scholarly journals A UTILIZAÇÃO DAS MÍDIAS SOCIAIS NO PROCESSO DE PLANEJAMENTO DE VIAGENS

2019 ◽  
Vol 5 (5) ◽  
pp. 392-425
Author(s):  
Heliney Nunes Resende Junior ◽  
Suzana Gilioli da Costa Nunes ◽  
Alain Santoyo
Keyword(s):  
Social Media ◽  
Great Influence ◽  
Travel Planning ◽  
The People ◽  
Palabras Clave ◽  
The Social ◽  
The Media ◽  
Medios Sociales ◽  
The City ◽  
Medios De Comunicacion

O objetivo dessa pesquisa e mensurar a influência das mídias sociais no processo de planejamento de viagens em relação a população da cidade de Palmas, capital do estado do Tocantins. A metodologia utilizada nessa pesquisa foi uma avaliação quantitativa a partir da aplicação de questionário. A amostra da pesquisa foi composta de 500 respondentes. A análise dos resultados mostrou que as mídias sociais já têm grande influência no processo de planejamento de viagens e que tem um espaço para um crescimento ainda maior, pois as mídias sociais estão em constante evolução de acordo com as necessidades as pessoas. A pesquisa também apontou que as pessoas confiam nas informações obtidas através das mídias e estão deixando de acreditar cada vez mais nos meios de comunicação convencionais.   PALAVRAS-CHAVE: Mídias sociais; Meios de comunicação; Planejamento de viagens     ABSTRACT The objective of this research is to measure the influence of social media in the process of travel planning in relation to the population of the city of Palmas, capital of the state of Tocantins. The methodology used in this research was a quantitative evaluation based on the questionnaire application. The research sample consisted of 500 respondents. The analysis of the results showed that social media already have great influence in the process of planning of trips and that has a space for an even greater growth, since the social medias are in constant evolution according to the needs the people. The survey also pointed out that people rely on information gained through the media and are increasingly reluctant to believe in conventional media.   KEYWORDS: Social media; Media; Travel planning     RESUMEN El objetivo de esta investigación y medir la influencia de los medios sociales en el proceso de planificación de viajes en relación a la población de la ciudad de Palmas, capital del estado de Tocantins. La metodología utilizada en esta investigación fue una evaluación cuantitativa a partir de la aplicación del cuestionario. La muestra de la encuesta fue compuesta de 500 respondedores. El análisis de los resultados mostró que los medios sociales ya tienen gran influencia en el proceso de planificación de viajes y que tienen un espacio para un crecimiento aún mayor, pues los medios sociales están en constante evolución de acuerdo a las necesidades de las personas. La investigación también apuntó que la gente confía en las informaciones obtenidas a través de los medios y están dejando de creer cada vez más en los medios de comunicación convencionales.   PALABRAS CLAVE: Medios sociales; Medios de comunicación; Planificación de viajes

scholarly journals The Media Coverage of the #Firstharassment Campaign and Its Perception by Facebook Female Users

2019 ◽  
Vol 15 (1) ◽  
pp. 102-123
Author(s):  
Cristiane Guilherme Bonfim ◽  
Márcia Vidal Nunes
Keyword(s):  
Social Media ◽  
Media Coverage ◽  
Feminist Issue ◽  
Redes Sociales ◽  
Digital Activism ◽  
The People ◽  
The Media ◽  
The Subject ◽  
The Impact ◽  
Medios De Comunicacion

