Optimizing the Impact of the Mass Media on Communicative Interaction in Public Administration Sphere

Author(s):  
Olena Rachynska

The purpose of the article is to conduct a theoretical analysis of the content, essence and functions of the mass media as an important part of the functioning of the political system of society; research on the interaction of government authorities and the mass media; features of the impact of the mass media on society and public administration. Such general scientific and special methods were used in order to reach the set goals: generalization method was used in order to reveal the theoretical and methodological foundations of the communicative interaction mechanisms in the public administration sphere; system method was used in order to reveal the conceptual foundations of communicative interaction in the public administration sphere; logical and dialectical methods, generalization method, method of complex and systemic approaches were used in order to improve certain definitions; logical method was used for theoretical generalization and formulation of conclusions and proposals. In accordance with the goals of the research: 1) on the basis of the theoretical analysis of the research field on the interaction of public administration authorities and the mass media, it was proved that public administration in modern society is impossible without an extensive system of communication; 2) it was established that in the conditions of transition to the information society the role and importance of mass media in the public processes, which take place in modern Ukraine, grow. At the same time, the subjects of public power become the subjects of the communicative process; 3) a theoretical analysis of the research field on the interaction of government authorities and the mass media, where the mass media is often seen not as a socially responsible business, but as a component of political capital or influence, was made; 4) it was established that the formation of the global communication space also affects the role and functions of the mass media; 5) features of the impact of the mass media on society and public administration were analyzed and concepts were singled out; 6) positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction” were defined; 7) it was proved that the mass media is an important tool of public administration, which directly depends on the current political regime in the country; 8) it was established that the mass media is an integral part of the mechanism of democracy functioning, its values and normative principles as well as an important tool of public administration, but it directly depends on the existing political regime in the country. Openness and ensuring access of citizens to information on the activities of the government as well as the involvement of the population in the discussion of socially important information are crucial for the government. It was established that democratic transformations are possible only under the condition of wide openness of the society, publicity and freedom of speech, which would not give advantages to any political force in possession of the mass media. The author’s position on the definition of positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction”. The article contains an original analysis of modern approaches to the peculiarities of the relationship between the government and the mass media, government authorities and the mass media as well as certain aspects of the functioning of the mass media in the processes of democratic transformations of Ukrainian society and legal regulation of state policy in the mass media sphere. The article can serve as a methodological and theoretical basis for further study of the mass media as a component of human communication; the mass media as a channel of manipulative influence on society; features of the functioning of the mass media in the period of transformation of modern Ukrainian society; as well as the role of the mass media in the process of forming the social and communication sphere of civil society.

2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.


Author(s):  
Subir Sinha

COVID-19 is the cause of the greatest pandemic of the century that affects almost every nation of our globe. In India, mass media has played a significant role in this pandemic situation. The media coverage revealed fearlessly the condition of COVID-19 and provides a pictorial view of the situation in front of the readers and viewers. The main objectives of these fearless journalistic works were to provide the public valuable authentic information, create awareness among the public, eliminate fake propaganda and fake news, highlight the problem face by the ordinary public, and to provide the government a medium to speak with the public for the public interest. Mass media served as a vital weapon to fight against COVID-19. The valuable information and instructions provided by mass media created awareness among the public and which played a major role to deescalate the graphical representation of active COVID-19 cases. The outbreak of COVID-19 and the dogmatic approaches of the mass media in the pandemic situation have recalled the concept of media as the third pillar of democracy.


Author(s):  
Vitalii Kondratenko ◽  
Olena Okopnyk ◽  
Linda Ziganto ◽  
Aleksy Kwilinski

