purpose to find out how the strategy in Surya Gondang Supermarkets uses the type of approach directly or in the field (field research), while the type of research is qualitative. Data obtained in the form of primary and secondary data, as contained in the method of data collection by means of interviews and documentation. In analyzing data, researchers used qualitative data analysis techniques. From the results of research conducted by researchers that Surya Gondang Supermarket has 2 strategies to attract consumers (customers), they are; in the form of pricing in the POP (Point Of Price) that is not in accordance with computer databases so that changes in lafadz ijab and qabul occur. The next strategy is in the form of promos contained in commodity goods in the form of discount promos where there has been a dishonesty of the goods that received a discount promo, which found closure of the promo logo on expiration which causes the consumer (customer) not to know when the expiration will expire.

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Alexander First Nations Parents’ Perceptions of a School Nutrition Policy

Canadian Journal of Dietetic Practice and Research ◽

10.3148/cjdpr-2019-026 ◽

2020 ◽

Vol 81 (2) ◽

pp. 66-71 ◽

Cited By ~ 1

Author(s):

Christina Gillies ◽

Anna Farmer ◽

Katerina Maximova ◽

Noreen D. Willows ◽

Keyword(s):

Policy Implementation ◽

First Nations ◽

Structured Interview ◽

Nutrition Policy ◽

School Nutrition ◽

Healthy Foods ◽

Promotion Strategy ◽

Food Programs ◽

Health Promotion Strategy ◽

Survey Responses

Purpose: A school nutrition policy (SNP) is one promising school-based health promotion strategy to improve the food environments of First Nations children. The aim of this study was to explore First Nations parents’ perceptions of a SNP. Methods: A process evaluation of policy implementation was conducted using a mixed-methods design. Parents (n = 83) completed a 19-question survey to capture their perceptions of the policy. Survey responses informed questions in an 11-question semi-structured interview guide. Transcripts from interviews with parents (n = 10) were analyzed using content analysis to identify barriers and facilitators to policy implementation. Results: Parents were supportive of the SNP and the school’s food programs, which they perceived as helping to address community concerns related to nutrition. However, some parents opposed the restriction of unhealthy foods at school celebrations and fundraisers. In addition, despite being aware of the SNP, parents were unable to demonstrate an understanding of the SNP content. Finally, parents struggled to provide their children with healthy foods to bring to school due to lack of affordable and accessible food in the community. Conclusions: Although SNPs may be well-received in First Nations communities, their implementation must be supported by parent involvement and consideration of wider socioeconomic conditions.

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PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽

10.34010/common.v2i2.1192 ◽

2018 ◽

Vol 2 (2) ◽

Author(s):

Uud Wahyudin ◽

Dedi Rumawan Erlandia

Keyword(s):

Mass Media ◽

Public Relations ◽

National Language ◽

City Branding ◽

City Region ◽

Promotion Strategy ◽

Interactive Communication ◽

The Press ◽

Government Public Relations ◽

The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

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Export-led Growth Hypothesis in MINT Countries: A Panel Cointegration Analysis

International Conference on Eurasian Economies 2017 ◽

10.36880/c09.01989 ◽

2017 ◽

Author(s):

Harun Bal ◽

Shahanara Basher ◽

Abdulla Hil Mamun ◽

Emrah Akça

Keyword(s):

Economic Growth ◽

Large Population ◽

Panel Cointegration ◽

Secondary Data ◽

Capital Formation ◽

Cointegration Analysis ◽

Promotion Strategy ◽

Key Factor ◽

Good Number ◽

Growth Hypothesis

The contribution of exports to GDP in MINT countries that improve substantially just after their implantation of export promotion strategy in the late 1980s raises the issue of whether the growth in these countries is led by export or not. While a good number of studies have been found investigating whether economic growth is promoted by exports for developing countries having an outstanding share of export in GDP, no study investigating the export-led growth hypothesis for MINT countries has been found until recent times. The main purpose of this study is to fill up the void. The study employs panel cointegration technique with an aim to examine whether the export is the key factor of economic growth for MINT countries employing yearly secondary data that covers the period. Results of the study imply that economic growth of these countries is considerably exports driven. Moreover, there is an indication of improvement of efficiency as exports work along with the rise capital formation. As the employment opportunity of an economy is expanded through capital formation, the emerging MINT countries endowed with large population and favorable demographics are expected to become the major exporters with strong GDP growth by being able to attract adequate foreign investment.