This article aims to reflect on the impact that the campaign #PrimeiroAssédio [first harassment], created by the NGO Think Olga, in 2015, had on the perception of Facebook female users on the subject of harassment, drawing from the perspective of Cultural Studies. This hashtag encouraged the sharing of content and placed the feminist issue of combating sexual harassment on the agenda. We have used Martín-Barbero’s (1997) concept of mediation to investigate the context in which users published posts on Facebook and have conducted interviews with women who have published comments in the campaign’s posts. In a context of prolific content generation and intense participation, with many people speaking to many people, many authors see the emergence of politically driven action on social media, the so-called “digital activism”, as being relative, holding little expectations of radical social change. Our interviewees’ answers indicate that, in terms of tangible changes, they found that they were able to engage in dialogue about the topic with the people who were closest to them.         Este artigo tem como objetivo refletir sobre o impacto da campanha #PrimeiroAssédio, criada pela ONG Think Olga, em 2015, na percepção de leitoras no Facebook sobre o tema assédio, sob a perspectiva dos Estudos Culturais. A hashtag incentivou compartilhamento de conteúdo e agendou veículos de mídia sobre assédio, uma pauta que é bandeira de movimentos feministas. O conceito de mediações de Martín-Barbero (1997) é usado para investigar o contexto de postagens no Facebook e entrevistas com mulheres que comentaram em posts da campanha. No cenário de geração de conteúdo em profusão e da participação de muitos falando para muitos, a atuação política nas redes sociais, o chamado ativismo digital, é perpassada com alguma relativização, sem expectativa de mudança radical. As respostas das entrevistadas sinalizam que campanhas como essa podem  alcançar repercussão fora das redes, mas indicam que a mudança gerada foi o diálogo mais frequente sobre o tema com o círculo de pessoas mais próximo.Este artículo objetiva hacer una reflexión sobre el impacto de la campaña #PrimeiroAssédio (#Primeracoso), creada por la Organización no Gubernamental Think Olga el 2015, en la percepción de lectoras en Facebook sobre el tema acoso, bajo la perspectiva de los Estudios Culturales. La etiqueta incentivó que el contenido fuera compartido y generó agenda setting de medios de comunicación sobre acoso, una pauta que es bandera de los movimientos feministas. El concepto de mediaciones de Martín-Barbero (1997) es usado para investigar el contexto de publicaciones en Facebook y entrevistas con mujeres que comentaron en posts de la campaña. En el escenario de geración de contenido en profusión y de participación de muchos comunicando para muchos, la actuación política en las redes sociales, el llamado activismo digital, se puede identificar alguna relativización, sin expectativa de cambio radical. Las respuestas de las entrevistadas señalan que campañas como esa pueden alcanzar repercusión más allá de las redes, pero apuntan que el cambio generado ha sido el diálogo más a menudo sobre el tema con el círculo de personas más cercanas.

scholarly journals The emotional impact of traditional and new media in social events

Comunicar ◽  
2017 ◽  
Vol 25 (50) ◽  
pp. 109-118
Author(s):  
Minodora Salcudean ◽  
Raluca Muresan
Keyword(s):  
Social Media ◽  
New Media ◽  
Mass Communication ◽  
Emotional Impact ◽  
Redes Sociales ◽  
Mainstream Media ◽  
Social Events ◽  
The Media ◽  
Medios Sociales ◽  
Medios De Comunicacion

