scholarly journals Organisation’s communication activity and the level of process maturity – an empirical approach

2021 ◽  
Vol 2021 (154) ◽  
pp. 7-19
Author(s):  
Barbara BIELICKA ◽  
◽  
Agnieszka GOŹDZIEWSKA-NOWICKA ◽  
Tomasz JANICKI ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Internal Communication ◽  
Corporate Image ◽  
Employer Branding ◽  
Process Maturity ◽  
Open Communication ◽  
Constructive Dialogue ◽  
Communication Activity ◽  
Practical Implications

Purpose: The authors aimed to identify the characteristics of a process organisation, and to determine the organisation's activity in various areas, including communication. Design/methodology/approach: The research methods used in the article was an online survey. Findings: The conducted research is the first step in assessing the relations that occur between the level of process maturity of an organisation and the level of communication activity. In the surveyed organisations there is a high awareness of the need and importance of processes. Research limitations/implications: The study of corporate image and the study of reputation and prestige in the area of internal communication activity. A group of about 64% of organisations declared such activity, although to varying degrees. About 33% of respondents declared these activities as strategic. It should be assumed that they are the result of image activities, activities focused on reputation and prestige. It can be assumed that these are activities of public relations or corporate communication. Admittedly, further research reveals the lack of certain processes, which are important and determine the strategic character of these activities (e.g., lack of CSR, lack of employer branding). Practical implications: Achieving more and more process maturity through process improvement should be treated as a cyclical activity, which is oriented towards the continuous search for better solutions. Organisations that intend to improve their processes, and thus gain greater process maturity, should continually take care to shape open communication, both within the company and in the external environment. Originality/value: Strategic achievement of an integrated state of internal and external communication is based on constructive dialogue and is determined by the number of different processes, the level of communication and the level of their process maturity.

scholarly journals Information and Communications Technologies as a Driver of Effective Internal Communication

2020 ◽  
Vol 3 (2) ◽  
pp. 39-52
Author(s):  
Alen Kišić
Keyword(s):  
Public Relations ◽  
Bayesian Networks ◽  
Organizational Development ◽  
Online Survey ◽  
New Technologies ◽  
Internal Communication ◽  
Information And Communications Technologies ◽  
Perceived Importance ◽  
Ict Tools

Internal communication is considered to be fundamental process for organization. The information and communication technology (ICT) has been a strong trigger of organizational change in every aspect, as well as in internal communication. This paper investigates ICT tools usage effects on internal communication. Three research hypothesis were set up: (i) employees’ perceived importance of internal communication has a relationship with their ICT usage, (ii) employees’ perceived quality of internal communication has a relationship with their ICT usage, and (iii) ICT tools usage contributes to the perceived impact of IT on informing, motivation, productivity, loyalty, organizational development understanding, reducing rumors within organization of employees, willingness to change and overall satisfaction of employees. In order to test hypothesis, data were collected via an online survey conducted among Croatian public relations experts. Data mining was applied in data analysis: including both, descriptive (distributions) and predictive models (Bayesian networks). Sensitivity analysis of Bayesian networks identified significant factors of successful internal communication. Results showed that Skype usage mostly contributed to the quality of internal communication, whereas social network usage mostly contributed to the perceived importance of internal communication. Bayesian network model identified e-mail usage as a predictor of employees informing and chat usage as predictor for productivity of employees. Organizations’ management should embrace opportunities that new technologies have brought to the field of internal communications and use it as a tool for improvement.

The impacts of CEO leadership behaviors on employees' affective commitment and scouting behavior: the mediating role of symmetrical internal communication

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yeunjae Lee ◽  
Jarim Kim
Keyword(s):  
Public Relations ◽  
Affective Commitment ◽  
Online Survey ◽  
The United States ◽  
Internal Communication ◽  
Full Time ◽  
Senior Leadership ◽  
Theoretical Understanding ◽  
Content Type ◽  
Symmetrical Communication

PurposeThis study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors.Design/methodology/approachAn online survey was conducted with 417 full-time employees working in various industries in the United States.FindingsThe results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication.Originality/valueThis study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.