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STRATEGI PROMOSI WISATA BUDAYA BERNUANSA RELIGI DI KABUPATEN MALANG

Arthavidya Jurnal Ilmiah Ekonomi ◽

10.37303/a.v21i2.139 ◽

2019 ◽

Vol 21 (2) ◽

pp. 196-206

Author(s):

Novita Rifaul Kirom

Keyword(s):

Historical Background ◽

Global Community ◽

Promotion Strategy ◽

Geographical Environment

Abstract: The country of Indonesia is very beautiful and enchanting with a variety of cultures, ethnicities, customs, and religions that are owned from Sabang to Merauke. Historical background, a cool and geographical environment of various ethnicities, the development of the region, various languages are also one of the factors that add to the richness of Indonesian culture to be known in the global community. these differences provide more value for Indonesia. The uniqueness and diversity will never be extinct if it continues to be preserved by the nation's generation. As an archipelago country with various cultures and has quite a number of citizens, Indonesia will be easily known abroad.. Keywords: Keywords: Promotion strategy, culture, tourist

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LESSONS FROM THE RESIDENT EXPERIENCE WITH THE R3 PROGRAM

Innovation in Aging ◽

10.1093/geroni/igz038.2852 ◽

2019 ◽

Vol 3 (Supplement_1) ◽

pp. S776-S776

Author(s):

Edward A Miller ◽

Pamela Nadash ◽

Elizabeth Simpson ◽

Natalie Shellito ◽

Marc Cohen

Keyword(s):

Emotional Support ◽

Supportive Services ◽

Promotion Strategy ◽

Senior Housing ◽

Building Trust ◽

Appropriate Care ◽

Timely Access ◽

Health Related ◽

Lower Health ◽

Privacy And Confidentiality

Abstract Understanding the resident experience is a critical step to creating a sustainable and replicable model of affordable resident-centered housing with supportive services programs. This study thus draws lessons from focus groups with participants in the R3 program for designing and implementing such initiatives in affordable senior housing. Findings indicate that the R3 program brings value to residents: they benefit from reliable information on health-related issues, as well as emotional support and assistance with accessing appropriate care. By focusing on prevention and ensuring timely access to services, findings suggest how the intervention could promote seniors living independently longer and lower health system costs. Results also suggest ways to improve the effectiveness of housing with services programs, including providing clarity regarding the purpose of the program, its components and staffing, building trust between program staff and residents, addressing concerns about privacy and confidentiality, and implementing a multipronged marketing and promotion strategy.

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“To Be a Guy Is to Be Human”: Outcomes of the WiseGuyz Program Through Photo-Based Evaluation

Health Promotion Practice ◽

10.1177/1524839920976382 ◽

2020 ◽

pp. 152483992097638

Author(s):

Deinera Exner-Cortens ◽

Alysia Wright ◽

Marisa Van Bavel ◽

Kathleen C. Sitter ◽

Debb Hurlock ◽

...

Keyword(s):

Health Promotion ◽

Well Being ◽

Health Promotion Program ◽

Adolescent Male ◽

Future Health ◽

Promotion Strategy ◽

Visual Storytelling ◽

Holistic Understanding ◽

Before And After ◽

Health Promotion Strategy

Gender-transformative approaches (i.e., approaches that support male-identified individuals to critique and resist stereotypical male gender role norms that negatively affect health and well-being) are increasingly recognized as a key health promotion strategy. However, there is limited evidence to date on gender-transformative interventions for male-identified adolescents. In addition, given the dynamic and socially constructed nature of gender, methods beyond quantitative data collection are needed to gain a holistic understanding of promising gender-transformative health promotion approaches. One newer method to capture lived experiences with adolescents is photo-based evaluation, where youth program participants take pictures to represent their knowledge, attitudes, and/or behaviors before and after a program. The present study presents findings from the photo-based evaluation of a gender-transformative health promotion program called WiseGuyz. WiseGuyz is offered to mid-adolescent, male-identified youth in school and community settings, and is designed to promote mental and sexual health and prevent violence. Six youth photographers from a rural Canadian setting took part in this evaluation, taking photos to represent what being a guy in their world meant before and after WiseGuyz. Youth then participated in an individual visual storytelling interview and a group-based photovoice process. Key themes in relation to masculinities that emerged from these data were around changes to (1) social norms and (2) emotionality following program participation, and the need for a safe program space to support these changes. This study adds to literature demonstrating the promise of gender-transformative approaches with adolescents, with implications for future health promotion research and practice with male-identified youth.

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