scholarly journals Relaciones entre laboratorios y medios de comunicación. Fármacos y enfermedades en la prensa: el caso de la disfunción eréctil, Viagra y Cialis = Relations between laboratories and media. Drugs and diseases in the press: the case of erectile dysfunction, Viagra and Cialis

2018 ◽  
Vol 9 (1) ◽  
pp. 32
Author(s):  
Ana Moreno Sesmero ◽  
Raquel Rodríguez Díaz
Keyword(s):  
Erectile Dysfunction ◽  
Agenda Setting ◽  
Major Interest ◽  
The Press ◽  
Before And After ◽  
The Media ◽  
One Year ◽  
Topic Tracking ◽  
Demand For Health ◽  
Medios De Comunicacion

Resumen: La preocupación por la salud por parte de los españoles se ha hecho un hueco entre las áreas con­sideradas de mayor interés para los ciudadanos. Este hecho se ha traducido, desde una perspecti­va mediática, en mayor presencia de información sanitaria en los medios. En esta línea, se presen­tan resultados de una investigación que analiza la influencia de los más destacados laboratorios de la industria farmacéutica (Pfizer y Lilly) en introducir en la agenda informativa sus productos y hacer de ellos un tema informativo relevante. El estudio de caso se centra en la disfunción eréctil, que entra en la agenda mediática motivado por el lanzamiento de sus principales fármacos: Viagra y Cialis. El estudio contempla un análisis de contenido en El País y en El Mundo durante el año previo y posterior al lanzamiento de Viagra y Cialis. Los resultados evidencian que un año antes de comercializarse la información sobre la disfunción eréctil era escasa, aumentando cuando la fecha de lanzamiento se aproximaba o ya estaba en el mercado.Palabras clave: Empresa farmacéutica; agenda mediática; agenda setting; gabinete de pren­sa; salud.Abstract:  The Spaniards’ concern about health has carved a niche among the areas considered of major interest to citizens. This increased demand for health information in the media has from a media perspective. In this line with this, we present the results of an investigation that analyzes the in­fluence of two of the leading laboratories in the Spanish pharmaceutical industry (Pfizer and Lilly) in introducing their commercial products in the news agenda and make them a relevant news topic. Tracking the case study focuses on erectile dysfunction, health aspect comes into the media agen­da driven by the launch of two of its major drugs: Viagra and Cialis. The study considers a content analysis in El País and El Mundo in the period before and after the launch of Viagra and Cialis. The results reveal that one year before the release of these products the information related to erectile dysfunction was scarce, it increased as the date of launch of the medicine approached or when it was being marketed.Keywords: Pharmaceutical company; media agenda; agenda setting; press office; health.

Constructing Public Opinion and Manipulating Symbols: China's Press Cover-age of the Student Movement in 1989

1995 ◽  
Vol 72 (2) ◽  
pp. 412-425 ◽  
Author(s):  
Guo-Qiang Zhang ◽  
Sidney Kraus
Keyword(s):  
Content Analysis ◽  
Public Opinion ◽  
Chinese Communist Party ◽  
Student Movement ◽  
Dominant Ideology ◽  
Tiananmen Square ◽  
The Press ◽  
Before And After ◽  
The Media ◽  
The Military

This content analysis of Chinese newspapers before and after the Tiananmen Square protest examines the symbolic representation of the Student Movement of 1989 in China. The study reveals that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated the movement participants. Officials attempted to legitimize the military suppression of the movement. The press construction of public opinion echoed the hegemonic process created and maintained by the party structure.

scholarly journals La representación de la Ley antitabaco en la ficción televisiva española. Estudio comparativo con la prensa | The representation of the anti-smoking law in the Spanish television fiction. Comparative study with the press

2013 ◽  
Author(s):  
Belén Puebla Martínez
Keyword(s):  
Narrative Analysis ◽  
Current Issue ◽  
Visual Narrative ◽  
Current Period ◽  
The Press ◽  
The Media ◽  
Object Of Study ◽  
Medios De Comunicacion ◽  
A Current