The paper deals with the analysis of the impact of public administration on the innovation development. With purposes to identify the main scientific directions of analysis among the scientific community, the authors did the bibliometric study. For the reviews, the authors selected 1167 papers which indexing in Scopus. For the visualising the findings of bibliometric analysis, the VOSviewer was used. The results allow allocating 10 clusters of scientific directions which analysed the issues of innovations and public administrations. The first most significant clusters could «innovation» analysed the efficiency of the public administration through the effectiveness of innovation implementation. The second clusters connected with the government innovation policy and located close to the first clusters. The third cluster «public administration» involved 40 items and 4699 links. The scientists with Italian and American affiliations had the most significant shares of papers. At the same time, the European funding allocated the most significant share of financing such research. The hypothesis of the investigation was checking the linking between levels of innovation development and countries’ rating on the efficiency of public administration using the correlation analysis and least square model. For the checking hypothesis, the authors used the software EViews11. The authors analysed the Worldwide Governance Indicators as the base indicators for the assessment of public administration efficiency. For the analysis, the authors used data for EU countries and Ukraine. As Ukraine has started the integration process, the Ukrainian policy should be synchronised with the EU. The findings proved the correlation between variables. Thus, the increasing of government efficiency and the rule of law lead to increasing by 0,094 and 0,043 points the level of innovation development of the country corresponding. At the same time, the increasing regulation policy provoke the increase of innovation development by 0,08 points. The less impact had the variables as follows: sustainability competitiveness of the country and volume of expenditure on research and development. After analysis of the empirical data, the reviews of the management and legal instruments was done. Considering the EU experience, the authors identified the system of tools which lead to increasing of public administration efficiency as follows: legislation on property rights, anti-corruption directives, digitalisation of government authorities at all levels. For the future investigation, the time and range of the countries should be extended. Keywords governance, management, law, property right, innovation.


Author(s):  
Ioana Olariu

This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions or prejudices concerning a person, a group of persons or the public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting the information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organisation.


2021 ◽  
Vol 8 (7) ◽  
pp. 240-250
Author(s):  
Rohmah Nia Chandra Sari ◽  
Rachmat Kriyantono ◽  
Desi Dwi Prianti

Covid-19 has become an issue that has been written about in the media since the end of 2019. Since the emergence of the first case in Indonesia in March 2020, efforts are needed to manage disasters that occur. The role of various parties is needed to provide information and communication to the public, one of which is through the mass media. Information on pre-disaster is important for the formation of security and community capacity in dealing with disasters. The mass media becomes a self-warning system in providing information and education to the public. Currently the media continues to grow, the internet makes it easy for every audience to access various information in the mass media, one of which is disaster information. This study aims to provide an overview of how disaster information is packaged in the mass media as a form of disaster communication to the public. The concepts used in this research are disaster management, and disaster journalism. This research method uses descriptive qualitative using literature studies and framing analysis on the online news portal Tribunnews during March 2020. The results of this study indicate that disaster communication determines community attitudes in dealing with disasters. The role of disaster communication in the mass media is very important, and can determine the success of the government in providing information for public safety and overcoming disasters that occur. This research contributes that the optimization of disaster communication is important in disaster management. The government is the main source of the media in finding news sources. Therefore, the government must provide information intake actively, periodically and with a positive frame.


2020 ◽  
Vol 8 (2) ◽  
pp. 98-108
Author(s):  
Olena Rachynska

The article deals with the influence of public opinion on the process of state and administrative decision-making as one of the most pressing problems and a condition for effective interaction of participants of the political and administrative process. Theoretical analysis of the research field on the issues of knowledge and practice of influence of public opinion on the optimization of communicative interaction in the public administration sphere is presented.The essence of this phenomenon is analyzed and the main characteristics of public opinion is noted: it is determined primarily by the events that affect it; accordingly, the demand for action is the reaction of public opinion to events; influencing people is primarily due to influencing their interests; level of trust in management determines the amount of authority given to it; education and information contribute to common sense and moderate human behavior.It is determined that public opinion is a phenomenon more voluminous and complexly structured than the mere sum of points of view expressed by a certain set of individuals. Accordingly, its characteristic features and important practical aspects are directionality and intensity; stability, information saturation and social support. It is established that the functioning of public opinion depends essentially on the type of society that can stimulate and develop functions or deform and restrain them. The essence of public opinion and its main functions is analyzed.Ways to improve the effectiveness of the communicative component in the public administration system is identified. The main ones are optimization of the system of continuous communication between the centers of government decision making and civil society institutions; ensuring an effective public information policy; strengthening the practice of public reporting by public authorities; improving the effectiveness of civil society structures. The process of forming public opinion through the implementation of mechanisms of communicative interaction in the public administration sphere is considered; it is established that public opinion has its structural and operational features.The specifics of communication interaction in the public administration sphere is analyzed. The peculiarity of communicative interaction is to define it as a system of consistent methodological, methodic and organizational-technical procedures within the separate constituent mechanisms, connected by a single purpose: obtaining reliable data on the phenomenon under study or process for their further use in order to increase the effectiveness of the communicative dialogue between the authorities and civil society institutions.


