scholarly journals Information and Communications Technologies as a Driver of Effective Internal Communication

2020 ◽  
Vol 3 (2) ◽  
pp. 39-52
Author(s):  
Alen Kišić
Keyword(s):  
Public Relations ◽  
Bayesian Networks ◽  
Organizational Development ◽  
Online Survey ◽  
New Technologies ◽  
Internal Communication ◽  
Information And Communications Technologies ◽  
Perceived Importance ◽  
Ict Tools

Internal communication is considered to be fundamental process for organization. The information and communication technology (ICT) has been a strong trigger of organizational change in every aspect, as well as in internal communication. This paper investigates ICT tools usage effects on internal communication. Three research hypothesis were set up: (i) employees’ perceived importance of internal communication has a relationship with their ICT usage, (ii) employees’ perceived quality of internal communication has a relationship with their ICT usage, and (iii) ICT tools usage contributes to the perceived impact of IT on informing, motivation, productivity, loyalty, organizational development understanding, reducing rumors within organization of employees, willingness to change and overall satisfaction of employees. In order to test hypothesis, data were collected via an online survey conducted among Croatian public relations experts. Data mining was applied in data analysis: including both, descriptive (distributions) and predictive models (Bayesian networks). Sensitivity analysis of Bayesian networks identified significant factors of successful internal communication. Results showed that Skype usage mostly contributed to the quality of internal communication, whereas social network usage mostly contributed to the perceived importance of internal communication. Bayesian network model identified e-mail usage as a predictor of employees informing and chat usage as predictor for productivity of employees. Organizations’ management should embrace opportunities that new technologies have brought to the field of internal communications and use it as a tool for improvement.

scholarly journals Corporate Blogging: The New Age PR Tool

2017 ◽  
Vol 3 (3) ◽  
pp. 65
Author(s):  
Leena Philip
Keyword(s):  
Public Relations ◽  
Human Resources ◽  
Organizational Development ◽  
Communication Channels ◽  
New Age ◽  
Internal Communication ◽  
Planned Change ◽  
Mutual Understanding ◽  
Internal Environment ◽  
The Public

Effective public relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public. Public relations, in the internal environment area, are directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must also be an important part of internal communication to promote planned change and development within the organization.

scholarly journals Corporate Blogging: The New Age PR Tool

2017 ◽  
Vol 8 (1) ◽  
pp. 65 ◽  
Author(s):  
Leena Philip
Keyword(s):  
Public Relations ◽  
Human Resources ◽  
Organizational Development ◽  
Communication Channels ◽  
New Age ◽  
Internal Communication ◽  
Planned Change ◽  
Mutual Understanding ◽  
Internal Environment ◽  
The Public

Effective public relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public. Public relations, in the internal environment area, are directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must also be an important part of internal communication to promote planned change and development within the organization.

The impacts of CEO leadership behaviors on employees' affective commitment and scouting behavior: the mediating role of symmetrical internal communication

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yeunjae Lee ◽  
Jarim Kim
Keyword(s):  
Public Relations ◽  
Affective Commitment ◽  
Online Survey ◽  
The United States ◽  
Internal Communication ◽  
Full Time ◽  
Senior Leadership ◽  
Theoretical Understanding ◽  
Content Type ◽  
Symmetrical Communication

PurposeThis study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors.Design/methodology/approachAn online survey was conducted with 417 full-time employees working in various industries in the United States.FindingsThe results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication.Originality/valueThis study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.

scholarly journals Evaluation of breakfast cereals with the current nutrition facts panel (NFP) and the Food and Drug Administration’s NFP proposal

2015 ◽  
Vol 19 (6) ◽  
pp. 1047-1058 ◽  
Author(s):  
Claudia González-Vallejo ◽  
Bethany D Lavins
Keyword(s):  
Healthy Eating ◽  
Nutritional Quality ◽  
Online Survey ◽  
Demographic Information ◽  
Breakfast Cereals ◽  
Nutritional Information ◽  
Nutrition Quality ◽  
Perceived Importance ◽  
Nutrition Facts Panel

AbstractObjectiveTo compare judgements of nutrition and judgement accuracy when evaluating cereals with the current US Food and Drug Administration (FDA) nutrition facts panel (NFP) and two new proposed NFP based on FDA guidelines.DesignA between-subjects design randomly assigned participants to three NFP conditions (current NFP label and two modified NFP based on FDA proposals). Participants viewed breakfast cereals, and rated each on nutritional quality and on the likelihood of purchasing and consuming it. Participants provided demographic information and responses to questionnaires assessing nutrition/obesity knowledge, concern for healthy eating and nutrient importance.SettingUSA.SubjectsTwo hundred and thirteen adults who completed an online survey (66·2 % female, mean age 37·31 (sd 12·56) years).ResultsJudged nutrition quality of cereals was positively correlated with protein, fibre and potassium and negatively correlated with sugars and sodium. This pattern appeared when using the current NFP or the modified versions. Highlighted nutrients in modified NFP formats did not affect their perceived importance. Accuracy of the nutrition quality judgements was measured in relationship to an objectively defined nutrition score, NuVal®. Nutrition judgement accuracy was highest under the current NFP (Spearman’s ρ=0·76 for the current NFP; 0·64 and 0·72 for the other formats). Regression analysis showed that nutrition judgement accuracy increased significantly (adjusted R2=0·13) with obesity knowledge (β=0·27), age (β=0·15) and current NFP (β=0·13).ConclusionsThe current NFP is equally or more effective in conveying nutritional information compared with NFP formats based on the FDA proposal.

