scholarly journals Kecepatan Adopsi Program Fasilitasi Hak Kekayaan Intelektual Merek Dagang untuk Usaha Kecil Menengah

Author(s):  
Fadzriani Nur ◽  
Sarwititi Sarwoprasodjo ◽  
Musa Hubeis

Small-medium enterprises (SME) is a sectors who get special attention from Indonesia Government to face ASEAN Economic Community (AEC). Bandung is a city in West Java with a good growth on SME. But, SME have not awareness on their product legality. So, Bandung Government, make collaboration with State Minister for Small and Medium Enterprises and Trade  Industry and Ministry of Justice and Human Rights Bandung City, to make a new programs for protecting SME in Bandung. This purpose of this research were: (1) to know the adoption rate of trademark IPR facilitation programs in Bandung, (2) to analyze the factors can influence SME to take a decision for adopt the fasilitation programs of trademark intellectual property rights (IPR) for SME, and (3) to analyze the effect SME chararacteristic toward adoption rate of trademark IPR facilitation programs in Bandung, and Research was conducted in Bandung, since in June 2015 to April 2016. The results showed adoption rate in IPR trademark facilitating program, that most of SMEs registering IPR trademark were late majority. Around 51.50 percent of respondents registered on September and October 2014. Attribute of innovation are have influenced to take a decision, so give influenced too for adoption rate this program. But communication channel and communicator did not influence rate of adoption. SMEs characteristic did not influence significantly adoption rate  of the program

2017 ◽  
Vol 15 (3) ◽  
Author(s):  
Carunia Mulya Firdausy

ASEAN  Economic Community (AEC) has been agreed by the ASEAN leaders in 2003 as one mechanism to increase the social economic welfare of the people in ASEAN countries. Whilst it is no doubt the formation of AEC will give many benefits to ASEAN countries, there will be also negative impacts of the AEC. This paper aimed at analysing the implication and challenges of the formation of the ASEAN Economic Community (AEC) toward Indonesian economy with particular attention to agricultural sector and the micro and small-medium enterprises (SMEs) development. The paper argues inter alia that the formation of AEC  will give benefit to ASEAN countries if and only if the ASEAN community has one voice in socio-economic and policial commitment and coordination. The economic sectors that need further greater improvement toward the success of the formation are agricultural sector and the micro, small and medium enterprises. Thus, much remain to be done by ASEAN countries in general and in Indonesia in particular toward the success of .the formation of AEC.


2016 ◽  
Vol 1 (1) ◽  
pp. 113
Author(s):  
Mardhiyatur Rosita Ningsih

The paper aims to analyze the problems of profit and loss sharing financing is conducted through literature and interviews with funding customers, islamic bankers and entrepreneurs. The result show that profit oriented, lack of trust in the abilities of partners, moral hazard, mismanagement and lack of syariah product information. So, give Incentive for funding customers, incentive compatible constraint, involved effort in spiritual and intellectual expected may help small and medium enterprises to face ASEAN Economic Community. Keywords: ASEAN Economic Community, profit and loss sharing financing, small and medium enterprises


2016 ◽  
Vol 13 (2) ◽  
pp. 641 ◽  
Author(s):  
Andi Suranta Meliala ◽  
Nazaruddin Matondang ◽  
Rahmi M Sari

The economy was one factor the progress of a country. Each country competing to increase the productivity of the economy. Indonesia's economy ranks 17 world. Economic growth in Indonesia is very significant that was not separated from the role of small and medium enterprises (SMEs) that support the growth of exports and imports, one that can be seeded SMEs are SMEs manufacture of shoes. The role of SMEs that are so large and significant must always be maintained and developed to be able to compete in an era of global competition such as the implementation of the Asean Economic Community (AEC) in January 2015. Problems that interfere with the development and productivity of SMEs shoes, particularly around Medan city will be divided into 4 categories, namely: (1) human, (2) process, (3) facilities, and (4) Business competition. Based on this research, it is known that the most important issues that affect the development of SMEs in Medan shoe is its human resources. Solving these problems will be done with the Kaizen strategy (5S) which will be combined with the concept of training within industry (TWI) and the concept of P-Course. These improvements will result in strategies to increase the overall productivity of SMEs working with the primary focus is working and will evaluate the system works. This strategy is expected to fix the weaknesses of existing SMEs shoes, in order to face the global competition that will come.Keywords: Small medium enterprise (SMEs), kaizen, training within industry (TWI), pcourse concept, 5S conceptAbstrak Perekonomian adalah salah satu faktor kemajuan suatu negara. Setiap negara bersaing ketat untuk meningkatkan produktvitas perekonomiannya. Perekonomian Indonesia saat ini menempati urutan ke 17 dunia. Pertumbuhan ekonomi di Indonesia yang sangat signifikan ternyata tidak lepas dari peran dari usaha kecil dan menengah (UKM) yang menopang pertumbuhan ekspor dan impor, salah satu UKM yang bisa diunggulkan adalah UKM pembuatan sepatu. Peran UKM yang begitu besar dan signifikan harus terus dijaga dan dikembangkan untuk bisa bersaing pada era persaingan global seperti penerapan Masyarakat Ekonomi Asean (MEA) pada januari 2015. Permasalahan yang mengganggu perkembangan dan produktivitas dari UKM sepatu, khususnya di sekitar Kota Medan akan dibagi kedalam 4 kategori, yaitu:(1) manusia, (2) proses, (3) fasilitas, dan (4) Persaingan usaha. Berdasarkan hasil penelitian, diketahui bahwa permasalahan yang paling utama yang mempengaruhi perkembangan UKM sepatu di Kota Medan adalah sumber daya manusianya. Pemecahan permasalahan ini akan dilakukan dengan strategi Kaizen (5S) yang akan dipadukan dengan konsep Training within industry (TWI) dan konsep P-Course. Perbaikan ini akan menghasilkan strategi-strategi untuk peningkatan produktivitas kerja UKM secara keseluruhan dengan fokus utama adalah pekerja dan sistem kerjanya. Strategi ini diharapkan mampu membenahi kelemahan UKM sepatu yang ada, guna menghadapi ketatnya persaingan global yang akan datang. Kata kunci: Usaha kecil dan menengah (UKM), kaizen, training within industry (TWI),konsep p-course, konsep 5S