Stakeholder management: the new role of business diplomacy

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pedro Falcão ◽  
Nelson Ramalho ◽  
Marta Nobre
Keyword(s):  
Public Relations ◽  
Management Strategy ◽  
Design Methodology ◽  
Online Survey ◽  
Stakeholder Management ◽  
Business Environment ◽  
Model Quality ◽  
Content Type ◽  
Practical Implications

Purpose Stakeholder relations has been largely based upon a two-way public relations model. Along with this change, business diplomacy emerged as a proposal to renew stakeholder management. It is still uncertain if this proposal adds value to stakeholder management, which this study seeks to clarify. Design/methodology/approach Corporate representatives in charge of stakeholder management were invited to participate in an online survey measuring both public relations and business diplomacy activities. With a sample of 104 companies, factorial analyses were conducted on public relations and business diplomacy activities comparing model quality. Findings This study finds that public relations and business diplomacy activities share identity but not to the point of being fused and are thus different in nature. The best model showed three overarching functions (communication, influence and intelligence) implying that stakeholder management needs both public relations and business diplomacy. Research limitations/implications Findings suggest both public relations and business diplomacy research should be included in advanced stakeholder management studies. Practical implications By acknowledging the role that business diplomacy plays in stakeholder management, companies may place influence at the core of the renewed stakeholder management strategy to better deal with the increasingly complex business environment. Originality/value This study adds clarity to the role of public relations and business diplomacy in stakeholder management based on actual activities developed in organizations and reveals the underlying dimensions of communication, influence and intelligence.

Understanding the impacts of issue types and employee–organization relationships on employees’ problem perceptions and communicative behaviors

2019 ◽  
Vol 24 (3) ◽  
pp. 553-568
Author(s):  
Yeunjae Lee ◽  
Katie Haejung Kim ◽  
Jeong-Nam Kim
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Internal Communication ◽  
Corporate Communication ◽  
Full Time ◽  
Content Type ◽  
Communicative Behaviors ◽  
The Usa ◽  
Communicative Actions ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of different types of corporate issues and employee–organization relationships (EORs) on employees’ perceptions of the issues and on their communicative actions. Specifically, this study investigates how employees who have experienced an internal or an external issue within their organizations differently perceive the organizational issue and engage in positive and/or negative communicative behaviors. Design/methodology/approach An online survey was conducted with 363 full-time employees in large-sized companies in the USA who have experienced any internal or external issues within the past six months. Findings Employees are more cognitively aware of and feel more involved and less constrained in solving an internal company issue than an external one. Experiencing internal issues has led employees to share negative information about their organization externally. The quality of EORs pre-issue significantly increases employees’ involvement and positive communication behavior and decreases constraint levels and negative communication behaviors regarding an issue. Practical implications Corporate communication and public relations practitioners should incorporate strategic internal communication strategies to preemptively manage internal issues and to avoid them from evolving into internal crises. Originality/value This study is among the first to distinguish internal and external issues perceived by internal stakeholders and to examine their impacts on employees’ issue-specific perceptions and communicative behaviors. This study also provides significant practical guidelines for corporate communication practitioners and leaders by explicating the strategic role of issue type and employee behaviors in issue management.

scholarly journals Multidisciplinarity in internal communication and the challenges ahead

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Milena Araújo ◽  
Sandra Miranda
Keyword(s):  
Public Relations ◽  
Organizational Communication ◽  
Design Methodology ◽  
Internal Communication ◽  
Corporate Communication ◽  
Content Type ◽  
Communication Practices ◽  
Professional Fields ◽  
The Impact ◽  
Practical Implications