In past times, media were the sole vector to reflect in their entire complexity the events surrounding major world tragedies. Nowadays, social media are an essential component of the media process and classical press channels are connected to the social networking flow, where they can find information and, at the same time, tap into the emotional pulse of society. On 30 October 2015, a Bucharest nightclub was destroyed in a blaze tragedy in which 64 people were killed, most of them young. The present study focuses on how Romanian mainstream media and social media came together and made use of each other, generating post-tragedy side effects. Monitoring was conducted over a period of one month, starting from 30 October 2015, the date of the tragedy, until 30 November. Our investigation method combines content analysis and the interpretation of quantitative data, with reference to parameters such as context, themes, style, genre, and information/opinion rapport. The conclusions of this case study show that the interweaving between media and social media has generated a change of paradigm in mass communication, as a result of which professional journalists continue to play a role as responsible filters. En el pasado, al referirse a tragedias, los medios de comunicación representaban el único vector que reflejaba el acontecimiento en toda su complejidad. Hoy en día, los medios sociales constituyen un componente esencial del proceso mediático, y son los medios clásicos de prensa los que están conectados al flujo de las redes sociales, de las que, no solo recopilan información, sino también el pulso emocional de la sociedad. El 30 de octubre de 2015, en un club de Bucarest, se produjo un incendio que ocasionó 64 muertes, la mayoría jóvenes. Este estudio se centra en cómo el flujo mediático y las redes sociales en Rumanía se fusionaron y se apoyaron mutuamente, generando efectos secundarios tras la tragedia. El período de seguimiento fue de un mes, desde el 30 de octubre, cuando se produjo la tragedia, hasta el 30 de noviembre. El método de investigación combina el análisis de contenido y la interpretación cualitativa de los datos, con referencia a parámetros como el contexto, el tema del artículo, el estilo, el género periodístico o la relación información/opinión. Las conclusiones de este estudio nos muestran que la conexión entre los medios tradicionales y los medios sociales ha ocasionado un cambio en el paradigma de los medios de comunicación, cuyo resultado es que el papel de los periodistas profesionales como filtro de garantía sigue siendo prioritario.

scholarly journals DESENVOLVIMENTO E IDENTIDADE: o papel da mídia em áreas isoladas

2018 ◽  
Vol 4 (6) ◽  
pp. 668-703 ◽  
Author(s):  
Fernando Fuente-Alba Cariola
Keyword(s):  
Identity Development ◽  
State Institutions ◽  
Collective Identification ◽  
The People ◽  
Palabras Clave ◽  
Local Media ◽  
Determining Factors ◽  
The Media ◽  
State Interventions ◽  
Medios De Comunicacion

Este artículo analiza la importancia que tienen los medios de comunicación en el desarrollo identitario en las zonas aisladas. El estudio realizado en la Región del Bío Bío Chile determina que dichos medios son fundamentales para conectar a sus habitantes y desarrollar la pertenencia identitaria a su tierra. Los medios buscan minimizar ciertos vicios sociales que no contribuyen a una identificación colectiva. En estas circunstancias, los medios locales adquieren un protagonismo importante y se convierten en intermediarios entre las instituciones del Estado y la gente. Procesan la inconformidad de la ciudadanía, sensibilizan socialmente frente a intervenciones estatales y llegan a ser factores determinantes de la gobernabilidad local o nacional.   PALABRAS CLAVE: Medios de Comunicación; localidad aislada; identidad.     ABSTRACT This article analyzes the importance of the media in identity development in isolated areas. The study was carried out in the Bío Bío Region of Chile, determining that the media that operate in isolated communities are fundamental to keeping the inhabitants connected and to developing these individuals’ identity of belonging to their land. The media must minimize certain social vices that are not contributing to a collective identification. In these circumstances, local media acquire an important role and become intermediaries between State institutions and the people. They process citizen dissatisfaction, socially sensitize against state interventions in certain situations and even become determining factors of local or national governance   KEYWORDS: Media; isolated locality, identity.     RESUMO Este artigo analisa a importância da mídia no desenvolvimento da identidade em áreas isoladas. O estudo realizado na região de Bío Bío, no Chile, determina que esses meios são fundamentais para conectar seus habitantes e desenvolver a identidade de sua terra. A mídia busca minimizar certos vícios sociais que não contribuem para a identificação coletiva. Nestas circunstâncias, os media locais adquirem um papel importante e tornam-se intermediários entre as instituições do Estado e o povo. Eles processam a insatisfação dos cidadãos, sensibilizam socialmente contra as intervenções do Estado e tornam-se fatores determinantes da governança local ou nacional.   PALAVRAS-CHAVE: Mídia; localização isolada; identidade.  

scholarly journals Community manager vs. social media manager Una delimitación teórica necesaria en el espacio comunicativo empresarial

2017 ◽  
Vol 2 (2) ◽  
pp. 17
Author(s):  
José Sixto- García
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Media Communication ◽  
Palabras Clave ◽  
The Social ◽  
Medios Sociales ◽  
Online Reputation ◽  
Social Media Communication ◽  
Online Web ◽  
Community Manager