Author(s):  
Adriaan J. Van der Walt

In the last three decades of the 20th century the world witnessed an increased awareness of the global environment and the impact of human actions. From an environmental perspective, the mass media contributed to the heightened environmental awareness and, rightly or wrongly, focused the attention of the public on specific environmental issues. This vital source of information to the public (the mass media), can take on many forms, including television, magazines, newspapers and pamphlets. In general, newspapers have been found to be one of the most predominant sources of information available to the public. Therefore, this paper focuses on environmental reporting through national newspapers in South Africa and whether the reporting is sufficient to hone public awareness. Copies of two national newspapers, one English (Sunday Times) and one Afrikaans (Rapport) were obtained from the main library in Bloemfontein and were analysed over a two-year period,that is 2007 and 2008. The objectives were to determine the number of environmental articles; the type and/or category of articles and the importance (page number) of articles in both national newspapers. The results were compared and show a very interesting flow of environmental information. Preliminary results indicate that there was a decrease in environmental related articles over the years studied; and that most environmental articles fall into the main category of biodiversity. The Afrikaans paper focused predominantly on national news, while the English paper showed an even distribution between national and international environmental news.


2021 ◽  
Vol 3 (1) ◽  
pp. 68-79
Author(s):  
Masad Masrur Buchori

The agenda setting of Mass Media in Indonesia, which tends to be pro towards the presence of the Job Creation Law, is considered not an actual articulation of the public interest (receiver) which it should represent. Theory, research, and even digital surveys involving the mass media as news subjects (channels) assess that the mass media are trapped in insignificant, normative news and do not accommodate counter opinions in an objective and balanced manner. The public then uses new media, especially social media, to mobilize a movement against the Job Creation Law, or to broadly mobilize pro-democracy forces through this movement. Although social media is not a mass media that applies measurable journalistic principles, social media offers digitization, convergence, interactivity, and development of network, which are considered more effective in articulating the true public interest in political communication towards the government as the messenger (sender). Keywords: government; job creation law; mass media; social media  


2020 ◽  
Vol 2 (1) ◽  
pp. 50-61
Author(s):  
Mukniah Mukniah

Abstract  The debate about the issue of Covid-19 that was spread in the mass media into a polemic has not been resolved in the community. The Covid-19 virus was first reported on December 29, 2019 in Wuhan City, Hubai Province, China. Overall, not only does it have an impact on physical health aspects, the impact of shocks also impacts on mental health. The purpose of this study was to analyze the mental health condition resulting from the covid-19 coverage through the mass media. This pandemic must be understood as an opportunity for the community to actualize themselves into new things, in accordance with policies recommended by the government. So it does not cause emotional shocks which result in shocks to mental health.Abstrak Perdebatan mengenai isu Covid-19 yang tersebar di media massa menjadi polemik belum terselesaikan di masyarakat. Virus Covid-19 pertama kali dilaporkan pada 29 Desember 2019 di kota Wuhan, Propinsi Hubai, China. Secara keseluruhan, tidak hanya memberikan dampak pada aspek kesehatan fisik saja, akibat dari guncangan juga berimbas pada kesehatan jiwa. Tujuan dari penelitian ini untuk menganalisa kondisi kesehatan jiwa yang diakibatkan dari pemberitaan covid-19 melalui media massa.  Pandemi ini harus dipahami sebagai kesempatan bagi masyarakat untuk mengaktualisasikan diri ke dalam hal-hal baru, sesuai dengan kebijakan yang dianjurkan pemerintah. Sehingga tidak menimbulkan guncangan emosional yang mengakibatkan tekanan jiwa atau gangguan jiwa.


2020 ◽  
Vol 53 (2) ◽  
pp. 93-112
Author(s):  
Indira Dupuis

In this article, I present the results of an analysis of print media reporting on the spectacular trial in 1984 against the murderers of Jerzy Popiełuszko in communist Poland. The aim of my research is to show how the coverage contributed to the de-legitimization of the Communist Party despite the mass media system's tight structures of control. Because of mass media functionality, the coverage of this event contributed to political transformation not only by publicizing a hitherto tabooed topic but also by establishing an initial point for informed public criticism of the government.


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