ResumenPresentamos en esta investigación el análisis de un tema de actualidad a través de la realidad representada en la ficción y la realidad mediatizada en la información. Debido a la naturaleza del objeto de estudio – las telecomedias españolas –realizamos un estudio de caso de tal modo que podamos comparar el tratamiento que el tema propuesto en los medios de comunicación, concretamente en la prensa, frente a la manera de exponerlo en las tramas de los capítulos de las series. Para analizarlo hemos considerado conveniente realizar un análisis narrativo audiovisual cualitativo a un tema estrechamente relacionado con la actualidad del periodo que se plantea en este estudio y que está presente en las series analizadas: 7vidas y aquí no hay quien viva. El tema elegido es la implantación de la Ley Antitabaco 28/2005 de 26 de diciembre y que fue recogida por ambas telecomedias en el primer capítulo que emitieron en el mismo mes de la promulgación de la ley. Abstract We present in this study the analysis of a current issue through the reality represented in fiction and reality mediated in information. Due to the nature of the object of study - the Spanish sitcom- conducted a case study so that we can compare the treatment that the proposed topic in the media, particularly in the press, in front of the way to put in chapters of the series. To analyze this we considered advisable to conduct a qualitative visual narrative analysis a subject closely related to current period arising in this study and is present in the series analyzed: 7 vidas and Aquí no hay quien viva. The theme is the implementation of the anti-smoking law 28/2005 of December 26 and was picked up by two sitcoms in the first chapter that issued in the same month of the enactment of the law. Palabras claveRepresentación, series de televisión, prensa, análisis cualitativo, 7 vidas, Aquí no hay quien viva.KeysworksRepresentation, spanish television fiction, press, qualitative analysis, 7 vidas, Aquí no hay quien viva.

scholarly journals Crisis política y “aparición” de las masas (1950-1970) [Artículo evaluado por pares]

2018 ◽  
pp. 235-249
Author(s):  
Isabel Wschebor
Keyword(s):  
Public Discourse ◽  
Political Action ◽  
New Members ◽  
Television Broadcasting ◽  
The Press ◽  
The Media ◽  
Action Models ◽  
The Impact ◽  
Medios De Comunicacion ◽  
New Strategies

ResumenEn el siguiente artículo se estudian diferentes factores que dan cuenta de la reaparición del concepto “masas” en el discurso público entre las décadas de 1950 y 1970 en Uruguay. El primero de ellos está relacionado con un realineamiento de diversos sectores y tendencias políticas dentro de los partidos tradicionales, tras el agotamiento de los modelos de acción política desarrollados en el período previo. Y el segundo, está asociado a una nueva utilización del término en el abanico de los partidos de izquierda. Globalmente, se trató de estrategias de captación de nuevas adhesiones, con el objetivo de legitimar nuevos proyectos políticos de respuesta a las modalidades de actuación tradicional, así como a la crisis económica. Se repasa también la incidencia que tuvo el desarrollo de los medios de comunicación —expansión de la prensa, generalización de la radio e inicios de la transmisión televisiva— como vía privilegiada de propagación de mensajes que debían reproducirse a un público extendido. Las nuevas estrategias de adhesión social por parte de la política y el uso de los medios de comunicación para ello, son analizados como síntomas del ingreso de una sociedad en las lógicas de la modernidad. Palabras claveMasas; Acción política; Medios de comunicación AbstractThe following article studies the different factors that show for the reappearance of the concept “masses” in public discourse between the 1950s and 1970s in Uruguay. The first of them is related to a realignment of different sectors and political tendencies within the traditional parties, after the exhaustion of the political action models developed in the previous period. And the second one, is associated with a new use of the term in the range of left parties. Globally, these were strategies for attracting new members, with the aim of legitimizing new political projects in response to the traditional methods of action, as well as the economic crisis. It also reviews the impact of the development of the media -expansion of the press, generalization of radio and the beginning of television broadcasting- as a privileged way of propagating messages that should be reproduced to an extended public. The new strategies of social adhesion on the part of the policy and the use of the means of communication for it, are analyzed as symptoms of the entrance of a society in the logic of the modernity. Key WordsMasses; Political action; Mass media  

scholarly journals Líderes que quieren marcar agenda. Nuevas derivaciones de la Agenda Setting