ResumenEn el momento en que surge la figura del community manager se entendió que su cometido debía consistir en gestión del contenido de los medios sociales. Sin embargo, en la medida en que la profesión se ha consolidado, han apareciendo otros perfiles como el social media manager. Con frecuencia se escuchan interpretaciones confusas acerca de ambas figuras, que en ocasiones se asimilan perfil y en funciones. En tal sentido, este artículo se propone describir con precisión qué es un community manager y qué debe entenderse por social media manager, cuáles son sus funciones específicas y por qué su contribución resulta imprescindible en la comunicación actual. Se aporta, asimismo, una interpretación fundamentada acerca de cómo deben integrarse en el organigrama organizacional y cuál debe ser su posición con respecto a la dirección de comunicación. Palabras clave: community manager, social media manager, dircom,  reputación online, web 2.0. Community manager vs. social media manager. A theoretical delimitation necessary in the business communication spaceAbstractWhen the position of the community manager was established, it was understood that his/her role should be to manage a company or brand’s social media content. However, inasmuch as the profession has been consolidated, other offices have appeared, such as the social media manager. There is frequent confusion in distinguishing between the two, who are sometimes assimilated in both profile and functions. Thus, this article aims to explain precisely what should be understood by both community manager and social media manager, as well as what their specific functions are and why their contribution is essential in present social media communication. It also provides a well-founded interpretation of how they should be integrated into the organization chart and what their position should be with respect to the office of communications.Keywords: community manager, social media manager, dircom, online reputation, web 2.0.ResumoNo momento em que a figura do community managersurgiu, entendeu que seu papel deveria ser gerenciar o conteúdo das mídias sociais. No entanto, na medida em que a profissão foi consolidada, outros perfis apareceram, como osocial media manager. Freqüentemente, interpretações confusas são ouvidas sobre ambas as figuras, que às vezes são perfil e funções assimiladas. Nesse sentido, este artigo tem como objetivo descrever exatamente o que é um community managere o que deve ser entendido pelosocial media manager, quais são suas funções específicas e por que sua contribuição é essencial na comunicação atual. Ele também fornece uma interpretação bem fundamentada de como eles devem ser integrados no organograma e qual sua posição em relação à direção da comunicação.Palavras-chave: Community manager, social media manager, dircom, reputação online, web 2.0.

scholarly journals A ESPETACULARIZAÇÃO E CONEXÃO DA POLÍTICA E DA CIDADANIA NO ESPAÇO PÚBLICO MIDIATIZADO

2018 ◽  
Vol 4 (6) ◽  
pp. 442-474
Author(s):  
Otacílio Amaral Filho
Keyword(s):  
Public Space ◽  
Urban Space ◽  
Political Discussion ◽  
Communication Processes ◽  
Palabras Clave ◽  
Social Scene ◽  
The Media ◽  
The Relationship ◽  
The City ◽  
Medios De Comunicacion

