scholarly journals El Balance Social como una herramienta válida para representar la Responsabilidad Social en las Empresas Chilenas / The Social Balance as a valid tool to represent the Social Responsibility in the Chilean Companies

Ciencia Unemi ◽  
2015 ◽  
Vol 8 (16) ◽  
pp. 87
Author(s):  
Guido Asencio Gallardo

El concepto de Responsabilidad Social Empresarial (RSE) refleja hoy en día el resurgimiento de valores en la sociedad, además manifiesta la necesidad que tienen las empresas de involucrarse en la sociedad civil a través de sus iniciativas, no tan sólo como generadoras de proyectos aislados que las conecten con su entorno, sino integrándolas como parte de su estrategia empresarial. En este ensayo se presenta la herramienta Balance Social (BS), un tema que tiene sus orígenes en la RSE, modelo adoptado en Chile en el año 1975, desde la primera experiencia registrada en la Asociación Chilena de Seguridad (ACHS). La herramienta toma en cuenta los aspectos sociales que contempla una entidad hacia adentro, los denominados agentes internos, es decir los trabajadores en sus distintos niveles de la organización. Se darán a conocer modelos de Balance Social, por medio de análisis de su diseño e influencia a tomar en consideración y el tipo de empresa en que se aplique. El aporte de este ensayo, es dejar manifiesto que el Balance Social transformaría los tradicionales indicadores sociales que presentan algunas entidades en insumos reales, y a su vez serviría como una herramienta práctica para representar la RSE de una empresa. AbstractThe concept of Corporate Social Responsibility (CSR) today reflects the resurgence of values in society, also expressed the need for companies to engage in civil society through initiatives, not just as isolated projects that generate connection them to their environment but integrating them as part of their business strategy. In this test the Social Balance (BS) tool, an issue that has its origins in the CSR model adopted in Chile in 1975, since the first recorded experience in the Chilean Safety Association (ACHS) presented. The tool takes into account the social aspects covered entity inward-called insiders, i.e., workers at different levels of the organization. They will be released models of Social Balance, through design analysis and influence to consider and type of business in which it applied. The contribution of this paper is to leave clear that the Social Balance transforms traditional social indicators that have some real input entities, and in turn serve as a practical tool to represent a company CSR.

Author(s):  
José G. Vargas-Hernández ◽  
César Alejandro Polo-Navarro

The objective of this chapter is to make known the importance of the use of these practices in Mexican companies, the benefits they have in the community where they are implemented. The method used is the method in a descriptive way through the periodic notes of the regional self-service company S-Mart. The method is based on analysis of the literature review. The main conclusion is that the company seeks to compete against the large self-service companies through CSR trying to fulfill its mission as a company. It is also concluded that corporate social responsibility affects the social responsibility of the consumer to the extent that circumstances permit, positively or negatively.


2019 ◽  
Author(s):  
Martina Brandt ◽  
Elke Dahlbeck ◽  
Franz Flögel ◽  
Stefan Gärtner ◽  
Dajana Schlieter ◽  
...  

The involvement of companies and people in the provision of services of general interest in structurally weak, demographically shrinking regions is becoming increasingly important. In addition to examining the social responsibility of companies under the term ‘corporate social responsibility’, this study also focuses on regional corporate engagement. Against the background of the known dilemmas in the area of civil societal engagement, in which fewer people are involved in structurally weak regions than in prospering regions, this book raises the question of whether this also applies to corporate engagement by focusing on whether companies are able to break through regional crisis cycles successfully while also fostering a positive influence on the development of the region. Using three case studies, the authors identify certain factors and obstacles in regional corporate engagement and evaluate the results of a company survey.