Understanding the impacts of issue types and employee–organization relationships on employees’ problem perceptions and communicative behaviors

2019 ◽  
Vol 24 (3) ◽  
pp. 553-568
Author(s):  
Yeunjae Lee ◽  
Katie Haejung Kim ◽  
Jeong-Nam Kim
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Internal Communication ◽  
Corporate Communication ◽  
Full Time ◽  
Content Type ◽  
Communicative Behaviors ◽  
The Usa ◽  
Communicative Actions ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of different types of corporate issues and employee–organization relationships (EORs) on employees’ perceptions of the issues and on their communicative actions. Specifically, this study investigates how employees who have experienced an internal or an external issue within their organizations differently perceive the organizational issue and engage in positive and/or negative communicative behaviors. Design/methodology/approach An online survey was conducted with 363 full-time employees in large-sized companies in the USA who have experienced any internal or external issues within the past six months. Findings Employees are more cognitively aware of and feel more involved and less constrained in solving an internal company issue than an external one. Experiencing internal issues has led employees to share negative information about their organization externally. The quality of EORs pre-issue significantly increases employees’ involvement and positive communication behavior and decreases constraint levels and negative communication behaviors regarding an issue. Practical implications Corporate communication and public relations practitioners should incorporate strategic internal communication strategies to preemptively manage internal issues and to avoid them from evolving into internal crises. Originality/value This study is among the first to distinguish internal and external issues perceived by internal stakeholders and to examine their impacts on employees’ issue-specific perceptions and communicative behaviors. This study also provides significant practical guidelines for corporate communication practitioners and leaders by explicating the strategic role of issue type and employee behaviors in issue management.

scholarly journals HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH

2018 ◽  
Vol 2 (2) ◽  
pp. 161-166
Author(s):  
Husnan Abrori
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Internal Communication ◽  
Communication Strategy ◽  
Team Cohesiveness ◽  
The Public ◽  
Communication Techniques ◽  
Qualitative Descriptive ◽  
Descriptive Approach

 In every public relations institution has a role, because through public relations the strategy plan forms the public opinion of educational service users of an institution both negative and positive opinions. This study aims to determine how the public relations communication strategy in forming a positive public opinion so that the image of the institution becomes good and has an impact on marketable institutions. In this study the authors used a qualitative descriptive approach. The public relations communication strategy in the Public Relations Section of MTs Nurul Yaqin is by implementing two communications, internal communication and external communication. The difficulty in communication strategies in the public relations department of MTs Nurul Yaqin is the quality of human resources who still lack the mastery of communication techniques. To achieve the goal of MTs Nurul Yaqin Public Relations in shaping the image of the institution, it requires team cohesiveness, sincere work, discipline and professionalism in public relations.

scholarly journals Organisation’s communication activity and the level of process maturity – an empirical approach

2021 ◽  
Vol 2021 (154) ◽  
pp. 7-19
Author(s):  
Barbara BIELICKA ◽  
◽  
Agnieszka GOŹDZIEWSKA-NOWICKA ◽  
Tomasz JANICKI ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Internal Communication ◽  
Corporate Image ◽  
Employer Branding ◽  
Process Maturity ◽  
Open Communication ◽  
Constructive Dialogue ◽  
Communication Activity ◽  
Practical Implications

Purpose: The authors aimed to identify the characteristics of a process organisation, and to determine the organisation's activity in various areas, including communication. Design/methodology/approach: The research methods used in the article was an online survey. Findings: The conducted research is the first step in assessing the relations that occur between the level of process maturity of an organisation and the level of communication activity. In the surveyed organisations there is a high awareness of the need and importance of processes. Research limitations/implications: The study of corporate image and the study of reputation and prestige in the area of internal communication activity. A group of about 64% of organisations declared such activity, although to varying degrees. About 33% of respondents declared these activities as strategic. It should be assumed that they are the result of image activities, activities focused on reputation and prestige. It can be assumed that these are activities of public relations or corporate communication. Admittedly, further research reveals the lack of certain processes, which are important and determine the strategic character of these activities (e.g., lack of CSR, lack of employer branding). Practical implications: Achieving more and more process maturity through process improvement should be treated as a cyclical activity, which is oriented towards the continuous search for better solutions. Organisations that intend to improve their processes, and thus gain greater process maturity, should continually take care to shape open communication, both within the company and in the external environment. Originality/value: Strategic achievement of an integrated state of internal and external communication is based on constructive dialogue and is determined by the number of different processes, the level of communication and the level of their process maturity.