A ideia de uma cidade midiática vem sendo discutida por vários pesquisadores e estudiosos em uma perspectiva tanto conceitual quanto aplicada, tomando a cidade pelas vias da midiatização, tendo no espaço urbano, por uma amplitude global, um modo de representação da política. O objetivo desse artigo, é discutir o conceito da cidade midiática a partir da ruptura da relação territorialidade e identidade pelos processos de comunicação na contemporaneidade, cuja essência, está na discussão política na sua feição mais avançada, quando oferece à sociedade um espaço público midiatizado e conectado onde se desenrola uma cena social típica deste ambiente em que as mediações respondem objetivamente aos processos de sociação, cidadania e política.   PALAVRAS-CHAVE: Cidade; Mídia; Política     ABSTRACT The idea of ​​a media city has been discussed by several  researchers and scholars from both a conceptual and an applied perspective, taking the city through mediatization, having in urban space, by a global amplitude, a way of representing politics. The purpose of this article is to discuss the concept of the media city from the rupture of the relationship territoriality and identity by the contemporary communication processes, whose essence is in the political discussion in its most advanced feature, when it offers society a public space mediated and connected where a social scene typical of this environment takes place where mediations respond objectively to the processes of socialization, citizenship and politics.   KEYWORDS:  City; Media; Policy     RESUMEN La idea de una ciudad mediática viene siendo discutida por varios investigadores y estudiosos desde una perspectiva tanto conceptual como aplicada, tomando la ciudad por las vías de la mediatización, teniendo en el espacio urbano, por una amplitud global, un modo de representación de la política. El objetivo de este artículo es discutir el concepto de la ciudad mediática a partir de la ruptura de la relación territorialidad e identidad por los procesos de comunicación en la contemporaneidad, cuya esencia, está en la discusión política en su aspecto más avanzado, cuando ofrece a la sociedad un espacio público y en el que se desarrolla una escena social típica de este ambiente en el que las mediaciones responden objetivamente a los procesos de sociedad, ciudadanía y política.   PALABRAS CLAVE: Ciudad; Medios de comunicación; Política.

scholarly journals Pemanfaatan “Pasar Minggu Pagi“ Sebagai Laboratorium Peningkatkan Kemampuan Berbahasa Inggris, Literasi Digital dan Pengembangan Usaha BUM Desa Winong, Kedungwaru,Tulungagung

2021 ◽  
Vol 1 (2) ◽  
pp. 14-20
Author(s):  
Dwi Ima Herminingsih ◽  
Erna Ifftanti
Keyword(s):  
Social Media ◽  
University Students ◽  
Group Discussion ◽  
Learning Activities ◽  
English Learning ◽  
Sunday Morning ◽  
The People ◽  
The Social ◽  
The Media ◽  
The University

Abstract This paper reports the service activities due to the use of business owned by the BUM Desa Berkah Kamardinan, the Sunday Morning Market as a laboratory or a medium for improving English of  the university Students. The place of business of BUM Desa is used as a tool for English learning activities. The basis theory underlying the choice of the media is that the attractive media and learning methods will attract students to be motivated to learn. The synergy is done on the consideration of Dikti ‘ s policy encouraging the  lecturers in collaboration with BUM Desa or Industries (Merdeka Belajar Kampus Merdeka ). The goal of the partnership is preparing the graduation get ready to pursuit the job and helping the business of Industries grow fast.  The Method of doing the program starts with a preparation, then the implementation and the evaluation. In the stage of execution, the technique uses the group discussion and participation continued to designing the audio/ visual product.  The output, the students create the videos/vlog which then are uploaded in the social media such as YouTube, Facebook, and Twitter. The dissemination of BUM desa by students are very positive. The existence and activities of the Sunday Morning Market become well-known and attract the tourists to visit. The increase of the visitors can make the people welfare more prosperous. Keywords : Sunday Morning Market, Bumdes , Laboratory, Raise  Speaking Ability, Students of University, Develop Business   Abstrak   Tulisan ini merupakan Laporan kegiatan pengabdian masyarakat terkait dengan penggunaan usaha BUM Desa  Berkah Kamardinan  yakni Pasar Minggu Pagi sebagi laboratorium atau media peningkatan  Berbahasa Inggris. Tempat usaha BUM Desa dipergunakan sebagai alat  kegiatan pembelajaran atas atas dasar  theory bahwa media dan metode  belajaryang mempesona akan membangkitkan  daya tarik siswa untuk termotivasi belajar . Sinergi yang dilakukan oleh insan Dikti ,dosen bekerja sama dengan BUM desa Berkah Kamardikan  dapat memberikan kontribusi pada pengembangan usaha BUM Desa. Sebelum kegiatan dilaksanakan ada tahap persiapan dan setelah pelaksanakan diadakan evaluasi .Medode yang dipergunakan dalam pelaksanankan kegiatan yaitu diskusi kelompok  dan partisipasi dari pihak yang trekait. Hasil dari kegiatan ini mahasiswa menghasilkan video/vlog yang diunggah di media social seperti youtube,facebook,twitter. Unggahan  usaha  BUM desa oleh mahasiswa sangat positif karena keberadaan serta aktifitas Pasar Minggu Pagi Winong memungkinkan  dilihat oleh masyarakat secara luas dan  menarik  mereka untuk mengunjungi tempat tersebut berbelanja dan berrekreasi. Transaksi antara pengunjung diharapkan dapat meningkatkan pendapatan pedagang atau keluarga.   Kata Kunci : Pemanfaatan, Pasar Minggu Pagi, Laboratorium, Usaha BUM Desa , Winong    