2016 ◽  
Vol 12 (4) ◽  
pp. 388-412 ◽  
Author(s):  
Frank Jan de Graaf

Purpose Using the global financial crisis as a critical event and based on institutional theory and stakeholder theory, this paper aims to explore the relationship between corporate governance and corporate social responsibility (CSR). The question is how stakeholders can influence corporate responses to societal change by using their position in the governance structure. Design/methodology/approach The analysis is based on a historical analysis of data collected mainly between 2002 and 2004. The historical perspective enables an understanding of the response of the company to environmental changes. Findings The approach enables researchers to relate the normative component of CSR to specific governance mechanisms. These governance mechanisms are specified in direct and indirect influence pathways. Historical data shed light on how, in the upbeat of the crisis, stakeholders have influenced the principles and policies of the ING Group, a Dutch financial company. Research limitations/implications The paper suggests that stakeholders influence principles – normative assumptions that guide corporate decisions – mainly in dialogue-based meetings (direct influence pathways). Companies are made accountable in indirect influence pathways such as regulations. The author also demonstrates that a historical approach enables an understanding of long-term historical developments and the linking of corporate policies to the normative assumptions of stakeholders. Practical implications If stakeholders wish to assess the social responsibility of a company, then they should assess the governance structure in relation to the principles and policies. The power structure within a company and that within the institutional framework in which the company operates (the governance system) strongly influences how a company executes its social responsibilities. Social implications The paper demonstrates how stakeholders can use the governance structure to influence a bank. If society – or a specific group in society – wants banks to play a different role, this paper points to what could be the levers of change in the governance system and the governance structure. Originality/value Insights into the complex relationship between corporate governance and the processes in which the social responsibilities of a company are developed.


Nirmana ◽  
2022 ◽  
Vol 20 (2) ◽  
pp. 106-120
Author(s):  
Natalia Widiasari

Advertising plays an important role in narrating the social side of a company which is often referred to as Corporate Social Responsibility (CSR). Corporate social campaigns are often seen as dubious, however, audiences as individuals interpret advertisements based on their values and experiences. TBSI (The Body Shop Indonesia) advertisements were conceptualized and analyzed using narrative transportation. Interviews are conducted with nine informants from various backgrounds. The results of the study are described in themes, namely (1) insight, (2) the relationship between CSR messages and the participant's value system, and (3) narrative responses to CSR advertisements. The result of the study states that advertising does not necessarily make the value from a social issue to be embedded or instilled in someone. Narrative and commitment to these values depend on the individual, person by person.


2010 ◽  
Vol 4 (3) ◽  
pp. 90 ◽  
Author(s):  
Dalila Alves Corrêa ◽  
Mário Sacomano Neto ◽  
Valéria Rueda Elias Spers ◽  
Antonio Carlos Giuliani

O artigo aborda a prática da responsabilidade social em empresas que atuam de forma inovadora e sustentável. Responsabilidade social empresarial é um assunto que tem suscitado o interesse de autores da área de gestão, bem como vem estabelecendo relações com as abordagens inovação e sustentabilidade. Seu objetivo é mostrar, pelo estudo de caso desenvolvido numa empresa de grande porte, fabricante de equipamentos pesados, que as práticas de responsabilidade social, a inovação e a sustentabilidade são desdobramentos decorrentes da estratégia corporativa da empresa e que estão vinculadas aos seus objetivos econômicos, legais e sociais. Os dados da pesquisa foram coletados através de entrevistas realizadas com profissionais da empresa, observação e análises documentais sobre os projetos implantados e em desenvolvimento. Nesse sentido, a experiência construída pela empresa permite comentar que decisões sobre inovação tecnológica e sustentabilidade devem estar diretamente vinculadas às questões e ações sociais e ambientais, bem como emergir da base das concepções estratégicas do negócio. O estudo busca contribuir para as discussões que abordam estratégias de inovação e sustentabilidade aliadas aos propósitos de natureza socialmente responsáveis. Palavras-chave:Responsabilidade social, Inovação, Sustentabilidade, Projetos Sociais. ABSTRACT The relation among Corporate Social Responsibility (CRS), Innovation and Sustainability is a subject that has interested many companies and authors of the management area. This article has a main objective to analyze this relation in a heavy equipment manufacturer. The research data have been collected through interviews with professionals of the company, observation and analyses of institutional documents. The results indicated that the company decisions about technological innovation and sustainability are directly linked with the social and environmental issues related to the business strategy. Keywords:Corporate Social Responsibility (CRS), Innovation, Sustainability, Heavy Equipment Manufacturer.


