scholarly journals Líderes que quieren marcar agenda. Nuevas derivaciones de la Agenda Setting

2017 ◽  
pp. 81
Author(s):  
Daniel Cabrera

El traslado de la relevancia temática de medios a público ha sido el ejeprincipal del análisis propuesto por las investigaciones en agenda setting.Basado en una investigación empírica, sostenida en una encuesta queabarcó 643 casos representativos de los ciudadanos residentes en la Ciudadde Buenos Aires, y en el relevamiento de 20.000 noticias periodísticas, esteartículo presenta datos que no alcanzan para sostener la hipótesis, perotampoco para rechazarla. Por otra parte, se describe la composición de unpúblico social, económica y políticamente compacto y muy proclive a aceptarel mensaje mediático. A la vez, abre la puerta para la introducción de nuevosfactores contingentes en el estudio del efecto agenda y retoma la hipótesisde la comunicación en dos pasos, en la que líderes políticos juegan un papelrelevante.Palabras clave: agenda setting, medios de comunicación, opinión pública,líderes.Leaders who want to set agenda. Our referrals of the Setting AgendaAbstractThe transfer of the thematic relevance of media to public has been the mainaxis of the analysis proposed by the researches in setting agenda. Based on anempirical investigation, supported by a survey that included 643 representativecases of the citizens residing in the city of Buenos Aires, and in the studyof 20.000 journalistic news, this article presents data that aren’t enough tosustain the hypothesis, but neither to reject it. On the other hand, it describesthe composition of a social public, economically and politically small, andvery prone to accept the media message. At the same time, it opens the doorto the introduction of new contingent factor son the study of the agenda effect, and takes up the hypothesis of communications in two steps, in whichthe political leaders play a relevant role.Keywords: setting agenda, mass media, public opinion, leaders. Líderes que querem marcar agenda.Novas derivações da Agenda SettingResumoO traslado da relevância temática dos médios a públicos tem sido o focoprincipal da análise proposta pelas pesquisas em agenda setting. Baseadonuma pesquisa empírica, sustentada numa indagação abrangendo 643 casosrepresentativos dos cidadãos que vivem na cidade de Buenos Aires, e orelevo de 20.000 notícias jornalísticas, este artigo apresenta os dados que nãoalcançam o sustento para apoiar a hipótese, mas também não para rejeitála.Além disso, descreve-se a composição de um público social, econômicoe politicamente compacto e muito propenso a aceitar a mensagem da mídia.Por sua vez, abre a porta para a introdução de novos fatores contingentes noestudo do efeito agenda e retoma a hipótese da comunicação em duas etapas,onde líderes políticos desempenham um papel importante.Palavras-chave: agenda setting, médios de comunicação, opinião pública,líderes.

2017 ◽  
pp. 81
Author(s):  
Daniel Cabrera

El traslado de la relevancia temática de medios a público ha sido el ejeprincipal del análisis propuesto por las investigaciones en agenda setting.Basado en una investigación empírica, sostenida en una encuesta queabarcó 643 casos representativos de los ciudadanos residentes en la Ciudadde Buenos Aires, y en el relevamiento de 20.000 noticias periodísticas, esteartículo presenta datos que no alcanzan para sostener la hipótesis, perotampoco para rechazarla. Por otra parte, se describe la composición de unpúblico social, económica y políticamente compacto y muy proclive a aceptarel mensaje mediático. A la vez, abre la puerta para la introducción de nuevosfactores contingentes en el estudio del efecto agenda y retoma la hipótesisde la comunicación en dos pasos, en la que líderes políticos juegan un papelrelevante.Palabras clave: agenda setting, medios de comunicación, opinión pública,líderes.Leaders who want to set agenda. Our referrals of the Setting AgendaAbstractThe transfer of the thematic relevance of media to public has been the mainaxis of the analysis proposed by the researches in setting agenda. Based on anempirical investigation, supported by a survey that included 643 representativecases of the citizens residing in the city of Buenos Aires, and in the studyof 20.000 journalistic news, this article presents data that aren’t enough tosustain the hypothesis, but neither to reject it. On the other hand, it describesthe composition of a social public, economically and politically small, andvery prone to accept the media message. At the same time, it opens the doorto the introduction of new contingent factor son the study of the agenda effect, and takes up the hypothesis of communications in two steps, in whichthe political leaders play a relevant role.Keywords: setting agenda, mass media, public opinion, leaders. Líderes que querem marcar agenda.Novas derivações da Agenda SettingResumoO traslado da relevância temática dos médios a públicos tem sido o focoprincipal da análise proposta pelas pesquisas em agenda setting. Baseadonuma pesquisa empírica, sustentada numa indagação abrangendo 643 casosrepresentativos dos cidadãos que vivem na cidade de Buenos Aires, e orelevo de 20.000 notícias jornalísticas, este artigo apresenta os dados que nãoalcançam o sustento para apoiar a hipótese, mas também não para rejeitála.Além disso, descreve-se a composição de um público social, econômicoe politicamente compacto e muito propenso a aceitar a mensagem da mídia.Por sua vez, abre a porta para a introdução de novos fatores contingentes noestudo do efeito agenda e retoma a hipótese da comunicação em duas etapas,onde líderes políticos desempenham um papel importante.Palavras-chave: agenda setting, médios de comunicação, opinião pública,líderes.