scholarly journals Tingkat Toleransi Pemuda Muslim di Kota Surabaya

2019 ◽  
Vol 9 (1) ◽  
pp. 97-110
Author(s):  
Feryani Umi Rosidah
Keyword(s):  
Social Media ◽  
Religious Tolerance ◽  
Social Patterns ◽  
Factors Influencing ◽  
Muslim Youth ◽  
The People ◽  
The Social ◽  
Questionnaire Method ◽  
Political Economic ◽  
The City

Surabaya is a multicultural city which consists of different communities, religions, and ethnics. However, the city has persisted to build harmonious relation between peoples. Based on Muslim-mayority population, the city attempts to cultivate inter-religious solidarity and understanding among the people. Known that political, economic, and religious matters could influence people’s behaviour, this research aims to see how the Muslim youth in the city understand and implement the social patterns of inter-religious relation. Using questionnaire method, the research found that 12.2% of the Muslim youth in Surabaya were very tolerant, 26.1% were tolerant, 28.9% were quite tolerant, 19.7% were intolerant, and 13.1% were very intolerant. This research also found that there are several factors influencing perceptions of Muslim youth in Surabaya for maintaining inter-religious tolerance, such as religion, politics, and social media.

scholarly journals A Machine Learning Method for Spam Detection in Twitter using Naive Bayes and ERF Algorithms

2020 ◽  
Vol 9 (4) ◽  
pp. 1588-1594
Keyword(s):  
Social Media ◽  
Online Social Network ◽  
Vital Role ◽  
Spam Detection ◽  
Online Social Media ◽  
The People ◽  
The Social ◽  
Safety Consideration ◽  
The Media

In this era of machinery driven, online social media is a vast growing fact. The main social media is Instagram, Facebook and twitter. These are the media which are connecting the global as fast as other sources. It will be increase as tremendous way in future. These online social media users makes the information independently and also they can gobble the information. There are so many domains accepts the vital role of analyzing the social media. This may improves the throughput and also attain the back-and-forth competition. Now a day the people are spending their most of the time in the online social media. The vast increase in the popularity in the social media also makes the hackers to spam, thus causes the conceivable losses. The Cyber criminals are usually hack by produce the external phishing sites or the malware downloads. This became the major issues in the safety consideration of online social network and this makes the user experience as a damaged one. To combat with the issue of spams, there has been a lot of methods available, Yet, there is not a perfect effective solution for detect the Twitter spams with the exactness. In this paper , the collected tweets are classified with the help of NB and Enhanced Random Forest classifiers. The prediction is then assessed on many validation measures such as accuracy,precision and F1 score.

scholarly journals CONSUMERS’ POSITIVE AND NEGATIVE REVIEWS TOWARDS LOCAL FOOD EXPERIENCES: THE CASE OF RESTAURANTS IN GAZIANTEP CITY ON TRIPADVISOR.COM

2016 ◽  
pp. 90-106
Keyword(s):  
Social Media ◽  
Local Food ◽  
Creative Cities ◽  
The People ◽  
Starting Point ◽  
The Social ◽  
Essential Components ◽  
Food And Beverage ◽  
Negative Comments ◽  
The City