2017 ◽  
pp. 81
Author(s):  
Daniel Cabrera
Keyword(s):  
Agenda Setting ◽  
Buenos Aires ◽  
The Other ◽  
Opinion Leaders ◽  
Political Leaders ◽  
The Media ◽  
Contingent Factor ◽  
Media Message ◽  
The City ◽  
Medios De Comunicacion

El traslado de la relevancia temática de medios a público ha sido el ejeprincipal del análisis propuesto por las investigaciones en agenda setting.Basado en una investigación empírica, sostenida en una encuesta queabarcó 643 casos representativos de los ciudadanos residentes en la Ciudadde Buenos Aires, y en el relevamiento de 20.000 noticias periodísticas, esteartículo presenta datos que no alcanzan para sostener la hipótesis, perotampoco para rechazarla. Por otra parte, se describe la composición de unpúblico social, económica y políticamente compacto y muy proclive a aceptarel mensaje mediático. A la vez, abre la puerta para la introducción de nuevosfactores contingentes en el estudio del efecto agenda y retoma la hipótesisde la comunicación en dos pasos, en la que líderes políticos juegan un papelrelevante.Palabras clave: agenda setting, medios de comunicación, opinión pública,líderes.Leaders who want to set agenda. Our referrals of the Setting AgendaAbstractThe transfer of the thematic relevance of media to public has been the mainaxis of the analysis proposed by the researches in setting agenda. Based on anempirical investigation, supported by a survey that included 643 representativecases of the citizens residing in the city of Buenos Aires, and in the studyof 20.000 journalistic news, this article presents data that aren’t enough tosustain the hypothesis, but neither to reject it. On the other hand, it describesthe composition of a social public, economically and politically small, andvery prone to accept the media message. At the same time, it opens the doorto the introduction of new contingent factor son the study of the agenda effect, and takes up the hypothesis of communications in two steps, in whichthe political leaders play a relevant role.Keywords: setting agenda, mass media, public opinion, leaders. Líderes que querem marcar agenda.Novas derivações da Agenda SettingResumoO traslado da relevância temática dos médios a públicos tem sido o focoprincipal da análise proposta pelas pesquisas em agenda setting. Baseadonuma pesquisa empírica, sustentada numa indagação abrangendo 643 casosrepresentativos dos cidadãos que vivem na cidade de Buenos Aires, e orelevo de 20.000 notícias jornalísticas, este artigo apresenta os dados que nãoalcançam o sustento para apoiar a hipótese, mas também não para rejeitála.Além disso, descreve-se a composição de um público social, econômicoe politicamente compacto e muito propenso a aceitar a mensagem da mídia.Por sua vez, abre a porta para a introdução de novos fatores contingentes noestudo do efeito agenda e retoma a hipótese da comunicação em duas etapas,onde líderes políticos desempenham um papel importante.Palavras-chave: agenda setting, médios de comunicação, opinião pública,líderes.

scholarly journals THE REPRESENTATION OF THE WOMAN IN THE MEDIA DISCOURSE IN ALBANIA

2016 ◽  
Vol 10 (1) ◽  
Author(s):  
Isida Hoxha
Keyword(s):  
Gender Differences ◽  
Public Opinion ◽  
Agenda Setting ◽  
Research Question ◽  
Framing Theory ◽  
Media Discourse ◽  
The Public ◽  
Printed Media ◽  
The Press ◽  
The Media