PurposeConsidering the impact internal communication has on the performance of organizations, studies about internal communication are revisited in order to generate a deeper understanding about the disciplines that shape the topic and the main trends influencing both the academic and professional fields.Design/methodology/approachDeparting from a communicational background, the authors integrate dispersed contributions from disciplines such as organizational communication, public relations, corporate communication and marketing communications, to the literature on internal communication.FindingsThe significant role played by internal communication is supported by scholars with different theoretical backgrounds. Despite the clear differences between disciplines, the defense of a strategized internal communication and a focus on the employee is widely accepted.Practical implicationsBoth scholars and practitioners will need to keep adapting to a reality where: internal communication practices are not only managerial but also dependent on the inputs of the employees; the ability to listen and collect feedback is sacred, and internal communication plans are expected to be strategically implemented and measured.Originality/valueBy showing the plurality of disciplines that influence internal communication, a strategized multidisciplinary focus on the topic is encouraged.

scholarly journals Factors Influencing Preparedness for Bioterrorism among Koreans

2021 ◽  
Vol 18 (10) ◽  
pp. 5401
Author(s):  
Yujeong Kim ◽  
Eunmi Lee
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Affective Response ◽  
Coping Efficacy ◽  
Front Line ◽  
Personal Impact ◽  
Societal Collapse ◽  
Factors Influencing ◽  
Perceived Seriousness ◽  
Relevant Education

Bioterrorism is destructive enough to cause a societal collapse, and preparation for bioterrorism is imperative. This study aims to identify the factors influencing preparedness for bioterrorism among Koreans. A total of 1,050 subjects were included in the study, which were allocated according to region and age in proportion to population. An online survey was used to examine the following factors: participants’ general characteristics; cognitive factors including perceived probability, perceived seriousness, perceived personal impact, perceived coping efficacy, and perceived resilience; social–contextual factors including perceived governmental preparedness and perceived front-line preparedness; affective responses including affective response to terrorism and anxiety; and bioterrorism preparedness. The factors influencing the level of preparedness for bioterrorism included age, marital status, experience of bioterrorism education, perceived personal impact, perceived coping efficacy, perceived resilience, and perceived front-line preparedness. The factors that most significantly affected the level of preparedness for bioterrorism were perceived coping efficacy and perceived front-line preparedness, with an R2 of 41.4%. Relevant education and public relations programs should be strengthened to help citizens minimize their exposure and known to inform relevant institutions in the event of suspected bioterrorism, and front-line responders should cultivate their ability to respond to bioterrorism quickly and accurately.

Applying Expanded Servicescape to the Hotel Industry

2021 ◽  
pp. 109634802110115
Author(s):  
Seonjeong (Ally) Lee ◽  
Ning-Kuang Chuang
Keyword(s):  
Quality Of Life ◽  
Customer Loyalty ◽  
Physical Environment ◽  
Online Survey ◽  
Hotel Industry ◽  
Holistic Approach ◽  
Environmental Cues ◽  
Practical Implications

The physical environment plays an essential role in customers’ hotel stay experiences. Hotels offer a differentiated atmosphere that creates favorable customers’ evaluations. Based on the significant role of environmental cues, this study investigates the effects of an expanded servicescape on customers’ evaluations, including customer satisfaction, quality of life, and customer loyalty, in the context of the hotel industry. To test the proposed research framework, this study collects data from previous hotel customers and conducts a self-administered, online survey. Findings identified ambience, interactions with employees, authenticity, and fascination positively influenced customers’ satisfaction, which further influenced customer loyalty. Only ambience and fascination positively influenced quality of life, which in turn influenced customer loyalty. Results contributed to the application of expanded servicescape in the hotel context. Results also suggested practical implications of the holistic approach of servicescape in the hotel industry.

Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

2021 ◽  
pp. 146144482110118
Author(s):  
Dominik Neumann ◽  
Patricia T Huddleston ◽  
Bridget K Behe
Keyword(s):  
Social Media ◽  
Cognitive Processing ◽  
Online Survey ◽  
Regression Analyses ◽  
Fear Of Missing Out ◽  
Advertising Strategy ◽  
Social Media Platforms ◽  
Advertising Content ◽  
Practical Implications ◽  
Marketing Messages

Marketing on social media has become ubiquitous. Consequently, social media platforms are increasing the level of advertising content that users may later encounter when navigating online shopping websites. It is unclear how this amplification of exposure to marketing messages through social media affects consumers’ attitudes to products online. Furthermore, the roles of social media participation and proneness to experience Fear of Missing Out on product attitude remain largely unexplored. In this research ( N = 1002), we employed an online survey of US Instagram users. These data were submitted to three-way moderation regression analyses with attitude toward the product as the dependent variable. Consumers who are more active on social media and had high (vs low) Fear of Missing Out expressed more favorable attitudes toward online products after being exposed to Instagram content (vs not exposed). The theoretical and practical implications for cognitive processing research and advertising strategy and study limitations are discussed.

Cultivating Relationships with Startup Employees: The Role of Entrepreneurs’ Leadership Communication

2021 ◽  
pp. 089331892110179
Author(s):  
Linjuan Rita Men ◽  
Zifei Fay Chen ◽  
Yi Grace Ji
Keyword(s):  
Public Relations ◽  
Social Identity Theory ◽  
Organizational Identification ◽  
Online Survey ◽  
Mainland China ◽  
Need Satisfaction ◽  
Theoretical Understanding ◽  
Psychological Need ◽  
Motivating Language ◽  
Psychological Need Satisfaction

This study examines how CEOs’ use of motivating language influences employee relationships within startup organizations. Informed by self-determination theory and social identity theory, the study proposes psychological need satisfaction and organizational identification as mechanisms accounting for the influence of startup leaders’ use of motivating language on employee relational outcomes. Through an online survey of 1,027 startup employees across various industries in Mainland China, the study found that startup CEO use of motivating language positively influenced employee-startup relationships both directly and indirectly through enhanced psychological need satisfaction and organizational identification from startup employees. This study advances theoretical understanding of executive leader public relations functions and their role as important communication agents in the unique Chinese startup context. Further, this research tested the explanatory boundaries of motivating language theory and provides practical insights for startup leaders, communication practitioners, and entrepreneurs regarding how to develop long-term and quality relationships with startup employees.

Do different types of organizational trust matter to employees’ commitment? A case study from Oman

2020 ◽  
pp. 1-11
Author(s):  
Moaz Gharib ◽  
Kamaal Allil ◽  
Omar Durrah ◽  
Mohammed Alsatouf
Keyword(s):  
Online Survey ◽  
Employee Commitment ◽  
Decision Makers ◽  
Design Strategies ◽  
Food Sector ◽  
Final Sample ◽  
Organisational Trust ◽  
Positive Effect ◽  
Practical Implications

PURPOSE: Trust is vital to all positive relationships. This empirical study explores the effect of three facets of organisational trust (trust in supervisors, in co-workers and in the organisation) on employee commitment in Salalah Mills Co. in the food industry in the Sultanate of Oman. METHODOLOGY: Data were collected via an online survey sent to all employees working in Salalah Mills Co., Oman. The final sample consisting of 102 responses with a response rate of 54 percent were analysed using multiple regression analysis. RESULTS: The findings revealed that two facets of organisational trust (trust in co-workers and trust in supervisors) were found to have a significant positive effect on employee commitment, while trust in the organisation was found to have no significant effect. PRACTICAL IMPLICATIONS: Trust in supervisors and trust in co-workers directly affect employee commitment. Therefore, managers should consider promoting both of these forms of trust to enhance employee commitment. VALUE: Although previous studies have examined the link between organisational trust and employee commitment, a focus on Oman and the food sector has been particularly rare, so this study offers new insights. The findings will help decision-makers on design strategies and policies to improve employee commitment through trust.

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