INOVAÇÃO, SUSTENTABILIDADE E RESPONSABILIDADE SOCIAL: ANÁLISE DA EXPERIÊNCIA DE UMA EMPRESA DE EQUIPAMENTOS PESADOS DOI: 10.5773/rgsa.v4i3.330

O artigo aborda a prática da responsabilidade social em empresas que atuam de forma inovadora e sustentável. Responsabilidade social empresarial é um assunto que tem suscitado o interesse de autores da área de gestão, bem como vem estabelecendo relações com as abordagens inovação e sustentabilidade. Seu objetivo é mostrar, pelo estudo de caso desenvolvido numa empresa de grande porte, fabricante de equipamentos pesados, que as práticas de responsabilidade social, a inovação e a sustentabilidade são desdobramentos decorrentes da estratégia corporativa da empresa e que estão vinculadas aos seus objetivos econômicos, legais e sociais. Os dados da pesquisa foram coletados através de entrevistas realizadas com profissionais da empresa, observação e análises documentais sobre os projetos implantados e em desenvolvimento. Nesse sentido, a experiência construída pela empresa permite comentar que decisões sobre inovação tecnológica e sustentabilidade devem estar diretamente vinculadas às questões e ações sociais e ambientais, bem como emergir da base das concepções estratégicas do negócio. O estudo busca contribuir para as discussões que abordam estratégias de inovação e sustentabilidade aliadas aos propósitos de natureza socialmente responsáveis. Palavras-chave:Responsabilidade social, Inovação, Sustentabilidade, Projetos Sociais. ABSTRACT The relation among Corporate Social Responsibility (CRS), Innovation and Sustainability is a subject that has interested many companies and authors of the management area. This article has a main objective to analyze this relation in a heavy equipment manufacturer. The research data have been collected through interviews with professionals of the company, observation and analyses of institutional documents. The results indicated that the company decisions about technological innovation and sustainability are directly linked with the social and environmental issues related to the business strategy. Keywords:Corporate Social Responsibility (CRS), Innovation, Sustainability, Heavy Equipment Manufacturer.

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El Balance Social como una herramienta válida para representar la Responsabilidad Social en las Empresas Chilenas / The Social Balance as a valid tool to represent the Social Responsibility in the Chilean Companies

Ciencia Unemi ◽

10.29076/issn.2528-7737vol8iss16.2015pp87-96p ◽

2015 ◽

Vol 8 (16) ◽

pp. 87

Author(s):

Guido Asencio Gallardo

Keyword(s):

Social Responsibility ◽

Business Strategy ◽

Social Indicators ◽

The Social ◽

Practical Tool ◽

Covered Entity ◽

Social Balance ◽

Sociedad Civil ◽

Corporate Social ◽

A Company

El concepto de Responsabilidad Social Empresarial (RSE) refleja hoy en día el resurgimiento de valores en la sociedad, además manifiesta la necesidad que tienen las empresas de involucrarse en la sociedad civil a través de sus iniciativas, no tan sólo como generadoras de proyectos aislados que las conecten con su entorno, sino integrándolas como parte de su estrategia empresarial. En este ensayo se presenta la herramienta Balance Social (BS), un tema que tiene sus orígenes en la RSE, modelo adoptado en Chile en el año 1975, desde la primera experiencia registrada en la Asociación Chilena de Seguridad (ACHS). La herramienta toma en cuenta los aspectos sociales que contempla una entidad hacia adentro, los denominados agentes internos, es decir los trabajadores en sus distintos niveles de la organización. Se darán a conocer modelos de Balance Social, por medio de análisis de su diseño e influencia a tomar en consideración y el tipo de empresa en que se aplique. El aporte de este ensayo, es dejar manifiesto que el Balance Social transformaría los tradicionales indicadores sociales que presentan algunas entidades en insumos reales, y a su vez serviría como una herramienta práctica para representar la RSE de una empresa. AbstractThe concept of Corporate Social Responsibility (CSR) today reflects the resurgence of values in society, also expressed the need for companies to engage in civil society through initiatives, not just as isolated projects that generate connection them to their environment but integrating them as part of their business strategy. In this test the Social Balance (BS) tool, an issue that has its origins in the CSR model adopted in Chile in 1975, since the first recorded experience in the Chilean Safety Association (ACHS) presented. The tool takes into account the social aspects covered entity inward-called insiders, i.e., workers at different levels of the organization. They will be released models of Social Balance, through design analysis and influence to consider and type of business in which it applied. The contribution of this paper is to leave clear that the Social Balance transforms traditional social indicators that have some real input entities, and in turn serve as a practical tool to represent a company CSR.