2019 ◽  
Vol 8 (1) ◽  
pp. 7-12
Author(s):  
A. Roca-Cruz ◽  
J. González-Ruiz ◽  
P. Porcel-Rodríguez ◽  
D. Cabello-Manrique

Los mega-eventos deportivos crean una nueva imagen del país anfitrión, atrae a espectadores y a los medios de comunicación (Santo, 2005; Cornelissen y Swart, 2006). El impacto económico de un evento puede definirse como el cambio económico neto en el país anfitrión que deriva del gasto atribuido al evento (Crompton, 1995). Ya que uno de los beneficios más importantes son los beneficios permanentes en la ciudad (Witt, 1988) como la mejora de las instalaciones o la imagen del país. En relación al turismo de un gran evento hay un moderado incremento del turismo interno de negocios en una ciudad durante el desarrollo del evento (OECD, 2012). Por lo tanto, la ciudad aumenta su potencial de inversión y actividad comercial (Avison Young, 2003) El objetivo del presente estudio fue analizar el impacto económico generado por los asistentes en la ciudad de Granada durante la Universiada Granada 2015. Mega-sport events create a new image of the host country, attracting viewers and the media (Santo, 2005; Cornelissen and Swart, 2006). The economic impact of an event can be defined as the net economic change in the host country that derives from the expenditure attributed to the event (Crompton, 1995). Since one of the most important benefits are the permanent benefits in the city (Witt, 1988) as the improvement of the facilities or the image of the country. In relation to the tourism of a big event there is a moderate increase of the internal business tourism in a city during the development of the event (OECD, 2012). Thus, the city increases its investment potential and commercial activity (Avison Young, 2003). The objective of the present study was to analyze the economic impact generated by the attendees in the city of Granada during the Universiade Granada 2015.


Transfers ◽  
2015 ◽  
Vol 5 (1) ◽  
pp. 7-27 ◽  
Author(s):  
Vanessa Stjernborg ◽  
Mekonnen Tesfahuney ◽  
Anders Wretstrand

This study focuses on Seved, a segregated and socioeconomically “poor” neighborhood in the city of Malmö in Sweden. It has attracted wide media coverage, a possible consequence of which is its increased stigmatization. The wide disparity between perceived or imagined fear and the actual incidence of, or exposure to, violence attests to the important role of the media in shaping mental maps and place images. Critical discourse analysis of daily newspaper articles shows that Seved is predominantly construed as unruly and a place of lawlessness. Mobility comprises an important aspect of the stigmatization of places, the politics of fear, and discourses of the “other.” In turn, place stigmatization, discourses of the other, and the politics of fear directly and indirectly affect mobility strategies of individuals and groups.


2018 ◽  
Vol 9 (1) ◽  
pp. 32
Author(s):  
Ana Moreno Sesmero ◽  
Raquel Rodríguez Díaz