In the Albanian society, gender differences remain even though several initiatives of national and international authorities aim to eliminate stereotyping related to gender differences. In this context, media can and must be , the most essential contributor towards improving women’s status. Media, through its power, can greatly influence public opinion by orienting the information the public receives and how the public should thinks. This approach in communication science is part of the “framing” theory, which is related to agenda setting. The research question raised in this paper is about how the woman is represented in the written media in Albania. Are the stereotypes created by society reinforced by the printed media? The methodology used in this study involves discourse analyses of the printed media, specifically the independent newspapers during October 2012. The findings of this study explain that, while the press brands  the woman, representation enforces her stereotype.

scholarly journals Tracing Media Audience Relationship Through Agenda Setting A Study of Cable News Channels in Pakistan

2019 ◽  
Vol 03 (01) ◽  
Author(s):  
Dr. Muhammad Riaz Raza
Keyword(s):  
Agenda Setting ◽  
Media Influence ◽  
P Value ◽  
Cable News ◽  
The Public ◽  
Media Agenda ◽  
The Media ◽  
One Year ◽  
The Relationship ◽  
National Reconciliation

The aim of this research study was to trace the relationship between media presentations and public priorities. To trace the media and public relationship for media influence on the public through agenda-setting, four issues Pak-US relations, energy crises, and national reconciliation ordinance were studied on two leading news cable channels, The Express and The Geo News Randomly selected news shows and bulletins for a period of one year have been examined to gauge the media agenda while a survey to cable television viewers of two news channels has been conducted separately to check the audience’s agenda on these issues. 156 news bulletins and the same number of prime time talk shows were analyzed through agenda-setting and framing models to gauge media agenda. Results confirmed strong connections between media’s issues salience and the audience’s issue priorities on four understudied issues. Correlations were measured from r +0.66 to r +0.90 with a p-value of less than .001. H1 and H2 have confirmed the strong media influence on the public priorities in ranking the understudied issues.

scholarly journals La Educación en la Prensa Escrita: Análisis de la Imagen de los Jóvenes en la Prensa Publicada en la Comunidad Autónoma Vasca / Education in the Press: Analysis of the Image of Youth in the News Published in the Basque Autonomous Community

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Alazne Ayestaran Yarza ◽  
Idoia Camacho
Keyword(s):  
Educational System ◽  
Autonomous Community ◽  
Daily Newspapers ◽  
Educational Issues ◽  
The Press ◽  
The Media ◽  
Medios De Comunicacion ◽  
The Way

ABSTRACTThe present study focuses on analyzing the image that the press published in the Basque Autonomous Community (CAV) projects on children and teenagers in relation to educational issues. In order to do this, we analyzed all information and opinion items published during 2010 in six daily newspapers in the CAV. The method used to carry out the research was the analysis of quantitative and qualitative content and was based on the so-called composite week technique, and a sample of six newspapers: El Mundo, El País, El Correo Español, El Diario Vasco, Berria and the Bilbao edition of Deia. The results obtained show that in most texts dealing with some aspect of education there are no direct and explicit references to minors. They also show that the way the media approach and manage the educational system often becomes a political or ideological battlefield.RESUMENEl estudio que presentamos se engloba dentro de una investigación de mayor envergadura, realizada para el Departamento de Empleo y Asuntos Sociales del Gobierno Vasco, cuyo objetivo pretende conocer la realidad social para elaborar políticas eficaces de promoción de la infancia y la adolescencia en la Comunidad Autónoma Vasca. La hipótesis de partida es que desde los medios de comunicación se distorsiona la realidad infantil y adolescente, resaltando únicamente aspectos negativos. Además, los medios no prestan a los menores la consideración y la atención necesarias. Para el estudio se ha utilizado el método del análisis de contenido cuantitativo y cualitativo basado en la técnica de la semana compuesta. La muestra se compone de seis cabeceras: 'El Mundo', 'El País', 'El Correo Español', 'Diario Vasco' y la edición vizcaína de 'Deia', que según la OJD son los de mayor difusión y el diario Berria porque es el único periódico editado íntegramente en euskera. Los resultados son esclarecedores. En la mayoría de las piezas que abordan temas de educación no existen referencias directas y expresas a los menores. La gestión que se hace en los medios del sistema educativo y su planteamiento se convierte en campo de batalla política o ideológica.