Local flavor managements are the essential components of vacation and destinations. Most of the tourists taste local food and beverages that presents local culture during their vacations and tell these experiences to the people around them. At this point, one of the efficient ways for transferring these food and beverage experiences is the social media. Today, through social media which reaches to an important number of users, many individuals share their gastronomy experiences with their friends and others and form references with their positive or negative comments. Within this study, by using this important sharing world that internet provides as a starting point, the users’ social media comments on food and beverage managements in Gaziantep, the city which is included in UNESCO Creative Cities Network from Turkey, was aimed to be searched. Under this scope, 1462 comments belong to the top 7 food and beverage managements in Gaziantep, on interactive forums of TripAdvisor which is an important travelling web-site were analyzed. According to the results, managements’ food and beverage qualities and service qualities got the most positive comments whereas most negative comments were done on atmospheres and prices within these managements.

scholarly journals La responsabilidad social empresarial del sector de los medios de comunicación de la Ciudad de Puno

2016 ◽  
Vol 18 (4) ◽  
pp. 497
Author(s):  
Yudi Janeh Yucra Mamani
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Investment ◽  
Palabras Clave ◽  
The Social ◽  
The Media ◽  
The Subject ◽  
Work Planning ◽  
Corporate Social ◽  
Medios De Comunicacion

<p align="center"><strong> </strong>Esta investigación tubo objetivo analizar cómo asumen la responsabilidad social empresarial los medios de comunicación en Puno, para ello se administraron encuestas a los directivos de los medios de comunicación y entrevistas para contrastarla; los resultados refuerzan la información obtenida a través del cuestionario de preguntas, y reveló que la responsabilidad social empresarial de los medios de comunicación de Puno es asumida parcialmente, hay desconocimiento al respecto, aunque se muestran prácticas de responsabilidad social empresarial comunes a todos los sectores y del sector específico de los medios, que no responden a un trabajo de planificación. La RSE se enlaza más a labores de inversión social y filantropía. Se evidencia también que los medios de comunicación entienden la RSE desde una diversidad; las acciones de RSE se muestran a través de campañas, programas, alianzas, donaciones, eventos como foros y debates, y acciones específicas propias del sector de los medios a través de producciones periodísticas y comunicacionales; un hallazgo importante fue conocer la conformación de un “colectivo de medios de comunicación” conformada por propia iniciativa de algunos medios de comunicación, ese esfuerzo se convierte en una primera experiencia de verdadera responsabilidad social.</p><p><strong>Palabras clave</strong>: campañas, medios de comunicación, responsabilidad social empresarial.</p><p> </p><p align="center"><strong> </strong></p><p align="center"><strong> </strong></p><p align="center"><strong>ABSTRACT</strong></p><p>The Social Responsibility of the communication means from Puno City, is the subject of this research. A little-known and researched, for which a survey to find out how assume corporate social responsibility (CSR) sector of the media in Puno, how we understand and the actions taken in this regard was administered and determine if they have an agenda of issues of social responsibility; Interviews were also conducted with the managers of the media under study, whose results reinforce and contrast the information obtained through the questionnaire questions. The research is descriptive - comparative, and revealed that corporate social responsibility of the media Puno is taken partly as such ignorance in this regard is still evident, although there are common practices in corporate social responsibility (CSR) to all specific sectors and media sector, unresponsive to work planning. CSR's bound to work for social investment and philanthropy. It is also evident that the media understand CSR from a variety; CSR actions shown through campaigns, programs, partnerships, donations, events like forums and debates, and specific actions own the media through journalistic productions and communications sector; likewise there is a lack of an agenda of planned social responsibility issues. An important finding was to determine the formation of a "media collective" formed on the initiative of some media, this effort becomes a first experience of true social responsibility, so it is imperative to strengthen and ensure their permanence.</p><p> </p><p><strong>Keywords:</strong> campaigns, media, corporate social responsibility.</p><p> </p>

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