Resumen: La preocupación por la salud por parte de los españoles se ha hecho un hueco entre las áreas con­sideradas de mayor interés para los ciudadanos. Este hecho se ha traducido, desde una perspecti­va mediática, en mayor presencia de información sanitaria en los medios. En esta línea, se presen­tan resultados de una investigación que analiza la influencia de los más destacados laboratorios de la industria farmacéutica (Pfizer y Lilly) en introducir en la agenda informativa sus productos y hacer de ellos un tema informativo relevante. El estudio de caso se centra en la disfunción eréctil, que entra en la agenda mediática motivado por el lanzamiento de sus principales fármacos: Viagra y Cialis. El estudio contempla un análisis de contenido en El País y en El Mundo durante el año previo y posterior al lanzamiento de Viagra y Cialis. Los resultados evidencian que un año antes de comercializarse la información sobre la disfunción eréctil era escasa, aumentando cuando la fecha de lanzamiento se aproximaba o ya estaba en el mercado.Palabras clave: Empresa farmacéutica; agenda mediática; agenda setting; gabinete de pren­sa; salud.Abstract:  The Spaniards’ concern about health has carved a niche among the areas considered of major interest to citizens. This increased demand for health information in the media has from a media perspective. In this line with this, we present the results of an investigation that analyzes the in­fluence of two of the leading laboratories in the Spanish pharmaceutical industry (Pfizer and Lilly) in introducing their commercial products in the news agenda and make them a relevant news topic. Tracking the case study focuses on erectile dysfunction, health aspect comes into the media agen­da driven by the launch of two of its major drugs: Viagra and Cialis. The study considers a content analysis in El País and El Mundo in the period before and after the launch of Viagra and Cialis. The results reveal that one year before the release of these products the information related to erectile dysfunction was scarce, it increased as the date of launch of the medicine approached or when it was being marketed.Keywords: Pharmaceutical company; media agenda; agenda setting; press office; health.


2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Kacey Carter

Cuidado com os poetas! Literatura e periferia na cidade de São Paulo shows how urban peripheral communities of the city, often all referred to erroneously as favelas in the media, are spaces where cultural and literary production flourish. A professor of literature at the University of Buenos Aires with a background in anthropology, Tennina combines literary analysis with first-person interviews to effectively counter popular discourses that associate these communities solely with criminality and drug trafficking.


2019 ◽  
Vol 5 (5) ◽  
pp. 392-425
Author(s):  
Heliney Nunes Resende Junior ◽  
Suzana Gilioli da Costa Nunes ◽  
Alain Santoyo

O objetivo dessa pesquisa e mensurar a influência das mídias sociais no processo de planejamento de viagens em relação a população da cidade de Palmas, capital do estado do Tocantins. A metodologia utilizada nessa pesquisa foi uma avaliação quantitativa a partir da aplicação de questionário. A amostra da pesquisa foi composta de 500 respondentes. A análise dos resultados mostrou que as mídias sociais já têm grande influência no processo de planejamento de viagens e que tem um espaço para um crescimento ainda maior, pois as mídias sociais estão em constante evolução de acordo com as necessidades as pessoas. A pesquisa também apontou que as pessoas confiam nas informações obtidas através das mídias e estão deixando de acreditar cada vez mais nos meios de comunicação convencionais.   PALAVRAS-CHAVE: Mídias sociais; Meios de comunicação; Planejamento de viagens     ABSTRACT The objective of this research is to measure the influence of social media in the process of travel planning in relation to the population of the city of Palmas, capital of the state of Tocantins. The methodology used in this research was a quantitative evaluation based on the questionnaire application. The research sample consisted of 500 respondents. The analysis of the results showed that social media already have great influence in the process of planning of trips and that has a space for an even greater growth, since the social medias are in constant evolution according to the needs the people. The survey also pointed out that people rely on information gained through the media and are increasingly reluctant to believe in conventional media.   KEYWORDS: Social media; Media; Travel planning     RESUMEN El objetivo de esta investigación y medir la influencia de los medios sociales en el proceso de planificación de viajes en relación a la población de la ciudad de Palmas, capital del estado de Tocantins. La metodología utilizada en esta investigación fue una evaluación cuantitativa a partir de la aplicación del cuestionario. La muestra de la encuesta fue compuesta de 500 respondedores. El análisis de los resultados mostró que los medios sociales ya tienen gran influencia en el proceso de planificación de viajes y que tienen un espacio para un crecimiento aún mayor, pues los medios sociales están en constante evolución de acuerdo a las necesidades de las personas. La investigación también apuntó que la gente confía en las informaciones obtenidas a través de los medios y están dejando de creer cada vez más en los medios de comunicación convencionales.   PALABRAS CLAVE: Medios sociales; Medios de comunicación; Planificación de viajes


2021 ◽  
pp. 115-136
Author(s):  
Thomas Waldman

This chapter explains the phenomenon as vicarious warfare confronts us today, and studies the multiple factors driving its modern adoption. It argues that vicarious warfare has come to dominate US strategic practice over the last decade, but in its contemporary form, it emerged out of developments apparent since at least the early 1990s, and in certain areas well before that. The chapter begins by considering some of the underlying factors that make proactive, forceful US intervention appear to policymakers as both essential and feasible. These should be understood as necessary but not sufficient factors because they do not necessarily preclude alternative military approaches more in line with the prescriptions of the other traditions of conventional battle or small wars. Why predominantly vicarious methods have come to the fore will become apparent as the chapter progresses to consider more specific and circumstantial factors associated with core sections of US society: namely, the military, the wider public and the media. The chapter concludes by bringing the analysis together to explain how, due to the confluence of developments in these various spheres, vicarious warfare emerges as an especially appealing solution for defence officials and political leaders facing multiple competing pressures and exigencies.