2021 ◽  
Author(s):  
◽  
Nathalie Weerasundara

<p>Corporate Social Responsibility (CSR) has increasingly become identified as a societal expectation of companies around the world. The concept has not only risen in significance, but its impacts and potential benefits have become widely recognised by the organisational literature as well as managers. As a result, the influence of CSR practices have been discussed in regards to the numerous stakeholders that hold a vested interest in a company. However, the literature has been predominantly focused on the influence of CSR on external stakeholders such as: shareholders, customers, Non-Governmental Organisations (NGOs) and the general public. As such, the attention attributed to the internal stakeholder group of employees, has been relatively underdeveloped. While focus on this area has begun to emerge throughout the literature, there continues to be a lack of attention given to the effects of CSR on an individual’s sense of belonging within the organisation. As a result, there is a lack of understanding on the nature and extent of this relationship within the existing literature.  This qualitative, interview-based study of fourteen respondents, presents results that provide a greater understanding of the relationship between CSR and an individual employee’s sense of belonging. The results uncover the consequences of an organisation’s CSR initiatives on its employees and discusses its influence over fostering a sense of belonging. The findings illustrate that significant impacts upon an employee’s sense of belonging include generating a sense of pride in the organisation, promoting bottom-up, employee-driven initiatives and establishing social relationships amongst colleagues. The findings also recognise the similarly unexplored potential for this influence on employee belonging to be negatively perceived should the value of CSR be overleveraged with external stakeholders. The development of a framework to present the linkages and interconnections between these ideas are able to generate greater understanding of the relationship.  The research concludes with practical implications for organisational management to recognise the influence and power to benefit its employees, and ultimately the wider entity, through the implementation of CSR. For a business strategy whose primary implications are concerned with the influence on external stakeholders, this study provides deeper understanding of the unexplored relationship between CSR policies and its influence over an individual employees sense of belonging.</p>


2018 ◽  
Vol 11 (2) ◽  
pp. 243 ◽  
Author(s):  
Nor Hadi

<p>This article explains the empirical research results of the social responsibility performance measurement model for employees that is done by companies by using the NH Approach method. Social responsibility needs to be measured to see the effectiveness of the social responsibility done by a company, as well as to provide legitimacy for stakeholders regarding the company’s volunteer efforts in carrying out its responsibilities. The NH Approach is an integrated social responsibility measurement model that was developed based on the legitimacy theory and the stakeholder theory. An evaluation is conducted from two sides, from the stakeholder side as the recipient of social responsibility assistance, and the company management side as the social responsibility assistance provider.</p><p>The study used a research and development approach, where the respondents numbered 98 individuals with a response rate level of 92% (90 respondents who returned the questionnaires). From the 90 questionnaires submitted, only 62 of them were considered complete and analyzed.</p><p>The research results reveal that the practice of social responsibility that was done by the company has a grade of Unsatisfactory (C), because the social responsibility index has a score of 62.39. Several factors act as the triggers, including misunderstandings between parties in understanding social responsibility, underdeveloped social responsibility programs that have already been conducted, and limited social responsibility practice, so that the programs implemented cover various elements of social responsibility.</p>


Author(s):  
Maharani Rahma

The purpose of establishing a company can be divided into two, economic goals and social goals. Economic goals regarding the company's efforts to maintain it’s existence, the company's social goals are expected to meet the desires of investors, employees, providers of factors of production and the wider community. Both of these goals support one another, the company will not be able to realize its social goals if the company has not been able to achieve the company's economic goals. Social Value Added (SVA) which is an adaptation of Economic Value Added (EVA) is one of the tools to assess a company's performance to achieve social goals. The positive SVA shows that the social influence created by the company has yielded results in excess of the capital costs that must be incurred, which will later be proven by obtaining "social profitability". SVA is in line with what scientific progress. is saying that perceptions about company value have changed. which at first a company was judged by its ability to generate profits, but a good company is a company that is able to produce high profitability and high social responsibility as well. Corporate social responsibility (CSR) is intended to create harmony between the interests of the company's management and the interests of its stakeholders. Corporate social responsibility is one of the strategic plans implemented by organizations with regard to suitainable social which companies consider their involvement in social activities, and also decrease the destructive effects of business on society and the natural environment. In Indonesia, corporate social responsibility is no longer voluntary. The company is responsible for holding company activities accountable, but now it is mandatory for some companies to implement them. This is regulated in Act Number 40 of 2007 concerning Limited Liability Companies (UU PT), which was passed on July 20, 2007. Based on this, As a novelty, we need a model to evaluate the social responsibility that has been done in order to generate social profit for the company. as well as being a model of how companies can achieve Social Value Added.