2018 ◽  
Vol 5 (3) ◽  
pp. 59 ◽  
Author(s):  
Thi My Huong Do

Small and medium-sized enterprises have increasingly played very important roles, particularly in developing open economies and the ASEAN economic community. One of the biggest factors that hinders the growth of these firms is their lack of fund and limited access to financial sources. This writing, firstly, aims to illustrate that factoring can prove to be a popular tendency in fanancing small and medium enterprises in ASEAN by showing its considerable growing rate over the last two decades. In the second part, using the OLS, the paper also measures and discusses the determinants of factoring development in three financial markets including Malaysia, Thailand, Singapore.


2016 ◽  
Vol 19 (3) ◽  
pp. 373
Author(s):  
Metta Padmalia ◽  
Dewi M. Immanuel

<p><em>Entrepreneurial Marketing is a marketing activity by small and medium enterprises (SMEs) that uses an entrepreneurial approach. Currently, government still pays less attention to the implementation of SMEs’ entrepreneurial marketing.  Yet, as the backbone of Indonesian economy, SMEs can play an important role when ASEAN Economic Community (AEC) begins to implement. With respect to these issues, we aim to identify the government’s role in advocating SMEs’ interests, especially in the Marketing</em> 3.0. <em>era. In the Marketing</em> 3.0. <em>era, marketing is translated into brand triangle through 3i Model. We use a mixed method with a concurrent triangulation design. The first part of this study interviewed five SME owners who receive assistance from Diskoperindag of Magelang City regarding the following issues: implementation of 3i Model, the role of Diskoperindag in assisting businesses, and their understanding of MEA. Basically, this part explore the conditions of SMEs concerning the issues being questioned. Meanwhile, the second part is a quantitative analysis that involve 40 customers who bought SMEs who receive assistance from Diskoperindag. Using multiple regression analysis, we find that only brand and brand identity parts of 3i Model have significantly positive effect on decisions to buy SMEs’ products.</em></p><p><em><br /></em></p><p class="WW-Default" align="center"><strong>Abstrak</strong></p><p align="center"><strong> </strong></p><p>Entrepreneurial Marketing adalah kegiatan pemasaran oleh usaha dengan skala kecil menengah (UMKM) menggunakan pendekatan kewirausahaan. Perhatian pemerintah masih kurang optimal terhadap penerapan entrepreneurial marketing dari UMKM, padahal sebagai fondasi perekonomian negara, UMKM memegang peranan penting ketika dimulainya era Masyarakat Ekonomi ASEAN (MEA). Melihat fenomena tersebut, peneliti ingin mengidentifikasi bagaimana peran serta yang telah dilakukan oleh pemerintah dalam membina UMKM, terutama dalam era Marketing 3.0. Pada era Marketing 3.0, pemasaran diterjemahkan sebagai segitiga merek melalui Model 3i. Penelitian yang dikembangkan adalah penelitian kombinasi dengan desain triangulasi konkuren. Bagian pertama penelitian ini melibatkan 5 orang pemilik UMKM binaan Diskoperindag kota Magelang yang diwawancarai terkait penerapan Model 3i, peran serta Diskoperindag, dan pemahamannya terhadap MEA. Hasil dari bagian pertama berupa eksplorasi kondisi UMKM terkait aspek-aspek yang ditanyakan. Bagian kedua penelitian melibatkan 40 orang konsumen yang telah membeli produk UMKM binaan. Pengujian data kuantitatif pada bagian kedua dilakukan dengan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pada bagian dari Model 3i hanya identitas merek dan integritas merek saja yang memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM.</p>