2021 ◽  
Author(s):  
Sugandha Chatterjee

This paper examines marriage fraud to bypass immigration restrictions. It assesses media representations of marriage fraud for the purpose of immigration in Canada and Germany between 2000-2019. Paper marriages refer to a marriage which is not bonafide but is done to get residency status in a country by at least one of the partners. In this study, I will examine the media’s role as an agency that both shapes and reflect public opinion on this issue. I am interested in understanding what led to the rise of the discourse of paper marriages? Is this an attempt to bypass tightening of immigration rules, or is it because of the rising tide of xenophobia and distrust to foreigners? I will also examine two competing perspectives on paper marriages. The first approach looks negatively and sees paper marriages as a form of deceit or fraud. The other, takes a more compassionate perspective and sees it as an attempt to help others gain residency status. I will examine the role of the media as a moral entrepreneur in creating “moral panic” about immigration fraud. Keywords: Paper marriages, marriage migration, marriages of convenience, marriage fraud, moral panic, moral entrepreneurs, opinion leaders.


Author(s):  
Mercedes Calzado ◽  
Vanesa Lio ◽  
Cristian Manchego Cardenas ◽  
Victoria Irisarri

Este artículo presenta un ejercicio metodológico realizado en el marco de un proyecto de investigación sobre los nuevos modos de construcción de la noticia policial en televisión. El tópico de la inseguridad se enmarca en un proceso social, cultural y político vinculado al crecimiento de la violencia y el delito en las sociedades contemporáneas, pero también al incremento y transformación de su visibilidad. Partiendo de la hipótesis de que los medios de comunicación son dispositivos centrales en la construcción del espacio de lo público, indagamos en la producción de contenidos sobre “inseguridad” en noticieros de televisión, en los modos de acceso a las fuentes, circulación de la información, estrategias de presentación de las noticias y la forma en que las audiencias las decodifican e interpretan. Para esto, nos propusimos observar, en forma simultánea, tres espacios/situaciones durante la emisión de un noticiero central de un canal de aire de la Ciudad Autónoma de Buenos Aires. Por un lado, en la instancia de producción, la sala de control y el móvil principal del día. Por otro, incorporamos la recepción visualizando en vivo el mismo noticiero en un ámbito familiar. La experiencia implicó la participación de cuatro investigadores en tres locaciones distintas. El objetivo es presentar la potencialidad y dificultades que emergieron de este ejercicio de observación participante grupal y multisituada. This article presents a methodological exercise carried out as part of a research project on the new modes of construction of police news on television in Argentina. The topic of insecurity is part of a social, cultural and political process linked to the growth of violence and crime in contemporary societies, but also to the increase and transformation of its visibility. From the hypothesis that the media are central in the construction of public spaces, we investigate the production of content regarding “insecurity” in television news, focusing on the ways of accessing the sources, circulation of information, news presentation strategies and how audiences decode and interpret them. To reach this objective, we observe simultaneously three space-situations during a central TV news show broadcast by an over-the-air channel in Buenos Aires. On one hand, we analyze the production of news, from the broadcasting room and the main live reporting from the street. On the other hand, we also study news reception by visualizing the same TV show in a family environment. The experience involved the participation of four researchers in three different locations. The paper presents the potentiality and difficulties that emerged from this multi local and synchronic observation exercise.


Comunicar ◽  
2003 ◽  
Vol 10 (20) ◽  
pp. 63-67
Author(s):  
Rafael Bisquerra-Alzina ◽  
Gemma Filella-Guiu

The aim of this paper is to analyze the relationships between emotional education and the media from two different points of view. On the one hand, the emotional dimension of the media and their implication in education. On the other hand, the media as a El objetivo de este artículo es reflexionar sobre el binomio «educación emocional y medios de comunicación» desde dos puntos de vista. Por un lado, la dimensión emocional de los medios de comunicación y su implicación en la acción educativa y, por otro, los medios de comunicación como transmisores de educación emocional. Los autores finalizan presentando un conjunto de programas de educación emocional.


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