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Environmental issues of the corporate social responsibility

Management ◽

10.2478/manment-2014-0005 ◽

2014 ◽

Vol 18 (1) ◽

pp. 58-70 ◽

Cited By ~ 1

Author(s):

Agnieszka Misztal ◽

Małgorzata Jasiulewicz-Kaczmarek

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Responsibility ◽

Environmental Issues ◽

Research Topic ◽

The Social ◽

Practical Research ◽

Environmental Requirements ◽

The Subject ◽

Corporate Social

Summary The article is dealing with the environmental corporate responsibility. Taking this research topic stems from a growing awareness of entrepreneurs in this area and is associated with the popularity of proving the social responsibility before a group of stakeholders. The article discussed past literature achievements relating to environmental management as one of the areas of corporate social responsibility. There were also presented current imperatives of this aspect, which became the subject of practical research to find effective ways of their compliance. Practical examples of solutions to grouped environmental requirements were described in the second part of the article.

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A Study on Organizational Behavior Dimensions That Support Successful Corporate Social Responsibility Initiatives

International Journal of Synergy and Research ◽

10.17951/ijsr.2018.7.0.5-13 ◽

2019 ◽

Vol 7 ◽

pp. 5

Author(s):

Cristina Borca ◽

Anca Draghici ◽

Sorin Suciu

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Organizational Behavior ◽

Environmental Issues ◽

Font Size ◽

Stroke Width ◽

Stakeholder Support ◽

The Social ◽

Information Awareness ◽

Corporate Social

The main objective of the paper is to highlight some dimensions related to a responsible behaviour of organizations and the social perception of these aspects. The underlying idea has started from the need to identify the factors of organizational communication that can inflence the social perception of the dimensions of the social responsibility of organizations. The proposed goals were achieved through the longitudinal analysis of statistical data, obtained from four opinion polls conducted during the period 2002–2015 within the organization chosen for the applied research. The dimensions considered for the investigation were image and reputation of the organization; the level of information; awareness of the contribution to environmental issues; aspects of crisis management (incident resolution); confience in the way organizations work; customer satisfaction. All these aspects, characterized by appropriately defied indicators have been constituted as variables of the customer perception equation. Based on the evolution of the dimensions, various conclusions could be generated that highlight the customer’s perception of the organization and its social responsibility behaviour. Based on these fidings, it is necessary, as a fist step in the development of corporate social responsibility strategies, to conduct a customer perception analysis to assess stakeholder support for a variety of social or environmental issues and ultimately substantiate their decision to engage in those initiatives that matter most to them (key initiatives).<br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;" />

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Sustainability as an object of corporate social responsibility

VITRUVIO - International Journal of Architectural Technology and Sustainability ◽

10.4995/vitruvio-ijats.2017.7649 ◽

2017 ◽

Vol 2 (1) ◽

pp. 13 ◽

Cited By ~ 2

Author(s):

Jesús Marí Farinós

Keyword(s):

Social Responsibility ◽

Economic Value ◽

Environmental Issues ◽

The United States ◽

Management Tool ◽

Bottom Line ◽

The Past ◽

Social Actions ◽

The Social ◽

Corporate Social

We can observe that in the last few years companies and organizations of any nature have begun to show an increasing interest in establishing sustainable relationships with the environment by bridging those groups that are impacted or that impact on their activities, . In this context, the social responsibility report emerges as a management tool that allows companies to be accountable to society and its groups and measure, their environmental, financial and social actions.The Triple Bottom Line, triple accountability or triple counting of results, should be understood as the methodology to measure and report the performance of organizations contrasted with environmental, economic and social parameters. In addition, it allows companies to surpass accountability solely for their economic value as it used to be in the past, and also to consider the social and environmental value they add or destroy.Concern about these social and environmental issues generates a demand for information, which, in turn, leads to the need to have a document that collects the information demanded by society and that should be offered by the Companies, what is known as Social Responsibility.It is the American companies that originally, already in the late sixties and early seventies, found themselves in need of having to offer information regarding their social responsibility. This information was collected in what, we might conclude, is the first social balances, which were addressed mainly to groups outside the company itself, especially to consumers, since in the United States it was this collective that showed a greater concern about the issue.

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The Level of Corporate Social Responsibility Implementation in all Social Responsibility Aspects in Jordan’s Zain Telecommunication Company

Gazdaság és Társadalom ◽

10.21637/gt.2019.4.04 ◽

2019 ◽

Vol 12 (4) ◽

pp. 88-113

Author(s):

Ahmad Mahmood Alkhudierat Noor

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Business Strategy ◽

Global Economy ◽

Secondary Data ◽

Business World ◽

The Social ◽

Increase Productivity ◽

Corporate Social Responsibility Implementation ◽

Corporate Social

A relatively new concept in the business world, corporate social responsibility (CSR) has resonated widely in the global economy. As well as integrating into the cultures of many organizations, CSR has become an important business strategy component of corporations worldwide. Many large companies in Jordan realize the importance of adopting social responsibility, especially companies that help build society as well as develop and increase productivity by providing distinct programs for small projects, as these contribute to solving problems of unemployment and poverty. This study explores the extent to which Zain Telecom in Jordan covers the three aspects of social responsibility in the same depth and level. The research methodology is qualitative analytical and is based on secondary data such as previous studies and the analysis of Zain’s annual report of social responsibility for 2018. The study concluded that the abovementioned company is significantly concerned with the social and employee aspects of CSR, but pays little attention to environmental aspects. The study made a number of recommendations, including focusing on all dimensions of social responsibility equally.