2015 ◽  
Vol 4 (1) ◽  
Author(s):  
Aan Finarti ◽  
Purnama Putra

Corporate Social Responsibility is an obligation of a company. BRI Syariah as one of Islamic Financial Institution carries out the social responsibility program. This research aims at finding out the implementation of CSR program at BRISyariah using the perspective of Maqashid Syariah. Based on the categorization and qualification, the indicators measurement which gets along with Sharia principles is finally invented. The research was conducted at the unit of CSR of BRISyariah head office so that the data cover all of the implementation of CSR BRISyariah all over Indonesia. The method used was mixed methods research. The quantitative method was used for measuring the CSR program of BRISyariah which was categorized in the component of Maqashid Syariah and qualitative method was used for processing the data from the interview, observation, and literary review proposed to the manager of CSR BRISyariah. The result of the research indicates that the implementation of CSR at BRISyariah is relevant with al maqashid asy syariah. It is proven in the five main components of maqashid al syariah, which are 1) the protection of the Faith / religion, 2) the protection of life/human soul, 3) the protection of mind /intellect, 4) the protection of wealth, 5) The protection of lineage. While based on the measurement of maqashid al syariah to the CSR at BRISyariah it is known that the indicators of program according to maqashid syariah was the protection of human soul in 2012 with the total number of 30 activities spending 941.305.000 rupiah. The percentage of funding distribution of CSR was 46% and in 2013 there were 52 activities with the total funding of 985.870.000, the percentage of funding distribution was 50%. ========================================================================================================Corporate Social Responsibility (CSR) atau tanggungjawab perusahaan adalah suatu kewajiban perusahaan. BRI Syariah adalah salah satu lembaga keuangan Islam yang menyelenggarakan program tanggungjawab sosial ini. Penelitian ini bertujuan untuk mengetahui impementasi program CSR pada BRI Syariah dengan menggunakan perspektif Maqashid Syariah. Berdasarkan kategorisasi dan kualifikasi, indikator- indikator pengukuran yang berhubungan dengan prinsip- prinsip syariah akhirnya telah dikembangkan. Penelitian ini dilakukan pada unit CSR BRI Syariah kantor pusat jadi datanya meliputi semua implemementasi CSR BRI Syariah di seluruh Indonesia. Metode yang digunakan adalah dengan menggunakan kombinasi metode riset. Metode kuantitatif digunakan untuk mengukur CSR program pada BRI Syariah yang dikategorikan pada komponen maqashid syariah dan metode kualitatif digunakan dalam memproses data dari wawancara, observasi dan pengkajian literatur yang diajukan kepada manajer CSR BRI Syariah. Hasil dari riset ini mengindikasikan bahwa pelaksanaan CSR pada BRI Syariah adalah relevan dengan al maqashid asy syariah. Hal ini dibuktikan dengan lima komponen utama maqashid syariah, yaitu: 1) Perlindungan agama, 2) Perlindungan pada kehidupan/ jiwa manusia, 3) Perlindungan pemikiran, 4) Perlindungan kesejahteraan, 5) Perlindungan garis keturunan. Sementara, berdasarkan pada pengukuran maqashid syariah CSR pada BRI Syariah maka dapat diketahui bahwa indikator program menurut maqashid syariah adalah perlindungan kepada jiwa manusia pada tahun 2012 dengan jumlah total sebanyak 30 aktivitas yang menghabiskan Rp.941.305.000. Persentase distribusi pendanaan CSR adalah 46% dan pada tahun 2013 sebanyak 52 kegiatan dengan total pendanaan sebesar 985.870.000, persentase distribusi pendanaan sebesar 50%.


2021 ◽  
Vol 1 (1) ◽  
pp. 38-50
Author(s):  
Noorwahid Sofjan

Since the CSR discourse has been widely discussed, the debate about the concept of CSR as an expression of moral responsibility and sensitivity to the social and environmental world has received resistance from some circles. The reason is that some people are trying to avoid CSR obligations. This paper talks about how the discourse and thinking about CSR struggles. Is CSR a voluntary activity for the company or is it an obligation (mandatory)? Then the authors describe the Indonesian context of CSR. And before the conclusion, the author tries to describe a case example of a CSR program run by a company in Indonesia and tries to analyze it from a human security perspective. As a result, from a human security perspective, the concept of CSR in Indonesia is still a problem. The cause, scholars are still trapped in efforts to formulate a detailed definition of CSR. As a result, practically the CSR program has not been seen as a humanitarian program. And it is still limited to a technical matter of fulfilling the company's procedural obligations.


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