scholarly journals Student Perspective-Based Evaluation of Online Transition During the COVID-19 Outbreak

2021 ◽  
Vol 16 (5) ◽  
pp. 21-38
Author(s):  
Fahima Hajjej ◽  
Sarra Ayouni ◽  
Hadil Shaiba ◽  
Ala Saleh Alluhaidan
Keyword(s):  
Online Learning ◽  
Student Satisfaction ◽  
Online Survey ◽  
New Technologies ◽  
Student Perspective ◽  
Learning And Teaching ◽  
Learning Modalities ◽  
Survey Results ◽  
Precautionary Measures

Due to the COVID-19 pandemic, many higher education institutes shifted to online learning with the precautionary measures taken by governments. This transition was very rapid and sudden, which brought challenges to all learning methods in all disciplines while opening up new opportunities. Different studies have been carried out to evaluate experiences of online migration and study its effect on stakeholders in education. This paper is aimed to rationally evaluate the transition to online learning in PNU from the student perspective. Five thousand ten student responses to an online survey were collected. The survey results indicate that the majority of students were satisfied by the quality of the delivered courses during this crisis period as they have received adequate support from instructors, IT, and leaders. Moreover, student satisfaction can be explained by the readiness and preparedness of PNU for such circumstances. Indeed, students and instructors are poised to adopt new learning modalities as they were familiar with new technologies and innovation in learning and teaching so far.

scholarly journals Significance of E-Learning Tools in Teaching English

2020 ◽  
Vol 8 (5) ◽  
pp. 144
Author(s):  
Dr. K Latha
Keyword(s):  
Language Learning ◽  
Classroom Environment ◽  
English Language ◽  
New Technologies ◽  
Teaching Methodology ◽  
Learning Tools ◽  
Information And Communications Technologies ◽  
E Learning ◽  
Ict Tools ◽  
Conventional Classroom

We are living in a world where technology is omnipresent. Due to the ubiquitous presence of technology the pedagogy of teaching methodology has also undergone a sea-change. The phrase “e-Learning” or “Technology in Education” has become the buzz word in every educational environment. Infusing technology into education is really important as it caters the needs of the contemporary learners. The classroom environment, today, is completely different from the conventional classroom. The traditional methods, which are mainly based on lecturing and rote learning reduce, English language learning to mechanical memorization and miserably fail in developing English language as a skill among the learners. New technologies like Internet, YouTube, Skype, tweeter, blogs, mobile phones, interactive boards and many more have added not only stimulus but also learners’ communication and true interactivity within the classroom. Learning is, of course, the main purpose of education. It is the goal of every student and the task of every teacher to increase knowledge and understanding in the classroom. The teachers can engage the learners to become skilled at English Language by using the innovative ELT techniques like English songs, movie clippings, dramatics, advertisements, sports commentaries and many more. This paper stresses on the need to make English language lessons easy and enjoyable through innovative ELT methods. This is done first by giving a brief review about the traditional teaching methods in India and further the focus will be on instilling Information and Communications technologies (ICT) tools in ELT. Thus this study confers the availability of various tools of ICT and their practical uses.

scholarly journals The usage of social media in marketing communication of Croatian institutions of higher education

2018 ◽  
Vol 6 (1) ◽  
pp. 99-112
Author(s):  
Ivana Jadrić ◽  
Sandra Kovačević
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Online Survey ◽  
New Technologies ◽  
Internal Communication ◽  
Virtual Space ◽  
Main Role ◽  
Institutions Of Higher Education ◽  
Marketing Communication ◽  
Private Institutions

The importance and frequency of social media in marketing communication is undeniable today, especially when the target of such communication are young people (and the puropse is advertising and overall improvement of internal communication). Social media are the main source of information for youth as well as virtual space where they can express and present themselves in the best possible way. The significant role of using social media in everyday communication has been recognized by institutions of higher education and they have become an essential part of their marketing mix. Ultimately, the students are the ones who have the main role in acquiring new communication technologies and their communication networks have tendency to be dense and layered (Quan-Haase, 2007). That is the reason why new technologies like social media are mostly accepted and used by high school and university students. In this paper authors analyse the meaning, influence and usage of social media in the context of institutions of higher education and present the findings of an online survey conducted among teachers in such institutions in Croatia. By analysing the results, authors got 104 replies who helped them to get an insight into activities of institutions of higher education on social media as well as the usage of certain social media by private institutions compared with the public ones. This research confirmed that private institutions of higher education are on the overall more active in the usage of social media. However, Chi-squared test showed almost no difference in usage of the most popular social media Facebook and Instagram in private and public institutions of higher education, whereas there is a difference in usage of other social media. In this research, the intensity of certain social media usage in general in Croatia was also compared with the level of their usage in institutions of higher education.

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