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The Effect of Business Strategy on Corporate Social Responsibility Activities and Corporate Performance

Korean Accounting Journal ◽

10.24056/kaj.2018.05.006 ◽

2018 ◽

Vol 27 (3) ◽

pp. 127-161

Author(s):

Yu-Jin Kim ◽

Ji-Yeun Hong

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Business Strategy ◽

Corporate Performance ◽

Corporate Social

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Memorias de Sostenibilidad en América Latina: instrumento de información de la Responsabilidad Social de las Empresas

Oikos ◽

10.29344/07184670.32.1026 ◽

2015 ◽

Vol 15 (32) ◽

pp. 35

Author(s):

Ma. Angélica Garza Arroyo ◽

María Aurelia Bocanegra Noriega

Keyword(s):

Sustainable Development ◽

Latin America ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Data Base ◽

The Social ◽

America Latina ◽

Corporate Social ◽

Sustainability Report

RESUMENEl desarrollo sostenible es manejado como uno de los puntos importantes en las agendas del siglo XXI, es un concepto que las empresas deben contemplar en las actividades que realizan para cumplir con la Responsabilidad Social Empresarial. El presente trabajo pretende abordar los aspectos teóricos sobre las Memorias de Sostenibilidad así como mostrar que pueden ser consideradas como un instrumento de información de la Responsabilidad Social de las Empresas. Se hace un estudio en la base de datos de la Corporate Register del 2006 al 2011 respecto de la presentación de las Memorias de Sostenibilidad en América Latina; el reporte es de corte cualitativo de carácter descriptivo, con un análisis deductivo. Se puede percibir en el estudio que es de carácter exploratorio que las empresas de América Latina han incrementado de manera significativa la presentación de Memorias de Sostenibilidad así como un incremento en el número de empresas que las realizan, además de contemplar a la Responsabilidad Social Empresarial como parte de su misión y visión.Palabras clave: memorias de sostenibilidad, Responsabilidad Social Empresarial, América Latina. Memories of Sustainability in Latin America: instrument of information of the Social Responsibility of the CompaniesABSTRACTThe sustainable development is managed to be one of the important aspects in the planners of 21th century, it is a concept that companies have to contemplate in the activities they realize to achieve corporate social responsibility. this work pretends to raise the teoric aspects about sustainability report, and to show that they can be considered as an information instrument of social responsibility of the companies. a study has to be done in the data base of corporate register from 2006 to 2011 about the presentation of the sustainability report in Latin America; the report is qualitative and descriptive kind, with deductive analysis. in the study it can be perceived that is explorative that companies in Latin America have increased in a significative way the presentation of sustainability report, just as an increase in the number of companies that realize them, besides contemplating corporate social responsibility as part of their mission and vision.Keywords: sustainability report, Corporate Social Responsibility, Latin America.

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CSR@ 2%: A NEW MODEL OF CORPORATE SOCIAL RESPONSIBILITY IN INDIA

American Journal of Economics and Business Management ◽

10.31150/ajebm.vol1.iss3.31 ◽

2018 ◽

Vol 1 (3) ◽

pp. 56-66

Author(s):

Anupam Singh ◽

Dr. Priyanka Verma

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Philanthropy ◽

Social Issues ◽

Business Community ◽

Net Worth ◽

The Social ◽

Net Profit ◽

Corporate Social ◽

Indian Scenario

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.

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Corporate Social Responsibility and Technological Innovation

SSRN Electronic Journal ◽

10.2139/ssrn.2712793 ◽

2015 ◽

Author(s):

Xinghua Gao ◽

Yonghong Jia

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Technological Innovation ◽

Corporate Social

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A Comparison of CSR Disclosure Guidelines and a Self-Prepared CSR Disclosure Index- A Study of Select Automotive Companies

International Journal of Business Ethics in Developing Economies ◽

10.21863/ijbede/2015.4.2.007 ◽

2015 ◽

Vol 4 (2) ◽

Author(s):

N.K. Gupta ◽

Shilki Bhatia

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Economic Environment ◽

Global Reporting Initiative ◽

The Social ◽

Regulatory Bodies ◽

Csr Disclosure ◽

Corporate Social ◽

The Impact ◽

Voluntary Guidelines

In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Global Reporting Initiative G3.1 (GRI-G-3) and The National Voluntary Guidelines by Ministry of Corporate Affairs (NVG-MCA) and has compared them with a self-composed CSR Disclosure Index (CSRDI). The social responsibility initiatives taken by select Indian Automotive Companies have been analyzed and the companies have been rated as per the disclosures made by them. The main focus of the research is to compare the CSR Rankings of companies as per CSRDI with the companies rankings as per GRI-G-3 and NVG-MCA. It was observed that out of 30 sensex companies, Maruti Suzuki and TATA Motors have been the pioneers in contribution towards CSR initiatives. The top five rated companies were TATA Motors, Maruti Suzuki, Mahindra and Mahindra, Hero Motocorp, Bajaj Auto, and Apollo Tyres.

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