The media’s portrayal of hacking, hackers, and hacktivism before and after September 11

First Monday ◽  
2005 ◽  
Author(s):  
Sandor Vegh
Keyword(s):  
Mass Media ◽  
September 11 ◽  
The Public ◽  
Mainstream Media ◽  
Corporate Elite ◽  
Before And After ◽  
The Status ◽  
The Media ◽  
The Mass Media ◽  
One Year

This paper provides a thorough analysis of the mainstream media representation of hackers, hacking, hacktivism, and cyberterrorism. The intensified U.S. debate on the security of cyberspace after September 11, 2001, has negatively influenced the movement of online political activism, which is now forced to defend itself against being labeled by the authorities as a form of cyberterrorism. However, these socially or politically progressive activities often remain unknown to the public, or if reported, they are presented in a negative light in the mass media. In support of that claim, I analyze five major U.S. newspapers in a one–year period with 9–11 in the middle. I argue that certain online activities are appropriated for the goals of the political and corporate elite with the help of the mass media under their control to serve as pretext for interventions to preserve the status quo. Thus, the media portrayal of hacking becomes part of the elite’s hegemony to form a popular consensus in a way that supports the elite’s crusade under different pretexts to eradicate hacking, an activity that may potentially threaten the dominant order.

THE MEDIA AND OIL SPILLS: DOES THE PRESS INFLUENCE DAMAGE PERCEPTIONS

1981 ◽  
Vol 1981 (1) ◽  
pp. 707-712 ◽  
Author(s):  
Allen Rappaport ◽  
Louis H. Zincone ◽  
Peter Fricke
Keyword(s):  
New Media ◽  
Oil Spills ◽  
Demographic Variables ◽  
Accurate Information ◽  
Public Officials ◽  
Significant Damage ◽  
The Press ◽  
The Media ◽  
Information Media ◽  
One Year

ABSTRACT Although it is generally accepted that there is no evidence of socioeconomic damages resulting from the Argo Merchant oil spill, a survey undertaken approximately one year revealed that perceptions of significant damage exist among residents of adjacent areas. Concurrently, critics suggest the media exaggerated potential damages. Our findings indicate that erroneous damage perceptions are associated with a number of cultural and demographic variables, including differences in exposure to new media. Persons with erroneous damage perceptions had been exposed to a much larger number of information media reporting on the effects of the spill. Those concerned with providing accurate information will have to supply facts and data to the media, to local public officials, and to residents who are opinion leaders.

scholarly journals Medios de comunicación y política exterior del Estado La prensa y el proceso de paz Ecuador-Perú: 1998 - The media and foreign policy The press and the Ecuador-Peru peace process: 1998

Universitas ◽  
2012 ◽  
Vol 1 (16) ◽  
pp. 69
Author(s):  
Juan Francisco Alvarado
Keyword(s):  
Foreign Policy ◽  
Peace Process ◽  
Font Size ◽  
The Press ◽  
The Media ◽  
Medios De Comunicacion

<span style="font-size: 12px;">Conforme el nivel de interacción de los actores globales ha avanzado en las últimas décadas, el papel de los medios de comunicación ha aumentado y su papel en la política nacional e internacional se ha hecho más notorio. El impacto que los medios despiertan en la sociedad es una clave para que los ciudadanos opinen y se apropien de los temas que son más cercanos. Este fenómeno ha llamado la atención de varios académicos dispuestos a analizar el rol de los medios como formadores de opinión, como actores políticos y como difusores o exportadores de cultura.1 Aquí se analiza un caso muy particular de influencia y participación de la prensa en la política exterior de los Estados y de manera muy precisa en el proceso de paz ecuatorianoperuano de 1998.</span>

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