2017 ◽  
Vol 1 (2) ◽  
pp. 138
Author(s):  
Berliana Mustika Rani

Economic Kreatif is one of the progress factors of the national economy. The creative economy concentrates on the economic dynamics of the creative industry sector, which was recently targeted by the government as an area with significant growth potential. On January 20, 2015, President Joko Widodo established a new non-ministerial institution called the Creative Economy Agency (Bekraf). This body is responsible for the expansion of the creative economy in Indonesia. East Java has 29 districts and 9 cities, a number of which host creative industry businesses in the field of SMEs, namely Sidoarjo district. Sidoarjo regency, which is one of the regencies in East Java, is focused on the development of Micro Small Medium Enterprises in facing the ASEAN Economic Community (AEC). The primary creative industry in Sidoarjo district are the Metal Industries in Ngingas Village, Waru Sub-district. The small and medium industry (IKM) metal center of Ngingas, Sidoarjo, East Java is one of the component suppliers for major manufacturing companies in Indonesia. Craftsmen in these industrial centers are constrained by licensing problems. They are also constrained by limited business capital for the procurement of raw materials and production machinery, and the lack of metal waste disposal facilities.


2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Jein Sriana Toyib ◽  
Anik Wuriasih ◽  
Ted Matheus Suruan

Development strategies for small and medium enterprises in Manokwari Regency.Globally, the economic actors should be able to strengthen the capability during the ASEAN Economic Community including small and medium business actors.  Therefore, this paper was intended to analyse and develop the strategies to enhance the capacity of small and medium enterprises in Manokwari Regency.  The primary data concerning the strengths, weaknesses, opportunities, and threats of 50 small and medium enterprises were obtained systematically by implementing questionnaires and direct interviews to apply the SWOT analysis.  The results revealed that the proper strategies were the growth strategy, market and product development, and market penetration.Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi Asean. Tujuan penelitian ini untuk menyusun strategi pengembangan usaha kecil dan menengah di Kabupaten Manokwari. Penelitian ini adalah penelitian kualitatif, dengan metode penelitian deskriptif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM Kabupaten Manokwari. Sampel penelitian berjumlah 50 UKM. Data dikumpulkan melalui melalui penyebaran kuisoner dan wawancara langsung terhadap usaha kecil dan menengah. Tehnik analisis data dengan mengunakan analisis deskriptif dan analisis SWOT untuk melihat strategi yang tepat bagi pengembangan usaha kecil dan menengah di Kabupaten Manokwari.Keywords : Growth strategy, market and product development, and market penetration 


ETIKONOMI ◽  
2018 ◽  
Vol 17 (1) ◽  
pp. 69-92
Author(s):  
D. Darwanto ◽  
Purbayu Budi Santosa ◽  
Nenik Woyanti ◽  
B. Bambang

Strengthening the competitiveness of SMEs in Indonesia was essential by the era of global competition in line with the implementation of the ASEAN economic community in 2015. The purpose of this research is designing a model and strategy of strengthening the international competitiveness of SMEs through LEDI - 9F approach. This research is using content analysis and Analytic Networking Process. This research found that the model of strengthening the international competitiveness of SMEs could be done through a model of partnership between the various stakeholders both at district, provincial and state levels. The most priority aspect to strengthen SME's competitiveness is business context with the most priority strategy that is the strategy of management and business. Based on the results of the analysis, the government can use as a reference for the government to strengthen SME's competitiveness through anticipate problems and optimize the solutions that arise in enhancing SME's competitiveness.DOI: 10.15408/etk.v17i1.6826


2018 ◽  
Vol 3 (1) ◽  
pp. 7-16 ◽  
Author(s):  
Eko Suseno HR Matrutty ◽  
Rosaly Franksisca ◽  
Theresia Woro Damayanti ◽  
Supramono Supramono

ASEAN Economic Community (AEC) offers both opportunities and challenges to Indonesian Small Medium Enterprises (SMEs). Highly competitive SMEs are likely to exploit opportunities from AEC by expanding their markets and securing raw materials at lower costs. On the contrary, the increasingly intense competition is likely to marginalize less competitive SMEs in their own domestic market. This study aims to analyze the SMEs competitiveness in anticipating AEC. Using 64 SMEs that already export their products or have potentials to export as the sample; this research shows that Indonesian SMEs exhibit a high competitiveness level from the perspective of the production factor, the availability of related and supporting industries factor (especially in relation to the availability of raw and supporting materials), and the demand factor. However, SME owners acknowledge that AEC intensify competition and the government has not provided adequate facilities to improve the SME competitiveness.


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